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This blog post comes to us from Jason Cliff of Smart Business Media (951-808-7378):
Internet advertising as we know it is changing rapidly. Just a few years ago Google pay per click was all the rage and we could reach new customers for around $1.00 per click.
As more and more people entered this market the key word costs escalated to an average of $5.00 to $7.00 per click. Clicks do not necessarily convert into sales so it become possible to spend $50.00 or more to turn a click into a new customer.
For most products this was not a profitable proposition. Everyone retreated back to the marketing that they were familiar with: Direct Mail, E-mail, Newspapers, and possibly radio and television. As pay per click or PPC became all the rage and prices skyrocketed, SEO (search engine marketing) became the rage and, if done properly, continued to pay unparalleled dividends.
It takes a very sophisticated approach to master SEO. Unfortunately, the marketplace has been flooded with every Tom, Dick, and Harry promising the world for $300 per month. Unless Tom, Dick and Harry are committed to going bankrupt, it is impossible to provide the level of service, technology, and skill to maintain your top placement for $300.
You have probably been turned off of SEO because of all the empty promises that you received. The fact is that you get what you pay for (this never seems to change, and I am sure that you can apply this fact to your industry). It takes a significant amount of skill, research, dedication, and elbow grease to get you to the top and keep you at the top. But when you look at the costs to achieve this, 9 out of 10 times you will find a significant ROI for being at the top of the search engine food chain. Your phone should ring off the hook.
As the economy continued to dip and Social Marketing grew in relevance, Facebook became the place to put your ads. We were personally seeing clicks as low as $.50 and impressions as low as $.60 per 1000. And it was quality traffic.
Now that Tom, Dick and Harry agency has found out about this, they flooded the market with ridiculous per click budgets and driven the cost out of a positive ROI. My point is that the internet has proven to be a spectacular place to reach new customers if you catch a trend at the beginning of a wave, but as soon as it goes main stream the costs skyrocket and it becomes a battle to make these campaigns positive.
Then you get these offshore digital agencies and one-man-shops working out of their garages that have no idea what is involved in creating long term profits for their customers destroying the market. We have seen this happen with the last 3 major trends in digital marketing and we want you to be aware of what is happening in the marketplace.
If you are looking for a way to increase your sales, increase your ROI, and increase your market share you need to investigate the company that you are doing business with. If you are going to trust the growth of your company to another company it is worth doing a little research and finding out their success rate.
A good marketing company is going to advise you of the most current trends and use every dollar of your budget effectively. It is impossible to achieve an optimized campaign using only one channel. The best marketing companies are going to use a mix of channels: direct mail, email, ppc, seo, social, mobile, etc. to find the mix that delivers you the most qualified customers.
If you are working with someone who can only provide one piece of the puzzle just be aware that there are 5 other channels that have customers that are not being reached. Nothing can replace skill, and integrity.
When you work with us you are working with a company that takes it personally to achieve success. We do not have 100 clients behind you paying $100 per month. We have a few clients and do everything possible to make them successful.
Stay tuned! We at SalesFish Brand Marketing & Sales, Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B Telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic marketing and sales.
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