|
|
Archive for the ‘Sales’ Category
Wednesday, August 4th, 2010
Welcome to the SalesFish Brand Marketing & Sales blog serving the Pacific Northwest as the most strategically-biased B2B Sales, B2B Telemarketing, B2B Telesales, Telemarketing and Marketing Agency. We gladly serve Bend, Oregon, Portland, Oregon, Eugene, Oregon, Seattle, Washington and all 50 United States.
SalesFish Brand Marketing & Sales is happy to announce their Pacific Northwest office now serving Portland, Oregon. We’re excited to join the diversity of Portland businesses, assisting them with their marketing and B2B telemarketing needs.
SalesFish brings decades of proven experience and offers a unique blend of disruptive strategic brand marketing and B2B telemarketing, B2B telesales and telemarketing services.
SalesFish is committed to providing a return on investment (ROI) for every client every time. The SalesFish brand promise is to “Improve your Net” by providing overall ROI for our clients through a goal-oriented, disciplined and integrated approach to sales and marketing.
What differentiates SalesFish from other Portland marketing, B2B telemarketing, B2B telesales, and telemarketing agencies is our FULLY integrated marketing and sales model.
As a world- class marketing and sales agency assisting Pacific Northwest and West Coast B2B companies seeking world-class B2B sales, telesales, telemarketing, B2B telemarketing and marketing services, SalesFish Brand Marketing & Sales has provided over 60 billion dollars in quantifiable sales for our clients.
We know of NO other telemarketing, B2B telesales, B2B telemarketing or marketing agency serving the Portland area that can make such overwhelming claims.
The rationale into why SalesFish Brand Marketing and Sales can make such claims is because as sales and marketing agencies go, we provide B2B telesales, B2B telemarketing and B2B sales.
We anticipate providing our disruptive sales model to other Portland B2B like-minded businesses, knowing that in a down economy, sales sell and clients are looking for a return on their brand marketing and sales investment.
Stay tuned! We at SalesFish Brand Marketing & Sales, Marketing, Advertising, Digital Marketing, Web Design, B2B Telesales and B2B Telemarketing thank you for joining us in the commitment to unwavering strategic marketing and sales.
Posted in Sales | No Comments »
Friday, July 23rd, 2010
Welcome to the blog for California’s most strategically-biased B2B Telesales, B2B Telemarketing and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.
You’re in agreement to be Great. You must think Great! You also agree that to achieve your professional and personal goals you must set goals. What do these look like? Have you set clear achievable sales goals?
Have you put an achievable number to your goals? Once you set your realistic sales goals, how will you achieve them? Will you use a combination of push (sales) and pull (marketing) tactics? What is the investment cost to attain your sales goals? Answer these questions prior to launching a disciplined sales and marketing campaign.
Stay tuned for more relevant content on creating world-class B2B Telesales, Telemarketing and Sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.
Posted in Sales | No Comments »
Friday, June 4th, 2010
Welcome to the blog for California’s most strategically-biased B2B Telesales, B2B Telemarketing and Sales agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.
This week’s post is another relevant rabbit trail coming by way of Jon VanZile in BtoB Magazine:
Chris Connolly, president of Connolly Financial Services in Quincy, Mass., has tried e-mail marketing to reach his small-business clients. He tried mailers, too, but none of it worked.
“If you’re in my business and you’re not cold-calling, you’re not in this business,” Connolly said. Connolly sells multiple financial products to small and midsize businesses, including benefits packages, health care, retirement packages and money-management services.
Despite the rise of inexpensive e-mail marketing, telemarketing remains important for many marketing campaigns—and according to Joe Krisky, president of database marketing company Massini Group in Hillsboro, Ore., it’s more flexible and efficient than ever before.
Krisky said this turn back to telemarketing is driven by several factors, including a softening economy that makes lead generation more important than ever before and increasingly sophisticated telemarketing campaigns that combine the phone and e-mail with highly targeted call lists.
“Large businesses are determining they can use telemarketing to reach small-to-medium businesses,” Krisky said. “Instead of pursuing the huge sale, they are pursuing larger numbers of small-to-medium businesses, each of which will contribute a smaller piece to the top line.”
Connolly said he uses industry-specific databases to sort his prospective targets by 401k type and provider, then generates call lists based on the age of the benefit program. Operators of older programs, he said, are often unaware how much they could save by switching to a newer retirement program. Although he hired out the calling, he helps write the scripts himself.
This kind of narrow targeting is vital, Krisky said, because the b-to-b world is much more limited than the consumer telemarketing world.
“You’re limited by how many companies you can sell to,” Krisky said. “You can’t just go faster and faster. You’ve got to be intelligent in how you approach your targets.”
For many marketers, this means blending e-mail and online marketing efforts with telemarketing campaigns. Maureen Feeley-Woods, president of telemarketing company A Better Call in Reading, Mass., provides the calling manpower for Connolly’s campaigns. When her team of dialers makes a connection, they are always prepared to send an e-mail to curious prospects that includes links to Connolly’s online presence and information about his services.
“When they ask for information, I think they’re saying, ‘Prove to me you’re real,’” Feeley-Woods said. “About 50% of the prospects want information fast.”
The Massini Group goes one step further. The company’s agents are able to send “high-level” e-mails that are tied back to the call center. Agents are able to see immediately which links the prospect has opened, as well as open and click-through rates.
“If they aren’t close enough to purchasing to put them in the funnel, we ask if we can send them information periodically in an e-mail newsletter,” Krisky said. According to an internal Massini Group case study, a flexible e-mail component adds as much as a 15% benefit to each telemarketing campaign.
“E-mail allows people to read the information,” Krisky said. “It opens up two channels of delivery.”
Stay tuned for more on creating a world-class B2B Telesales, B2B Telemarketing and Sales strategy. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.
Posted in Sales | No Comments »
Sunday, May 16th, 2010
Welcome to the blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency! We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.
This week, we concentrate on “getting rich” by being the best at B2B Telesales, B2B Telemarketing and Sales. First, act and believe you are the best. You MUST see your sales wins before they happen. You must plan every call every day!
He, who doesn’t plan, plans to fail. This isn’t a cliché but a trusted proverb dating back thousands of years. In fact, 90% of the wealth in the United States is owned by companies and people who know how to strategically plan for their companies and/or lives.
The first thing to ask yourself is do you believe you are the best at B2B Telesales, B2B Telemarketing and Sales? If not then it’s time to for a new profession. If you answer yes, then welcome to one of the world’s greatest professions.
Not only is B2B Telesales, B2B Telemarketing and Sales a great profession, but if you’re great you NEVER worry about job security. What other profession offers lifetime job security?
We encourage you to know that before you can BE GREAT you must THINK GREAT. This means getting rid of any mental trash, past failures, etc.
Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and Sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.
Posted in Sales | No Comments »
Wednesday, April 14th, 2010
Welcome to the blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.
In this week’s post we introduce you to a new sales discipline deemed Sales 2.0. We share our editorial content by way of Gerhard Gschwandtner, the man behind Selling Power magazine. Enjoy!
Sales 2.0 isn’t a buzzword; it’s become a professional discipline. It’s not a passing fad, but a massive shift in the sales culture. It’s not about sales or marketing tools, but about a business transformation that delivers better results.
Sales 2.0 will play a vital role in the future of selling. And, as the old ways of selling are fading away and salespeople and sales managers are educated about the increased risk of becoming victims of change, I want to reassure old-school salespeople that the core of selling will never change. That core is the ability to create, expand, and enhance relationships, face-to-face and online. The good news is that Sales 2.0 will not make B2B salespeople obsolete. It will make them a lot more productive and effective.
What is Sales 2.0? It’s the use of best-practice sales processes enabled by technology to improve speed, accountability, collaboration, and customer engagement. Sales 2.0 is a more efficient and effective way of selling and buying. The economic pressures in our business environment demand that sales organizations become ruthlessly efficient. Warren Buffett reminds us that efficiency is not enough: “We are tempted to see where the arrow of performance lands and then draw a bull’s eye around it.”
We need greater effectiveness, which means we need to stop trying to improve processes that don’t deliver value. It means that we deliver greater value in the context of the sales rep’s world. The equation is simple: Deliver more value to the sales force so that it can deliver more value to the customer. Sales 2.0’s mission is to create the right results - what we value most - in the most economical way.
The other good news is that Sales 2.0 solutions bring more science into the sales office, which allows companies to create a culture of measurement in which value takes center stage. For example, Xerox recently enlisted the help of Lean Six Sigma methodologies to improve its fundamental operations. Results include improved processes that have shortened the learning curve for new sales reps, allowing them to be productive as soon as possible.
Another example: At Ariba, sales and marketing are no longer working in separate silos. The sales and marketing teams collaborated to define a sales lead in a universally acceptable manner. Today, marketing can hold sales accountable for sales closed, and marketing is accountable for lead scoring, lead nurturing, and delivering sales ready leads to the sales force.
With the right set of Sales 2.0 tools, sales managers will enjoy productivity gains and increased sales while making fewer decisions based on hunches and more decisions based on science. Salespeople will benefit from a level playing field, where their professional sales talent will pay off in greater dividends.
CSO Insights recently concluded its 2010 Sales Performance Optimization survey and found that Sales 2.0 companies overachieve, compared to less efficient organizations. In Sales 2.0 companies, a higher percentage of salespeople are making quota (15 percent more), and 11 percent more salespeople close deals that they forecast. Isn’t it time to step up to Sales 2.0 so you can avoid becoming a victim of change?
Stay tuned for more relevant content on creating world-class B2B Telesales, Telemarketing and Sales strategies. We at SalesFish Brand Marketing & Sales say thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.
Posted in Sales | No Comments »
Tuesday, April 6th, 2010
Welcome to the blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.
In our last post we discussed the importance of creating sales goals and asked the question, “Do you currently have a strategic marketing plan?” Sales and marketing are meant to be integrated working together in tandem. Marketing is the “pull” and sales is the “push.” Unfortunately, in many corporate environments there is a disparity between marketing and sales. There shouldn’t be, but you might be surprised at the lack of integrated communication between the two departments. And while marketing probably thinks sales’ purpose is to serve them it’s completely the opposite.
The marketing department’s job is to “pull” in the leads using both online and offline marketing tactics. The sales department’s responsibility is to create the credibility, relationship and in the end close the deal and acquire a new client. In our humble opinion most organizations should spend less money on their marketing budgets and more on regular training, team building and internal communications. This would assist in the complete integration of both the marketing and sales departments as well as foster best business sales practices. This would also mitigate the potential for wasted monies on ad hoc marketing and sales campaigns. In the end, isn’t it our goal to build a world-class company (brand) and SELL profitably?
Achieving our sales goals truly does start from the inside out. And, very much like a Super Bowl-winning football team, the offense and defense both have to understand their respective roles in their playbooks if they intend on smashing their competition.
Stay tuned for more on creating a world-class B2B Telesales, Telemarketing and Sales strategy. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.
Posted in Sales | No Comments »
Monday, February 15th, 2010
Welcome to the blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States.
While planning a quality sales campaign, the first thing you must ask is what are my goals? Companies and people who strategically plan their goals SEE them fulfilled more often than not. Set both short and long term goals. You can usually achieve short term goals in 90 days or less. These goals give your psyche the gratification and confidence to achieve your overall long term goals. Long term goals should be realistic and achievable. It’s important that you have the data and intelligence to be accurate in your goal planning. Once you’ve strategically and intelligently planned your goals, the next step is to understand how to achieve and support them.
In many cases if a company doesn’t assess what the composure of their company will look like once they meet their goals, they won’t have the “operational” container to sustain their growth. This will lead to an organization in the client replacement business. Does your company currently have a strategic plan detailing how to execute and grow? Does your company have a detailed sales and marketing strategy?
Stay tuned for more on creating a world-class B2B Telesales, Telemarketing and Sales strategy. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.
Posted in Sales | No Comments »
Wednesday, October 28th, 2009
Welcome to the blog for California’s most strategically biased B2B telemarketing, B2B telesales and sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States.
If your organization wants to outsource any or all of your sales activities it’s important to note that there is a huge difference between B2B Telesales and B2B Telemarketing. B2B Telemarketing can be transactional in nature. It’s usually executed by transactional sales professionals in a transactional sales environment. B2B Telemarketing is best used when you need basic cursory follow-up calls, due diligence or simpler call dispositions.
If you hire a B2B Telemarketing company and you suspect an unseasoned transactional environment, then you should listen to your gut. This is especially true if you consider offshore resources. The challenge with offshore resources, while they may be cheaper, they may not be realistic for high touch front-line sales activities. And they’re not versed in understanding our U.S. markets and the variety of psycho-graphics and business dynamics used in selling to U.S. markets. If you need “basic call dispositions” then as earlier stated, consider an offshore resource very carefully.
Regarding B2B Telesales activities, these require strong tenured sales acumen, knowledge of the market segment, building relationships, and solution-selling as opposed to commodity-driven sales. The bottom line is to know the flavor of your sales when considering outsourcing your sales activities. Outsourcing is great in many business circumstances if done strategically, rather than just trying it out in an ad hoc fashion.
Stay tuned for more relevant content pertaining to B2B telemarketing, B2B telesales and sales acumen. We at SalesFish Brand Marketing & Sales say thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.
Posted in Sales | No Comments »
|
