Welcome to the SalesFish Brand Marketing & Sales blog serving the Pacific Northwest as the most strategically-biased B2B Sales, B2B Telemarketing, B2B Telesales, Telemarketing and Marketing Agency.  We gladly serve Bend, Oregon, Portland, Oregon, Eugene, Oregon, Seattle, Washington and all 50 United States.

SalesFish Brand Marketing & Sales is happy to announce their Pacific Northwest office now serving Portland, Oregon. We’re excited to join the diversity of Portland businesses, assisting them with their marketing and B2B telemarketing needs. 

SalesFish brings decades of proven experience and offers a unique blend of disruptive strategic brand marketing and B2B telemarketing, B2B telesales and telemarketing services.

SalesFish is committed to providing a return on investment (ROI) for every client every time.  The SalesFish brand promise is to “Improve your Net” by providing overall ROI for our clients through a goal-oriented, disciplined and integrated approach to sales and marketing.

What differentiates SalesFish from other Portland marketing, B2B telemarketing, B2B telesales, and telemarketing agencies is our FULLY integrated marketing and sales model.

As a world- class marketing and sales agency assisting Pacific Northwest and West Coast B2B companies seeking world-class B2B sales, telesales, telemarketing, B2B telemarketing and marketing services, SalesFish Brand Marketing & Sales has provided over 60 billion dollars in quantifiable sales for our clients.

We know of NO other telemarketing, B2B telesales, B2B telemarketing or marketing agency serving the Portland area that can make such overwhelming claims.

The rationale into why SalesFish Brand Marketing and Sales can make such claims is because as sales and marketing agencies go, we provide B2B telesales, B2B telemarketing and B2B sales. 

We anticipate providing our disruptive sales model to other Portland B2B like-minded businesses, knowing that in a down economy, sales sell and clients are looking for a return on their brand marketing and sales investment.

Stay tuned! We at SalesFish Brand Marketing & Sales, Marketing, Advertising, Digital Marketing, Web Design, B2B Telesales and B2B Telemarketing thank you for joining us in the commitment to unwavering strategic marketing and sales.

Welcome to the blog of the most strategically-biased branding, marketing agency, advertising agency, interactive agency, digital marketing agency and Web design agency serving the Pacific Northwest.  We gladly serve Bend, Oregon, Portland Oregon, Eugene, Oregon and Seattle, Washington and all 50 United States.

SalesFish Brand Marketing & Sales is happy to announce their Pacific Northwest office now serving Portland, in Portland where other Portland marketing agencies serve. 

We’re excited to join the variety of Portland marketing agencies and marketing agencies serving the Portland area.

SalesFish Brand Marketing & Sales brings decades of strategic brand marketing agency experience now serving the Portland demographic with other Portland marketing agencies who also act as marketing agencies serving the Portland geographic area.

SalesFish Brand Marketing & Sales is committed to providing a return on investment (ROI) for every client every time, serving Portland businesses along with other featured Portland marketing agencies, and serving as marketing agencies in Portland. SalesFish promises to be number one in providing overall ROI for their clients.

What differentiates SalesFish from other Portland marketing agencies serving as marketing agencies in the Portland area, is our integrated marketing and sales model.

As a world class marketing agency helping west coast B2B organizations seeking world-class marketing agencies, SalesFish Brand Marketing & Sales has provided over 60 billion dollars in quantifiable sales for their clients.

We know of NO other marketing agencies or marketing agencies serving the Portland area that can make such boastful claims.

The reason SalesFish Brand Marketing & Sales can make such claims is because as marketing agencies go, we provide B2B Sales, B2B Telemarketing and B2B Telesales. 

In serving Portland businesses within the Portland marketing agencies community who also serve as marketing agencies in Portland, we at SalesFish Brand Marketing & Sales commit to being the best.  SalesFish Brand Marketing & Sales will now bring their B2B Sales, B2B Telemarketing and B2B Telesales model to Portland.

We hope to provide our sales model to other Portland Marketing Agencies as well, knowing that in a down economy, sales sell.

Stay tuned! We at SalesFish Brand Marketing & Sales Agency, Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B Telesales and B2B Telemarketing thank you for joining us in the commitment to unwavering strategic marketing and sales.

Welcome to the blog for California’s most strategically-biased branding, marketing agency, advertising agency, interactive agency, digital marketing agency and Web design agency.  We gladly serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.

In this week’s entry we want to discuss how outsourcing to a marketing or advertising agency is GREAT resourcing!

We believe a great strategy for any organization is to outsource your marketing activities to a world-class advertising and marketing agency.  In the immortal words of famous business author Jim Collins it’s just Good-to-GREAT business!  The benefits of having your own on-demand marketing department, marketing agency, advertising agency, interactive agency, digital marketing agency and Web design agency are endless. 

One of the greatest advantages of having YOUR own marketing or advertising agency is the immediate TEAM aspect.  From the day your organization decides to hire their own brand marketing agency, marketing agency, advertising agency, interactive agency, digital marketing agency and Web design agency, you have a full service strategic marketing team ready to assist your organization in REACHING their marketing and sales goals. 

Your marketing agency, advertising agency, interactive agency, digital marketing agency, and Web design agency brings the added benefit of decades of proven experience working in multiple categories and solving multiple complex marketing and business challenges.  Instead of managing and hiring internal resources, which soon become siloed, you have the improvement of becoming a great marketing maestro with a great team to conduct.

Stay tuned! We at SalesFish Brand Marketing Agency, Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B Telesales and B2B Telemarketing thank you for joining us in the commitment to unwavering strategic marketing and sales.

Welcome to the blog for California’s most strategically-biased B2B Telesales, B2B Telemarketing and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.

You’re in agreement to be Great. You must think Great!  You also agree that to achieve your professional and personal goals you must set goals.  What do these look like?  Have you set clear achievable sales goals?

Have you put an achievable number to your goals?  Once you set your realistic sales goals, how will you achieve them?  Will you use a combination of push (sales) and pull (marketing) tactics?  What is the investment cost to attain your sales goals?  Answer these questions prior to launching a disciplined sales and marketing campaign.

Stay tuned for more relevant content on creating world-class B2B Telesales, Telemarketing and Sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.

Welcome to the blog for California’s most strategically-biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.

You made it to the planning stages of your event, now what? 

Hire an event planner!

If you never planned an event, we sincerely encourage you to hire an event planner. If you decide to go it alone, you’ll risk making critical mistakes along the way that cost time and money.

Take it from an organization that’s seen twenty years of event planning & event marketing.  Event planning and event marketing are rare business acumens you don’t want to try alone.  There are TOO many details and business considerations to plan and understand.  It’s like negotiating with Donald Trump without a battery of “A” game lawyers.

As an organization seeking to put on the best B2B or B2C experiential marketing event, your responsibility is to put on the “best show” and let the best team take over the rest. 

This team became a GREAT team because they experienced their fair share of bloody noses in the early days,

When it comes to B2B event planning, B2B event marketing, B2B event production or B2B event promotions, experience counts!

As earlier mentioned, stand back and enjoy the ride. In the end you’re the hero.  Your event will be the one everyone speaks about for years to come.     

Stay tuned for future relevant Event Planning, Event Marketing, Exhibit Sales and Sponsorship Sales content.  

We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

Welcome to the blog for California’s most strategically-biased branding, marketing, interactive marketing agency, Web design agency and advertising agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.

In our last entry we discussed the importance of research, qualitative surveys, and understanding your target market’s true needs and wants.  Okay, now that you executed your qualitative research, now what? 

Did you complete your research to understand the needs and wants of a particular target market segment regarding a product or service? Or did your research ascertain information for the purpose of creating intellectual property, such as a brand promise (tagline), advertising campaign, Web design and/or product development?

You may have used your research to understand the buying behaviors or preferred communication methods of a target market.  You can pass this information to both your sales and marketing departments.

Bottom line:  Did you capture the information you need to make intelligent business or marketing decisions?  If not, re-tool your survey instrument to reflect the information you’re trying to capture. Then execute again.    

Stay tuned! We at SalesFish Brand Marketing, B2BSales, B2B Telesales, and B2B Telemarketing thank you for joining us in the commitment to unwavering strategic marketing and sales.

Welcome to the blog for California’s most strategically-biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.

Okay, you made the decision to create an experiential marketing event.  How do you start?  As every great event planner knows, you plan. Without a plan you plan to fail.  It’s a cliché’, but none the less true. 

The first questions you ask are what are the goals and objectives of your experiential marketing event? And, have you done your due diligence and research?

In the perfect experiential event marketing world, what do you want your target audience to say about your event at the end?  How will you lead them there?

What pieces and professionals need to be in place to execute a perfect experiential marketing event? How long will it take to plan and execute your event?  What is your intended return on investment for your event?

We will answer these question and more in the weeks to come.

Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content.  We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

Welcome to the blog for California’s most strategically-biased branding agency, marketing agency, interactive marketing agency, web design and advertising agency.  We proudly serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.

In previous posts, we discussed the importance of discovering your brand’s promise.  For this week’s entry we journey back onto the trail and subject of strategic marketing. 

One of the fundamentals of disciplined strategic marketing is research. Today we discuss creating a qualitative research campaign. Our first goal is to understand our target market and what we want to accomplish regarding qualitative research and getting in their head. 

What is our methodology and how do we plan on obtaining the information we need from our target market?  By creating a quality survey instrument promoting questions invoking the mind of our target market. This instrument will reveal our target market’s specific emotions regarding their needs or wants concerning a particular product brand or services, etc.

Whether in person or on the phone, it’s important to have qualified marketing professionals executing the surveys. Like doctors, these professionals understand the process of obtaining qualitative information. 

We also recommend for each survey instrument executed you pay the target a fee for their time.  Not only does this guarantee the quality of your campaign, it also speeds up completion time.

Stay tuned! We at SalesFish Brand Marketing, B2BSales, B2B Telesales, and B2B telemarketing thank you for joining us in our unwavering commitment to strategic marketing and sales.

Welcome to the blog for California’s most strategically-biased B2B Telesales, B2B Telemarketing and Sales agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.

This week’s post is another relevant rabbit trail coming by way of Jon VanZile in BtoB Magazine:

Chris Connolly, president of Connolly Financial Services in Quincy, Mass., has tried e-mail marketing to reach his small-business clients. He tried mailers, too, but none of it worked.  

 

“If you’re in my business and you’re not cold-calling, you’re not in this business,” Connolly said. Connolly sells multiple financial products to small and midsize businesses, including benefits packages, health care, retirement packages and money-management services.

 

Despite the rise of inexpensive e-mail marketing, telemarketing remains important for many marketing campaigns—and according to Joe Krisky, president of database marketing company Massini Group in Hillsboro, Ore., it’s more flexible and efficient than ever before.

 

Krisky said this turn back to telemarketing is driven by several factors, including a softening economy that makes lead generation more important than ever before and increasingly sophisticated telemarketing campaigns that combine the phone and e-mail with highly targeted call lists.

 

“Large businesses are determining they can use telemarketing to reach small-to-medium businesses,” Krisky said. “Instead of pursuing the huge sale, they are pursuing larger numbers of small-to-medium businesses, each of which will contribute a smaller piece to the top line.”

 

Connolly said he uses industry-specific databases to sort his prospective targets by 401k type and provider, then generates call lists based on the age of the benefit program. Operators of older programs, he said, are often unaware how much they could save by switching to a newer retirement program. Although he hired out the calling, he helps write the scripts himself.

 

This kind of narrow targeting is vital, Krisky said, because the b-to-b world is much more limited than the consumer telemarketing world.

 

“You’re limited by how many companies you can sell to,” Krisky said. “You can’t just go faster and faster. You’ve got to be intelligent in how you approach your targets.”

 

For many marketers, this means blending e-mail and online marketing efforts with telemarketing campaigns. Maureen Feeley-Woods, president of telemarketing company A Better Call in Reading, Mass., provides the calling manpower for Connolly’s campaigns. When her team of dialers makes a connection, they are always prepared to send an e-mail to curious prospects that includes links to Connolly’s online presence and information about his services.

 

“When they ask for information, I think they’re saying, ‘Prove to me you’re real,’” Feeley-Woods said. “About 50% of the prospects want information fast.”

 

The Massini Group goes one step further. The company’s agents are able to send “high-level” e-mails that are tied back to the call center. Agents are able to see immediately which links the prospect has opened, as well as open and click-through rates.

 

“If they aren’t close enough to purchasing to put them in the funnel, we ask if we can send them information periodically in an e-mail newsletter,” Krisky said. According to an internal Massini Group case study, a flexible e-mail component adds as much as a 15% benefit to each telemarketing campaign.

 

“E-mail allows people to read the information,” Krisky said. “It opens up two channels of delivery.”

Stay tuned for more on creating a world-class B2B Telesales, B2B Telemarketing and Sales strategy.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.

Welcome to the blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency!  We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.