Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing and B2B Inside Sales agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

Most companies have every intention of being successful, continually growing and even more so they want to be GREAT companies. At the same time, a majority of organizations fail to adequately budget for training. What you say?  Yes, training.

Our belief is that if companies spend more monies on internal training activities such as team building, sales and service training, culture transformation etc., they’ll see a tenfold return on their investments.

How quickly seasoned professionals forget that their people are their brand! Your people carry the personality, attitude, confidence, message and relationship for your company.

Marketing strategies and persona are good things but having your people “live” out those same strategies and persona prior to external events is even more critical.

We all know professional athletes spend a relentless amount of time training.  And that’s because they want to be the very best at what they do to make it to the “Big Game.” Should a business professional be any different?

May we suggest that if you don’t already have an internal training program you adopt one that best fits your company’s needs and goals.

Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

SalesFish Net of Sales Services:

• B2B Direct Sales, Channel Sales and Marketing Strategies
• On-Site B2B Presentation, Negotiation and Sales
• B2B Telemarketing and B2B Telesales Services
• Cold Calls and Appointment Setting
• Online Presentations and Webinars
• Product Awareness and Announcement Calls
• Primary Research: Quantitative and Qualitative Surveys
• Pre and Post-Event Calls
• Audience Acquisition, Exhibit Sales and Sponsorship Sales

Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing and B2B Inside Sales agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

Lauren Carlson of SoftwareAdvice.com shares her favorite apps on mobile devices for salespeople in any industry.  Ms. Carlson lists the best apps that aid salespeople such as field agents staying in touch with the office, organizing business cards, collaborating documents and building presentations all with their mobile devices.

Not only do the apps help with sales, they also assist with tracking daily expenses, travel, checking sales performance data and general CRM.

 

Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

SalesFish Net of Sales Services:

• B2B Direct Sales, Channel Sales and Marketing Strategies
• On-Site B2B Presentation, Negotiation and Sales
• B2B Telemarketing and B2B Telesales Services
• Cold Calls and Appointment Setting
• Online Presentations and Webinars
• Product Awareness and Announcement Calls
• Primary Research: Quantitative and Qualitative Surveys
• Pre and Post-Event Calls
• Audience Acquisition, Exhibit Sales and Sponsorship Sales

Welcome to the ultimate B2B Marketing Agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Marketing and Web Design Agency.  We gladly serve California and all 50 United States.

This blog post comes to us from Jason Cliff of Smart Business Media (951-808-7378):

Internet advertising as we know it is changing rapidly. Just a few years ago Google pay per click was all the rage and we could reach new customers for around $1.00 per click.

As more and more people entered this market the key word costs escalated to an average of $5.00 to $7.00 per click.  Clicks do not necessarily convert into sales so it become possible to spend $50.00 or more to turn a click into a new customer.

For most products this was not a profitable proposition. Everyone retreated back to the marketing that they were familiar with: Direct Mail, E-mail, Newspapers, and possibly radio and television.  As pay per click or PPC became all the rage and prices skyrocketed, SEO (search engine marketing) became the rage and, if done properly, continued to pay unparalleled dividends.

It takes a very sophisticated approach to master SEO. Unfortunately, the marketplace has been flooded with every Tom, Dick, and Harry promising the world for $300 per month.  Unless Tom, Dick and Harry are committed to going bankrupt, it is impossible to provide the level of service, technology, and skill to maintain your top placement for $300.

You have probably been turned off of SEO because of all the empty promises that you received.  The fact is that you get what you pay for (this never seems to change, and I am sure that you can apply this fact to your industry).  It takes a significant amount of skill, research, dedication, and elbow grease to get you to the top and keep you at the top. But when you look at the costs to achieve this, 9 out of 10 times you will find a significant ROI for being at the top of the search engine food chain. Your phone should ring off the hook.

As the economy continued to dip and Social Marketing grew in relevance, Facebook became the place to put your ads.  We were personally seeing clicks as low as $.50 and impressions as low as $.60 per 1000.  And it was quality traffic.

Now that Tom, Dick and Harry agency has found out about this, they flooded the market with ridiculous per click budgets and driven the cost out of a positive ROI. My point is that the internet has proven to be a spectacular place to reach new customers if you catch a trend at the beginning of a wave, but as soon as it goes main stream the costs skyrocket and it becomes a battle to make these campaigns positive.

Then you get these offshore digital agencies and one-man-shops working out of their garages that have no idea what is involved in creating long term profits for their customers destroying the market.  We have seen this happen with the last 3 major trends in digital marketing and we want you to be aware of what is happening in the marketplace.

If you are looking for a way to increase your sales, increase your ROI, and increase your market share you need to investigate the company that you are doing business with.  If you are going to trust the growth of your company to another company it is worth doing a little research and finding out their success rate.

A good marketing company is going to advise you of the most current trends and use every dollar of your budget effectively.  It is impossible to achieve an optimized campaign using only one channel.  The best marketing companies are going to use a mix of channels: direct mail, email, ppc, seo, social, mobile, etc. to find the mix that delivers you the most qualified customers.

If you are working with someone who can only provide one piece of the puzzle just be aware that there are 5 other channels that have customers that are not being reached. Nothing can replace skill, and integrity.

When you work with us you are working with a company that takes it personally to achieve success.  We do not have 100 clients behind you paying $100 per month. We have a few clients and do everything possible to make them successful.

Stay tuned! We at SalesFish Brand Marketing &  Sales, Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B Telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic marketing and sales.

Fish around our site and “Improve your Net”

www.salesfish.com

Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Marketing and Web Design Agency.  We gladly serve California and all 50 United States.

The world has gone Facebook, Twitter and Social Media insane.  Here at SalesFish we’re reminded of the .com days when online panacea was at its all time high and even worse was online best business practices. 

At the time our agency often used the adage from the classic movie Field of Dreams, which had an ongoing whisper that simply voiced “build it” and they will come. 

The question is do we have a plan for building “IT” or did we just decide to build “IT” because our “business neighbor” is doing “IT.”  Our comment is another famous cliché:  don’t be a follower, be a leader.

Yes, social media can be a VERY powerful business tool, and not just for marketing purposes, but in everyday life.  At the same time the question we have to ask ourselves as B2B Marketers, is social media the right tool to communicate to a particular target audience?  And will it bring additional brand awareness that will ultimately end up in sales and profitability?  If not then it’s a total distraction and waste of your time.  As in all distractions to your business and bottom line, we say “Just Say No.”

Stay tuned! We at SalesFish Brand Marketing &  Sales, Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B Telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic marketing and sales.

Fish around our site and “Improve your Net”

www.salesfish.com

Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing and B2B Inside Sales agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

In today’s economy and quite frankly, any economy companies ultimately are looking for more SALES.

To attract sales an organization must have a plan, or as the old cliché goes, plan to fail. At SF we field many calls of potential customers just wanting us to jump on the phones and start selling.  More often than not these same prospects have a poorly represented brand and it reflects in their marketing material, both online and offline.

In creating a sales plan, it must be very clear as to who our target audience is and what communication method they prefer.

As an organization, do we have a brand promise or value proposition that is true and relative to our target market?  Are we leading with benefits or features and advantages?  Benefits SELL, features and advantages tell. 

Prospects aren’t interested in a barrage of sales fluff.  They’re interested in one thing: please tell me QUICKLY how your product or service will benefit me and my company.

In conclusion, understand your target markets, needs and wants and create your brand and sales strategies around their world!

Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

SalesFish Net of Sales Services:

• B2B Direct Sales, Channel Sales and Marketing Strategies
• On-Site B2B Presentation, Negotiation and Sales
• B2B Telemarketing and B2B Telesales Services
• Cold Calls and Appointment Setting
• Online Presentations and Webinars
• Product Awareness and Announcement Calls
• Primary Research: Quantitative and Qualitative Surveys
• Pre and Post-Event Calls
• Audience Acquisition, Exhibit Sales and Sponsorship Sales

Welcome to the blog of SalesFish Brand Marketing & Sales for California’s most strategically-biased B2B Telesales, B2B Telemarketing and B2B Inside Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Telesales or B2B Inside Sales activities?  The answer is YES!  But you must commit to the integrated marketing process with your B2B Telemarketing, B2B Telesales and B2B Inside Sales activities.

Outsourcing your B2B Telemarketing, B2B Telesales and Inside Sales activities requires an organization to have strong internal marketing leadership and sales acumen.

Since your organization has such strong leadership, then it is prudent to outsource your B2B Telemarketing, B2B Telesales and B2B Inside Sales activities.

The decision to outsource must be carefully considered. Vet a qualified partner strategic in their sales approach and who understands the fundamentals of integrated marketing.

Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will help you in assessing your strategic sales goals with our B2B Tele-Sales, B2B Telemarketing and Telemarketing services to your specific needs.

SalesFish Net of Sales Services:

• B2B Direct Sales, Channel Sales and Marketing Strategies
• On-Site B2B Presentation, Negotiation and Sales
• B2B Telemarketing Services and B2B Telesales
• Cold Calls and Appointment Setting
• Online Presentations and Webinars
• Product Awareness and Announcement Calls
• Primary Research: Quantitative and Qualitative Surveys
• Pre and Post-Event Calls
• Audience Acquisition, Exhibit Sales and Sponsorship Sales

Welcome to the blog for SalesFish Brand Marketing & Sales for California’s most strategically biased B2B Tele-Sales, B2B Telemarketing and B2B Inside Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.

In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Tele-Sales or B2B Inside Sales activities?  YES! But you still commit to the process of integrated marketing with your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities.

Outsourcing your B2B Telemarketing, B2B Tele-Sales and Inside Sales activities requires an organization to have strong internal marketing leadership and include strong sales acumen.

Given that your organization has such strong leadership, then it is prudent to outsource your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities.

Carefully consider the decision to outsource and vet a qualified partner. Include a partner who is strategic in their sales approach and fundamentally understands integrated marketing.

Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will assess your strategic sales goals to tailor our B2B Tele-Sales, B2B Telemarketing and Telemarketing services to your specific needs.

SalesFish Net of Sales Services:

• B2B Direct Sales, Channel Sales and Marketing Strategies
• On-Site B2B Presentation, Negotiation and Sales
• B2B Telemarketing Services and B2B Tele-Sales
• Cold Calls and Appointment Setting
• Online Presentations and Webinars
• Product Awareness and Announcement Calls
• Primary Research: Quantitative and Qualitative Surveys
• Pre and Post-Event Calls
• Audience Acquisition, Exhibit Sales and Sponsorship Sales

Welcome to the blog for SalesFish Brand Marketing, Event Marketing and Sales, California’s most strategically biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency. 

We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States.

If you’re planning an experiential marketing event like a trade show, user conference, workshop, road show or sales event, you must decide how you’re going to SELL your event.

If you’re a first time or fairly new event, how you sell is even more critical.  The old adage “Build it, they will come” does not apply here.  You must gain the trust of your target audience over time by giving them a world-class experiential event experience.

If you’re a new or mature event, tie your event to a worthy cause and give a portion of proceeds to that cause.  This is known as Cause Marketing.  Also, be prepared to give away landscape and opportunities to marquee brands and/or companies.

Regarding audience acquisition, exhibit sales, or sponsorship sales, will you trust in your marketing by going it alone?

It’s not a good idea to represent yourself when selling an event. There’s a reason Hollywood stars or professional athletes have agents.  It’s not for negotiation purposes but to reflect how special they are. An intermediary “brands” your event as special.

This is our strong and strategically biased encouragement: Don’t go it alone when selling your event for audience acquisition, sponsorship sales or exhibit sales.

Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.  

We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B Telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand Marketing and Execution.

Welcome to the blog (SalesFish Brand Marketing & Sales) for California’s most strategically biased B2B Telesales , B2B Telemarketing and B2B Inside Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States.

In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Telesales or B2B Inside Sales activities? YES! But you still must commit yourself to the process of integrated marketing with your B2B Telemarketing, B2B Telesales and B2B Inside Sales activities.

Outsourcing your B2B Telemarketing, B2B Telesales and Inside Sales activities requires that an organization have strong internal marketing leadership and sales acumen.

Given that your organization has such strong leadership, it is prudent to outsource your B2B Telemarketing, B2B Telesales and B2B Inside Sales activities.

Carefully consider outsourcing and vetting a qualified partner. Include a partner strategic in their sales approach with a fundamental understanding of integrated marketing.

Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will help you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

SalesFish Net of Sales Services:

·          B2B Direct Sales, Channel Sales and Marketing Strategies

·          On-Site B2B Presentation, Negotiation and Sales

·          B2B Telemarketing Services and B2B Tele-Sales

Welcome to the blog for SalesFish Brand Marketing, Event Marketing and Sales, California’s most strategically biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, Seattle and are very much at home in all 50 United States.

If you’re planning an experiential marketing event, such as a trade show, user conference, workshop, road show or sales event, you must decide how you will SELL your event.

If you’re a first time or fairly new event, how you sell is more critical.  “Build it, they will come” does not apply to every event. You must gain the trust of your target audience over time by continuing to give them a world-class experiential event experience.

If you’re a new or mature event, tie your event to a worthy cause and give some proceeds to it (cause marketing).  Be ready to give away landscape as well as opportunities to marquee brands and/or companies.

Regarding audience acquisition, exhibit sales, or sponsorship sales do you trust in your own marketing?

When selling an event, don’t represent yourself.  There’s a reason Hollywood stars and professional athletes have agents.  It’s not for negotiation purposes but to show how special they are.

There’s something about an intermediary branding targets’ minds that makes your event special.

This is our strong and strategically biased encouragement: don’t go it alone selling your event for audience acquisition, sponsorship sales or exhibit sales.

Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B Telemarketing, B2B Telesales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand Marketing and Execution.