CATHLEEN DENNETT

Advisor

Cathleen Dennett doesn’t believe in downturns. “Insurmountable” is not in her vocabulary. Neither is “problem,” for that matter. When others see obstacles and start calculating the odds, Cathleen sees opportunity and starts imagining the possibilities. It’s no wonder she has been so successful throughout her career – and it’s why we’ve asked her to be a SalesFish Advisor.

With a Bachelor’s Degree and almost 30 years experience in sales and marketing, Cathleen has conquered countless challenges throughout her career. Like branding one of the world’s most well-known orange juices, for instance. In her fourteen year career at Tropicana working on their Pure Premium brand, Cathleen led a sales team to double-digit sales over 48 consecutive periods. She was quickly promoted to Marketing Director, where she worked with an ad agency to create and implement one of Tropicana’s most famous campaigns, based on a very simple idea – a straw and an orange. Cathleen understood that she needed to speak the consumers’ language and say what they want to hear, and she made that her focus as she worked to refine the product’s brand message. She again delivered double-digit growth as the company vastly outperformed and underspent the competition.

Today, Cathleen serves as the Marketing Director for Florida-based PEO Gevity, Inc, where she uses her creativity and strategic prowess to grow her company in the midst of the economic downturn. Her comprehensive experience includes a crystal clear understanding of both the sales process and the creative process, and her passion is merging the two to solve revenue-building challenges. In her spare time, she’ll help SalesFish clients do the same.