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In this week’s entry, let’s assume you made the commitment to move towards experiential marketing and away from vanilla trade show events.
If you came to this point in your event considerations and strategies, then you probably did the math on how much monies your company spent on the multitude of tradeshows you exhibit in each year. If you’re a large company, most likely you had an epiphany that the hundreds of thousands of dollars you spent on trade events aren’t pulling in the return on investment you expect. You are right!
This is especially true for companies that exhibit multiple times a year. A company owns their experiential marketing event by reasonably reducing their trade event budget and reallocating those monies strategically. This 100% branded event no longer makes your company just another exhibitor on the trade floor.
Even better, your event is a business asset responsible for increasing sales. Your target market can’t wait to attend year after year. We indulgently suggest there is nothing better than owning your show. All things are possible in the world of experiential event marketing.
Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content. We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.