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    How to Use LinkedIn to Grow Your B2B Business

    How to Use LinkedIn to Grow Your B2B Business SalesFish B2B Marketing and Sales

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Social media channels are being used widely for B2C businesses, with everything from Facebook to Twitter to Pinterest and more. However, if you’re a company that relies on B2B sales and marketing you may wonder if social media can work for you. There is a social media channel that is perfect for B2B lead generation – that place is LinkedIn. LinkedIn is focused solely on businesses and careers, making it the perfect place to market your products and services.

    LinkedIn has been referred to as one of the most effective platforms for lead generation and sales. It has many tools that you can use to promote your business and find leads. If you take advantage of their Premium Account features, it provides the ability for you to conduct focused and advanced searches for companies or people that you need to speak to within those companies, helping to grow your list of prospects.

    One feature, called the LinkedIn Sales Plan is even set up to send you lead recommendations on a regular basis. You can import SalesForce contacts into your LinkedIn account making follow-up easier and more streamlined.

    One of the most powerful tools of LinkedIn is a feature called InMail. This feature allows you to contact prospects through the LinkedIn email portal directly.

    If you decide you’re going to utilize LinkedIn to do more prospecting there are a few tips on how your LinkedIn profile should look:

    • Make sure your profile clearly shows your prospects what you do and what you can do for them in terms of products and/or services offered.
    • Share why your company and products are important to other businesses.
    • Use language and keywords that will appeal to your target audience.
    • Keep profile photos up-to-date and professional.

    LinkedIn has a great publishing platform available to all of its users. Utilize this feature to share quality content with your target audience that will set you apart as an expert in your field. You should set up a consistent schedule to post articles for the best success.

    Another feature that is beneficial for B2B brand marketing is the Groups feature. Groups are set up for all types of industries and professions. Search for the group that pertains to your business and join. Once you have joined the group, be sure to post regularly, answering questions that others ask and asking questions of the group. This helps you to build relationships within the group, further helping you to gain new leads and prospects for your business.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How to Effectively Use Images in Your Marketing

    B2B Sales digital marketing How to Effectively Use Images in Your Marketing eye_catching_by_palmer0047Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Creating new content is an important piece of your ongoing B2B sales and marketing efforts. With that new content, there is one crucial element that should not be overlooked: images. When planning blog posts and email marketing, as well as social media posts, always remember the importance of the images you’re using.

    An image can be a photograph, an infographic or an illustration. Photographs tend to be the most used, and for good reason. There are studies that show that posts with photographs are read twice as often as those without images. Google also favors the use of images in your blog posts. It will help boost your Google search rankings if the images are properly labelled. Photographs are fairly easy to obtain and only take a second to add to your blog post.

    Infographics are a wonderful visual element to use in your brand marketing. They can provide valuable information, including statistics, in one glance. They’re easy to share across social media platforms, which can increase exposure to your brand. The downside of infographics is that they can be time-consuming to create, especially if you’re not an experienced designer.

    There are several things to keep in mind as you begin using images in your digital marketing:

    1. Find a great image. There are many free stock photo sites that you can use to find quality images. Just remember when using these sources to give proper attribution to the photographer. Spending time to create your own images is the best option. This guarantees that your images are unique and you don’t have to worry about your clients seeing the same image on your post that they might find on another site.
    2. File names are important. When you upload your photo be sure to change the name of the file to something that easily identifies with the image.
    3. Don’t forget the alt-tags. Alt-tags are to images what SEO is to the copy of your post. The alt-tags are picked up by search engines and will help send traffic to your post based on the description used in the alt-tag. (If you’re not sure what an alt-tag is, when you put an image in your post and edit the image a pop-up will prompt you to enter a caption, title, and alt-tag. These are all optional fields, but filling them out is to your advantage.) Make sure that your alt-tag provides a clear, concise description of your image.
    4. Keep image quality in mind. Only use high-resolution images for your blog posts and online marketing. It’s easy to spot a poor quality photo and cutting corners in this area can derail your marketing campaign. Your phone may be filled with pictures you think are great images, but the resolution may not be correct for a website. Make sure to check before you post it.

    Every blog post that you put on your website and every piece of online marketing should contain at least one high-quality image. If you’re not currently using images, start adding them in and see what a boost your stats will get from this simple step.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    The Value of Creating a Buyer Persona

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    B2B sales marketing SalesFish The Value of Creating a Buyer PersonaOne key to effective selling is knowing your market. Defining your target audience and establishing targeted digital marketing strategies is an initial step in this direction, however, many businesses are going beyond the buyer demographics and creating specific buyer personas to help them fine tune their marketing campaigns.

    Creating a buyer persona is much like creating a character in a book. It’s much more in-depth than simply looking at your target market demographics. When creating a persona (and in all likelihood, you’ll want to create several different personas) you will narrow it down and get as specific as you can. This persona is the one person that you will target your marketing efforts toward.

    When developing your buyer persona you need to ask several questions. Some examples of these questions can include the following:

    • What are their main pain points or problems to solve in their business?
    • What obstacles or challenges do they face?
    • Where does your client turn to get the information they need?
    • Do they use print media, trade organizations, colleagues, the internet, social media, or a combination of the above?
    • Who do they spend time with?
    • Where do they spend time?

    Once you have developed each persona, the next step is to anticipate the objections that they may have to becoming a customer or client. Write these objections out and brainstorm ways to respond.

    When setting up a B2B sales and marketing campaign or focusing on B2B lead generation, the persona that you develop will likely be the contact person at a company that can benefit from your businesses products or services. You will still follow the same questions, however, focus on the pain point being a problem they deal within their work environment. You may also want to determine who your contact person reports to and who reports to them.

    You may also find you have several different personas depending on where in the sales cycle they fall. Some may just be learning about your company, not aware that what you provide could be a benefit to them. Others may have become very educated on your products or services, but still have an objection to overcome.

    Creating buyer personas for your marketing campaigns will help you have a more targeted marketing approach and ultimately provide more success in your marketing efforts.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    The Secret to Writing Blog Titles That Readers Will Actually Want to Read

    The Secret to Writing Blog Titles That Readers Will Actually Want to Read

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    In 2016, most businesses have finally caught up on the importance of blogs. You may have even started to dabble in video marketing.

    However, they may often reach a roadblock. It’s not uncommon for a business to commit to writing a few blogs, with little strategy, have great on-page SEO, hit post and then…nothing happens.

    Maybe they send it to their email list and no one reads it, or they post it on LinkedIn and they don’t get any comments.

    There is one thing to do though than can ensure your post gets opened and read.

    You can write catchy blog titles.

    Because at the end of the day it doesn’t really matter how impressive the content is. You could write the best blog post possible. It could provide a lot of value to your audience, it could be well written and structured, and you could even have a beautiful infographic. But if no one clicks to open it, it will never be read.

    Fortunately, there is a method you can follow that will make sure every post you published has a clear and compelling title.

    1. Start by identifying the audience and benefits

    Before you even write the article you need to know who you are writing for and what they are going to get out of it. For example, if you are writing a health related article, who for might be stay at home mothers, and the benefits might be to learn simple recipes.

    You want to make sure they know they are targeted and the benefits are clearly outlined.

    1. Make it specific and relatable

    How can you make this more specific and relatable?

    If they are interested in simple recipes for their kids, you have to point this out. What do they like to be called? Who are they cooking for? How many recipes are you going to give them? How long do the recipes take to make?

    1. Have a look at other titles in your niche

    The best way to brainstorm article titles is to actually just see what’s doing well in your niche and follow their formulas. Which articles have the most shares and comments? You’ll start to see common patterns come up that reveal a lot about your target audience. Do they respond to positive or negative language? Do they like quick how to pieces or longer discussions?

    1. Make it visual

    The easier you can trigger imagery in the minds of your readers, the more likely they will be to remember the article, and to open it. For example, terms like healthy recipes are actually a little vague.

    1. Make it sound appealing

    This is where you come in with literally devices such as alliteration or rhyming.

    Six simple homely & healthy recipes that you kids will enjoy.

    Coming up with article titles is actually pretty straight forward, but it makes a huge difference to the results of your blog. If you’d like to know how you could better your SEO, improve your blog posts and see real results in your online marketing efforts, get in touch with us today.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    A Dynamic Connection: B2B Telemarketing & Sales Leads

    A Dynamic Connection: B2B Telemarketing & Sales Leads

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Some companies operate their B2B telemarketing with a scatter-shot approach and claim this approach results in qualified, viable sales leads. At SalesFish, we disagree.

    First of all, what qualifies as a legitimate sales lead? Secondly, what strategies are necessary in order to garner sales leads? A legitimate sales lead is one in which you have taken the time to gather enough information about the customer to have a productive, reciprocal conversation with them. You’re ready to provide them with applicable details to assist in their selection of the right products or services.

    Viable sales leads are available after you’ve done some research and before you even pick up the phone, draft an email, or post something online. In our experience, B2B telemarketing services and sales leads work in concert with one another. First, evaluate your target market and ensure that you thoroughly understand their requirements and requests. Next, employ a purposeful, strategic sales and marketing tactical strategy.

    At SalesFish we practice and promote integration. We strategically don’t prescribe to a one-size-fits-all, but SalesFish does encourage a clear, disciplined approach of how B2B marketing and B2B sales leads work together. Start off by understanding your own company’s value so that you can learn about your customer’s needs and wants and position/provide them with the perfect solution(s).

    What are your goals and objectives? The key to understanding how to integrate your B2B telemarketing and B2B lead generation starts with appraising and observing “responses” along the way. Once you understand where you’re headed and then align your sales and marketing departments, we often hear, “Well, why didn’t we do this sooner?” These are our sentiments exactly.

    Occasionally, some companies are hesitant to hire SalesFish as a B2B lead generation provider. One common impediment is cost-related; in other words, will it be worth the expense? This is almost impossible to ascertain when sales and marketing are disconnected within your own company. How can you measure cost-per-lead if you are unclear of the ways in which your sales and marketing departments are impacting one another?

    We arrive at SaleFish’s sweet spot: The intersection of B2B sales and marketing.

    Get in touch and we’ll customize an integrated connection between marketing and sales, one that has resulted in over 30 Billion in quantifiable sales.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Three Marketing Tactics to Keep for 2016 and Three That Need to Go

    Three Marketing Tactics to Keep for 2016 and Three That Need to Go

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Marketing strategy is changing rapidly. It’s also becoming more complex. The result is that your business needs to constantly consider which tactics it should keep, and which it should discard of.

    Below we’ve composed three techniques that you should continue to use in 2016, and three that you need to get rid of immediately.

    First we’ll start off with what to keep.

    Targeted ads. Running success paid search campaigns is getting harder and harder to do, but when it is done right is still an incredibly effective tactic. As long as you ads are allowing your Customer Acquisition Cost (CVC) to be notably less than the Customer Lifetime Value (CLV), they’re probably worth some of your time.

    Video marketing. Video marketing is not just a compliment to blogs or other visual marketing efforts, it’s vital. Your firm should be making sure you are nurturing customer relations by bringing them behind the scenes of your operation. Look to a platform like Periscope to incorporate live interactive broadcasts into your marketing.

    Building an email list. Email lists are still a very good way to nurture leads. In fact, they may even be the most effective way to do so. If you make sure your focus is on creating value and relationships rather than selling, and when you are ready to sell, loyal customers will be more than ready to buy.

    And for what to discard of.

    Creating content with no intention. This could have been thrown away 3 years ago and it wouldn’t have made a huge difference to your sales. If however you’re still doing this in 2016, you are completely wasting your time. Any content that you invest your time or resources in creating has to have a clear intention behind it, and needs to be competitive enough that you can genuinely be looked at as an authority in your industry.

    Asking for likes. It’s a waste of time to ask for likes, shares or retweets. Facebook can actually penalize you for over doing this. The best way to get recognition from an audience is to offer great content. This way the likes and retweets are genuine and you have readers or viewers that are actually willing to buy into your products or services.

    Ignoring customer feedback. If you receive feedback from a customer, whether this is via a personal email, a Facebook post, or a Yelp or Trip Advisor review, you need to respond. There are no exceptions. Social customer service is the best way to get your brand mentioned via word of mouth. So see every contact as an opportunity to capitalize on that power.

    To make sure your sales and marketing process is successful, you need to consistently re-evaluate your tactics. Use the new year to reconsider what you’ve been doing that has worked, and what you’ve been doing that hasn’t.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Data & Research: Imperative to Successful Sales

    Data & Research: Imperative to Successful Sales

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    When considering a sales and marketing strategy, it’s tempting to get ahead of yourself. There’s excitement and forward momentum about the possibility of GROWTH and increased sales. Nevertheless, it’s crucial to confirm a solid brand promise as your jumping-off point.

    What is a brand promise and how do you establish one? Here is the SalesFish definition of a brand promise: Your promise is the pivotal thread to be woven into all sales, service and support experiences. The brand identifies who you are, while the promise expresses how you impact your customer’s world.

    Sometimes an ignored and often unappreciated part of the process, qualitative research and data is the foundation for successful sales. All branding and marketing must be based in research and data. In our experience, knowing and understanding your customers, what they want, and then aligning your brand promise with them creates a clear foundation for your sales strategy.

    If developing and deciding on a brand promise seems overwhelming, simply begin with your audience. Clarify details for more effective brand marketing by asking the following questions:
    SalesFish Brand Marketing Data and Research Imperative to Successful B2B Sales

    • What drives your target customers?
    • Beyond straight demographics, what values do your customers share?
    • What is the current perception of your brand?
    • Does your product or service solve a problem?

    Oreo didn’t come up with their packaging without knowing what attracts their customers.  They invested a tremendous about of time and energy into defining their customers and aligning their promise (and ultimately packaging) to ensure that their customers reached for Oreos when they walked down the cookie aisle of their local grocery store. When someone sneezes, it’s no accident that you often offer them a Kleenex. The fact that many people call tissue paper Kleenex is the result of data and research incorporated into strategic brand marketing and sales at its best.

    How do you find out what your customers want? Well, you can start by asking them. Focus groups and surveys are both ways to connect with your customer. SalesFish has discovered that surveys, specifically one-to-one qualitative (individual) surveys garnered more accurate and beneficial data as opposed to quantitative, more generic (multiple-choice-type) surveys. If you are planning to invest time and money in research, we recommend a focus on qualitative data.

    Once you find out about your target market, SalesFish even offers a Discover Your Promise workshop if you need some structured strategies to arrive at an accurate brand promise. Armed with current data and research and a powerful brand promise, now you are ready to get into action towards an upward sales trajectory.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Defining Your Brand: The SalesFish Strategy

    Defining Your Brand - The SalesFish StrategyWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    “Branding” is often a misinterpreted word and concept. What is a brand? How do you create one? How do you cultivate customer loyalty to your brand? The short answer is that it is not haphazard—defining a brand requires strategic brand marketing.

    Many times, a company will come to us having invested a great deal of time and money into building their brand. Investing more money or buying more advertisement space doesn’t guarantee results. Regrettably, it can sometimes have the opposite effect especially if your core message is getting lost in the process.

    Let me back up for a moment. Branding essentially refers to the emotional connection you have with a product. So, for example, Campbell’s Chicken Noodle Soup is Mmmmm, mmmmm good. Most people eat chicken noodle soup when they’re not feeling well so there’s an inherent (and effective) “you’ll feel better” within their message. When you drive an Audi car, you Never Follow. When you drink a Coca-Cola, you Have a Coke and a Smile. When you wear Nike shoes or apparel, you’re ready to Just Do It.

    We call tissue paper Kleenex. When we search something on the World Wide Web, we say, “Just Google it.” Those connections, those emotional ties are not coincidences. They are the result of intentional, thorough strategic brand marketing.

    Branding is a lot like minimalism—you keep removing until you arrive at its essence. So, get ready to par down. SalesFish can guide you drive your brand and we’ll measure the results with sales and service. Next, we’ll provide an outline for the SalesFish strategy to foster a first-rate brand.

    Your brand promise is the cornerstone Defining Your Brand - The SalesFish StrategyWe’ve defined branding and discussed the necessity to provide an emotional connection to your brand. In our experience, THE BRAND PROMISE is the >cornerstone. Without it, it doesn’t really matter if you’re marketing effectively or you have the biggest and best placement as far as media buys. Here’s the key: Your brand promise must be accurate, and it must not just connect but also land with your target audience.

    Let’s revisit Coca-Cola as an example. We’ve all had an experience Having a Coke and a Smile. Coca-Cola is not the #1-selling soft drink by accident. Many of us relate to the positive connection of family, friends, holidays, and fun to the Coca-Cola brand. Our connection and loyalty is evident to Coca-Cola through their sales reports.

    The added benefit of a solid brand promise is that it can withstand bad press. How many of us have read the “test” that states if you submerge a T-Bone steak in Coca-Cola, the steak will disintegrate in 48 hours? Or perhaps you’ve seen the animated Polar Bear parody, claiming that Coca-Cola causes diabetes? Despite these negatives, an authentic brand promise remains intact.

    Consistency is key here. Make certain that the message is constant at every level. For instance, the Coca-Cola broadcast television advertisement delivers the same message as the in-store display.

    Let’s investigate your brand promise. Contact SalesFish today and find out what it’s like to have a team of strategic brand marketing experts elevate your brand.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    5 Popular Email Marketing Myths Debunked

    Salesfish b2b digital marketing 5 popular Email Marketing Myths DebunkedWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    In 2015, email marketing is still an incredibly effective lead generation strategy. Unfortunately however, there are many myths and misinformation surrounding the practice. Here are some common legends you’ll hear about email marketing and the truth behind them.
     

    1. Young people are the most tech savvy, so you should primarily target them. The myth assumes that young people (18-25) are those who are most likely to use a mobile device, and as mobile devices are taking up such a large market segment, you should therefore be focused on young people. According to a report by Hubspot, the highest use of tablets is the 30 to 44 age group. In fact, for those 25 and under, they often prefer SMS subscriptions to email. Base the demographic you target on your individual market research and don’t be quick to rule out any age group.
    1. Once someone has opted in they are a loyal customer. Just because a reader has opted in it doesn’t mean that they’re loyal enough to purchase watch you’re selling. Nor does it mean that it will prevent them from unsubscribing in the future (sometimes immediately). Email marketing is a long haul game, make sure you are constantly generating value and fostering the relationship in order to ensure brand loyalty amongst your subscriber list.
    1. Be careful with how many emails you send out. There are some people that believe that you need to give your customer space, only sending out emails once or twice a month. Sending out frequent emails, once a week or more, is unlikely to lead to higher unsubscribe rates and can actually significantly increase your revenue. Try to stay in frequent contact and even regularly ask for feedback from your list.
    1. An effective subjective line is key to email marketing success. Whilst a subject line is one of the most important aspects that leads to high open rates, there are other factors that contribute to the success of the overall campaign:
    2. Salesfish digital marketing 5 popular Email Marketing Myths Debunked Sender name
      Offer
      Introductory paragraph
      Content length
      Content quality

      Take a holistic approach and focus on all of these aspects. I’ll also point out here that there are no golden rules regarding subject lines, an effective length and tone is dependent on your industry.

      1. Informative content is the most effective way to have people opt-in. While this is a reason many people may subscribe to your email least, there are other ways to generate opt-ins. Many readers will only look for discounts or tailored and exclusive offers. Others may be because of brand loyalty or the desire for product or service updates. Offer various incentives for readers to subscribe to your list if you want to cast a wider net and more effectively build your list.
      1. Images are preferable to text. A report by ExactTarget revealed that in fact, more than 60% of email clients have their images blocked by default. In order to craft an effective email, it’s usually safer to just personalise text and save images and video for your other platforms.

      There you have it, 6 common email marketing myths debunk. Let us know if you agree or disagree in the comments and if you have any experience with email marketing campaigns.


      Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

      Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

      SalesFish B2B Telemarketing Services

      SalesFish Net of Sales Services:

      • B2B Direct Sales, Channel Sales and Marketing Strategies
      • On-Site B2B Presentation, Negotiation and Sales
      • B2B Telemarketing and B2B Telesales Services
      • Cold Calls and Appointment Setting
      • Online Presentations and Webinars
      • Product Awareness and Announcement Calls
      • Primary Research: Quantitative and Qualitative Surveys
      • Experiential Event Marketing
      • Pre and Post-Event Calls
      • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    B2B Telesales and B2B Telemarketing: The SalesFish Distinction

    B2B Telesales and B2B Telemarketing - The SalesFish DistinctionWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Congratulations. Your company is growing at a rate that demands additional sales support. When contracting out any or all of your sales needs, it’s important to clarify the differences between B2B telesales and B2B telemarketing. The answer often relies on your current situation.

    The most important first step is to assess your immediate sales requirements. Do you simply need someone to create awareness? Or do you need an experienced fully dedicated sales agent who will represent your brand and solution to develop relationships and new clients?

    B2B Telesales Team and B2B Telemarketing - The SalesFish Distinction (2)B2B telesales and telemarketing services require more than a simple transaction. In this case, your customer may still have questions and a bit of heavy-lifting is required by your sales agent in order to close the sale. It’s essential to employ sales agents who connect with buyers, understand the market, have sales savvy, and are quick to find solutions for your customers.

    On the other hand, if you merely need script reading to introduce your product, then B2B telemarketing is probably your best bet. B2B telemarketing is typically a more transactional style of support. However, please use caution. When hiring a B2B telemarketing resource, check and ensure that they will appropriately represent your product or service. It would be a shame to have the sale perish before it can even begin.

    B2B Telesales Team and B2B Telemarketing Call Center - The SalesFish DistinctionMany telemarketing companies outsource their talent and sometimes this means that their employees are working overseas. While there is often a savings in terms of hourly rate, you don’t want language barriers or lack of training to cost you sales and revenue in the long run. Even if you only require what seems like a rudimentary transactional service, employing overseas resources should be carefully considered before making a commitment to that approach.

    Here at SalesFish, our sales agents are accustomed to making money so you will receive profitable results because of our high standards. Our agents are U.S.-based, highly-skilled, trained, and proven sales executives who can continue your upward trajectory (or turn it around, as the case may be). We often have companies solicit our skills after they have been disappointed by a less expensive and less effective prior attempt.

    We encourage you to “Improve Your Net” and call “The Pond” today…


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Key Questions to Ask Yourself for On-Page SEO in 2015

    SalesFish B2B Sales Marketing Digital SEO Key questions to ask yourself for On-Page SEO in 2015Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    The last few years have seen huge changes in the Google algorithms. To summarize very briefly a couple of the most notable changes; spammy back-linking practices are no longer effective, nor is keyword stuffing or low quality content.

    However, on-page SEO has actually changed relatively little. See, the point of on-page SEO is to create an experience that is user friendly. Google wants your pages to be easily scannable for the reader, and your content to be engaging enough to keep them on the site.

    How fast is your site speed? Users expect your site to load very quickly. In fact, low speed times are often correlated with low conversation or retention rates. Check out some tips over at Moz for optimizing your site speed.

    Are your title tags effective? Your title tags need to be short, straightforward and user friendly. Ideally you want to strive for 50-60 characters – the Google SERPS will only show the first 60.

    Have you considered your meta-descriptions? This is what will come up as the description under your websites title tag when you are viewed in the SERPs. Focus on latent semantic indexing (LSI) for your primary keyword as opposed to old style keyword stuffing techniques. You only have about 160 characters to get your point across anyway so make it clear. Much like with the title tags, keep it simple, descriptive and easy to follow.

    Is your content optimized?

    • Keep it interesting, in-depth and written with the user in mind
    • Keep it shareable
    • Use effective subheadings
    • Top performing posts in the Google SERPs are usually between 1500 and 2000 words
    • Integrate a table of contents via a plugin such as this one
    • Interlink to other pages on your site

    Have you used proper header tags? You need to use the H1 tag (only once) and make sure it includes your keyword and is before any H2,H3 or H4 tags that you will use later on to highlight any important points or sub-headings. Don’t repeat any H2 or H3 tags too often as this can be considered a detrimental SEO practice.

    Have you included an appropriate keyword density? Matt Cutts suggests that a keyword density of around 1.5% is what you should be striving for. Ensure the main keyword comes up early in the first paragraph as well as in the last paragraph and mix it in with some LSI keywords.

    Have you included a call to action at the end of the post? An effective page should hold the readers hand from top to bottom. What this also means, and what is often forgotten, is that you should then direct the reader at the end of the page with a call to action; whether this is a contact us form or an opt-in button – make is clear and user-friendly.

    On-site SEO is, unlikely offsite SEO, completely in your hands. This should underpin its importance to you and your brand. With these points in mind you should have all the initial bases covered and be on your way to having optimized onsite SEO pages.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How Do You Prepare Prior to Meeting with a Client in a B2B Selling Situation?

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    By James RothaarSalesFish B2B Sales How Do You Prepare Prior to Meeting with a Client in a B2B Selling Situation

    If you were to ask five successful sales professional the same question, would their responses be similar? We were curious to learn how these sales pros prepare before going out and meeting with clients and prospects.

    While the responses from the sales professionals were unique, the replies to the question did contain some similarities. Four out of five indicated that they do have a specific research methodology. All of those who do research on clients and prospects use the Internet and social networks as part of their research process.

    So, we asked this question in our Top Sales Professional series,

    What types of research do you require your staff to do prior to meeting with a client or prospect?

    William L. Sgro, Director of National Accounts, EcoEngneering

    “Our sales reps are expected to develop as much information on the clients –their primary activity; whom they may be doing business with currently; their expectations; their financial stability; their performance; and who are their main competitors. Do they have a competitive market advantage? Have they undertaken energy conservation programs previously? The intent is to leave no questions unanswered

    Tom Elmer, VP of Sales and Marketing, Pixcara Studios

    “Because this company sells YouTube videos, we always look at a company’s website to determine if it is currently using any video marketing. We also Google the company and check out all of the company’s social media channels if they have any. We also check out the company principals’ personal profiles on LinkedIn.”

    David Sonné, retired telemarketing and sales executive, and trustee of the Jack Oakie and Victoria Horne Charitable Foundation

    “None whatsoever. I want the playing field to be even. Any advance knowledge or information I gather could be hearsay or rumor. If, of course, I know that my prospect has been married seven times then I probably wouldn’t ask why there are photographs of 17 children on his credenza … well at least not during our first visit. I prefer to meet with and listen to my prospect and draw my own conclusions.”

    Kurt Gairing, Account Executive, Fontis Solutions

    “I find out as much as humanly possible about a client or a prospect. I go online and read about the company. I go to LinkedIn and read about the person I am going to meet. I asked around the office if anyone has done business with the company or the individual. Hell, I even go on Facebook to see what else I can uncover to get to know someone better.”

    Scot Smith, Co-Founder of RetailPropeller.com
    “We do and we don’t research prospects. We have an application that wholesalers complete that tells us if they’re a good fit or not. Our marketing funnels tell us a lot about a prospect before they reach out to work with us. Retail accounts take a little more research, but I like to do the majority of that side-by-side with my prospects like the business partners that we are. It’s a mistake to go into a meeting with too much research, because you never really know what pieces and parts are truly applicable.”


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How Do the Best B2B Sales Professionals Stay Motivated?

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    How Do the Best B2B Sales Professionals Stay Motivated Salesfish B2B Sales Marketing

    By James Rothaar

    Even the best of the sales professionals need to focus on staying motivated. There are a lot of ups and downs in the selling; it is a daily grind, and the road to success is riddled with bumps, potholes, and off-road adventures. That is probably why it takes an extraordinary individual to do it well. So, how do they do it?

    While we had hoped to find some magic in a bottle by revealing some of the responses from these superstar-selling machines from our Interviews with Top Sales Professionals series, as it turned out, there were a lot of down-to-earth responses from these driven and determined B2B sales pros.

    How do you stay motivated to keep selling?

    Kurt Gairing, Account Executive, Fontis Solutions

    “Debt does it for me. My ego is large and I love being “the man, ” the one that provides for my family. It gives me immense satisfaction knowing that my boys see me as their role model and their dictator all in one. Have you ever had your son call you a successful person? Maybe my boys are already masterful salesmen. Sales guys really are the easiest marks out there. Push all the right buttons; boom, there it is!”

    David Sonné, retired telemarketing and sales executive, and trustee of the Jack Oakie and Victoria Horne Charitable Foundation  

    “I have a wife, a grandchild, and a mortgage; I like to eat; it was pretty motivating, wouldn’t you agree? Oh, yes … there is the challenge of the sale, which is very motivating. It was my skydiving, mountain climbing, white-water rafting, and race car driving all rolled into one big adrenaline rush. I don’t do any of those things, but I know when I make a sale, the excitement level is the same.

    “Any true salesperson knows that two things happen after a sale; we wait until we get outside and retreat to an area where our recently sold prospect can’t see us. We jump in the air … click our heels together and land with a resounding YES! Then, we get compensated for the sale… the money! Any TRUE salesperson knows that this is what happens. Perhaps some of us can’t jump and click our heels, but we all celebrate the sale in our own way. And that is the order in which the “after sale” takes place. The sale is ALWAYS more important than the money that we make at that particular moment. ALWAYS!”

    Tom Elmer, VP of Sales and Marketing, Pixcara Studios

    “I am self-motivated and sets goals. I don’t feel that anyone else can motivate others, because that comes from within.”

    Scot Smith, Co-Founder of RetailPropeller.com

    “I stay motivated by reminding myself why I do what I do. There are too may entrepreneurs out there that need our help. If I gave up, I would be letting the, down too. Behind every great man is a greater woman; I owe a lot to my beautiful and amazingly supportive wife, Mallory. I probably would have given up a long time ago if it weren’t for her support and encouragement.”


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Five Predictions For The Future of SEO in 2016 and Beyond

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    5 predictions for the future of SEO in 2016 and beyond Salesfish b2b digital marketing brand marketing

    SEO has somewhat of a polarizing reputation for webmasters. On the one hand it can help build a business that brings in thousands or even millions of dollars’ worth of revenue. On the other, if you’re not careful, one simple update can effectively destroy months or years of work. Google telegraphs to some degree the long term changes they’re going to make. Though in reality they never specifically outlines exactly what variations are going to be made to their algorithm. In that sense it is somewhat of an educated guessing game – though if you want organic traffic, you’ll have the play. Here are five of our predictions for the future of SEO in 2016 and beyond.

    Page Rank and Domain Age could become a less defining factors. Google is all about the democratization of information. Allowing sites with huge Page Ranks (PR) to consistently rank over smaller niche sites means that in many cases the reader gets access to the most well-known source of information, and not necessarily the best. Similarly, in regards to Domain Age (DA), older sites shouldn’t be given more power simply because they have been around for a long time. There are many younger sites who may have better quality information but just weren’t around a few years ago.  At the end of the day Googles intention with SEO is to ensure the highest quality and most targeted information reaches its’ readers and it doesn’t want to promote a misbalance of information.

    Mobile will be a necessity. We have already seen this change take place in recent Google updates, but in the future an inability to be responsive across devices will be punished by the Google algorithms. Make sure your applications are mobile friendly today in order to boost your SEO and safeguard against future changes.

    User experience will be key. There are many ways in which we could define user experience, but we’ll just cover a couple of things to keep in mind. You must guarantee unique, well-written content that is honest and shareable. It might sound like a mouthful, but readers want to feel like they are connecting with a real person.  Also, your content should encompass multiple forms of media from video to audio and text.

    Onsite analytics will be increasingly important. Factors such as time on site and bounce rate provide an accurate look at how good your user experience is. These will likely be two of various factors that will determine your strength in the SERPs.

    Social signals will be important (but only when authentic). There are many in the digital marketing community who believe that social signals are the defining factor of the future of SEO. However, what is important to note is that there are many ways in which these can be faked, manipulated or even bought. Google will likely crack down on this and ensure that fake pages, such as those with millions of likes but little to no engagement, are punished.

    There you have it, five predictions for the future of SEO. Make sure you or your team are considering these in your SEO strategy and always be forward thinking enough to stay on top of industry trends.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    What is Periscope and is it Worth Using?

    SalesFish brand digital marketing What is Periscope and is it worth using

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Video content is becoming increasingly popular thanks to ease of content creation and viewers being able to watch video more freely on all devices with improved data plans, wider Wi-Fi coverage and faster internet speeds. Periscope was the second of the two players (behind Meerkat) to enter the instant-video space but has a larger following, after having been purchased by Twitter and therefore better integrated into the social media platform.

    How Does It Work?

    For viewers, you download the app on your mobile device or simply click on a Periscope link and watch the stream of your favorite person or brand. For broadcasters, once you have downloaded the app you simply click on the shoot button, name your stream and click the Twitter icon to send the link out to your followers and begin videoing.

    What Is So Great About It?

    For digital marketers who already have an audience on Twitter you can get started with an audience right away allowing them access to real life moments, which previously could only display in 140 characters on Twitter. Periscope gives you the ability to see behind the scenes; viewers can be backstage at a movie gig, meeting people on the red carpet or see an internet celebrity film their podcast. The possibilities are endless.

    You can get statistics after the recording telling you how many live viewers you had, how many people replayed your video (another benefit, people can watch a replay for 24 hours) and number of hearts your video received.

    Fans love to interact with the people they follow, the reason they often follow you on Twitter to start with is too increase their connection with you. When the Periscope live stream is happening, people are able to comment live on your broadcast enabling you to interact on a more personal level. It is similar to an Ask Me Anything (AMA) on reddit, but in real time.

    Are There Any Weaknesses?

    The quality of the live stream continues to be an issue. The Internet isn’t perfect worldwide so you will get times where the footage glitches. The video is filmed on a mobile phone so it is naturally not the smoothest video and at this stage you can only film in portrait mode whereas the ability to film in landscape would change the landscape once again.

    A big trend in online marketing is repurposing existing content into various formats. This is not possible for Meerkat footage as it is not saved to your mobile phone and viewers can only take granulated screenshots.

    When Meerkat and Periscope launched in March 2015 the excitement in the online world was massive, though many companies are still attempting to find their best way to use the platform. With the Mayweather vs. Pacquiao fight streamed online, concerts, live events such as the Balitmore riots and press releases all being broadcast already the platform will continue to evolve. If you are on the fence, give it a go, your fans will let you know when you start videoing the right stuff.


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Building a Social Network for a B2B

    By James Rothaar

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Building a Social Network for a B2B Salesfish Brand Marketing

    While many B2B businesses have built their firms solidly over the years by providing quality work and great customer service, there are many companies with room for improvement in maximizing their online sales and marketing efforts with a content management.

    While it would seem that a B2B service providers with good reputations in their fields would be very effective with on social networks, only 43% of B2Bs surveyed by the Content Marketing Institute and MarketingProfs in their annual study on B2B content marketing felt they were very effective (9%) or effective (33%) with their usage of content. The remaining 57 of the 100 participating companies felt that their content marketing was not effective. Ninety-three out of 100 companies surveyed used content marketing in 2014.

    The Blog

    Many businesses are trying to leverage its expertise and get more attention with a blog. It enables a company to inform its business community about overall capabilities. It is the root of a foundation that can be built on one post at a time. It is an opportunity to establish authority as a knowledgeable source to both industry insiders and prospective clients.

    There are several ways to publish an effective blog that is centric to an audience seeking information within a market place. For example, a company that sells products to home-repair professionals could post blog a series of how-to articles, ranging from how to do simple home repairs to how to hire contractors for in-house or onsite jobs. Blogging about jobs and showing images before and after pictures is another form of content that would interest such a crowd.

    Informative and Enlightening Leads to Engagement

    Keep in mind that the purpose of a business blog is to expand your market, enhance your reputation, and leverage your expertise so that your company becomes a go-to source for publishing valuable information and sharing its know-how.

    Building a following by blogging will take time, so you have to be consistent and patient, especially when starting out. Plan to write two to three posts for your blog weekly week. However, it is likely that it will be at the center of a content-marketing strategy.

    Building a Social Network for a B2B Salesfish B2B Marketing and Sales

    Promoting a Blog via Social Networks

    The next step is to establish a presence on social networks that will prompt people to visit your website.

    Start out simple by setting up a page for our business on Facebook, Google+, Twitter, and LinkedIn. There are more social networks out there than these, actually, there are hundreds if you want to dig, but this is good beginning. If your blog includes a lot of images, opening an account for your business on Pinterest and Instagram would also be good networks to consider as well. Increase your chances of getting attention by being active at various social networks.

    Mix It Up

    While it is okay to promote your blog on different social networks, do not just take the same post you did on Facebook and repost it elsewhere. Use different images and talk about different topics within the post. If you are putting it up on five networks, there should be five unique ways of presenting it too.

    Be Unique

    A B2B business can efficiently enhance its position in the market by taking these simple steps to establish a social network. Building an effective social network enables a company to reach a larger number of prospective customers. It also enables a company to improve upon its customer service and to informally chat with its existing customers and followers.

    Your website and social network are marketing and sales tools that should be working for your business 24/7.


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Controlling Online Ratings & Reviews with Customer Service

    By James Rothaar

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    SalesFish B2B sales Controlling Online Ratings and Reviews with Customer Service

    Marketing online for a small business can present some big challenges for companies. Many organizations, both large and small, are trying to determine how to use the Internet and social media most effectively to increase sales and market share for their companies. With the Internet and social media already having transcended from trend to mega trend to permanent-fixture status around the world, it is virtually impossible for any business model to function at its highest level of effectiveness without knowing how utilize it.

    Along with marketing online, a company these days also has to maintain and manage its reputation on the Internet, as many consumers turn to it to research products and service providers as part of their pre-buy decision-making process. As a businessman, that is why it is important to ensure that online reviews and ratings are obtained from customers. However, what it is even more significant is that these ratings and reviews are monitored meticulously.

    Third-party websites that contain reviews of companies written by customers, such as Yelp, Service Magic, Angie’s List, and HomeAdvisor, play a significant role in determining how today’s marketplace views a business.

    According to the 2011 Social Media Report by Nielsen, a globally renowned market research firm, 60% of all social-media users write reviews of products and brands that they buy. The study also revealed that the reviews by consumers are preferred over the reviews by industry professionals, such as reporters and industry insiders.
    Additionally, search engines do defer to ratings of companies to determine how much attention to give them on the Internet.

    These third-party review sites are an excellent way for well-ran businesses to be unearthed. Companies that deliver great customer service are receiving well-deserved publicity for their exemplary efforts. The sites also give a business important customer feedback with their complaints as well. These portals are where companies’ online reputations are built one customer review at a time.

    Here are a few tips on how to optimize a business could manage its online reputation.

    Ask Customers for a Review Once… and Only Once

    While online reviews are important, a company should only ask for the review once. If a customer feels that he is being pressured into giving a review, it may turn out not to be a favorable one. To improve the chances of receiving the review, give customers a handout that thanks them for doing business with you and requests them to rate their experience with your company.

    Be Proactive, Not Reactive to Reviews

    Every review may not be positive. So, when a review from a less-than-satisfied patron occurs, it is important to respond to them in a professional manner. Go the extra step and contact the dissatisfied customer directly before responding to their issue on the review board. A little personal attention could go a long way in smoothing out a situation before it escalates to being an unsolvable problem. This leads us to the next point.

    Turn a Bad Review Into a Marketing OpportunitySalesFish B2B sales marketing Controlling Online Ratings and Reviews with Customer Service

    No business is perfect and something could go wrong for myriad reasons. If handled correctly, this type of situation could have a very positive end result. If a customer can be made happy after being disappointed and then goes on to write about it, it lets other people (prospects) read about how a company resolves issues. What began as a negative situation could be turned into a positive outcome by providing exemplary customer service. Additionally, if satisfied customers read a negative review and feel that it is uncharacteristic, those customers may defend the business by posting a positive review of their experience.

    Never Argue Online with a Customer

    Never ever do this. Read that previous four-word sentence out loud thrice before continuing. Regardless of what a customer says, arguing with a dissatisfied customer on a review site is bad for business. Falling down that rabbit hole could do irreparable damage to a business’ reputation both online and offline. Always contact an angry customer directly before responding to their complaint on the review site.

    Never Directly Do “Customer Service” Where You Were Rated

    While it is important to always provide excellent customer service, it truly is best to initiate such efforts with the customer instead of discussing their “problems” online. Predicting how a customer will respond online … where the entire world can read it … is a risky proposition. It is not a chance worth taking. Why risk it?

    Make it Easy as A-B-C-D!

    When interacting with customers online on third-party review sites, there are four rules to keep in mind that could go a long way in building a successful online reputation for a company. Arguing, belittling, criticizing, or debating with an angry or dissatisfied customer should never occur. While customers may not always behave well, it is crucial that the business does. There are no exceptions.

    You may wish to read that previous sentence out loud thrice too. It may not be easy, but it is one of those times when doing nothing will be the right course of action.


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Interviews with Top Sales Professionals V

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Sales Executive Interview – Scot Smith

    Scot Smith Retail Propeller The Retail Crash Course

    By James Rothaar

    Scot Smith’s expertise is in retail sales and in showing clients how to build B2B relationships with retailers. His sales course, The Retail Crash Course, has helped thousands of wholesalers get their products on shelves of numerous retailers. Mr. Smith shows clients how to put a plan of action together that sells their products.

    Scot Smith also is the cofounder of RetailPropeller.com, a website that features weekly podcasts of original content that assists and educates both entrepreneurs and wholesalers how to effectively and efficiently sell to retailers. Scot’s wholesale to retails sales program, The Retail Crash Course has helped thousands of wholesalers get their product into the retail stores.

    Scot sells to numerous retailers throughout Georgia and the southeast region of the U.S. He has used his network of retail buyers to successfully place many new products for his clients.

    How did you get into sales, Scot?

    I started selling professionally when I graduated from high school. My first job was at Circuit City; I was the guy who could sell you a $500 extended warranty on a $300 laptop. I started taking it more seriously a few years later … when I picked up my first Brian Tracy book and realized that there is a lot of wealth to be had out there if I could demonstrate value for my products and services in the marketplace.

    Could you briefly tell us what you are selling?

    We sell across a few verticals all in the same niche. We sell to wholesalers who want to get their product into retail stores. We sell to retail stores that want exciting and new products that will perform well.

    How did you find your current position?

    I connected with a company that was selling licensed merchandise in wholesale quantities to retail stores. Since then I’ve become an independent representative and broker of wholesale transactions to my network of retail buyers. I also help other wholesalers that do the same thing through our website and podcast on RetailPropeller.com. We have a toolkit for wholesalers on RetailCrashCourse.com.

    What are some of the rewards or benefits you gain from being able to sell well?

    Selling professionally has given me the opportunity to be rewarded based on my performance and on the value I can add to the marketplace I serve.

    Whether your glass is half-full or half-empty, it is best to provide a balanced perspective about the profession. What do you see as drawbacks?

    Some of the biggest challenges come when you are also running the marketing operation for your sales efforts. Marketing and sales are two very different things. To be a super marketer on the front end of the sale and the back end after the sale, there is a lot to stay on top of. Being a top performer also means that you’re managing high-level partnerships, which can be a challenge at times.

    What characteristics or personality traits make a great salesperson?

    A true passion for their product or service is first and foremost. If you don’t believe what you’re doing is changing lives, you’ll never get through the hardships that come along with being a sales professional. It also takes someone who hates losing more than they love winning.

    How are sales territories established at your firm?

    The companies I represent have geographical territories and national/key accounts for the most part.

    How are you compensated for your generating sales?

    I’m paid a negotiated percentage of the wholesale volume on deals I broker to retailers.

    What type of sales training do you have?

    I read a lot of books; I also have some of the best mentors in the world.

    Has it been helpful, if so, please tell how you have benefited from it?

    The best sales training for me is practicing my craft and surrounding myself with mentors who have been where I am, peers who are where I am, and apprentices who want to be where I am now. If you can surround yourself with those three social groups, you will accelerate your success in sales and business, tremendously.

    Does your position involve finding and selling new prospects, or handling existing accounts?

    Our business is a mix of adding new business and nurturing the business we have, on both ends: retail stores and wholesale suppliers.

    What percentage of each, just a ballpark, if you could?

    We try to grow our business by 10 percent every 30 days.

    What do you look for in a prospect?

    Someone who is qualified to work with us is the first thing. One of the biggest mistakes you can make in sales is not speaking to your perfect customer. Our ideal prospect has to be at the right stage in their process, have the budget, and the willingness to move forward.

    What types of research do you perform prior to meeting with a client or a prospect?

    We do and we don’t research prospects. We have an application that wholesalers complete that tells us if they’re a good fit or not. Our marketing funnels tell us a lot about a prospect before they reach out to work with us. Retail accounts take a little more research, but I like to do the majority of that side-by-side with my prospects like the business partners that we are. It’s a mistake to go into a meeting with too much research, because you never really know what pieces and parts are truly applicable.

    Could you describe the typical selling process in front of one of your clients or prospects?

    We determine if working together could be a good fit. If it is then we lay out the conditions of working together. If it’s agreeable we send an invoice and get to work. The selling process really isn’t a big deal if you have the right inbound and content marketing strategies in place.

    What are some of the more common concerns that you encounter in the sales process?

    Retail store buyers want to envision how the product you’re pitching will sell in their store. If you’re pitching to a big retail buyer you should definitely have marketing and display plan put together. Wholesalers who work with us sometimes don’t have a timeline concept for the amount of time it takes to put together wholesale to retail deals, so they’re anxious to get orders quickly when it often doesn’t happen so fast.

    How do you handle those issues?

    We bring the retailer on board and show them how buying from us is the next logical step to move their business forward in the “big picture” that we’ve painted together. They can’t get the big picture we’ve put together for them without taking the next logical step, so it’s a no-brainer.

    What do you feel is the hardest part of the sales process?

    The hardest part of selling is speaking directly to your prospect in the language that resonates with them personally. You overcome this by listening to them first as much as humanly possible.

    If you can narrow it down to just one, what was your most satisfying selling experience?

    My most satisfying experiences usually come in the validation stages. Since we make a lot of our own products, there’s tons of testing and validating always going on behind the scenes. It’s always satisfying when something works.

    Has the selling environment changed in your market?

    Retailers can go to websites like Alibaba and cut out the middleman now. A lot of buyers are going online.

    How do you keep yourself updated on the changes in your industry and product line?

    Industry publications, Facebook groups, newsletters, trade shows, and just practicing in the field myself every single week.

    Perhaps even more important than industry savvy is personal maintenance. So, how do you keep yourself motivated, Scot?

    I stay motivated by reminding myself why I do what I do. There are too many entrepreneurs out there that need our help. If I gave up I would be letting them down too. Behind every great man is a greater woman, I owe a lot to my beautiful and amazingly supportive wife Mallory. I probably would have given up a long time ago if it wasn’t for her support and encouragement.

    “Go the extra mile” is the response I got recently when asking this question. I get variants of that response regularly from great sales professionals. Do you have any advice or a last-add to close on?

    I’ll leave you with one of my favorite quotes by Sir John Templeton: “Never forget: the secret of creating riches for oneself is to create them for others.”

    To read more of the Sales Executive Interview series visit: SalesFish Telemarketing Services Blog


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    If You’re Going To Do All The Barking…

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    This is an open letter to all you entrepreneurial, my-way-or-the-highway, smartest-person-in-the-room types that have decided that in order to get your business to the next level you need to engage the services of a new agency, consultant or adviser.

    In a word – PLEASE DON’T!

    If you are going to do all the barking SalesFish b2b marketing experience

    Seriously, don’t hire anyone, it will be better for everyone! Better for the consultants. Better for your team. Better for your business. And better for you!

    This piece of advice comes from years of personal experience and is reflected in the saying, “If you are going to do all the barking, don’t buy a dog!”

    Strong, me-driven leaders have a hard time with “new.” They understand they need to make a change – at least intellectually. And in their more rational moments, they know they can’t take the company any further and need the infusion of new thinking. So they send out an RFP and give the qualifying agencies the same pitch, “I want your best work. Think out of the box. Nothing is off limits. We need cutting edge ideas. Etc. Etc. Etc.”

    Invariably the agency comes back with solutions that fit those marching orders and are met with, “I don’t think so. I know my customer and they won’t buy that. I don’t like those colors. Absolutely not. No. No. No.”

    The match made in heaven quickly ends up in purgatory on the slippery slope to hell…

    So what can prevent that fate and turn a potential disaster into a win-win partnership?

    Set Reasonable Objectives

    You know what kind of leader you are. (Or you should be getting some help understanding what kind of leader you are!) You know how much ‘new’ you can tolerate. You know how willing you are to let go of the reigns and let others take control. And you should be familiar with how your team responds to change and challenge.

    So before you send out those RFPs and start interviewing candidates, set some reasonable objectives for the assignment. Certainly push the limits of your personal comfort zone, but there is no use setting the moon as your objective if you aren’t willing to leave earth’s atmosphere. Be willing to accept a sub-orbital objective while realizing that you can always extend the mission later.

    By setting reasonable objectives, you save the agency from engaging in flights of fantasy that will crash shortly after lift-off. You also save your team the agonizing ordeal of rejecting everything out of hand. And you save the frustration of wasting valuable time in exploring non-viable ‘solutions.’

    Setting reasonable expectations gets everyone on the same page more quickly, focuses the solutions to ‘can-do” alternatives, and energizes your team for the executional phase.

    Select Dispassionately

    Or at least as dispassionately as possible.

    I have sat in many pitch review meetings where a strong leader has gotten all excited about the chemistry with the agency’s pitch leader. You’ve probably said it yourself, “I love that guy. They get me and what I want to accomplish. We’re a perfect match. This is going to be great!”

    All the while your team is sitting there, hopefully not in a paralyzed state of submission to ‘what the big guy wants’, thinking, “Yeah you guys connected, but his team is a bunch of head-bobbing non-starters. We can’t work with them. This is going to be a disaster!”
    Solution?

    Set up an Agency Evaluation form before the pitch. Include all the things you think will be essential to a good partnership, including chemistry, competency, results from similar assignments, etc. Have each team member fill it out, anonymously if necessary, tabulate the response and then conduct your post mortem from that baseline. If a moment of wisdom breaks out, you might consider weighting your team’s response above yours since they are going to be the boots on the ground once you get up and running.

    Practice Trust

    This is the hard part for most of you…trust!

    You know the little voices in your head: “Can I really trust my team?” “Can I really trust my agency partner?” “What are the guarantees everything is going to work out if I don’t get all hands-onish and take control of this process?”

    If you are going to do all the barking SalesFish b2b sales experience

    Bottom line is you are really asking, “Can I trust myself?” Can I trust my choice of the people on my team? Can I trust the choice of objectives I have laid out? Can I trust the process I set in place to select our partner? Can I trust others enough so that I don’t have to be the smartest guy in the room?

    The hard truth is that you’re never going to get to the next level if you’re not willing to trust others with the outcome. You have your part. You have your piece. But unless you are willing to let the dogs out, you are destined to get laryngitis…and remain pretty much where you are.

    So, if you are going to do all the barking, don’t buy a dog! If you are determined to get to the next level in your business, set reasonable objectives, select dispassionately and practice trust.

    Woof! Woof!


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    5 Tips to Become a Digital Superstar in Your Niche Market

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Becoming a Digital Superstar in Your Niche Market

    We all love superhero stories. They inspire us to do greater things and challenge us to tackle the impossible. While superheroes have their reality constraints, becoming a superstar is still an attainable reality. If you are a business seeking to gain a competitive edge in your niche market, you need to become a superstar — not just any superstar — but a digital superstar. You need to know how to effectively market your brand and create convertible content. Here are 5 tips that will help you to shine and experience substantial growth:

    5 Tips to Become a Digital Superstar in Your Niche Market SalesFish B2B Sales Strategies

    Tip #1: Focus on What Works the Best

    A digital superstar is not outstanding for having the best marketing strategy. They are outstanding for recognizing the right marketing strategy at the right time. The market is impressionable and is constantly evolving. The strategy that generates great ROI early in the year may backfire on you months later. This is why digital superstars use tools like Google Analytics to measure the source and quantity of leads or sales. Doing so helps them to improvise according to market trends and stay on top of the game.

    Tip #2: Have an On Budget Marketing Plan

    When it comes to digital marketing, longevity and consistency are as important as quality and quantity. Instead of spreading your budget thin on a large variety of platforms, it’s important to stay in control of your cost by focusing on narrow and vertical target markets. Prioritize your marketing channels and invest in places that promise profits and the greatest growth. If you want to integrate a new digital marketing strategy, make sure to re-assess your budget and have enough data insights to support your decision.

    Tip #3: Optimize for Local Search

    More and more companies are personalizing their digital marketing campaigns. Whereas ranking for keywords remain important in search engine optimization, ranking for local SEO terms and phrases will help you to drive more relevant traffic to your website. As a digital superstar, you need to understand both the small and big pictures of digital marketing. As a result, you should not only have a global message for a generic audience, but also a set of specific, unique messages that target certain communities, geographic locations, age range, and occupations. Be specific, so your marketing proposition speaks personally to a wide audience.

    Tip #4: Integrate Mobile Advertising

    The number of mobile users is on the rise. According to CNN, data collected from comScore have led research firm Enders Analysis to find that “mobile devices accounted for 55% of Internet usage in the United States in January. Apps made up 47% of Internet traffic and 8% of traffic came from mobile browsers … PCs clocked in at 45%.” In other words, Americans are using smartphones and tablet apps more than PCs to access the Internet. Allocate budget to target mobile users by making sure that the ads you use display properly and beautifully on small screens.

    Tip #5: Show Off Your Philanthropic Side

    Let your customers know that their money is making a difference in the life of others by being open about your philanthropic efforts. Be it ending hunger in Africa or giving funds to breast cancer research, setting aside a percentage of your ROI to support worthy causes promotes both your brand name and company as a whole. Show your customers/clients that you’re making the world a better place, and they will help you to fulfill your digital marketing goals and philanthropic visions.

    Salesfish digital marketing b2b lead generation trends in 2015

    Digital marketing is the future. When done right, you can be the superstar and outshine your competitors! What are some of the tips you’re using to compete effectively in your niche market?

    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Is It Time to Fire a Customer…or Two?

    Welcome to the ultimate B2B Marketing Agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Digital Marketing, Web Design and B2B Marketing Agency.

    We gladly serve California and all 50 United States. Partner with a client-centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to a Experiential Event Marketing.

    “Fire a customer? Absolutely ridiculous…I would get torn to shreds on social media! How could you even suggest such a thing?”

    strategic b2b sales and marketing hard choices moving on

    Those thoughts probably went through your head just a few seconds after you thought, “Man, I would so love to do that!” You would love to do it, because you know that there a handful (hopefully not more) of customers that are sucking the life blood out of you and your organization. They cost you time, money and resources. They discourage your staff, dominate your customer service resources and are always looking for the ‘good guy rate’ on everything.

    So what if firing a customer was a legitimate option in your business tool belt? How would you go about it?

    Know Thyself

    The first thing you have to do is an internal audit…on yourself and your company. What’s important to you? What are your values and culture? What do you do best and still make money at? How does a controlling, inflexible customer affect your organization? Which size company is easier and more profitable for your company to deal with? What is it that makes you cringe when you see a customer’s name come up in your email inbox?

    These are just a few of the questions you may need to answer frankly, and without equivocation, in order to clearly define what your ideal and unacceptable customers look like. There is no shortcut for this process. You need to take the time to sit down and develop a chart of positive and negative customer traits that you can then translate into a real world description of who you want to do business with.

    Set the Limits of Acceptability

    Face it, not every customer is going to be ‘ideal’. We live in the real world of a sliding scale of customer response, attitude and profitability. You may have really profitable customers that are tearing the heart out of your account team. You may also have some small customers that you dearly love working with, but you can’t make a dime on. And then there are those you can’t stand working with, who chew up your time, talent and resources and that you make a pittance on.

    While the latter may be the no brainer for the “pink slip” list, the others in the list might also need to be looked at carefully. To make a good business decision on who you do business with, you need leverage your learnings from your internal assessment to set limits of acceptability. For example, you may be willing to endure the negatives that go along with working with your cash cow, but you need to understand when they cross the limit and for the good of your business you need to send them packing. The same with the little guy you love. If you can’t afford the ‘pro bono’ work right now and they don’t have the significant upside to merit the investment, you may also have to help them find a more appropriate partner for their work.

    In either case you need to decide where, and with who, you are going to draw the line.

    Have the Hard Conversation

    Once you have decided who you can’t live, with you need to have the hard conversation with them. You can’t just stiff them or slowly withdraw your services until they get upset and leave. That would certainly ignite a firestorm of negative PR. But you do need to sit down and have a frank conversation about the nature of your relationship and make some positive suggestions about who would be a better fit for them. The same with the smaller or unprofitable customers that you really like. In any and all cases, the end game is to make the parting as amicable as possible.

    And don’t forget about the internal conversations as well. If the customer is a real nightmare, you probably won’t get much push back from your staff. But if someone’s commission hangs in the balance, you will need to make sure they understand the significance of working with compatible, profitable customers so that your business can grow. Depending on how team-oriented they are, you may be looking for some new staff as well…

    Review and Reassess Regularly

    In business, as in life, nothing is forever. Things change. Organizations evolve. Processes and technologies improve. Staff and management mature and grow. So you need to plan for regular assessments of your customers, services, products, and processes. If things have changed, than go back and modify your matrix for what is an acceptable customer relationship. And then apply it to your current customer base. And who knows, it might be time to revisit some of those customers you loved to work with but couldn’t make money with. If you remained on good terms, after parting company, there is a possibility that you could be a better match for them the second time around.

    So what’s the bottom line? If you are going to do your best work and empower your company to achieve its maximum potential, every now and then you have to fire a customer…or two! And don’t worry to much about the flack you might get…the benefit you will receive, from being released to serve your good customers to the fullest, will far outweigh any negatives.


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Digital Marketing & Lead Generation

    Digital Marketing and B2B Lead Generation

    Welcome to SalesFish Brand Marketing & Sales the most strategically biased B2B Telemarketing Services, B2B Telesales, B2B Telemarketing, B2B Lead Generation and B2B Marketing Agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

    It looks like the marketing world is finally turning towards what SalesFish has been saying all along. And that’s that pretty pictures and clever ads aren’t going to do it anymore.

    Digital Marketing & B2B Lead Generation

    This just came into “The Pond” yesterday.

    ADVERTISING TRENDS – from Nimble and Associates, Orange County

    1. Since January, advertisers are emphasizing Lead Generation not Branding.
    2. Broad use of social media has not produced effective cost-per-leads.
    3. Demographic shifts — Southwestern Hispanics 18-34 now prefer English.

    The social media hype continues to be exposed. Who cares how many “likes” you have when it doesn’t produce leads. The answer is no one, but most marketing practioners aren’t slowing down enough to realize that they always need to be asking the same questions. What are my target market’s needs and wants and by what means do they like to be communicated to in the B2B business realm.

    B2B marketing and sales strategies always come down to staying in tune with the fundamentals. What we do isn’t rocket science, but staying disciplined enough to say no to hype and distractions. Now therein lies the challenge.

    The question is, who is your target market and what’s the most cost effective and impactful way to market to them.

    You then test and measure those tactics tightly, whether it be digital marketing (SEO & SEM), traditional advertising, public relations, experiential event Marketing, B2B telemarketing etc…

    So, just say NO to self indulgent fluffy marketing practices and say yes to intelligent brand marketing and B2B telemarketing services.

    b2b lead generation digital marketing salesfish

    When it comes to B2B Lead Generation, SalesFish believes in a fully integrated approach, which is why we offer brand marketing, digital marketing, b2b telemarketing services and sales (B2B lead generation) activities.

    Our relentless mantra at SalesFish is let sales and marketing integration not be a platitude, but a fulltime obsession to realize!

    Stay tuned for more relevant content on creating world-class B2B Lead Generation, B2B Telemarketing, Telemarketing Services and B2B Marketing Agency Strategies. We at SalesFish Brand Marketing & Sales say thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and let our team of experienced professionals assist you in assessing your B2B sales goals, so we can create a successful campaign to fit your specific ROI.

    SalesFish Net of Sales ( B2B Lead Generation ), Brand Marketing and Digital Marketing Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Web Design, Web Development and E-Business
    • Digital Marketing
    • Search Engine Optimization, Search Engine Marketing and Social Media
    • Experiential Event Marketing and Event Management
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales

     

     

    B2B Lead Generation and B2B Telemarketing with Your B2B Marketing Agency

    B2B Lead Generation & Telemarketing Services

    Welcome to SalesFish Brand Marketing & Sales the most strategically biased B2B Telemarketing Services, B2B Telesales, B2B Telemarketing, B2B Lead Generation and B2B Marketing Agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

    b2b-lead-generation-b2b-telemarketing-services-b2b-marketing-agency

    B2B Lead Generation and Telemarketing Services Must Compliment Each Other

    B2B Lead generation, demand generation, now there’s a couple of a buzz words for you. And depending on who you’re talking with it could mean a variety of things. For instance you might have an e-mail marketer that thinks just because 500 people opened up e-mails that constitutes as a lead. We say not so at SalesFish. When we say B2B lead generation we mean you have a qualified prospect that has shown legitimate interest in your company’s product or service.

    Now how you get to a qualified lead is 100% about being strategic and understanding your target markets needs and wants and how they like to be communicated to. And then applying the right tactical marketing and sales (B2B lead generation) mix.

    When it comes to B2B lead generation SalesFish believes in a fully integrated approach, which is why we offer brand marketing, digital marketing and B2B lead generation activities.

    b2b-lead-generation-b2b-telemarketing-services-b2b-marketing-agencies

    One tactic does NOT fit all, but having a clear understanding of how you’re going to integrate your B2B marketing and B2B lead generation tactics is the key to any successful marketing and B2B lead generation campaign. And most importantly is to test measure and monitor along the way.

    We are quite aware of the many companies that struggle with internal marketing and sales integration, so that they can actually get a true picture of what their cost per lead is and what their overall ROI is on a specific marketing or B2B lead generation campaign. We hear a lot of people talking about cost per lead and ROI, but how can they truly measure if both marketing and sales aren’t connected. The answer is they can’t!

    This is why all roads must lead to an “integrated” sales and marketing approach. This intersection is what SalesFish the B2B marketing agency brings to every partnership.

    Your greatest intellectual competency is to integrate your marketing and B2B lead generation activities. And there should always be a collaborative relationship between marketing and sales departments.

    This begins with understanding what your sales B2B lead generation goals and objectives are. Then familiarizing yourselves with who your target market is and how they like to be communicated to. These basic steps form the foundation for a winning B2B marketing and B2B lead generation strategy.

    b2b-lead-generation-b2b-telemarketing-services-b2b-marketing-agencies-b2b-sales

    In our experience once an organization has fully integrated their sales and marketing teams (strategies) it truly is their “Ah ha” moment. We are dumbfounded at why so few companies actually integrate their marketing and sales activities completely. It’s the essence of being a world-class sales and marketing organization, which leads to BRAND.
    Our relentless mantra at SalesFish is let sales and marketing integration not be a platitude, but a fulltime obsession to realize!

    Stay tuned for more relevant content on creating world-class B2B Lead Generation, B2B Telemarketing, Telemarketing Services and B2B Marketing Agency Strategies. We at SalesFish Brand Marketing & Sales say thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and let our team of experienced professionals assist you in assessing your B2B sales goals, so we can create a successful campaign to fit your specific ROI.

    SalesFish Net of Sales ( B2B Lead Generation ), Brand Marketing and Digital Marketing Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Web Design, Web Development and E-Business
    • Digital Marketing
    • Search Engine Optimization, Search Engine Marketing and Social Media
    • Experiential Event Marketing and Event Management
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales

     

     

    Telemarketing Companies & Telemarketing Services

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telemarketing Services, B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

    Choosing The Best Telemarketing Services In a Sea of Telemarketing Companies

    Finding legitimate telemarketing companies and telemarketing services is like looking for a needle in a haystack.  We at SalesFish are constantly hearing from prospects about how they’ve been burnt or taken advantage of before they even come to us.

    Telemarketing Companies for B2B Telemarketing Services B2B

    Telemarketing Companies Service Provider

    Unfortunately the problem starts with companies not really doing their due diligence and thinking it through before they decide to embark on an outsourced telemarketing services relationship, entertain various telemarketing companies, etc.

    In selecting a B2B telemarketing services partner, you’re looking to outsource your B2B sales and B2B lead generation, right?  So why would you EVER consider a $10 an hour smile and dial operation?  Do you buy from people you don’t like? Chances are you don’t! Yet we expect to hire people or organizations that have zero acumen pertaining to connecting with prospects, understanding how to create credibility, conveying benefits, and earning the right to close.

    When looking to outsource your inside sales or B2B lead generation activities, it’s imperative to do the math as if you were setting up your own inside sales force internally or extending an existing one.

    Let’s assume most professionals want to be great.  Why would we ever want to “create” or “partner” with another organization on one of the most import facets of our business, SALES?  And then decide to do it on the cheap.  Every day we receive calls from companies that have tried once or twice to outsource their B2B Telemarketing and sales activities on the cheap.  And it NEVER works out!

    How much would you be willing to pay for a superstar sales professional? This is the rhetorical question to ask yourself.

    If you choose to outsource your lead generation and B2B sales activities, you say, “I’m only going to hire the very best and it’s going to cost me equal to what it might cost me to do it in-house.” Yet you won’t have the headache or burden of trying to execute an acumen that might not be your core competency.  We have a saying at SalesFish: It’s either great or gone!

    Most telemarketing companies andtelemarketing services offered on the market are transactionally driven.  This means the people on the phone or even in management have very little knowledge about brand and creating a relationship with prospects and your brand, not just dialing the phone and reading a script.

    Here are a few things to consider when searching for telemarketing companies and a telemarketing services organization:

    • Do you have clearly defined goals, objectives and expectations?
    • Do you have the budget to engage a competent B2B sales and marketing partner?
    • When you pick up the phone or e-mail your potential sales partner, don’t just ask them for a proposal.  Set-up a conference call so both parties can do their due diligence to see if there is a fit.
    • Is the person you’re meeting with an “A” gamer? Do they “get it” and understand high level sales and marketing acumen?
    • Is your prospective partner saying “yes” to everything you ask them? If so, this is a sure sign they will rip you off.  A worthy sales and marketing partner will give you some push back and try and find holes in your thinking, just to make sure you’re set up to win.
    • Check your future partner’s references and please do not fall for the 100 hour intro deal, just the credit card pitch.  Do you really want to work with a partner that’s not in it for the long term?
    • Remember you’re outsourcing, it’s not just telemarketing services, so you need to think, can I be married to this partner for my success?  Can I build with them?  Are they the real deal?
    • Throw your prospective sales partner some curve balls.  See if they’re thin skinned.  Create some scenarios for them to figure out so you can see how they think, or if they are just another one trick pony.
    • Have fun with your search.  Take your time so nothing bad happens.  If you make rushed emotional decisions you will have to take two steps back.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Lead Generation
    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telemarketing Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

     

    Business to Business Telemarketing

    Welcome to Salesfish Brand Marketing & Sales, the most strategically biased B2B Telesales, Business to Business Telemarketing Services, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 states.

    What is Business to Business Telemarketing?

    Simply put, it’s one company selling to another company.

    The dynamics and nuances in B2B telemarketing vs. Consumer Telemarketing are very different. It requires a more sophisticated approach, or what we call at SalesFish a “high touch” approach.

    Today’s business professionals are saturated with information, e-mails and vendors looking to sell their wares. This makes it even more critical for the sales professional to be prepared.

    Business to Business Telemarketing

    Your company and whatever product or service you’re selling must have a strong “value proposition,” one you can pitch in seconds, not minutes.

    It also requires pre-call planning so that you understand who you’re calling on and why they might specifically need your product or service. No business professional has time to listen to an unprepared business to business telemarketing sales agent babble or “data dump” on them.

    We found that 90% of the time if you show respect for a target prospect’s time and are prepared to reflect the value proposition and benefits of your product or service in less than a minute, you earn the right to continue the dialogue with your prospect.

    Real professionals do not like sloppy business people who don’t come to the call prepared. People buy from people they like and respect.

    Stay tuned for more relevant content on creating world-class B2B Telesales, Business to Business Telemarketing and B2B Inside Sales strategies. We at Salesfish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution. Call today and our “high touch” dedicated team will assist you in assessing your strategic sales goals and how our B2B Telesales, B2B Telemarketing and Salesfish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How Social Media Can Engage B2B Professionals with Clients

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency, B2B Social Media Marketing and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Fully integrated B2B Marketing Agency with vast strategic Telemarketing Services experience and track record.

    B2B Social Media Marketing with B2B Lead Generation

    This week’s entry on B2B social media marketing comes to us again from Lauren Carlson, a CRM analyst for the website Software Advice Ms. Carlson sheds light on how B2B marketers find their businesses on social media.

    Check out this infographic from Nowsourcing.com. It illustrates the growth of social media usage in the B2B space. Though the data is, well, dated, it’s less about the numbers and more about the overall trend.

    For a long time, social media was seen as B2C territory. However, more and more, we are seeing B2B buyers engage on social media networks. So, if social media is where B2B buyers are, then B2B sales professionals need to meet them there to start that engagement. But what does that B2B social media marketing engagement look like?
     

    B2B-Social-Media-Marketing-Strategy[/caption]


    I have identified five strategies that B2B sales professionals can use social media channels to not only enhance customer engagement, but ultimately close more deals.
    1. Identify Problems You Can SolveSocial media is a great outlet for discussing issues or problems that you are encountering. Sales professionals can use this to their advantage by searching for “signal phrases,” or phrases that mention specific pain points that your company or product can address.
    2. Buyer Education This one isn’t about educating your buyer about your company. Rather, it’s about educating you on the buyer. Smart B2B Sales professionals will go beyond the social media profile, looking at the entire gamut of the buyer’s online engagement. What are they interested in? What discussions are they contributing to? This helps paint a more clear picture of the buyer, which helps the sales person have more targeted conversations and, ultimately, win their business.
    3. Gauge Your CompetitionNot only can you find out how your potential buyers are engaging online, but you can also see how your competition is engaging with those opportunities. Because social networks are fairly open forums, it’s difficult for anyone to hide their cards. Therefore, B2B sales professionals can easily see what tactics their competition are using, who they are targeting, what’s working and, more importantly, what’s not.
    So far, we have discussed three of the five strategies for B2B sales professionals to effectively engage over social media. For the full list, head over to the Software Advice website and check out the original post. Click here to learn more about SalesFish’s strategic approach to B2B social media marketing.
    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and telemarketing services to your specific needs.
     

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • B2B Social Media Marketing
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales


    Social Media’s Rules of Engagement

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    This week’s entry comes to us again from Lauren Carlson, a CRM analyst for the website Software Advice. Recently she chatted with an author about the rules of engagement in social media marketing:

    Some people have gained so much notoriety in their respective fields that their names are almost synonymous with the field itself. When it comes to new media and social business, that person is Brian Solis. Principal of Altimeter Group, Solis has worked with many Fortune 500 companies and authored several books. I recently got a chance to sit down with him for the Software Advice website and talk social media and the evolving customer-vendor landscape.

    image via flickr

    We all know that social and mobile technologies have changed the way customers act and interact. This idea of customer centricity is not a new concept. However, Solis takes it a step further by calling this landscape or environment the “Egosystem.” The Egosystem is differentiated from traditional customer centricity in that the customer is at the center of, or owns, the experience. Yes, customers have always been the focus for companies, but it was the company that dictated the nature of the relationship and the rules of engagement, if you will. Thanks to social media and smartphones, the customer has immensely increased access to information outlets. They can ask product and service questions via multiple online and mobile channels without ever having to contact the actual vendor. They are in control. I think it is the shift of control that differentiates what Solis calls the “Egosystem” from tradional ideas of customer centricity.

    But how do companies survive in the “Egosystem?” Customers do not want traditional communication and relationships. Instead they want engagement. Solis defined engagement by using six elements:

    • Value
    • Efficiency
    • Trust
    • Consistency
    • Relevancy
    • Control

    I break down each of these individually in my original post.

    Lauren Carlson, CRM Analyst

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     


    Sales Force Automation: Then and Now

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    This week’s entry comes to us from Lauren Carlson, a CRM  analyst of SoftwareAdvice.com.  We agree with Ms. Carlson’s talking points because any par or superstar embraced the tools of SFA. If you were subpar or not doing your job then maybe the case was you didn’t want to use anything.

    Sales-Force-Marketing-Automation

    The rate of adoption of sales force automation (SFA) software by B2B sales professionals has been traditionally low.  Many reps viewed it as a way for management to play “Big Brother” and keep a close eye on the team’s activities.  Additionally, the original SFA systems were burdensome, with poor user interfaces and data entry prcesses.

    However, much of that has changed in the past 15-20 years. Many of today’s SFA solutions have a much sleeker look, can be deployed over the cloud and are flexible enough to match the individual’s needs instead of the other way around.  Now, instead of being a kludgy pain in the sales person’s neck, SFA has become one of their most powerful tools.  Lauren Carlson, a writer for the Software Advice website recently wrote an article about this.  Below are the four high-level trends she says have driven acceptance and adoption of SFA software.

    1.  SaaS technology improved implementation.  Traditional client/server systems required long implementation times, as well as a large investment in internal IT.  Today, most SFA systems are deployed over the web, removing the need for IT involvement and a drawn-out installation.

    2.  Cloud increases accessibility.  Many sales professionals are not operating from a single location.  They are out on the road, meeting with clients, closing deals and finding new ones.  Cloud technology has made it possible for these remote reps to take the power of the SFA system with them, no matter where they go.  This increased accessibility means no duplicate data entry and easy access to vital client information.

    3.  Advanced analytics increases SFA’s value.  In the past, SFA served primarily as a contact manager.  Today’s systems are equipped with sophisticated analytics and third-party integration capabilities, resulting in a much more powerful tool.  Now, users can access valuable information on the pipeline, quotas and opportunities that weren’t available before.

    4.  Improved processes compressed the sales cycle.  The key to sales force automation is that last word — automation. Newer systems have process mapping capabilities and built-in best practices to not only automate your existing processes, but enhance and improve upon them. This results in a reduced sales cycle and higher win rates.

    These are just a few high-level trends that have shaped adoption of SFA software.  You can read about them in more depth on the Software Advice blog, SFA 15 Years Later Now Every Rep’s Best Friend.

    by Lauren Carlson, CRM Analyst

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution. Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

    Don’t Be a Robot

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

     

    This week’s entry comes to us from Art Sobczak, author of www.telesalesblog.com.  Mr. Sobczak warns us not to succumb to the robotic delivery of telesales calls:

    To Be a Better Salesperson, Don’t SOUND Like One

    By Art Sobczak on Sep 8, 2011 in Preparation

    Just wondering …… why in the world do some salespeople feel like they must sound like a salesperson when they get someone on the phone?

    What is it about presenting … whether it be selling by phone or speaking before a group that causes some people to cinch up and sound like the synthesized voice that gives the phone number on directory assistance?

    I spend a lot of time on airplanes, and can’t tell you the last time I actually listened to the flight attendant giving the speech about the flat end going into the buckle. Oh yes I can, I flew Southwest a couple of weeks ago and, as many of their attendants do, this one delivered the announcement like they were actually talking to a person, and with humor and enthusiasm. That got my attention.

    The bottom line is that on the phone, sounding canned, like you’re reading something, or like you’ve just been awakened at 3:00 a.m. is detrimental to your success.

    But, many people sound that way. And many of those don’t realize it. Here are a couple of points to keep in mind.

    We tune out–and are often annoyed by–unemotional, canned messages. Think about the sales calls you have received at home … the ones that follow the couple of seconds of dead air after you pick up the phone and say “Hello … hello …?”

    You first hear the din of what sounds like a noisy restaurant, and the monotone voice greets you with,

    “Hello, can I speak with (bad mispronunciation of your name)?”

    Then they begin reading a script.

    Likewise, think about some really bad acting you’ve seen in a play or movie. It looks and sounds stilted … unnatural, like it’s being read. It has the same turn-off effect.

    People will speak with those who sound conversational.

    What more can I add?

    But please don’t misunderstand me on one key point:

    Preparing what you’ll say and scripting your opening is still the best way to approach a call. But never, ever, SOUND like you’re working from an aid.

    As I always say, the worst time to think of what you’ll say is as it’s coming from your mouth.

    Exercises
    So, what to do? Easy. The better prepared you are, the more natural you will sound. “Humanize” your calls. Remember, you’re talking to another person, not at a phone instrument. Listen to your calls on tape, and ask yourself, “Would I talk to a friend like this? Does this sound natural?”

    Prepare your openings and recite–not read–them into a tape player. Pretend you are talking to a good friend in a social setting.

    The less you sound like a salesperson, the more you’ll sell.

    By Art Sobczak on Sep 8, 2011

     

     

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning,
    B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

     

    Business Etiquette to Remember in Sales

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    This week’s entry comes to us from Susan A. Enns, B2B Sales Coach from B2B Sales Connections.  Ms. Enns writes about the new business etiquette that salespeople must remember among the flurry of technology in today’s times:

    Technology has changed our lives forever.  We can now communicate with virtually anyone, anywhere at any time.  However, technology has also created a new set of rules for what I consider acceptable and unacceptable behavior.

    Some believe this new business etiquette to be generational in nature; that since those who are younger grew up with technology, it is only them who make these faux pas. Since I have personally experienced people of all ages make these mistakes, I say age has nothing to do with it.

    Let me give you some examples.  I am in the process of making a major purchase.  The product I will be buying is irrelevant, just suffice it to say it is a large ticket item and I will be comparing many competitive products and talking to many sales people before I finally make my purchase.

    In one instance, the sales representative’s cell phone rang during our conversation.  He took the call, and to my surprise, he chatted for several minutes while I waited.  Not too long after that call was done and we started talking again, his cell phone rang again.  When he answered a second call, I literally walked out of his office.  Remember, one prospect face to face is worth two on the smart phone.

    This was not a young rookie either.  Although he told me on several occasions he had 30 years of experience, I kept thinking he had 1 year’s bad experience repeated 30 times!

    Another sales representative kept saying he answers his cell phone 24/7, 365 days a year.  Seriously?  You will really take my call at 8:00 am Christmas morning?  Not only did I not believe this, but I also started to question all the other claims he made about customer service during his sales presentation.

    Just like your cell phone, texting during meetings is also inappropriate.  It doesn’t work to hide your phone under the boardroom table either.  Everyone in the meeting sees you looking down and it is very obvious that you have lost focus.

    Web surfing while dining, be it with business associates or friends is also not acceptable.  Besides, isn’t the whole point of social networking to connect with people?  It’s more effective to connect with the person sitting across from you rather than tweeting about who you are with.

    Some other business etiquette tips to remember are:

    1. When you are using a speaker phone or hosting a conference call, you should announce who else is in the room.
    2. When you meet someone, make eye contact, smile, and give them a firm hand shake.  Gentlemen, don’t dislocated the person’s shoulder by shaking too hard.  Ladies, the palm of your hand should be perpendicular to the ground, and your hand should not bend at the knuckles.
    3. When you are introduced to someone, always call them by the name you are given.  Don’t assume that you can shorten Susan to Sue or Thomas to Tom.

    Yes, technology has opened up a whole new world of possibilities for us.  However, just because you can doesn’t mean you should!

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

     

    Growing Your Brand and Market Share

    Welcome to the ultimate B2B Marketing Agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Digital Marketing, Web Design and B2B Marketing Agency.  We gladly serve California and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    This week’s post comes to us from Bryan Ong, author of A Marketing Blog by Marketing Journal. Mr. Ong relays the simple answer to growing both your brand and market share:

    How to Grow Your Brand & Market Share

    by Bryan Ong

    April 22, 2010

    Marketers and CEOs, how do you grow your brand or your company’s market share & sales volume? A few years ago, I posted on my blog titled ‘What is Your Marketing IQ?’ which has all the answers. The answer is actually quite simple, so simple that most don’t know the answer.

    Most companies would think that the answer is to get existing customers to increase their purchase frequency i.e. buy more from you or by increasing customer loyalty. This is why so many companies allocate a substantial amount of their marketing budgets towards customer loyalty programs. But in fact, this is not true.

    b2b-marketing-agencies-growing-your-brand-and-market-share

    The answer to growth is to actually get more customers or buyers. This is not too hard to understand, imagine there are a 1000 people in your market and you have 700 people who are your customers. This is 70% of the market share and thus making you the market leader. Having 100 out of a 1000 people buying multiples times from you still doesn’t change the fact that you only have 10% market share. Simple, isn’t it?

    If you are interested to know more about how brands grow, you need to visit this website or buy this book from Professor Byron Sharp titled ‘How Brands Grow‘.

    There are a lot of marketing knowledge from this book where most marketers don’t know:

    1. Growth in market share comes by increasing popularity; that is by gaining more buyers (of all types), most of whom are light customers buying the brand only occasionally.

    2. Brands, even though they are usually slightly differentiated, mainly compete as if they are near lookalikes; but they vary in popularity (and hence market share.)

    3. Brand competion and growth is largely about building two market based assets: physical availability and mental availability. Brands that are easier to buy – for more people, in more situations – have more market share. Innovation and differentiation (when they work) build market based assets, which last after competitors copy the innovation.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

    Lead Generation Ideas for Trade Shows

    Welcome to SalesFish Experiential Event Marketing and Sales, California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, telemarketing services, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    Today’s Event Marketing post comes to us from Mike Thimmesch of www.skylinetradeshowtips.com.  Mr. Thimmesch offers great advice on lead generation for your trade show:

    Experiential-Event-Marketing

     

    100 Trade Show Lead Generation Ideas

    May 01, 2010 | Mike Thimmesch

    For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows.  Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat customers, and generate sales revenue.

    So to help stoke the lead generation fires, here are 100 ideas to get you more leads at your upcoming trade shows, divvied up among 5 main areas:

    Get more trade show leads by how you select shows

    1. Go to more trade shows outside your local region
    2. Go to more trade shows, in your best vertical markets
    3. Go to more trade shows, in foreign countries
    4. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show
    5. Exhibit at trade shows where your buyers are
    6. Track leads to determine and expand in the shows with the best ROI
    7. Evolve show selection to match changes in company’s best vertical markets

    Get more trade show leads with your exhibit design

    1. Get a bigger booth
      1. Get a booth space closer to the hub of traffic, or by a bigger competitor
      2. Get a corner booth space
      3. Backlight your trade show display graphics
      4. Design your exhibit to more boldly and clearly say why attendees will benefit from working with you
      5. Put fewer elements on your exhibit, but make the remaining images and messages bigger and more concise
      6. Use graphics with images and benefits that appeal more directly to attendees at your vertical market shows
      7. Put benefit statements on your trade show exhibit graphics
      8. Replace your tired old display with a new trade show exhibit
      9. Make your exhibit architecture more inviting to enter
      10. Pick more exciting colors on your exhibit
      11. Bring fewer products, such as only your most popular products, to minimize clutter
      12. Get a taller exhibit
      13. Add more lighting
      14. Put messages on your flooring
      15. Avoid an exhibit that looks like everyone else
      16. Keep your booth neat and clean throughout the show
      17. Move interesting equipment and technology to the outside of the booth
      18. Use a theme that gets attention and memorably ties into your competitive advantage or offering
      19. Match your exhibit message to your other marketing materials

    Get more trade show leads with pre-show promotions

    1. Send an inexpensive postcard offering a free gift in your trade show booth
      1. Run a banner ad on the show website
      2. Send a pre-show email blast to your clients and top prospects located close to the show location
      3. Put stickers with booth location and show info on all outgoing mail
      4. Email invitation to a pre-show microsite with targeted messages and offers
      5. Have your sales people invite their prospects to visit your booth and set up meetings in advance
      6. Send an email invitation to the show’s pre-registered attendee list for this year, and the registered attendee list from last year
      7. Use social media to reach more attendees
      8. Send half of something of value to attendees before the show, and promise to give the other half in your booth
      9. Contact your industry press and tell them about the innovative new product you will be introducing at the show
      10. Put your booth number on all your pre-show promotions: email, mail, ads, website
      11. Design more creative and compelling pre-show promotions to cut through the mailbox clutter
      12. Invite top prospects to lunch or dinner at the show
      13. Send a pre-show promotion offering a more valuable gift in the booth, but not to the entire list, but only to the subset of show attendees that match your target audience
      14. Send free tickets to the trade show to clients and best prospects
      15. Post your trade show schedule on your website with a link to sign up for appointments
      16. Ask the show for additional promotional opportunities

    Get more trade show leads with at-show promotions and activities

    1. Introduce a new product at the trade show
      1. Add motion to your exhibit
      2. Offer food, especially if it smells good, like baking cookies
      3. Offer drinks to your booth visitors
      4. Give your attendees something entertaining and fun to do
      5. Do an engaging demo in your booth
      6. Get your client to hold your product
      7. Go beyond sight to appeal to attendees’ sense of smell, sound, taste, and touch
      8. Add interactivity
      9. Run presentations or video loops on large video monitors
      10. Offer healthy food, not just candy
      11. Put out a candy or chocolate dish to slow down attendees long enough to engage them
      12. Offer in-booth massages
      13. Give a free sample of your product
      14. Give a free sample of a product made with your product
      15. Hire a celebrity for your booth, where the celebrity is popular with your target audience at the show
      16. Hire a celebrity lookalike for your booth, where the celebrity is popular with your target audience at the show
      17. Giveaway something useful to your target audience
      18. Hire a performer, such as a magician, to attract attention to your booth
      19. Have a raffle, sweepstakes, money machine or a game
      20. Hold a press conference if you have newsworthy news
      21. Sponsor something highly visible at the show
      22. Have a contest for attendees in your booth
      23. Get signage in the show hall promoting your booth presence
      24. Offer a show special or discount
      25. Get someone from your company to be a speaker at the show
      26. Give presentations or educational sessions in your booth
      27. Do door drops that target only show attendees at their hotel rooms
      28. Pay to include an invite or a gift in the official show bag each attendee gets
      29. Put an ad in the show book
      30. Brand your staffers with outfits or similar attire
      31. Offer one really big prize (worth thousands of dollars) to get more attention

    Get more trade show leads with better booth staffing

    1. Bring more booth staffers
      1. Bring booth staffers who actually want to be there
      2. Hold a contest to reward the staffers who take the highest quantity of qualified leads
      3. Leave your wallflowers at home
      4. Train your booth staff how to work a trade show booth
      5. Communicate to your staff the company’s goals and your expectations of them in the booth
      6. Don’t use booth staffing as a training ground for brand-new employees
      7. Ask visitors open-ended questions and listen to their answers
      8. Get faster at recording each lead by not writing down every visitor’s name and address, but instead using a badge scanner
      9. Have enough badge scanners to avoid lines with your booth staffers in busy times
      10. Bring crowd gatherers (not booth babes)
      11. Smile
      12. Keep your booth staffers fresh by giving them regular breaks
      13. Learn to more quickly disengage with unqualified attendees
      14. Thoroughly train your booth staffers on the new products you are introducing at the show or just introduced recently
      15. Make friends with your neighboring exhibitors, and refer attendees back and forth
      16. Bring your top management to booth staff, and tell attendees they will be there
      17. Get staffers out of the bowels of your booth and out to the edge of the aisle
      18. Don’t sit down in your booth, unless you are talking with visitors
      19. Don’t hide behind tables
      20. Instead of giving away literature, offer to mail it to attendees, and get their contact info
      21. Prepare your booth staffers with several good engaging questions
      22. Arm your booth staffers with answers to common objections

    100.Train your booth staffers to know your products and how they solve your clients’ problems

    Which of these 100 ideas will you choose?  Perhaps you are already doing several yourselves.  Some can be combined to be used simultaneously.  It’s a long list, and there’s no way anyone can do all 100.  Some of them even contradict each other.

    Yet as Bob Milam advises, while knowing a lot of tactics is useful, knowing which tactics to use and when to use them is even more useful.  Determine your strategy first, then choose among these trade show tactics the most appropriate ones to support your strategy and generate more leads.

    Also, while I’ve listed many tactics to get more leads, of course you need to also strive for getting higher quality leads.  And if you can do both, go to the head of the class.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!

     

     

    Sales Training & The Big Game

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    Most companies have every intention of being successful, continually growing and even more so they want to be GREAT companies. At the same time, a majority of organizations fail to adequately budget for training. What you say?  Yes, training.

    Our belief is that if companies spend more monies on internal training activities such as team building, sales and service training, culture transformation etc., they’ll see a tenfold return on their investments.

    How quickly seasoned B2B sales professionals forget that their people are their brand! Your people carry the personality, attitude, confidence, message and relationship for your company.

    Marketing strategies and persona are good things but having your people “live” out those same strategies and persona prior to external events is even more critical.

    We all know professional athletes spend a relentless amount of time training.  And that’s because they want to be the very best at what they do to make it to the “Big Game.” Should a business professional be any different? We see the connection between pro athlete’s film study and the preparation it takes to have an elite Telemarketing Services team!

    May we suggest that if you don’t already have an internal training program you adopt one that best fits your company’s needs and goals.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

     

     

    The Best Mobile Apps in the Sales Industry

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

     

    Lauren Carlson of SoftwareAdvice.com shares her favorite apps on mobile devices for salespeople in any industry.  Ms. Carlson lists the best apps that aid B2B sales and marketing people such as field agents staying in touch with the office, organizing business cards, collaborating documents and building presentations all with their mobile devices.

    Not only do the apps help with sales, they also assist with tracking daily expenses, travel, checking sales performance data and general CRM.

     

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

    Make the Most Out of Internet Advertising for Your Business

    Welcome to the ultimate B2B Marketing Agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.  We gladly serve California and all 50 United States.

    This blog post comes to us from Jason Cliff of Smart Business Media (951-808-7378):

    Internet advertising as we know it is changing rapidly. Just a few years ago Google pay per click was all the rage and we could reach new customers for around $1.00 per click.

    As more and more people entered this market the key word costs escalated to an average of $5.00 to $7.00 per click.  Clicks do not necessarily convert into sales so it become possible to spend $50.00 or more to turn a click into a new customer.

    For most products this was not a profitable proposition. Everyone retreated back to the marketing that they were familiar with: Direct Mail, E-mail, Newspapers, and possibly radio and television.  As pay per click or PPC became all the rage and prices skyrocketed, SEO (search engine optimization) and SEM (search engine marketing) became the rage and, if done properly, continued to pay unparalleled dividends.

    b2b-marketing-agencies-make-the-most-out-of-b2b-marketing-budget

    It takes a very sophisticated approach to master SEO. Unfortunately, the marketplace has been flooded with every Tom, Dick, and Harry promising the world for $300 per month.  Unless Tom, Dick and Harry are committed to going bankrupt, it is impossible to provide the level of service, technology, and skill to maintain your top placement for $300.

    You have probably been turned off of SEO because of all the empty promises that you received.  The fact is that you get what you pay for (this never seems to change, and I am sure that you can apply this fact to your industry).  It takes a significant amount of skill, research, dedication, and elbow grease to get you to the top and keep you at the top. But when you look at the costs to achieve this, 9 out of 10 times you will find a significant ROI for being at the top of the search engine food chain. Your phone should ring off the hook.

    As the economy continued to dip and Social Marketing grew in relevance, Facebook became the place to put your ads.  We were personally seeing clicks as low as $.50 and impressions as low as $.60 per 1000.  And it was quality traffic.

    Now that Tom, Dick and Harry agency has found out about this, they flooded the market with ridiculous per click budgets and driven the cost out of a positive ROI. My point is that the internet has proven to be a spectacular place to reach new customers if you catch a trend at the beginning of a wave, but as soon as it goes main stream the costs skyrocket and it becomes a battle to make these campaigns positive.

    Then you get these offshore digital agencies and one-man-shops working out of their garages that have no idea what is involved in creating long term profits for their customers destroying the market.  We have seen this happen with the last 3 major trends in digital marketing and we want you to be aware of what is happening in the marketplace.

    If you are looking for a way to increase your sales, increase your ROI, and increase your market share you need to investigate the company that you are doing business with.  If you are going to trust the growth of your company to another company it is worth doing a little research and finding out their success rate.

    b2b-marketing-agencies-seo-search-engine-optimization

    A good B2B marketing agency is going to advise you of the most current trends and use every dollar of your budget effectively.  It is impossible to achieve an optimized campaign using only one channel.  The best B2B marketing agencies are going to use a mix of channels: direct mail, email, ppc, seo, social, mobile, etc. to find the mix that delivers you the most qualified customers. Generating qualified warm B2B Leads to feed the Telemarketing Services team.

    If you are working with someone who can only provide one piece of the puzzle just be aware that there are 5 other channels that have customers that are not being reached. Nothing can replace skill, and integrity.

    When you work with us you are working with a company that takes it personally to achieve success.  We do not have 100 clients behind you paying $100 per month. We have a few clients and do everything possible to make them successful.

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net”

    www.salesfish.com

     

     

    B2B Social Media & Marketing

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.  We gladly serve California and all 50 United States.

    The world has gone Facebook, Twitter and Social Media insane.  Here at SalesFish we’re reminded of the .com days when online panacea was at its all time high and even worse was online best business practices.

    At the time our B2B marketing agency often used the adage from the classic movie Field of Dreams, which had an ongoing whisper that simply voiced “build it” and they will come.

    The question is do we have a plan for building “IT” or did we just decide to build “IT” because our “business neighbor” is doing “IT.”  Our comment is another famous cliché:  don’t be a follower, be a leader.

    Yes, social media marketing can be a VERY powerful business tool, and not just for marketing purposes, but in everyday life.  At the same time the question we have to ask ourselves as B2B Marketers, is social media the right tool to communicate to a particular target audience?  And will it bring additional brand awareness that will ultimately end up in sales and profitability?  If not then it’s a total distraction and waste of your time.  As in all distractions to your business and bottom line, we say “Just Say No.”

    Social Media in B2B Marketing & Sales

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net”

    www.salesfish.com

    B2B Telemarketing & Market Strategies

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In today’s economy and quite frankly, any economy companies ultimately are looking for more B2B SALES.

    To attract sales an organization must have a plan, or as the old cliché goes, plan to fail. At SalesFish we field many calls of potential customers just wanting us to jump on the phones and start selling.  More often than not these same prospects have a poorly represented brand and it reflects in their marketing material, both online and offline.

    In creating a sales plan, it must be very clear as to who our target audience is and what communication method they prefer.

    As an organization, do we have a brand promise or value proposition that is true and relative to our target market?  Are we leading with benefits or features and advantages?  Benefits SELL, features and advantages tell.

    Prospects aren’t interested in a barrage of sales fluff.  They’re interested in one thing: please tell me QUICKLY how your product or service will benefit me and my company.

    In conclusion, understand your target markets, needs and wants and create your brand and sales strategies around their world!

     

     

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

     

    B2B Telemarketing, B2B Tele-Sales and Strategic Telemarketing Services

    Welcome to SalesFish Brand Marketing & Sales for California’s most strategically biased B2B Tele-Sales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In today’s virtual Sales 2.0 world does it make sense to outsource your B2B telemarketing, B2B Tele-Sales or B2B Inside Sales activities?  The answer is YES though you still must commit yourself to the process of integrated marketing with your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities.

    Outsourcing your B2B Telemarketing, B2B Tele-Sales and Inside Sales activities requires an organization to have strong internal marketing leadership and strong sales acumen.

    Given that your organization has such strong leadership, then it’s prudent to outsource your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities to a trusted B2B marketing agency with an elite Telemarketing Services team.

    The decision to outsource must be carefully considered and the vetting of a qualified partner must include someone who is strategic in their sales approach as well as have a fundamental understanding of integrated marketing.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Orange County B2B Marketing & Web Design

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.  We gladly serve California and all 50 United States.

    SalesFish Brand Marketing & Sales brings decades of expertise in the area of Strategic Brand Marketing, Digital Marketing and Web Design serving in the Orange County demographic with other Orange County Marketing, Digital Marketing and
    B2B marketing agencies.

    SalesFish Brand Marketing & Sales is devoted to providing a return on investment (ROI) for every client every time in serving Orange County businesses along with other talented B2B Marketing, Digital Marketing and Web Design Agencies serving as B2B Marketing, Digital Marketing and B2B Marketing Agencies in Orange County. SalesFish promises to be number one in providing overall ROI for their Clients.

    What differentiates SalesFish Brand Marketing & Sales from other Orange County Marketing, Digital Marketing, and Web Design Agencies serving as B2B Marketing, Digital Marketing and Web Design agencies in the Orange County area is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Orange County and West Coast B2B companies seeking world-class B2B marketing, digital marketing and Web Design agencies, SalesFish Brand Marketing & Sales has provided over 60 billion dollars in quantifiable sales for their Clients.

    We know of NO other B2B Marketing, Digital Marketing and B2B Marketing Agencies serving the Orange County area that can make such outlandish claims.

    The rationale into why SalesFish Brand Marketing and Sales can make such boastful claims is because as B2B sales, Marketing and Web Design Agencies go, we provide B2B Tele-Sales, B2B Inside Sales, B2B Telemarketing and B2B Sales.

    In serving Orange County businesses within the Orange County Marketing, Digital Marketing and Web Design Agencies community in Orange County, we at SalesFish Brand Marketing & Sales commit to being the very best.  SalesFish Brand Marketing & Sales is pleased to offer their powerful Marketing, Digital Marketing, Web Design, B2B Sales, B2B Telemarketing, B2B Tele-Sales and Telemarketing Services model to Orange County businesses.

    We anticipate providing our sales model to other Orange County Marketing, Digital Marketing, Web Design and Advertising Agencies as well, knowing that in a down economy, sales sell and Clients are looking for a return on their brand marketing and sales investment.

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net”

    www.salesfish.com

    San Jose B2B Marketing & Web Design

    Welcome to the ultimate B2B marketing agency & B2B telemarketing Agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle), as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.  We gladly serve California and all 50 United States.

    www.salesfish.com

    SalesFish Brand Marketing & Sales brings decades of expertise in Strategic Brand Marketing, Digital Marketing and Web Design serving in the San Jose demographic with other Silicon Valley Marketing, Digital Marketing and Web Design Agencies.

    SalesFish Brand Marketing & Sales devotes itself to providing a return on investment (ROI) for “every client every time” serving San Jose and Silicon Valley businesses. SalesFish, along with other talented B2B Marketing, Digital Marketing and Web Design Agencies serving as B2B Marketing, Digital Marketing and B2B marketing agencies in San Jose, promises to be number one in providing overall ROI for their Clients.

    What differentiates SalesFish Brand Marketing & Sales from other San Jose and Silicon Valley Marketing, Digital Marketing, and Web Design Agencies serving as B2B Marketing, Digital Marketing and Web Design agencies in the San Jose area is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting San Jose, Silicon Valley, and West Coast B2B companies seeking world-class B2B Marketing, Digital Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients.

    We know of NO other B2B Marketing, Digital Marketing and Web Design Agencies serving the San Jose, Silicon Valley area who can make such outlandish claims.

    What is the rationale in SalesFish Brand Marketing and Sales making such boastful claims? As B2B Sales, Marketing and B2B marketing agencies go, we provide B2B Tele-Sales, B2B Inside Sales, B2B Telemarketing and B2B Sales.

    In serving San Jose businesses within the Silicon Valley, San Jose Marketing, Digital Marketing and Web Design Agencies community in San Jose, SalesFish Brand Marketing & Sales commits to being the very best.  SalesFish Brand Marketing & Sales is pleased to offer their powerful Marketing, Digital Marketing, Web Design, B2B sales, B2B Telemarketing, B2B Tele-Sales and Telemarketing Services model to Silicon Valley and San Jose businesses.

    We anticipate providing our B2B sales model to other Silicon Valley, San Jose Marketing, Digital Marketing, Web Design and Advertising Agencies as well, knowing that in a down economy, sales sell.  We know clients need a return on their brand marketing and sales investment.

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net!”

    www.salesfish.com

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to SalesFish Experiential Event Marketing and Sales, California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential event marketing like a trade show, user conference, workshop, road show or sales event, you must decide how to SELL your event.

    If you’re a first time or fairly new event how you sell is even more critical. The old adage “build it, they will come” does not apply to any event. You must gain the trust of your target audience over time by giving them a world-class experiential event experience.

    If you’re a new or mature event, it’s always a great idea to tie your event to a worthy cause and donate a portion of your proceeds. This is called “Cause Marketing.” It’s also a good idea to be prepared to give away landscape as well as opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales, do you trust in your marketing alone?

    When selling an event, it’s never a good idea to represent yourself. There’s a reason Hollywood stars or professional athletes have agents. It’s not just for negotiation purposes but to reflect how special they are.

    An intermediary “brands” targets’ minds that your event is special.

    This is our strong and strategically-biased encouragement: don’t go it alone when selling your event for audience acquisition, sponsorship sales or exhibit sales.

     

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!

     

     

    B2B Telemarketing and Strategic Telemarketing Services

    Welcome to SalesFish Brand Marketing & Sales, California’s most strategically-biased B2B Tele-Sales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, and Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Tele-Sales or B2B Inside Sales activities? The answer is YES though you still must commit to the process of integrated marketing with your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities.

    Outsourcing your B2B Telemarketing, B2B Tele-Sales and Inside Sales activities requires an organization to have strong internal marketing leadership and sales acumen.

    Since your organization has such strong leadership, then it’s prudent to outsource your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities to a trusted B2B marketing agency.

    Carefully consider the decision to outsource and vet a qualified partner. Include a partner strategic in their sales approach and who fundamentally understands integrated marketing.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to the blog for SalesFish Experiential Event Marketing and Sales. We are California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential event marketing whether it’s a trade show, user conference, workshop, road show or sales event, without a doubt you must decide how you’re going to SELL your event.

    If you’re a first time or fairly new event, how you sell will be even more critical. The old adage, “Build it, they will come,” does not apply to any event. You must gain the trust of your target audience over time, by continuing to give them a world-class experiential event marketing experience.

    If you’re a new or mature event, it’s a great idea to tie your event to a worthy cause and give a portion of proceeds to that cause (this is called cause marketing). It’s also a good idea to be prepared to give away landscape as well as opportunities to marquee brands and/or companies.

    In regards to audience acquisition, exhibit sales, or sponsorship sales, do you trust in your marketing alone? Do you have an elite Telemarketing Services team to tap into?

    When selling an event, it’s never a good idea to represent yourself. There’s a reason Hollywood stars or professional athletes have agents. It’s not just for negotiation purposes but to further reflect how special they are.

    There’s something about having an intermediary that “brands” targets minds that your event is special.

    Don’t go it alone when it comes to selling your event, whether it’s for audience acquisition, sponsorship sales or exhibit sales. That’s our strong and strategically-biased opinion.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!

     

    B2B Telemarketing, B2B Telesales and Strategic Telemarketing Services

    Welcome to the blog of SalesFish Brand Marketing & Sales for California’s most strategically-biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Telesales or B2B Inside Sales activities?  The answer is YES!  But you must commit to the integrated marketing process with your B2B telemarketing, B2B Telesales and B2B Inside Sales activities.

    Outsourcing your B2B Telemarketing, B2B Telesales and Inside Sales activities requires an organization to have strong internal marketing leadership and sales acumen.

    Since your organization has such strong leadership, then it is prudent to outsource your B2B Telemarketing, B2B Telesales and B2B Inside Sales activities to a trusted B2B marketing agency.

    The decision to outsource must be carefully considered. Vet a qualified partner strategic in their sales approach and who understands the fundamentals of integrated marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    b2b-marketing-agencies-b2b-telemarketing-b2b-telesales

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Bend, Oregon and Seattle Marketing & Web Design

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.

    SalesFish Brand Marketing & Sales has served the Seattle, Portland and Bend Oregon business community for over a decade as a leader in Marketing, Interactive Marketing and Web Design.

    “Most agencies’ stock-in trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed genius. They’re seldom found out, because they gravitate to the kind of clients who, bamboozled by their rhetoric, do not hold them responsible for sales results.” –David Ogilvy

    If your company or organization needs “disruptive” and results oriented Marketing, Web Design, Digital Marketing and B2B Telesales and B2B Telemarketing agency, look no further.

    Welcome to the most strategically-biased Pacific Northwest’s (Bend, Portland, and Seattle) premier Digital Marketing, Web Design and B2B marketing agency.  We gladly serve the Pacific Northwest (Bend, Portland, and Seattle) and all 50 United States.

    If you landed here, we’re confident your company or organization will find our Marketing, Digital Marketing, Web Design, B2B Telemarketing, B2B Telesales and Telemarketing model extremely compelling.

    SalesFish Brand Marketing & Sales has served the Pacific Northwest business community for over a decade as a leader in Bend, Portland, and Seattle Marketing, Interactive Marketing and Web Design.

    With Pacific Northwest businesses, SalesFish devotes itself to providing a return on investment (ROI) for every client every time. SalesFish’s brand promise is to “Improve your Net.”  Our promise holds up because as a “quantifiable” marketing and sales agency, we provide incredible ROI for our clients.

    What differentiates SalesFish from other Pacific Northwest (Bend, Portland, Seattle) Marketing, Digital Marketing, and Web Design Agencies is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Bend, Portland and Seattle B2B organizations and all West Coast B2B companies seeking world-class B2B Telemarketing, Interactive Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients.

    NO other Marketing, Interactive Marketing or Web Design Agencies serving the Bend, Portland and Seattle area can make such outlandish claims.

    How can SalesFish Brand Marketing and Sales make such boastful claims?  As Sales, Web Design and B2B marketing agencies go, we also provide B2B Telesales, B2B Telemarketing and B2B Sales activities. That’s right, we execute high-touch B2B sales activities for our clients.  Our clients appreciate the power we give them to completely integrate allowing for sales and marketing track ability, accountability and bottom line SALES.

    We know in a down economy, sales sell and clients need returns on their brand marketing and sales investments.

    Bend, Portland, Seattle Marketing, Web Design and Sales NET of Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Digital Marketing
    • Experiential Event Marketing and Event Management
    • Search Engine Optimization, Search Engine Marketing and social media marketing
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Strategic Telemarketing Services, Sponsorship Sales and Exhibit Sales

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    Sacramento B2B Marketing, Web Design and Digital Marketing

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.

    SalesFish Brand Marketing & Sales has served the Sacramento business community for over a decade as a leader in Sacramento Marketing, Interactive Marketing and Web Design.

    “Most agencies’ stock-in trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed genius. They’re seldom found out, because they gravitate to the kind of clients who, bamboozled by their rhetoric, do not hold them responsible for sales results.” –David Ogilvy

    If your company or organization is looking for a “disruptive” and results-oriented Marketing, Web Design, Digital Marketing and B2B Telesales and B2B Telemarketing agency, look no further.

    Welcome to Sacramento’s premier Marketing, Digital Marketing and Web Design Agency serving as the most strategically biased Marketing, Digital Marketing and Web Design Agency. We gladly serve Sacramento and all 50 United States Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you landed on this page, we’re confident that your company or organization will find our Marketing, Digital Marketing, Web Design, B2B Telemarketing, B2B Telesales and Telemarketing model extremely compelling.

    SalesFish Brand Marketing & Sales has been serving the Sacramento business community for over a decade as a leader in Sacramento Marketing, Interactive Marketing and Web Design.

    With Sacramento businesses, SalesFish devotes itself to providing a return on investment (ROI) for every client every time. SalesFish’s brand promise is to Improve Your Net. Our promise holds up because as a “quantifiable” marketing and sales agency, we offer incredible ROI for our clients.

    What differentiates SalesFish from other Sacramento Marketing, Digital Marketing, and Web Design Agencies is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Sacramento B2B organizations and all West Coast B2B companies seeking world-class B2B Marketing, Interactive Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients.

    We know of NO other Marketing, Interactive Marketing and Web Design Agencies serving the Sacramento area that can make such outlandish claims. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    How can SalesFish Brand Marketing and Sales make such boastful claims?  As Sales, Web Design and B2B marketing agencies go, we also provide B2B Telesales, B2B Telemarketing and B2B Sales activities. That’s right, we execute high-touch B2B sales activities for our clients.  Our clients appreciate the power we give them to completely integrate allowing for sales and marketing track ability, accountability and bottom line SALES.

    We know in a down economy, sales sell and clients look for returns on their brand marketing and sales investments.

    sacramento-b2b-marketing-web-design-digital-marketing-lead-generation

     

    Sacramento Marketing, Web Design and Sales NET of Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Digital Marketing
    • Experiential Event Marketing and Event Management
    • Search Engine Optimization, Search Engine Marketing and social media marketing
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales

     

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    B2B Tele-Sales, B2B Telemarketing and Strategic Telemarketing Services

    Welcome to the blog for SalesFish Brand Marketing & Sales for California’s most strategically biased B2B Tele-Sales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Tele-Sales or B2B Sales activities?  YES! But you still commit to the process of integrated marketing with your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities.

    Outsourcing your B2B Telemarketing, B2B Tele-Sales and Inside Sales activities requires an organization to have strong internal marketing leadership and include strong sales acumen.

    Given that your organization has such strong leadership, then it is prudent to outsource your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities to a trusted B2B marketing agency partner. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Carefully consider the decision to outsource and vet a qualified partner. Include a partner who is strategic in their sales approach and fundamentally understands integrated marketing.

     

    b2b-telemarketing-b2b-telesales-b2b-marketing-agencies

     

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

    Exhibit Sales & Sponsorship Sales

    Welcome to the SalesFish Experiential Event Marketing and Sales blog for California’s most strategically biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential marketing event like a trade show, user conference, workshop, road show or sales event, you must decide how you’re going to SELL your event.

    If you’re a first time or fairly new event, how you sell is even more critical.  The old adage “Build it, they will come” does not apply here.  You must gain the trust of your target audience over time by giving them a world-class experiential event marketing experience.

    If you’re a new or mature event, tie your event to a worthy cause and give a portion of proceeds to that cause.  This is known as Cause Marketing.  Also, be prepared to give away landscape and opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales, will you trust in your marketing by going it alone?

    It’s not a good idea to represent yourself when selling an event. There’s a reason Hollywood stars or professional athletes have agents.  It’s not for negotiation purposes but to reflect how special they are. An intermediary “brands” your event as special.

    This is our strong and strategically biased encouragement: Don’t go it alone when selling your event for audience acquisition, sponsorship sales or exhibit sales. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand Marketing and Execution.

    Great B2B Telemarketing is a MUST!

    Welcome to the SalesFish Brand Marketing & Sales blog for California’s most strategically biased B2B Telesales , B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Telesales or B2B Inside Sales activities? YES! But you still must commit yourself to the process of integrated marketing with your B2B Telemarketing, B2B Telesales and B2B Inside Sales activities.

    Outsourcing your B2B Telemarketing, B2B Telesales and Inside Sales activities requires that an organization have strong internal marketing leadership and sales acumen.

    Given that your organization has such strong leadership, it is prudent to outsource your B2B Telemarketing, B2B Telesales and B2B Inside Sales activities to a trusted B2B marketing agency partner.

    Carefully consider outsourcing and vetting a qualified partner. Include a partner strategic in their sales approach with a fundamental understanding of integrated marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to the SalesFish Experiential Event Marketing and Sales blog for California’s most strategically biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, Seattle and are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential marketing event, such as a trade show, user conference, workshop, road show or sales event, you must decide how you will SELL your event.

    If you’re a first time or fairly new event, how you sell is more critical.  “Build it, they will come” does not apply to every event. You must gain the trust of your target audience over time by continuing to give them a world-class experiential event marketing experience.

    If you’re a new or mature event, tie your event to a worthy cause and give some proceeds to it (cause marketing).  Be ready to give away landscape as well as opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales do you trust in your own marketing?

    When selling an event, don’t represent yourself.  There’s a reason Hollywood stars and professional athletes have agents.  It’s not for negotiation purposes but to show how special they are.

    There’s something about an intermediary branding targets’ minds that makes your event special.

    This is our strong and strategically biased encouragement: don’t go it alone selling your event for audience acquisition, sponsorship sales or exhibit sales. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B Telemarketing, B2B Telesales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand Marketing and Execution.

    San Diego B2B Marketing, Web Design and Digital Marketing

    Welcome to the ultimate blog (B2B brand marketing and B2B sales agency) serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest, as the most strategically biased Marketing and Web Design Agency.  We gladly serve California and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    SalesFish Brand Marketing & Sales has served the San Diego business community for over a decade as a leader in San Diego B2B Marketing, Interactive Marketing, Web Design and Digital Marketing.

    “Most agencies’ stock-in trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed genius. They’re seldom found out, because they gravitate to the kind of clients who, bamboozled by their rhetoric, do not hold them responsible for sales results.”

    –David Ogilvy

    If your company or organization is looking for a “disruptive” and results-oriented Marketing, Web Design, Digital Marketing and B2B Telesales and B2B Telemarketing Services agency, look no further.

    Welcome to San Diego’s premier Marketing, Digital Marketing, Web Design and B2B Marketing Agency serving as the most strategically biased Marketing, Digital Marketing and Web Design Agency.  We gladly serve San Diego County and all 50 United States.

    If you landed on this page, we’re confident that your company or organization will find our Marketing, Digital Marketing, Web Design, B2B Telemarketing, B2B Telesales and Telemarketing model extremely compelling.

    SalesFish Brand Marketing & Sales has been serving the San Diego business community for over a decade as a leader in San Diego B2B Marketing, Interactive Marketing and Web Design.

    With San Diego businesses, SalesFish devotes itself to providing a return on investment (ROI) for every client every time. SalesFish’s brand promise is to“Improve your Net.” Our promise holds up because as a “quantifiable” B2B marketing and sales agency, we offer incredible ROI for our clients.

    What differentiates SalesFish from other San Diego B2B Marketing, Digital Marketing, and Web Design Agencies is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting San Diego B2B organizations and all West Coast B2B companies seeking world-class B2B Marketing, Interactive Marketing, Web Design and B2B Marketing agencies, SalesFish B2B Brand Marketing and Sales provides over 60 billion dollars in quantifiable sales for their Clients.

    San-Diego-B2B-Marketing-Agency

    We know of NO other Marketing, Interactive Marketing, Web Design and B2B Marketing Agencies serving the San Diego area that makes such outlandish claims.

    How can SalesFish Brand Marketing and Sales make such boastful claims?  As Sales, Web Design and B2B Marketing Agencies go, we also offer B2B Telesales, B2B Telemarketing and B2B Sales activities. That’s right, we actually execute high-touch B2B Sales activities for our clients.  Our clients appreciate the power we give them to completely integrate, allowing for sales and marketing track ability, accountability and bottom line SALES.

    We know in a down economy, sales sell and clients look for returns on their brand marketing and sales investments.

    San Diego B2B Marketing, Web Design, Digtial Marketing and Sales NET of Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Digital Marketing
    • Experiential Event Marketing and Event Management
    • Search Engine Optimization, Search Engine Marketing and social media marketing
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing, Web Design Agency, B2B Telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

     

    B2B Tele-Sales & B2B Telemarketing Services Agency

    Welcome to the SalesFish Brand Marketing & Sales blog for California’s most strategically biased B2B Tele-Sales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Tele-Sales or B2B Inside Sales activities?  The answer is YES although you still must commit yourself to the process of integrated marketing with your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities.

    Outsourcing your B2B Telemarketing B2B Tele-Sales and Inside Sales activities requires that an organization have strong internal marketing leadership; to include strong sales acumen.

    Given that your organization has such strong leadership, then it’s prudent to outsource your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities to a trusted B2B marketing agency parnter.

    Carefully consider the decision to outsource and the vetting of a qualified partner. You must include a partner who is strategic in their sales approach.  They must also have a fundamental understanding of integrated marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for more relevant content on creating world-class B2B Tele-sales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

     

    Orange County B2B Marketing, Web Design and Digital Marketing

    Welcome to the ultimate blog (B2B brand marketing and B2B sales agency) serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest, as the most strategically biased Web Design and B2B Marketing Agency.  We gladly serve California and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    SalesFish Brand Marketing & Sales has served the Orange County business community for over a decade as a leader in Orange County B2B Marketing, Interactive Marketing, Web Design and Digital Marketing.

    “Most agencies’ stock-in trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed genius. They’re seldom found out, because they gravitate to the kind of clients who, bamboozled by their rhetoric, do not hold them responsible for sales results.” –David Ogilvy

    If your company or organization is looking for a “disruptive” and results oriented Marketing, Web Design, Digital Marketing and B2B Telesales and B2B Telemarketing Services agency, look no further.

    Welcome to Orange County’s premier Marketing, Digital Marketing, Web Design and B2B Marketing Agency serving as the most strategically biased Marketing, Digital Marketing, Web Design and B2B Marketing Agency.  We gladly serve Orange County and all 50 United States.

    If you landed on this page, we’re confident that your company or organization will find our Marketing, Digital Marketing, Web Design, B2B Telemarketing, B2B Telesales and Telemarketing Services model extremely compelling.

    SalesFish Brand Marketing & Sales has been serving the Orange County business community for over a decade as a leader in Orange County Marketing, Interactive Marketing and Web Design.

    With Orange County businesses, SalesFish devotes itself to providing a return on investment (ROI) for every client every time. SalesFish’s brand promise is to “Improve Your Net.”  Our promise holds up because as a “quantifiable” marketing and sales agency, we provide incredible ROI for our clients.

    What differentiates SalesFish from other Orange County Marketing, Digital Marketing, Web Design and B2B Marketing Agencies is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Orange County B2B organizations and all West Coast B2B companies seeking world-class B2B Marketing, Interactive Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Orange-County-marketing-digital-marketing-b2b-marketing

    We know of NO other Interactive Marketing, Web Design and B2B Marketing Agencies serving the Orange County area that can make such outlandish claims.

    How can SalesFish Brand Marketing and Sales make such boastful claims?  As Sales, Web Design and B2B Marketing Agencies go, we also provide B2B Telesales, B2B Telemarketing and B2B Sales activities. That’s right, we actually execute high-touch B2B sales activities for our clients.  Our clients appreciate the power we give them to completely integrate, allowing for sales and marketing track ability, accountability and bottom line SALES.

    We know in a down economy, sales sell and clients look for returns on their brand marketing and sales investments.

     

    Orange County B2B Marketing, Web Design, Digtial Marketing and Sales NET of Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Digital Marketing
    • Experiential Event Marketing and Event Management
    • Search Engine Optimization, Search Engine Marketing and social media marketing
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales

     

     

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing, Web Design Agency, B2B Telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

     

    B2B Telemarketing & B2B Tele-Sales Agency

    Welcome to the SalesFish Brand Marketing & Sales blog for California’s most strategically biased B2B Tele-Sales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Tele-Sales or B2B Inside Sales activities?  The answer is YES, although you still must be committed to the process of integrated marketing in combination with your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities.

    Outsourcing your B2B Telemarketing, B2B Tele-Sales and Inside Sales activities requires an organization to have strong internal marketing leadership; to include strong sales acumen.

    Given that your organization has such strong leadership, it is a prudent decision to outsource your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities to a proven B2B marketing agency partner.

    Carefully consider the decisions to outsource and vet a qualified partner. Include a partner who is strategic in their sales approach and has a fundamental understanding of integrated marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    San Jose B2B Marketing & Web Design

    Welcome to the ultimate blog (B2B marketing agency) serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle), as the most strategically biased Web Design and B2B Marketing Agency.  We gladly serve California and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    SalesFish Brand Marketing & Sales brings decades of expertise in the area of Strategic Brand Marketing, Digital Marketing and Web Design serving in the San Jose demographic with other Silicon Valley Marketing, Digital Marketing, Web Design and B2B Marketing Agencies.

    Sales Fish Brand Marketing & Sales offers a return on investment (ROI) for “every client every time” in serving San Jose and Silicon Valley businesses along with other talented Web Design, Digital Marketing and B2B Marketing Agencies serving as Web Design, Digital Marketing and B2B Marketing Agencies in San Jose, SalesFish promises to be number one in providing overall ROI for their Clients.

    What differentiates SalesFish Brand Marketing & Sales from other San Jose and Silicon Valley Web Design, Digital Marketing and B2B Marketing Agencies serving asWeb Design, Digital Marketing and B2B Marketing Agencies in the San Jose area is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting San Jose, Silicon Valley, and west coast B2B companies seeking world-class Web Design, Digital Marketing and B2B Marketing Agencies, SalesFish Brand Marketing & Sales has provided over 60 billion dollars in quantifiable sales for their Clients. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    We know of NO other Web Design, Digital Marketing and B2B Marketing Agencies serving the San Jose, Silicon Valley area that can make such outlandish claims.

    The rationale into why SalesFish Brand Marketing and Sales can make such boastful claims is because as B2B Sales, Web Design and B2B Marketing Agencies go, we provide B2B Tele-Sales, B2B Inside Sales, B2B telemarketing and B2B Sales.

    In serving San Jose businesses within the Silicon Valley, San Jose Web Design, Digital Marketing and B2B Marketing Agencies community in San Jose, we at SalesFish Brand Marketing & Sales are the very best.  SalesFish Brand Marketing & Sales offers their very powerful Marketing, Digital Marketing, Web Design, B2B Sales, B2B Telemarketing, B2B Tele-Sales and Telemarketing Services model to Silicon Valley and San Jose businesses.

    We anticipate providing our sales model to other Silicon Valley, San Jose Digital Marketing, Web Design, Advertising and B2B Marketing Agencies as well, knowing in a down economy, sales sell and clients want a return on their brand marketing and sales investment.

    Stay tuned! We at SalesFish Brand Marketing &  Sales, Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B Telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    Selling Your Event & Event Management

    Welcome to the blog for California’s most strategically-biased event management, event planning, event marketing, sponsorship sales, exhibit sales, and experiential event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, Seattle and are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    You made it to the planning stages of your event, hired an event manager, now how do you insure the marketing and sales success of your event?

    If this is a first time event and/or you’re trying to increase the growth of your event in the area of attendance, exhibit sales or sponsorship sales, it is critical to have a proactive and aggressive tactical strategy in place.

    We sincerely encourage you to hire a seasoned event marketing, audience acquisition, exhibit sales and sponsorship sales agency. If you decide to go it alone, you risk making critical mistakes along the way, costing you time and money.

    Take it from an organization with twenty years of experiential event marketing, event management, event marketing, sponsorship sales and exhibit sales.

    Event management, event marketing, sponsorship sales and exhibit sales are rare business acumens where you don’t want to go it alone.  There are TOO many details and business considerations to plan and understand.  It’s like negotiating with Donald Trump without a battery of “A” game lawyers.

    As an organization seeking to put on the best B2B or B2C experiential marketing event, your responsibility is to put on the best show and let the best team take over the rest.

    B2B-Marketing-Event-Management

    When it comes to B2B event management, B2B event marketing, B2B event production, B2B event promotions, sponsorship sales and exhibit sales, experience counts!

    As earlier mentioned, stand back and enjoy the ride, in the end you’ll be the hero and the event everyone speaks of for years to come.

    Stay tuned for future relevant Experiential Event Marketing Event Management, Event Planning, Event Marketing, Exhibit Sales, Sponsorship Sales, B2B Telemarketing, B2B Tele-Sales, B2B Inside Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event management, corporate event planning, event marketing and event sales execution.

    Fish around our site and “Improve your Net”

     

     

    Orange County B2B Marketing & Web Design

    Welcome to the ultimate blog (B2B marketing agency) serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest, as the most strategically biased Web Design and B2B Marketing Agency.  We gladly serve California and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    SalesFish Brand Marketing & Sales brings decades of expertise in the area of Strategic Brand Marketing, Digital Marketing and Web Design, serving the Orange County demographic with other Orange County Web Design, Digital Marketing and B2B Marketing Agencies.

    Sales Fish Brand Marketing & Sales is devoted to providing a return on investment (ROI) for “every client every time,” in serving Orange County businesses, along with other talented Web Design, Digital Marketing and B2B Marketing Agencies, serving as Web Design, Digital Marketing and B2B Marketing Agencies in Orange County, SalesFish promises to be number one in providing overall ROI for their clients.

    What differentiates SalesFish Brand Marketing & Sales from other Orange County Web Design, Digital Marketing and B2B Marketing Agencies serving as Web Design, Digital Marketing and B2B Marketing Agencies in the Orange County area is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Orange County and west coast B2B companies seeking world-class Web Design, Digital Marketing and B2B Marketing Agencies, SalesFish Brand Marketing & Sales has provided over 60 billion dollars in quantifiable sales for their clients. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    We know of NO other Web Design, Digital Marketing and B2B Marketing Agencies serving the Orange County area that can make such outlandish claims.

    The rationale into why SalesFish Brand Marketing and Sales can make such boastful claims is because as B2B Sales, Web Design and B2B Marketing Agencies go, we provide B2B Tele-Sales, B2B Inside Sales, B2B Telemarketing
    and B2B Sales.

    In serving Orange County businesses within the Orange County Marketing, Digital Marketing and Web Design Agency community in Orange County, we at SalesFish Brand Marketing & Sales commit to being the very best.  SalesFish Brand Marketing & Sales is pleased to offer their very “powerful” Marketing, Digital Marketing, Web Design, B2B Sales, B2B Telemarketing, B2B Tele-Sales and Telemarketing Services model to Orange County businesses.

    We anticipate providing our sales model to other Orange County Digital Marketing, Web Design, Advertising and B2B Marketing Agencies as well, knowing that in a down economy, sales sell and clients are looking for a return on their brand marketing and sales investment.

    Stay tuned! We at SalesFish Brand Marketing &  Sales, Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B Telemarketing, B2B Telesales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    Why Hire an Event Manager?

    Welcome to the blog for California’s most strategically-biased event management, event planning, event marketing, sponsorship sales, exhibit sales, and experiential event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    You made it to the planning stages of your event, now what?

    Hire an event manager!

    If you never planned an event, we sincerely encourage you to hire an event manager or event management agency. If you decide to go it alone, you risk making critical mistakes along the way that cost you time and money.

    Take it from us, an organization that’s seen twenty years of event management, event marketing, sponsorship sales and exhibit sales.

    Event management, event marketing, sponsorship sales and exhibit sales are those rare business acumens where you don’t go it alone.  There are TOO many details and business considerations to plan and understand.  It would be like negotiating with Donald Trump and not having a battery of “A” game lawyers.

    As an organization seeking to put on the best B2B or B2C experiential marketing event, your responsibility is to put on the best show and let the best team take over the rest; a team who became a GREAT team because they experienced their fair share of bloody noses in the early days.

    When it comes to B2B event management, B2B event marketing, B2B event production, B2B event promotions, sponsorship sales and exhibit sales, experience counts!

    As earlier mentioned stand back and enjoy the ride. In the end you’re the hero and the event everyone speaks of for years to come. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Management, Event Planning, Event Marketing, Exhibit Sales, Sponsorship Sales, B2B Telemarketing, B2B Tele-Sales, and B2B Inside Sales content.

    We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic event management, corporate event planning, event marketing and event sales execution.

    Portland B2B Telemarketing and Marketing Agencies

    Welcome to the SalesFish Brand Marketing & Sales blog serving the Pacific Northwest as the most strategically-biased B2B Sales, B2B Telemarketing, B2B Telesales, Telemarketing Services and B2B Marketing Agency.  We gladly serve Bend, Oregon, Portland, Oregon, Eugene, Oregon, Seattle, Washington and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    SalesFish Brand Marketing & Sales is happy to announce their Pacific Northwest office now serving Portland, Oregon. We’re excited to join the diversity of Portland businesses, assisting them with their marketing and B2B Telemarketing needs.

    SalesFish brings decades of proven experience and offers a unique blend of disruptive strategic brand marketing and B2B Telemarketing, B2B telesales and telemarketing services.

    SalesFish is committed to providing a return on investment (ROI) for every client every time.  The SalesFish brand promise is to “Improve your Net” by providing overall ROI for our clients through a goal-oriented, disciplined and integrated approach to sales and marketing.

    What differentiates SalesFish from other Portland marketing, B2B Telemarketing, B2B telesales, and telemarketing agencies is our FULLY integrated marketing and sales model.

    Highway Sign "Growth - Straight Ahead"

    As a world- class marketing and sales agency assisting Pacific Northwest and West Coast B2B companies seeking world-class B2B sales, telesales, telemarketing services, B2B Telemarketing and marketing services, SalesFish Brand Marketing & Sales has provided over 60 billion dollars in quantifiable sales for our clients.

    We know of NO other telemarketing, B2B telesales, B2B telemarketing or B2B marketing agencies serving the Portland area that can make such overwhelming claims.

    The rationale into why SalesFish Brand Marketing and Sales can make such claims is because as sales and marketing agencies go, we provide B2B telesales, B2B Telemarketing and B2B sales.

    We anticipate providing our disruptive sales model to other Portland B2B like-minded businesses, knowing that in a down economy, sales sell and clients are looking for a return on their brand marketing and sales investment.

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    B2B Sales Goals, B2B Telesales and B2B Telemarketing

    Welcome to the SalesFish Brand Marketing & Sales blog for California’s most strategically-biased B2B Telesales, B2B Telemarketingg and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    You’re in agreement to be Great. You must think Great!  You also agree that to achieve your professional and personal goals you must set goals.  What do these look like? Have you set clear achievable sales goals?

    Sales-Goals-B2B-Marketing-B2B-Sales-B2B-Telemarketing

    Have you put an achievable number to your goals?  Once you set your realistic B2B sales goals, how will you achieve them?  Will you use a combination of push (sales) and pull (marketing) tactics?  What is the investment cost to attain your B2B sales goals? Answer these questions prior to launching a disciplined sales and marketing campaign.

    Stay tuned for more relevant content on creating world-class B2B Telesales, Telemarketing Services and Sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    Why Hire a Corporate Event Planner?

    Welcome to the SalesFish Event Marketing & Sales blog for California’s most strategically-biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    You made it to the planning stages of your event, now what? 

    Hire an event planner!

    If you never planned an event, we sincerely encourage you to hire an event planner. If you decide to go it alone, you’ll risk making critical mistakes along the way that cost time and money.

    Take it from an organization that’s seen twenty years of event planning and experiential event marketing.  Event planning and event marketing are rare business acumens you don’t want to try alone.  There are TOO many details and business considerations to plan and understand.  It’s like negotiating with Donald Trump without a battery of “A” game lawyers.

    B2B-Event-Marketing-Why-Hire-A-Corporate-Event-Planner

    As an organization seeking to put on the best B2B or B2C experiential marketing event, your responsibility is to put on the “best show” and let the best team take over the rest. 

    This team became a GREAT team because they experienced their fair share of bloody noses in the early days. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    When it comes to B2B event planning, B2B event marketing, B2B event production or B2B event promotions, experience counts!

    As earlier mentioned, stand back and enjoy the ride. In the end you’re the hero.  Your event will be the one everyone speaks about for years to come.     

    Stay tuned for future relevant Event Planning, Event Marketing, Exhibit Sales and Sponsorship Sales content.  

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

    Qualitative Research & Great Brand Marketing

    Welcome to the SalesFish Brand Marketing & Sales blog for California’s most strategically-biased branding, B2B marketing agency, interactive marketing agency, Web design agency and advertising agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In our last entry we discussed the importance of research, qualitative surveys, and understanding your target market’s true needs and wants.  Okay, now that you executed your qualitative research, now what?

    Did you complete your research to understand the needs and wants of a particular target market segment regarding a product or service? Or did your research ascertain information for the purpose of creating intellectual property, such as a brand promise (tagline), advertising campaign, Web design and/or product development?

    B2B-Marketing-Qualitative-Research-Brand-Market-Planning

    You may have used your research to understand the buying behaviors or preferred communication methods of a target market.  You can pass this information to both your sales and marketing departments.

    Bottom line:  Did you capture the information you need to make intelligent business or marketing decisions?  If not, re-tool your survey instrument to reflect the information you’re trying to capture. Then execute again.
    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Event Planning and Event Marketing Your Experiential Event

    Welcome to the SalesFish Event Marketing & Sales blog for California’s most strategically-biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    Okay, you made the decision to create an experiential marketing event.  How do you start?  As every great event planner knows, you plan. Without a plan you plan to fail.  It’s a cliché’, but none the less true.

    The first questions you ask are what are the goals and objectives of your experiential marketing event? And, have you done your due diligence and research?

    experiential-event-marketing-event-management

    In the perfect experiential event marketing world, what do you want your target audience to say about your event at the end?  How will you lead them there?

    What pieces and professionals need to be in place to execute a perfect experiential marketing event? How long will it take to plan and execute your event?  What is your intended return on investment for your event?

    We will answer these question and more in the weeks to come.

    Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content.  We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

    Creating a Strategic B2B Sales Qualitative Research Campaign

    Welcome to the SalesFish Brand Marketing & Sales blog for California’s most strategically-biased branding agency, B2B marketing agency, interactive marketing agency, web design and advertising agency.  We proudly serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In previous posts, we discussed the importance of discovering your brand’s promise.  For this week’s entry we journey back onto the trail and subject of strategic marketing.

    One of the fundamentals of disciplined strategic marketing is research. Today we discuss creating a qualitative research campaign. Our first goal is to understand our target market and what we want to accomplish regarding qualitative research and getting in their head.

    What is our methodology and how do we plan on obtaining the information we need from our target market?  By creating a quality survey instrument promoting questions invoking the mind of our target market. This instrument will reveal our target market’s specific emotions regarding their needs or wants concerning a particular product brand or services, etc.

    B2B-sales-qualitative-market-research

    Whether in person or on the phone, it’s important to have qualified marketing professionals executing the surveys. Like doctors, these professionals understand the process of obtaining qualitative information.

    We also recommend for each survey instrument executed you pay the target a fee for their time.  Not only does this guarantee the quality of your campaign, it also speeds up completion time.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Telemarketing Can Still Ring Up Sales

    Welcome to the blog for California’s most strategically-biased B2B Telesales, B2B Telemarketing and Sales agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    This week’s post is another relevant rabbit trail coming by way of Jon VanZile in BtoB Magazine:

    Chris Connolly, president of Connolly Financial Services in Quincy, Mass., has tried e-mail marketing to reach his small-business clients. He tried mailers, too, but none of it worked.

     

    “If you’re in my business and you’re not cold-calling, you’re not in this business,” Connolly said. Connolly sells multiple financial products to small and midsize businesses, including benefits packages, health care, retirement packages and money-management services.

     

    Despite the rise of inexpensive e-mail marketing, telemarketing remains important for many marketing campaigns—and according to Joe Krisky, president of database marketing company Massini Group in Hillsboro, Ore., it’s more flexible and efficient than ever before.

     

    Krisky said this turn back to telemarketing is driven by several factors, including a softening economy that makes lead generation more important than ever before and increasingly sophisticated telemarketing campaigns that combine the phone and e-mail with highly targeted call lists.

     

    “Large businesses are determining they can use telemarketing to reach small-to-medium businesses,” Krisky said. “Instead of pursuing the huge sale, they are pursuing larger numbers of small-to-medium businesses, each of which will contribute a smaller piece to the top line.”

     

    Connolly said he uses industry-specific databases to sort his prospective targets by 401k type and provider, then generates call lists based on the age of the benefit program. Operators of older programs, he said, are often unaware how much they could save by switching to a newer retirement program. Although he hired out the calling, he helps write the scripts himself.

     

    This kind of narrow targeting is vital, Krisky said, because the b-to-b world is much more limited than the consumer telemarketing world.

     

    “You’re limited by how many companies you can sell to,” Krisky said. “You can’t just go faster and faster. You’ve got to be intelligent in how you approach your targets.”

     

    For many marketers, this means blending e-mail and online marketing efforts with telemarketing campaigns. Maureen Feeley-Woods, president of telemarketing company A Better Call in Reading, Mass., provides the calling manpower for Connolly’s campaigns. When her team of dialers makes a connection, they are always prepared to send an e-mail to curious prospects that includes links to Connolly’s online presence and information about his services.

     

    “When they ask for information, I think they’re saying, ‘Prove to me you’re real,'” Feeley-Woods said. “About 50% of the prospects want information fast.”

     

    The Massini Group goes one step further. The company’s agents are able to send “high-level” e-mails that are tied back to the call center. Agents are able to see immediately which links the prospect has opened, as well as open and click-through rates.

     

    “If they aren’t close enough to purchasing to put them in the funnel, we ask if we can send them information periodically in an e-mail newsletter,” Krisky said. According to an internal Massini Group case study, a flexible e-mail component adds as much as a 15% benefit to each telemarketing campaign.

     

    “E-mail allows people to read the information,” Krisky said. “It opens up two channels of delivery.”

     

    Stay tuned for more on creating a world-class B2B Telesales, B2B Telemarketing and Sales strategy.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.

    Setting B2B Telesales, B2B Telemarketing & Sales Goals

    Welcome to the SalesFish Brand Marketing & Sales blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency!  We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    This week, we concentrate on “getting rich” by being the best at B2B Telesales,B2B Telemarketing and Sales.  First, act and believe you are the best.  You MUST see your sales wins before they happen.  You must plan every call every day!

    He, who doesn’t plan, plans to fail.  This isn’t a cliché but a trusted proverb dating back thousands of years.  In fact, 90% of the wealth in the United States is owned by companies and people who know how to strategically plan for their companies and/or lives.

    The first thing to ask yourself is do you believe you are the best at B2B Telesales, B2B telemarketing and Sales?  If not then it’s time to for a new profession.  If you answer yes, then welcome to one of the world’s greatest professions. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Best-B2B-Sales-Telemarketing-Telesales

    Not only is B2B Telesales, B2B Telemarketing and Sales a great profession, but if you’re great you NEVER worry about job security.  What other profession offers lifetime job security?

    We encourage you to know that before you can BE GREAT you must THINK GREAT.  This means getting rid of any mental trash, past failures, etc.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and Sales strategies.  We at
    SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.

    B2B Marketing & Sales Qualitative Survey

    Welcome to the blog for California’s most strategically-biased branding, marketing, interactive marketing agency, Web design and advertising agency.  We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In this week’s brand marketing entry we journey off the path a bit but promise to stay relevant for future posts. The rabbit trail comes to us via Ellis Booker in the publication BtoB Online:

    The conventional wisdom that marketers struggle with a broken, dysfunctional relationship with their counterparts in sales may not be entirely accurate, according to the results of a just-completed survey by BtoB and SaaS solution provider Genius.com.

    The “B2B Marketer Skills Snapshot Survey,” conducted in March and April, asked marketers to rate their skills, favorite success metrics, challenges, technology adoption and use of social media.

    Asked about job difficulties, 39% of respondents put “working with the sales team” toward the “not difficult at all” side of a 1-to-5 scale. Many more respondents (73%) said “doing more with less resources” was “difficult” or “very difficult.”

    Contacted after the survey, a number of respondents agreed the marketing-sales relationship had improved in the past few years.

    “If anything, I would identify it as a strategic change,” said Tracey Fanelli, senior VP-marketing and communications at Wells Fargo. “Over the last five or so years, I think b-to-b marketers are realizing that they can’t be successful without creating better alignment with their sales partners.”

    Ernest Thompson, director-corporate marketing and branding for Guardian Industries, a global manufacturer of glass, automotive and building products, said the recession made it “prudent to get along and build something together.” But he added there were other trends, too, helping push sales and marketing together: “Technology makes it easier to communicate in real time, and that enhances the relationship. Organizationally, there’s a trend toward compensation schemes that apply to both sales and marketing.”

    While the survey found more than half (56%) of respondents do not have their compensation tied to sales goals, 22% said that between 1% and 25% of their compensation was tied to such goals.

    In other companies, the breakthrough was technical. That was the case at ADP Canada, said Heidi Schwende, online marketing manager. “Eloqua now feeds our customer relationship management system [from] Salesforce.com,” she said.

    The survey did uncover a seeming inequity in information sharing between marketing and sales organizations. Asked how much data are shared with sales, 17% of respondents said “10% or less.” But when asked how much data they received from sales, 31% said “10% or less.”

    “The survey demonstrates that a majority of marketers are struggling to connect all of the pieces necessary for building and maintaining a successful, sustainable and scalable marketing program,” said Scott Mersy, VP-marketing and products at Genius.com. “By stepping up to new channels, technologies and processes, like social media, marketing automation and lead nurturing, marketers hold the key to effectively reaching their goals and proving marketing’s impact on the top line.”

    The survey found more than half of respondents (55%) ranked their skills in being “sales-driven” (able to map revenue back to marketing tactics) as “strong” or “strongest.” On the other hand, this axis had the highest percentage of “weak” or “weakest” self-ratings, at 17%.

    Interestingly, regarding their two top strengths, marketers ranked their “strategic” capabilities (defined as the ability to “see market trends and leverage them”) slightly above “creativity” (defined as the ability to “constantly come up with fresh approaches”), 71% to 69%.

    Asked what would most help to alleviate their challenges, “increased budget” was the clear winner, followed by “bigger team/staff.” This result was consistent regardless of the size of the organization.

    Among other findings of the survey:

    Asked to rank in importance the metrics they use to judge the success of an online campaign, revenue (87%) beat out gross measures such as click-through rate (53%) and Web site traffic (48%), seeming to indicate that, online at least, marketers have come to align their metrics with bottom-line business objectives.

    When asked about the goal and mission of the marketing department, the largest percentage of respondents picked “to drive qualified leads,” with more than half (52%) saying this was marketing’s “most important” mission.

    Conducted between March 19 and April 5, the e-mail “B2B Marketer Skills Snapshot Survey” collected 544 responses, 68% from primarily b-to-b marketing organizations.

     

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Sales, B2B Telesales, and B2B Telemarketing, thank you for joining us in our unwavering commitment to strategic marketing and sales.

    An Epiphany in Experiential Event Marketing

    Welcome to the Experiential Event Marketing blog for California’s most strategically-biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In this week’s entry, let’s assume you made the commitment to move towards experiential marketing and away from vanilla trade show events.

    If you came to this point in your event considerations and strategies, then you probably did the math on how much monies your company spent on the multitude of tradeshows you exhibit in each year. If you’re a large company, most likely you had an epiphany that the hundreds of thousands of dollars you spent on trade events aren’t pulling in the return on investment you expect.  You are right! Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Experiential-event-marketing-highest-roi-b2b-marketing

    This is especially true for companies that exhibit multiple times a year.  A company owns their experiential marketing event by reasonably reducing their trade event budget and reallocating those monies strategically.  This 100% branded event no longer makes your company just another exhibitor on the trade floor.

    Even better, your event is a business asset responsible for increasing sales.  Your target market can’t wait to attend year after year. We indulgently suggest there is nothing better than owning your show. All things are possible in the world of experiential event marketing.

    Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content.  We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

    What is Sales 2.0 and Why Should You Care?

    Welcome to the B2B marketing agency blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In this week’s post we introduce you to a new sales discipline deemed Sales 2.0.  We share our editorial content by way of Gerhard Gschwandtner, the man behind Selling Power magazine.  Enjoy!

    Sales 2.0 isn’t a buzzword; it’s become a professional discipline. It’s not a passing fad, but a massive shift in the sales culture. It’s not about sales or marketing tools, but about a business transformation that delivers better results.

    Sales 2.0 will play a vital role in the future of selling. And, as the old ways of selling are fading away and salespeople and sales managers are educated about the increased risk of becoming victims of change, I want to reassure old-school salespeople that the core of selling will never change. That core is the ability to create, expand, and enhance relationships, face-to-face and online. The good news is that Sales 2.0 will not make B2B salespeople obsolete. It will make them a lot more productive and effective.

    What is Sales 2.0?   It’s the use of best-practice sales processes enabled by technology to improve speed, accountability, collaboration, and customer engagement. Sales 2.0 is a more efficient and effective way of selling and buying. The economic pressures in our business environment demand that sales organizations become ruthlessly efficient. Warren Buffett reminds us that efficiency is not enough: “We are tempted to see where the arrow of performance lands and then draw a bull’s eye around it.”

    We need greater effectiveness, which means we need to stop trying to improve processes that don’t deliver value. It means that we deliver greater value in the context of the sales rep’s world. The equation is simple: Deliver more value to the sales force so that it can deliver more value to the customer. Sales 2.0’s mission is to create the right results – what we value most – in the most economical way.

    The other good news is that Sales 2.0 solutions bring more science into the sales office, which allows companies to create a culture of measurement in which value takes center stage. For example, Xerox recently enlisted the help of Lean Six Sigma methodologies to improve its fundamental operations. Results include improved processes that have shortened the learning curve for new sales reps, allowing them to be productive as soon as possible.

    Another example: At Ariba, sales and marketing are no longer working in separate silos. The sales and marketing teams collaborated to define a sales lead in a universally acceptable manner. Today, marketing can hold sales accountable for sales closed, and marketing is accountable for lead scoring, lead nurturing, and delivering sales ready leads to the sales force.

    With the right set of Sales 2.0 tools, sales managers will enjoy productivity gains and increased sales while making fewer decisions based on hunches and more decisions based on science. Salespeople will benefit from a level playing field, where their professional sales talent will pay off in greater dividends.

    CSO Insights recently concluded its 2010 Sales Performance Optimization survey and found that Sales 2.0 companies overachieve, compared to less efficient organizations. In Sales 2.0 companies, a higher percentage of salespeople are making quota (15 percent more), and 11 percent more salespeople close deals that they forecast. Isn’t it time to step up to Sales 2.0 so you can avoid becoming a victim of change?

    Stay tuned for more relevant content on creating world-class B2B Telemarketing, B2B Telesales, Telemarketing Services and Sales strategies.  We at SalesFish Brand Marketing & Sales say thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.

    The Importance of Internal Communications in Sales

    Welcome to the B2B sales blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In our last post we discussed the importance of creating sales goals and asked the question, “Do you currently have a strategic marketing plan?” Sales and marketing are meant to be integrated working together in tandem.  Marketing is the “pull” and sales is the “push.”  Unfortunately, in many corporate environments there is a disparity between marketing and sales.  There shouldn’t be, but you might be surprised at the lack of integrated communication between the two departments. And while marketing probably thinks sales’ purpose is to serve them it’s completely the opposite.

    b2b-marketing-b2b-sales-success-communication

    The marketing department’s job is to “pull” in the leads using both online and offline marketing tactics.  The sales department’s responsibility is to create the credibility, relationship and in the end close the deal and acquire a new client. In our humble opinion most organizations should spend less money on their marketing budgets and more on regular training, team building and internal communications. This would assist in the complete integration of both the marketing and sales departments as well as foster best business sales practices.  This would also mitigate the potential for wasted monies on ad hoc marketing and sales campaigns. In the end, isn’t it our goal to build a world-class company (brand) and SELL profitably?

    Achieving our sales goals truly does start from the inside out.  And, very much like a Super Bowl-winning football team, the offense and defense both have to understand their respective roles in their playbooks if they intend on smashing their competition.

    Stay tuned for more on creating a world-class, B2B Telemarketing, B2B Telesales, Telemarketing Services and Sales strategy. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.

    To Theme or Brand an Event, That is the Question

    Welcome to the Experiential Event Marketing blog for California’s most strategically biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    This week’s topic came by way of a Meetings and Conventions magazine (M&C). I was gratefully enjoying my lunch on Monday along with my March issue of M&C.  And there it was: an article on theming events. The article stated that 39% of the survey respondents agreed that theming an event enhanced an event greatly, with 40% saying somewhat and 16% stating not significantly.  This immediately provoked my strategically biased disposition:  how about the importance of branding an event?

    Instead of coming up with a different theme each year, how about branding our event from the onset?  Great branded events already realize this.  You’ve probably attended an annual event that’s been going on for years that bears a title-branded name, but not necessarily a theme.  For example, the technology industry is famous for annual conferences such as the Oracle Open World, Cisco’s Networkers, and Microsoft’s Consumer Electronics Show (CES), etc.

    Brand-your-event-experiential-event-marketing

    When we create an annual event, we should name (brand) it well from the beginning.  Ideally it should include an event brand promise (tagline).  An event brand promise should be relative to the benefits we’re promising to attendees each year.  For instance, we executed an event targeted towards medical professionals.  “A Better Practice, A Better Life” was the tagline.  Can you guess the benefit of our event?  Our promise was to assist clinicians in their quest to maintain excellence as well as profitability in their practices.

    Once you’ve gained the trust of your target audience and attendees, the only thing we really need to theme is relative content each year. It should be content that our attendees have come to trust and see as relative to their business needs. Usually a great branded event along with a great venue brand working together will more than adequately suffice to create a strong emotional tie with your attendees.  This emotional tie will keep them coming back every year because they’ve come to trust in the world-class experience we consistently deliver. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content.  We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

    The Importance of Qualitative Research

    Welcome to the B2B Sales Strategy blog for California’s most strategically biased marketing and advertising agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In our last discussion we spoke about the importance of an organization discovering their brand promise. Today we talk about the importance of qualitative research relating to discovering a true and believable brand promise. Let’s start by stating the obvious and not so obvious:  the pathway and foundation to any disciplined strategy, whether it’s a football game or marketing strategy, is research!  It’s also the most fundamental and often overlooked principal in marketing.

    Top tier brands know the importance of research and go great lengths to understand the minds and behaviors of their target markets.  In fact, they spend millions of dollars on everything from retina scans to see how our eyes react to a certain color, to Metaphor Elicitation (how we process objects), to CAT Scans to see how our minds react to certain images.  Do you think Coca Cola came up with their pretty red cans by accident?  No.  They invested an obscene amount of money to absolutely KNOW that we pick their red can over any other on the grocery store shelf.

    b2b-marketing-b2b-sales-qualitative-research

    Since our marketing objective is to succeed, we seek to understand the minds, emotions, needs, wants and problems in need of solving from our target market.  How do we do this?  We talk to them.  Recent studies from Harvard Business Review show that a handful of qualitative (personal) surveys are far more valuable than quantitative (check boxes).  When we connect with someone one-on-one personally we’re apt to obtain unbiased answers unlike a focus group setting.  Focus groups can easily be biased by others sitting in a room.  But don’t get me wrong.  Focus groups are of great value depending on their format and who’s running the exercise.  The focus of our articles will aim specifically at executing qualitative one-on-one personal interviews.

    Stay tuned!  Our next post we discuss creating a quality survey instrument to capture your target market’s needs and wants.  We at SalesFish Brand Marketing & Sales thank you for joining us in the commitment to unwavering strategic marketing.

    B2B Cold Calling, Telesales, B2B Telemarketing Services and Sales

    Welcome to the blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    While planning a quality sales campaign, the first thing you must ask is what are my goals?  Companies and people who strategically plan their goals SEE them fulfilled more often than not.  Set both short and long term goals.  You can usually achieve short term goals in 90 days or less.  These goals give your psyche the gratification and confidence to achieve your overall long term goals. Long term goals should be realistic and achievable.  It’s important that you have the data and intelligence to be accurate in your goal planning.  Once you’ve strategically and intelligently planned your goals, the next step is to understand how to achieve and support them.

    In many cases if a company doesn’t assess what the composure of their company will look like once they meet their goals, they won’t have the “operational” container to sustain their growth.  This will lead to an organization in the client replacement business.  Does your company currently have a strategic plan detailing how to execute and grow?  Does your company have a detailed sales and marketing strategy?

    Stay tuned for more on creating a world-class B2B Telemarketing, B2B Telesales, B2B Telemarketing and Sales strategy. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Trade Shows vs. Experiental Events and Event Marketing

    Welcome to the blog for California’s most strategically biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    Are you tired of being one of the hundreds of exhibit booths on a trade floor?  Looking to be more disruptive in your marketing tactics?  Then welcome to the world of experiential events.  Your own experiential event is the clear winner for return on investment.

    Experiential-Event-MarketingDo your company’s products or services have the making for a great event?  It depends on your content.  Content is King!  The first rule in creating a world-class event:  it’s not all about YOU.  It’s about what’s relative and important to your target audience.  What sort of content is attractive to them?  The best way to find this out is to execute qualitative surveys with some of your customers or potential target audience.  This will begin the process of understanding their needs and wants.

    Once you’ve ascertained the needs and wants of your target audience you have the intelligence to start framing up a quality program.  It’s also important to note that some of your program content might not have anything to do with your product or service.  Your strategy is to put on an amazing show with killer content and then integrate your company’s products or services around that.  This confirms the rule that it’s not all about you or your self indulgence.  This reflects you are a thought leader and a credible corporation.  Your audience will feel ingratiated and compelled to buy your products or services.

    Stay tuned for more relative content on Event Marketing, Event Planning, Sponsorship Sales, Exhibit Sales and creating a world-class event. We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Discovering Your Brand Promise: the Foundation to Your Brand

    Welcome to the blog for California’s most strategically biased marketing, and advertising agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In our last discussion we spoke about the definition of branding and the importance of creating positive emotional ties with your company’s product or service.  While creating your company’s emotional ties, you must consider your brand promise as the very foundation of your brand and its identity. 

    All brands seek to behold a promise in the mind of their target market.  This means your brand promise must be true and relative to your target audience as well as something you can back up. Let’s use a great example of BMW and their Ultimate Driving Machine brand promise.  If BMW was less than ultimate in their performance and service, how would their promise fair with their customers?  BMW wouldn’t exist as a top tier player in the automotive space. 

    Great brands learn to deliver from the inside out.  They also have more stamina in a down economy.  And while I’m certain BMW took a hit during our current economy, we don’t see a lot of negative press on them.  True brands stand the test of time.  They understand the discipline it takes to not only communicate their promise, but to back it up from the time a prospect speaks with a sales professional, through the customer acquisition process and most importantly all service and support processes.

    Does your company or organization currently have a brand promise?  Is it something true, relative and believable to your target audience?  How did you create your brand promise? 

    Stay tuned for the path to creating a solid brand promise.  We at SalesFish Brand Marketing & Sales thank you for joining us in the commitment to unwavering strategic marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Strategic Marketing – The Lens for Building a World-Class Brand – Part I

    Welcome to the blog for California’s most strategically biased marketing, and advertising agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In marketing the word brand is probably the most misunderstood word in the marketing dictionary.  Many marketing practitioners assume just because they’re spending millions on pretty pictures and tactical ad-hoc marketing, they’re branding.  This couldn’t be farther from the truth.  Branding is a disciplined process.  Brands don’t happen by accident.

    A brand, formally defined, is an emotional tie one has with a product or service.  And all brands seek to behold a promise in the mind of their target market.  For example if you wear my running shoes you can Just Do it (Nike), or if you drive my car you enjoy the Ultimate Driving Experience (BMW), or if you use UPS, they ask What Can Brown Do For You Today?

    Who’s the first to come to mind when you think fast food?  If you said, “McDonalds” then you know that branding is physiological.   Once a brand enters and owns the mind of their target market they forever own that mind space.  This is why branding doesn’t happen by accident.  It must be executed through a disciplined process of Strategic Marketing.

    If your organization desires to be brand driven rather than commodity or transactional driven, then get ready to say NO a lot.  Say NO to ad hoc marketing and communications and NO to marketing that isn’t measured and integrated with SALES & SERVICE.

    Stay tuned for future relevant content that speaks specifically to building a world-class brand from the inside out.  We at SalesFish Brand Marketing & Sales thank you for joining us in the commitment to unwavering strategic marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Why Events and Event Marketing are the Greatest Tactic for Return on Investment

    Welcome to the blog for California’s most strategically biased marketing, and advertising agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If your organization has the budget to invest in creating your own “experiential” event then go for it! The rewards and return on investment are a hundred-fold over a trade show event where you’re just one of the crowd.  Your own experiential event marketing truly becomes a business and sales asset.

    If you take time to execute your experiential event marketing in a strategic manner and create a world-class branded event experience, you’re giving your audience relative content that is not self serving.  Your audience is ingratiated to you because of your authenticity.  Where else can you touch your prospects and clients, impress them with your brand and a variety of stimuli and physical sensations?  When you spend time with someone, you’re building a relationship. When you do that with your target audience, you’re building trust and credibility.   These are the reasons WE buy.

    We at SalesFish Brand Marketing & Sales thank you for joining us in the commitment to unwavering strategic marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

     

    SalesFish Sales: B2B Telesales vs. B2B Telemarketing (Telemarketing Services)

    Welcome to the blog for California’s most strategically biased B2B Telemarketing, B2B telesales and sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If your organization wants to outsource any or all of your sales activities it’s important to note that there is a huge difference between B2B Telesales and B2B Telemarketing.  B2B Telemarketing can be transactional in nature.  It’s usually executed by transactional sales professionals in a transactional sales environment.  B2B Telemarketing is best used when you need basic cursory follow-up calls, due diligence or simpler call dispositions.

    If you hire a B2B Telemarketing company and you suspect an unseasoned transactional environment, then you should listen to your gut.  This is especially true if you consider offshore resources. The challenge with offshore resources, while they may be cheaper, they may not be realistic for high touch front-line sales activities.  And they’re not versed in understanding our U.S. markets and the variety of psycho-graphics and business dynamics used in selling to U.S. markets. If you need “basic call dispositions” then as earlier stated, consider an offshore resource very carefully.

    Regarding B2B Telesales activities and Telemarketing Services, these require strong tenured sales acumen, knowledge of the market segment, building relationships, and solution-selling as opposed to commodity-driven sales.  The bottom line is to know the flavor of your sales when considering outsourcing your sales activities.  Outsourcing is great in many business circumstances if done strategically, rather than just trying it out in an ad hoc fashion.

    Stay tuned for more relevant content pertaining to B2B Telemarketing, B2B telesales and sales acumen.  We at SalesFish Brand Marketing & Sales say thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.