What is Periscope and is it Worth Using?

    What is Periscope and is it Worth Using?

    SalesFish brand digital marketing What is Periscope and is it worth using

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Video content is becoming increasingly popular thanks to ease of content creation and viewers being able to watch video more freely on all devices with improved data plans, wider Wi-Fi coverage and faster internet speeds. Periscope was the second of the two players (behind Meerkat) to enter the instant-video space but has a larger following, after having been purchased by Twitter and therefore better integrated into the social media platform.

    How Does It Work?

    For viewers, you download the app on your mobile device or simply click on a Periscope link and watch the stream of your favorite person or brand. For broadcasters, once you have downloaded the app you simply click on the shoot button, name your stream and click the Twitter icon to send the link out to your followers and begin videoing.

    What Is So Great About It?

    For digital marketers who already have an audience on Twitter you can get started with an audience right away allowing them access to real life moments, which previously could only display in 140 characters on Twitter. Periscope gives you the ability to see behind the scenes; viewers can be backstage at a movie gig, meeting people on the red carpet or see an internet celebrity film their podcast. The possibilities are endless.

    You can get statistics after the recording telling you how many live viewers you had, how many people replayed your video (another benefit, people can watch a replay for 24 hours) and number of hearts your video received.

    Fans love to interact with the people they follow, the reason they often follow you on Twitter to start with is too increase their connection with you. When the Periscope live stream is happening, people are able to comment live on your broadcast enabling you to interact on a more personal level. It is similar to an Ask Me Anything (AMA) on reddit, but in real time.

    Are There Any Weaknesses?

    The quality of the live stream continues to be an issue. The Internet isn’t perfect worldwide so you will get times where the footage glitches. The video is filmed on a mobile phone so it is naturally not the smoothest video and at this stage you can only film in portrait mode whereas the ability to film in landscape would change the landscape once again.

    A big trend in online marketing is repurposing existing content into various formats. This is not possible for Meerkat footage as it is not saved to your mobile phone and viewers can only take granulated screenshots.

    When Meerkat and Periscope launched in March 2015 the excitement in the online world was massive, though many companies are still attempting to find their best way to use the platform. With the Mayweather vs. Pacquiao fight streamed online, concerts, live events such as the Balitmore riots and press releases all being broadcast already the platform will continue to evolve. If you are on the fence, give it a go, your fans will let you know when you start videoing the right stuff.


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Building a Social Network for a B2B

    By James Rothaar

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Building a Social Network for a B2B Salesfish Brand Marketing

    While many B2B businesses have built their firms solidly over the years by providing quality work and great customer service, there are many companies with room for improvement in maximizing their online sales and marketing efforts with a content management.

    While it would seem that a B2B service providers with good reputations in their fields would be very effective with on social networks, only 43% of B2Bs surveyed by the Content Marketing Institute and MarketingProfs in their annual study on B2B content marketing felt they were very effective (9%) or effective (33%) with their usage of content. The remaining 57 of the 100 participating companies felt that their content marketing was not effective. Ninety-three out of 100 companies surveyed used content marketing in 2014.

    The Blog

    Many businesses are trying to leverage its expertise and get more attention with a blog. It enables a company to inform its business community about overall capabilities. It is the root of a foundation that can be built on one post at a time. It is an opportunity to establish authority as a knowledgeable source to both industry insiders and prospective clients.

    There are several ways to publish an effective blog that is centric to an audience seeking information within a market place. For example, a company that sells products to home-repair professionals could post blog a series of how-to articles, ranging from how to do simple home repairs to how to hire contractors for in-house or onsite jobs. Blogging about jobs and showing images before and after pictures is another form of content that would interest such a crowd.

    Informative and Enlightening Leads to Engagement

    Keep in mind that the purpose of a business blog is to expand your market, enhance your reputation, and leverage your expertise so that your company becomes a go-to source for publishing valuable information and sharing its know-how.

    Building a following by blogging will take time, so you have to be consistent and patient, especially when starting out. Plan to write two to three posts for your blog weekly week. However, it is likely that it will be at the center of a content-marketing strategy.

    Building a Social Network for a B2B Salesfish B2B Marketing and Sales

    Promoting a Blog via Social Networks

    The next step is to establish a presence on social networks that will prompt people to visit your website.

    Start out simple by setting up a page for our business on Facebook, Google+, Twitter, and LinkedIn. There are more social networks out there than these, actually, there are hundreds if you want to dig, but this is good beginning. If your blog includes a lot of images, opening an account for your business on Pinterest and Instagram would also be good networks to consider as well. Increase your chances of getting attention by being active at various social networks.

    Mix It Up

    While it is okay to promote your blog on different social networks, do not just take the same post you did on Facebook and repost it elsewhere. Use different images and talk about different topics within the post. If you are putting it up on five networks, there should be five unique ways of presenting it too.

    Be Unique

    A B2B business can efficiently enhance its position in the market by taking these simple steps to establish a social network. Building an effective social network enables a company to reach a larger number of prospective customers. It also enables a company to improve upon its customer service and to informally chat with its existing customers and followers.

    Your website and social network are marketing and sales tools that should be working for your business 24/7.


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Controlling Online Ratings & Reviews with Customer Service

    By James Rothaar

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    SalesFish B2B sales Controlling Online Ratings and Reviews with Customer Service

    Marketing online for a small business can present some big challenges for companies. Many organizations, both large and small, are trying to determine how to use the Internet and social media most effectively to increase sales and market share for their companies. With the Internet and social media already having transcended from trend to mega trend to permanent-fixture status around the world, it is virtually impossible for any business model to function at its highest level of effectiveness without knowing how utilize it.

    Along with marketing online, a company these days also has to maintain and manage its reputation on the Internet, as many consumers turn to it to research products and service providers as part of their pre-buy decision-making process. As a businessman, that is why it is important to ensure that online reviews and ratings are obtained from customers. However, what it is even more significant is that these ratings and reviews are monitored meticulously.

    Third-party websites that contain reviews of companies written by customers, such as Yelp, Service Magic, Angie’s List, and HomeAdvisor, play a significant role in determining how today’s marketplace views a business.

    According to the 2011 Social Media Report by Nielsen, a globally renowned market research firm, 60% of all social-media users write reviews of products and brands that they buy. The study also revealed that the reviews by consumers are preferred over the reviews by industry professionals, such as reporters and industry insiders.
    Additionally, search engines do defer to ratings of companies to determine how much attention to give them on the Internet.

    These third-party review sites are an excellent way for well-ran businesses to be unearthed. Companies that deliver great customer service are receiving well-deserved publicity for their exemplary efforts. The sites also give a business important customer feedback with their complaints as well. These portals are where companies’ online reputations are built one customer review at a time.

    Here are a few tips on how to optimize a business could manage its online reputation.

    Ask Customers for a Review Once… and Only Once

    While online reviews are important, a company should only ask for the review once. If a customer feels that he is being pressured into giving a review, it may turn out not to be a favorable one. To improve the chances of receiving the review, give customers a handout that thanks them for doing business with you and requests them to rate their experience with your company.

    Be Proactive, Not Reactive to Reviews

    Every review may not be positive. So, when a review from a less-than-satisfied patron occurs, it is important to respond to them in a professional manner. Go the extra step and contact the dissatisfied customer directly before responding to their issue on the review board. A little personal attention could go a long way in smoothing out a situation before it escalates to being an unsolvable problem. This leads us to the next point.

    Turn a Bad Review Into a Marketing OpportunitySalesFish B2B sales marketing Controlling Online Ratings and Reviews with Customer Service

    No business is perfect and something could go wrong for myriad reasons. If handled correctly, this type of situation could have a very positive end result. If a customer can be made happy after being disappointed and then goes on to write about it, it lets other people (prospects) read about how a company resolves issues. What began as a negative situation could be turned into a positive outcome by providing exemplary customer service. Additionally, if satisfied customers read a negative review and feel that it is uncharacteristic, those customers may defend the business by posting a positive review of their experience.

    Never Argue Online with a Customer

    Never ever do this. Read that previous four-word sentence out loud thrice before continuing. Regardless of what a customer says, arguing with a dissatisfied customer on a review site is bad for business. Falling down that rabbit hole could do irreparable damage to a business’ reputation both online and offline. Always contact an angry customer directly before responding to their complaint on the review site.

    Never Directly Do “Customer Service” Where You Were Rated

    While it is important to always provide excellent customer service, it truly is best to initiate such efforts with the customer instead of discussing their “problems” online. Predicting how a customer will respond online … where the entire world can read it … is a risky proposition. It is not a chance worth taking. Why risk it?

    Make it Easy as A-B-C-D!

    When interacting with customers online on third-party review sites, there are four rules to keep in mind that could go a long way in building a successful online reputation for a company. Arguing, belittling, criticizing, or debating with an angry or dissatisfied customer should never occur. While customers may not always behave well, it is crucial that the business does. There are no exceptions.

    You may wish to read that previous sentence out loud thrice too. It may not be easy, but it is one of those times when doing nothing will be the right course of action.


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Interviews with Top Sales Professionals V

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Sales Executive Interview – Scot Smith

    Scot Smith Retail Propeller The Retail Crash Course

    By James Rothaar

    Scot Smith’s expertise is in retail sales and in showing clients how to build B2B relationships with retailers. His sales course, The Retail Crash Course, has helped thousands of wholesalers get their products on shelves of numerous retailers. Mr. Smith shows clients how to put a plan of action together that sells their products.

    Scot Smith also is the cofounder of RetailPropeller.com, a website that features weekly podcasts of original content that assists and educates both entrepreneurs and wholesalers how to effectively and efficiently sell to retailers. Scot’s wholesale to retails sales program, The Retail Crash Course has helped thousands of wholesalers get their product into the retail stores.

    Scot sells to numerous retailers throughout Georgia and the southeast region of the U.S. He has used his network of retail buyers to successfully place many new products for his clients.

    How did you get into sales, Scot?

    I started selling professionally when I graduated from high school. My first job was at Circuit City; I was the guy who could sell you a $500 extended warranty on a $300 laptop. I started taking it more seriously a few years later … when I picked up my first Brian Tracy book and realized that there is a lot of wealth to be had out there if I could demonstrate value for my products and services in the marketplace.

    Could you briefly tell us what you are selling?

    We sell across a few verticals all in the same niche. We sell to wholesalers who want to get their product into retail stores. We sell to retail stores that want exciting and new products that will perform well.

    How did you find your current position?

    I connected with a company that was selling licensed merchandise in wholesale quantities to retail stores. Since then I’ve become an independent representative and broker of wholesale transactions to my network of retail buyers. I also help other wholesalers that do the same thing through our website and podcast on RetailPropeller.com. We have a toolkit for wholesalers on RetailCrashCourse.com.

    What are some of the rewards or benefits you gain from being able to sell well?

    Selling professionally has given me the opportunity to be rewarded based on my performance and on the value I can add to the marketplace I serve.

    Whether your glass is half-full or half-empty, it is best to provide a balanced perspective about the profession. What do you see as drawbacks?

    Some of the biggest challenges come when you are also running the marketing operation for your sales efforts. Marketing and sales are two very different things. To be a super marketer on the front end of the sale and the back end after the sale, there is a lot to stay on top of. Being a top performer also means that you’re managing high-level partnerships, which can be a challenge at times.

    What characteristics or personality traits make a great salesperson?

    A true passion for their product or service is first and foremost. If you don’t believe what you’re doing is changing lives, you’ll never get through the hardships that come along with being a sales professional. It also takes someone who hates losing more than they love winning.

    How are sales territories established at your firm?

    The companies I represent have geographical territories and national/key accounts for the most part.

    How are you compensated for your generating sales?

    I’m paid a negotiated percentage of the wholesale volume on deals I broker to retailers.

    What type of sales training do you have?

    I read a lot of books; I also have some of the best mentors in the world.

    Has it been helpful, if so, please tell how you have benefited from it?

    The best sales training for me is practicing my craft and surrounding myself with mentors who have been where I am, peers who are where I am, and apprentices who want to be where I am now. If you can surround yourself with those three social groups, you will accelerate your success in sales and business, tremendously.

    Does your position involve finding and selling new prospects, or handling existing accounts?

    Our business is a mix of adding new business and nurturing the business we have, on both ends: retail stores and wholesale suppliers.

    What percentage of each, just a ballpark, if you could?

    We try to grow our business by 10 percent every 30 days.

    What do you look for in a prospect?

    Someone who is qualified to work with us is the first thing. One of the biggest mistakes you can make in sales is not speaking to your perfect customer. Our ideal prospect has to be at the right stage in their process, have the budget, and the willingness to move forward.

    What types of research do you perform prior to meeting with a client or a prospect?

    We do and we don’t research prospects. We have an application that wholesalers complete that tells us if they’re a good fit or not. Our marketing funnels tell us a lot about a prospect before they reach out to work with us. Retail accounts take a little more research, but I like to do the majority of that side-by-side with my prospects like the business partners that we are. It’s a mistake to go into a meeting with too much research, because you never really know what pieces and parts are truly applicable.

    Could you describe the typical selling process in front of one of your clients or prospects?

    We determine if working together could be a good fit. If it is then we lay out the conditions of working together. If it’s agreeable we send an invoice and get to work. The selling process really isn’t a big deal if you have the right inbound and content marketing strategies in place.

    What are some of the more common concerns that you encounter in the sales process?

    Retail store buyers want to envision how the product you’re pitching will sell in their store. If you’re pitching to a big retail buyer you should definitely have marketing and display plan put together. Wholesalers who work with us sometimes don’t have a timeline concept for the amount of time it takes to put together wholesale to retail deals, so they’re anxious to get orders quickly when it often doesn’t happen so fast.

    How do you handle those issues?

    We bring the retailer on board and show them how buying from us is the next logical step to move their business forward in the “big picture” that we’ve painted together. They can’t get the big picture we’ve put together for them without taking the next logical step, so it’s a no-brainer.

    What do you feel is the hardest part of the sales process?

    The hardest part of selling is speaking directly to your prospect in the language that resonates with them personally. You overcome this by listening to them first as much as humanly possible.

    If you can narrow it down to just one, what was your most satisfying selling experience?

    My most satisfying experiences usually come in the validation stages. Since we make a lot of our own products, there’s tons of testing and validating always going on behind the scenes. It’s always satisfying when something works.

    Has the selling environment changed in your market?

    Retailers can go to websites like Alibaba and cut out the middleman now. A lot of buyers are going online.

    How do you keep yourself updated on the changes in your industry and product line?

    Industry publications, Facebook groups, newsletters, trade shows, and just practicing in the field myself every single week.

    Perhaps even more important than industry savvy is personal maintenance. So, how do you keep yourself motivated, Scot?

    I stay motivated by reminding myself why I do what I do. There are too many entrepreneurs out there that need our help. If I gave up I would be letting them down too. Behind every great man is a greater woman, I owe a lot to my beautiful and amazingly supportive wife Mallory. I probably would have given up a long time ago if it wasn’t for her support and encouragement.

    “Go the extra mile” is the response I got recently when asking this question. I get variants of that response regularly from great sales professionals. Do you have any advice or a last-add to close on?

    I’ll leave you with one of my favorite quotes by Sir John Templeton: “Never forget: the secret of creating riches for oneself is to create them for others.”

    To read more of the Sales Executive Interview series visit: SalesFish Telemarketing Services Blog


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    If You’re Going To Do All The Barking…

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    This is an open letter to all you entrepreneurial, my-way-or-the-highway, smartest-person-in-the-room types that have decided that in order to get your business to the next level you need to engage the services of a new agency, consultant or adviser.

    In a word – PLEASE DON’T!

    If you are going to do all the barking SalesFish b2b marketing experience

    Seriously, don’t hire anyone, it will be better for everyone! Better for the consultants. Better for your team. Better for your business. And better for you!

    This piece of advice comes from years of personal experience and is reflected in the saying, “If you are going to do all the barking, don’t buy a dog!”

    Strong, me-driven leaders have a hard time with “new.” They understand they need to make a change – at least intellectually. And in their more rational moments, they know they can’t take the company any further and need the infusion of new thinking. So they send out an RFP and give the qualifying agencies the same pitch, “I want your best work. Think out of the box. Nothing is off limits. We need cutting edge ideas. Etc. Etc. Etc.”

    Invariably the agency comes back with solutions that fit those marching orders and are met with, “I don’t think so. I know my customer and they won’t buy that. I don’t like those colors. Absolutely not. No. No. No.”

    The match made in heaven quickly ends up in purgatory on the slippery slope to hell…

    So what can prevent that fate and turn a potential disaster into a win-win partnership?

    Set Reasonable Objectives

    You know what kind of leader you are. (Or you should be getting some help understanding what kind of leader you are!) You know how much ‘new’ you can tolerate. You know how willing you are to let go of the reigns and let others take control. And you should be familiar with how your team responds to change and challenge.

    So before you send out those RFPs and start interviewing candidates, set some reasonable objectives for the assignment. Certainly push the limits of your personal comfort zone, but there is no use setting the moon as your objective if you aren’t willing to leave earth’s atmosphere. Be willing to accept a sub-orbital objective while realizing that you can always extend the mission later.

    By setting reasonable objectives, you save the agency from engaging in flights of fantasy that will crash shortly after lift-off. You also save your team the agonizing ordeal of rejecting everything out of hand. And you save the frustration of wasting valuable time in exploring non-viable ‘solutions.’

    Setting reasonable expectations gets everyone on the same page more quickly, focuses the solutions to ‘can-do” alternatives, and energizes your team for the executional phase.

    Select Dispassionately

    Or at least as dispassionately as possible.

    I have sat in many pitch review meetings where a strong leader has gotten all excited about the chemistry with the agency’s pitch leader. You’ve probably said it yourself, “I love that guy. They get me and what I want to accomplish. We’re a perfect match. This is going to be great!”

    All the while your team is sitting there, hopefully not in a paralyzed state of submission to ‘what the big guy wants’, thinking, “Yeah you guys connected, but his team is a bunch of head-bobbing non-starters. We can’t work with them. This is going to be a disaster!”
    Solution?

    Set up an Agency Evaluation form before the pitch. Include all the things you think will be essential to a good partnership, including chemistry, competency, results from similar assignments, etc. Have each team member fill it out, anonymously if necessary, tabulate the response and then conduct your post mortem from that baseline. If a moment of wisdom breaks out, you might consider weighting your team’s response above yours since they are going to be the boots on the ground once you get up and running.

    Practice Trust

    This is the hard part for most of you…trust!

    You know the little voices in your head: “Can I really trust my team?” “Can I really trust my agency partner?” “What are the guarantees everything is going to work out if I don’t get all hands-onish and take control of this process?”

    If you are going to do all the barking SalesFish b2b sales experience

    Bottom line is you are really asking, “Can I trust myself?” Can I trust my choice of the people on my team? Can I trust the choice of objectives I have laid out? Can I trust the process I set in place to select our partner? Can I trust others enough so that I don’t have to be the smartest guy in the room?

    The hard truth is that you’re never going to get to the next level if you’re not willing to trust others with the outcome. You have your part. You have your piece. But unless you are willing to let the dogs out, you are destined to get laryngitis…and remain pretty much where you are.

    So, if you are going to do all the barking, don’t buy a dog! If you are determined to get to the next level in your business, set reasonable objectives, select dispassionately and practice trust.

    Woof! Woof!


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    5 Tips to Become a Digital Superstar in Your Niche Market

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Becoming a Digital Superstar in Your Niche Market

    We all love superhero stories. They inspire us to do greater things and challenge us to tackle the impossible. While superheroes have their reality constraints, becoming a superstar is still an attainable reality. If you are a business seeking to gain a competitive edge in your niche market, you need to become a superstar — not just any superstar — but a digital superstar. You need to know how to effectively market your brand and create convertible content. Here are 5 tips that will help you to shine and experience substantial growth:

    5 Tips to Become a Digital Superstar in Your Niche Market SalesFish B2B Sales Strategies

    Tip #1: Focus on What Works the Best

    A digital superstar is not outstanding for having the best marketing strategy. They are outstanding for recognizing the right marketing strategy at the right time. The market is impressionable and is constantly evolving. The strategy that generates great ROI early in the year may backfire on you months later. This is why digital superstars use tools like Google Analytics to measure the source and quantity of leads or sales. Doing so helps them to improvise according to market trends and stay on top of the game.

    Tip #2: Have an On Budget Marketing Plan

    When it comes to digital marketing, longevity and consistency are as important as quality and quantity. Instead of spreading your budget thin on a large variety of platforms, it’s important to stay in control of your cost by focusing on narrow and vertical target markets. Prioritize your marketing channels and invest in places that promise profits and the greatest growth. If you want to integrate a new digital marketing strategy, make sure to re-assess your budget and have enough data insights to support your decision.

    Tip #3: Optimize for Local Search

    More and more companies are personalizing their digital marketing campaigns. Whereas ranking for keywords remain important in search engine optimization, ranking for local SEO terms and phrases will help you to drive more relevant traffic to your website. As a digital superstar, you need to understand both the small and big pictures of digital marketing. As a result, you should not only have a global message for a generic audience, but also a set of specific, unique messages that target certain communities, geographic locations, age range, and occupations. Be specific, so your marketing proposition speaks personally to a wide audience.

    Tip #4: Integrate Mobile Advertising

    The number of mobile users is on the rise. According to CNN, data collected from comScore have led research firm Enders Analysis to find that “mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers … PCs clocked in at 45%.” In other words, Americans are using smartphones and tablet apps more than PCs to access the Internet. Allocate budget to target mobile users by making sure that the ads you use display properly and beautifully on small screens.

    Tip #5: Show Off Your Philanthropic Side

    Let your customers know that their money is making a difference in the life of others by being open about your philanthropic efforts. Be it ending hunger in Africa or giving funds to breast cancer research, setting aside a percentage of your ROI to support worthy causes promotes both your brand name and company as a whole. Show your customers/clients that you’re making the world a better place, and they will help you to fulfill your digital marketing goals and philanthropic visions.

    Salesfish digital marketing b2b lead generation trends in 2015

    Digital marketing is the future. When done right, you can be the superstar and outshine your competitors! What are some of the tips you’re using to compete effectively in your niche market?

    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Is It Time to Fire a Customer…or Two?

    Welcome to the ultimate B2B Marketing Agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Digital Marketing, Web Design and B2B Marketing Agency.

    We gladly serve California and all 50 United States. Partner with a client-centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to a Experiential Event Marketing.

    “Fire a customer? Absolutely ridiculous…I would get torn to shreds on social media! How could you even suggest such a thing?”

    strategic b2b sales and marketing hard choices moving on

    Those thoughts probably went through your head just a few seconds after you thought, “Man, I would so love to do that!” You would love to do it, because you know that there a handful (hopefully not more) of customers that are sucking the life blood out of you and your organization. They cost you time, money and resources. They discourage your staff, dominate your customer service resources and are always looking for the ‘good guy rate’ on everything.

    So what if firing a customer was a legitimate option in your business tool belt? How would you go about it?

    Know Thyself

    The first thing you have to do is an internal audit…on yourself and your company. What’s important to you? What are your values and culture? What do you do best and still make money at? How does a controlling, inflexible customer affect your organization? Which size company is easier and more profitable for your company to deal with? What is it that makes you cringe when you see a customer’s name come up in your email inbox?

    These are just a few of the questions you may need to answer frankly, and without equivocation, in order to clearly define what your ideal and unacceptable customers look like. There is no shortcut for this process. You need to take the time to sit down and develop a chart of positive and negative customer traits that you can then translate into a real world description of who you want to do business with.

    Set the Limits of Acceptability

    Face it, not every customer is going to be ‘ideal’. We live in the real world of a sliding scale of customer response, attitude and profitability. You may have really profitable customers that are tearing the heart out of your account team. You may also have some small customers that you dearly love working with, but you can’t make a dime on. And then there are those you can’t stand working with, who chew up your time, talent and resources and that you make a pittance on.

    While the latter may be the no brainer for the “pink slip” list, the others in the list might also need to be looked at carefully. To make a good business decision on who you do business with, you need leverage your learnings from your internal assessment to set limits of acceptability. For example, you may be willing to endure the negatives that go along with working with your cash cow, but you need to understand when they cross the limit and for the good of your business you need to send them packing. The same with the little guy you love. If you can’t afford the ‘pro bono’ work right now and they don’t have the significant upside to merit the investment, you may also have to help them find a more appropriate partner for their work.

    In either case you need to decide where, and with who, you are going to draw the line.

    Have the Hard Conversation

    Once you have decided who you can’t live, with you need to have the hard conversation with them. You can’t just stiff them or slowly withdraw your services until they get upset and leave. That would certainly ignite a firestorm of negative PR. But you do need to sit down and have a frank conversation about the nature of your relationship and make some positive suggestions about who would be a better fit for them. The same with the smaller or unprofitable customers that you really like. In any and all cases, the end game is to make the parting as amicable as possible.

    And don’t forget about the internal conversations as well. If the customer is a real nightmare, you probably won’t get much push back from your staff. But if someone’s commission hangs in the balance, you will need to make sure they understand the significance of working with compatible, profitable customers so that your business can grow. Depending on how team-oriented they are, you may be looking for some new staff as well…

    Review and Reassess Regularly

    In business, as in life, nothing is forever. Things change. Organizations evolve. Processes and technologies improve. Staff and management mature and grow. So you need to plan for regular assessments of your customers, services, products, and processes. If things have changed, than go back and modify your matrix for what is an acceptable customer relationship. And then apply it to your current customer base. And who knows, it might be time to revisit some of those customers you loved to work with but couldn’t make money with. If you remained on good terms, after parting company, there is a possibility that you could be a better match for them the second time around.

    So what’s the bottom line? If you are going to do your best work and empower your company to achieve its maximum potential, every now and then you have to fire a customer…or two! And don’t worry to much about the flack you might get…the benefit you will receive, from being released to serve your good customers to the fullest, will far outweigh any negatives.


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Digital Marketing & Lead Generation

    Digital Marketing and B2B Lead Generation

    Welcome to SalesFish Brand Marketing & Sales the most strategically biased B2B Telemarketing Services, B2B Telesales, B2B Telemarketing, B2B Lead Generation and B2B Marketing Agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

    It looks like the marketing world is finally turning towards what SalesFish has been saying all along. And that’s that pretty pictures and clever ads aren’t going to do it anymore.

    Digital Marketing & B2B Lead Generation

    This just came into “The Pond” yesterday.

    ADVERTISING TRENDS – from Nimble and Associates, Orange County

    1. Since January, advertisers are emphasizing Lead Generation not Branding.
    2. Broad use of social media has not produced effective cost-per-leads.
    3. Demographic shifts — Southwestern Hispanics 18-34 now prefer English.

    The social media hype continues to be exposed. Who cares how many “likes” you have when it doesn’t produce leads. The answer is no one, but most marketing practioners aren’t slowing down enough to realize that they always need to be asking the same questions. What are my target market’s needs and wants and by what means do they like to be communicated to in the B2B business realm.

    B2B marketing and sales strategies always come down to staying in tune with the fundamentals. What we do isn’t rocket science, but staying disciplined enough to say no to hype and distractions. Now therein lies the challenge.

    The question is, who is your target market and what’s the most cost effective and impactful way to market to them.

    You then test and measure those tactics tightly, whether it be digital marketing (SEO & SEM), traditional advertising, public relations, experiential event Marketing, B2B telemarketing etc…

    So, just say NO to self indulgent fluffy marketing practices and say yes to intelligent brand marketing and B2B telemarketing services.

    b2b lead generation digital marketing salesfish

    When it comes to B2B Lead Generation, SalesFish believes in a fully integrated approach, which is why we offer brand marketing, digital marketing, b2b telemarketing services and sales (B2B lead generation) activities.

    Our relentless mantra at SalesFish is let sales and marketing integration not be a platitude, but a fulltime obsession to realize!

    Stay tuned for more relevant content on creating world-class B2B Lead Generation, B2B Telemarketing, Telemarketing Services and B2B Marketing Agency Strategies. We at SalesFish Brand Marketing & Sales say thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and let our team of experienced professionals assist you in assessing your B2B sales goals, so we can create a successful campaign to fit your specific ROI.

    SalesFish Net of Sales ( B2B Lead Generation ), Brand Marketing and Digital Marketing Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Web Design, Web Development and E-Business
    • Digital Marketing
    • Search Engine Optimization, Search Engine Marketing and Social Media
    • Experiential Event Marketing and Event Management
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales

     

     

    B2B Lead Generation and B2B Telemarketing with Your B2B Marketing Agency

    B2B Lead Generation & Telemarketing Services

    Welcome to SalesFish Brand Marketing & Sales the most strategically biased B2B Telemarketing Services, B2B Telesales, B2B Telemarketing, B2B Lead Generation and B2B Marketing Agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

    b2b-lead-generation-b2b-telemarketing-services-b2b-marketing-agency

    B2B Lead Generation and Telemarketing Services Must Compliment Each Other

    B2B Lead generation, demand generation, now there’s a couple of a buzz words for you. And depending on who you’re talking with it could mean a variety of things. For instance you might have an e-mail marketer that thinks just because 500 people opened up e-mails that constitutes as a lead. We say not so at SalesFish. When we say B2B lead generation we mean you have a qualified prospect that has shown legitimate interest in your company’s product or service.

    Now how you get to a qualified lead is 100% about being strategic and understanding your target markets needs and wants and how they like to be communicated to. And then applying the right tactical marketing and sales (B2B lead generation) mix.

    When it comes to B2B lead generation SalesFish believes in a fully integrated approach, which is why we offer brand marketing, digital marketing and B2B lead generation activities.

    b2b-lead-generation-b2b-telemarketing-services-b2b-marketing-agencies

    One tactic does NOT fit all, but having a clear understanding of how you’re going to integrate your B2B marketing and B2B lead generation tactics is the key to any successful marketing and B2B lead generation campaign. And most importantly is to test measure and monitor along the way.

    We are quite aware of the many companies that struggle with internal marketing and sales integration, so that they can actually get a true picture of what their cost per lead is and what their overall ROI is on a specific marketing or B2B lead generation campaign. We hear a lot of people talking about cost per lead and ROI, but how can they truly measure if both marketing and sales aren’t connected. The answer is they can’t!

    This is why all roads must lead to an “integrated” sales and marketing approach. This intersection is what SalesFish the B2B marketing agency brings to every partnership.

    Your greatest intellectual competency is to integrate your marketing and B2B lead generation activities. And there should always be a collaborative relationship between marketing and sales departments.

    This begins with understanding what your sales B2B lead generation goals and objectives are. Then familiarizing yourselves with who your target market is and how they like to be communicated to. These basic steps form the foundation for a winning B2B marketing and B2B lead generation strategy.

    b2b-lead-generation-b2b-telemarketing-services-b2b-marketing-agencies-b2b-sales

    In our experience once an organization has fully integrated their sales and marketing teams (strategies) it truly is their “Ah ha” moment. We are dumbfounded at why so few companies actually integrate their marketing and sales activities completely. It’s the essence of being a world-class sales and marketing organization, which leads to BRAND.
    Our relentless mantra at SalesFish is let sales and marketing integration not be a platitude, but a fulltime obsession to realize!

    Stay tuned for more relevant content on creating world-class B2B Lead Generation, B2B Telemarketing, Telemarketing Services and B2B Marketing Agency Strategies. We at SalesFish Brand Marketing & Sales say thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and let our team of experienced professionals assist you in assessing your B2B sales goals, so we can create a successful campaign to fit your specific ROI.

    SalesFish Net of Sales ( B2B Lead Generation ), Brand Marketing and Digital Marketing Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Web Design, Web Development and E-Business
    • Digital Marketing
    • Search Engine Optimization, Search Engine Marketing and Social Media
    • Experiential Event Marketing and Event Management
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales

     

     

    Telemarketing Companies & Telemarketing Services

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telemarketing Services, B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

    Choosing The Best Telemarketing Services In a Sea of Telemarketing Companies

    Finding legitimate telemarketing companies and telemarketing services is like looking for a needle in a haystack.  We at SalesFish are constantly hearing from prospects about how they’ve been burnt or taken advantage of before they even come to us.

    B2B-Telemarketing-Services-B2B-Telemarketing-Companies

    Unfortunately the problem starts with companies not really doing their due diligence and thinking it through before they decide to embark on an outsourced telemarketing services relationship, entertain various telemarketing companies, etc.

    In selecting a B2B telemarketing services partner, you’re looking to outsource your B2B sales and B2B lead generation, right?  So why would you EVER consider a $10 an hour smile and dial operation?  Do you buy from people you don’t like? Chances are you don’t! Yet we expect to hire people or organizations that have zero acumen pertaining to connecting with prospects, understanding how to create credibility, conveying benefits, and earning the right to close.

    When looking to outsource your inside sales or B2B lead generation activities, it’s imperative to do the math as if you were setting up your own inside sales force internally or extending an existing one.

    Let’s assume most professionals want to be great.  Why would we ever want to “create” or “partner” with another organization on one of the most import facets of our business, SALES?  And then decide to do it on the cheap.  Every day we receive calls from companies that have tried once or twice to outsource their B2B Telemarketing and sales activities on the cheap.  And it NEVER works out!

    How much would you be willing to pay for a superstar sales professional? This is the rhetorical question to ask yourself.

    If you choose to outsource your lead generation and B2B sales activities, you say, “I’m only going to hire the very best and it’s going to cost me equal to what it might cost me to do it in-house.” Yet you won’t have the headache or burden of trying to execute an acumen that might not be your core competency.  We have a saying at SalesFish: It’s either great or gone!

    Most telemarketing companies andtelemarketing services offered on the market are transactionally driven.  This means the people on the phone or even in management have very little knowledge about brand and creating a relationship with prospects and your brand, not just dialing the phone and reading a script.

    Here are a few things to consider when searching for telemarketing companies and a telemarketing services organization:

    • Do you have clearly defined goals, objectives and expectations?
    • Do you have the budget to engage a competent B2B sales and marketing partner?
    • When you pick up the phone or e-mail your potential sales partner, don’t just ask them for a proposal.  Set-up a conference call so both parties can do their due diligence to see if there is a fit.
    • Is the person you’re meeting with an “A” gamer? Do they “get it” and understand high level sales and marketing acumen?
    • Is your prospective partner saying “yes” to everything you ask them? If so, this is a sure sign they will rip you off.  A worthy sales and marketing partner will give you some push back and try and find holes in your thinking, just to make sure you’re set up to win.
    • Check your future partner’s references and please do not fall for the 100 hour intro deal, just the credit card pitch.  Do you really want to work with a partner that’s not in it for the long term?
    • Remember you’re outsourcing, it’s not just telemarketing services, so you need to think, can I be married to this partner for my success?  Can I build with them?  Are they the real deal?
    • Throw your prospective sales partner some curve balls.  See if they’re thin skinned.  Create some scenarios for them to figure out so you can see how they think, or if they are just another one trick pony.
    • Have fun with your search.  Take your time so nothing bad happens.  If you make rushed emotional decisions you will have to take two steps back.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Lead Generation
    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telemarketing Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales