Archive for the ‘Event Marketing’ Category

To Theme or Brand an Event, That is the Question

Wednesday, March 24th, 2010

Welcome to the Experiential Event Marketing blog for California’s most strategically biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

This week’s topic came by way of a Meetings and Conventions magazine (M&C). I was gratefully enjoying my lunch on Monday along with my March issue of M&C.  And there it was: an article on theming events. The article stated that 39% of the survey respondents agreed that theming an event enhanced an event greatly, with 40% saying somewhat and 16% stating not significantly.  This immediately provoked my strategically biased disposition:  how about the importance of branding an event?

Instead of coming up with a different theme each year, how about branding our event from the onset?  Great branded events already realize this.  You’ve probably attended an annual event that’s been going on for years that bears a title-branded name, but not necessarily a theme.  For example, the technology industry is famous for annual conferences such as the Oracle Open World, Cisco’s Networkers, and Microsoft’s Consumer Electronics Show (CES), etc.

Brand-your-event-experiential-event-marketing

When we create an annual event, we should name (brand) it well from the beginning.  Ideally it should include an event brand promise (tagline).  An event brand promise should be relative to the benefits we’re promising to attendees each year.  For instance, we executed an event targeted towards medical professionals.  A Better Practice, A Better Life” was the tagline.  Can you guess the benefit of our event?  Our promise was to assist clinicians in their quest to maintain excellence as well as profitability in their practices.

Once you’ve gained the trust of your target audience and attendees, the only thing we really need to theme is relative content each year. It should be content that our attendees have come to trust and see as relative to their business needs. Usually a great branded event along with a great venue brand working together will more than adequately suffice to create a strong emotional tie with your attendees.  This emotional tie will keep them coming back every year because they’ve come to trust in the world-class experience we consistently deliver. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content.  We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

Trade Shows vs. Experiental Events and Event Marketing

Monday, February 15th, 2010

Welcome to the blog for California’s most strategically biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

Are you tired of being one of the hundreds of exhibit booths on a trade floor?  Looking to be more disruptive in your marketing tactics?  Then welcome to the world of experiential events.  Your own experiential event is the clear winner for return on investment.

Do your company’s products or services have the making for a great event?  It depends on your content.  Content is King!  The first rule in creating a world-class event:  it’s not all about YOU.  It’s about what’s relative and important to your target audience.  What sort of content is attractive to them?  The best way to find this out is to execute qualitative surveys with some of your customers or potential target audience.  This will begin the process of understanding their needs and wants.

Once you’ve ascertained the needs and wants of your target audience you have the intelligence to start framing up a quality program.  It’s also important to note that some of your program content might not have anything to do with your product or service.  Your strategy is to put on an amazing show with killer content and then integrate your company’s products or services around that.  This confirms the rule that it’s not all about you or your self indulgence.  This reflects you are a thought leader and a credible corporation.  Your audience will feel ingratiated and compelled to buy your products or services.

Stay tuned for more relative content on Event Marketing, Event Planning, Sponsorship Sales, Exhibit Sales and creating a world-class event. We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

Why Events and Event Marketing are the Greatest Tactic for Return on Investment

Thursday, November 5th, 2009

Welcome to the blog for California’s most strategically biased marketing, and advertising agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

If your organization has the budget to invest in creating your own “experiential” event then go for it! The rewards and return on investment are a hundred-fold over a trade show event where you’re just one of the crowd.  Your own experiential event marketing truly becomes a business and sales asset. 

If you take time to execute your experiential event marketing in a strategic manner and create a world-class branded event experience, you’re giving your audience relative content that is not self serving.  Your audience is ingratiated to you because of your authenticity.  Where else can you touch your prospects and clients, impress them with your brand and a variety of stimuli and physical sensations?  When you spend time with someone, you’re building a relationship. When you do that with your target audience, you’re building trust and credibility.   These are the reasons WE buy.

We at SalesFish Brand Marketing & Sales thank you for joining us in the commitment to unwavering strategic marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

 


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