Defining Your Brand: The SalesFish Strategy

by | Oct 13, 2015 | B2B Sales, Brand Marketing, Client Experience

Defining Your Brand - The SalesFish StrategyWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

“Branding” is often a misinterpreted word and concept. What is a brand? How do you create one? How do you cultivate customer loyalty to your brand? The short answer is that it is not haphazard—defining a brand requires strategic brand marketing.

Many times, a company will come to us having invested a great deal of time and money into building their brand. Investing more money or buying more advertisement space doesn’t guarantee results. Regrettably, it can sometimes have the opposite effect especially if your core message is getting lost in the process.

Let me back up for a moment. Branding essentially refers to the emotional connection you have with a product. So, for example, Campbell’s Chicken Noodle Soup is Mmmmm, mmmmm good. Most people eat chicken noodle soup when they’re not feeling well so there’s an inherent (and effective) “you’ll feel better” within their message. When you drive an Audi car, you Never Follow. When you drink a Coca-Cola, you Have a Coke and a Smile. When you wear Nike shoes or apparel, you’re ready to Just Do It.

We call tissue paper Kleenex. When we search something on the World Wide Web, we say, “Just Google it.” Those connections, those emotional ties are not coincidences. They are the result of intentional, thorough strategic brand marketing.

Branding is a lot like minimalism—you keep removing until you arrive at its essence. So, get ready to par down. SalesFish can guide you drive your brand and we’ll measure the results with sales and service. Next, we’ll provide an outline for the SalesFish strategy to foster a first-rate brand.

Your brand promise is the cornerstone Defining Your Brand - The SalesFish StrategyWe’ve defined branding and discussed the necessity to provide an emotional connection to your brand. In our experience, THE BRAND PROMISE is the >cornerstone. Without it, it doesn’t really matter if you’re marketing effectively or you have the biggest and best placement as far as media buys. Here’s the key: Your brand promise must be accurate, and it must not just connect but also land with your target audience.

Let’s revisit Coca-Cola as an example. We’ve all had an experience Having a Coke and a Smile. Coca-Cola is not the #1-selling soft drink by accident. Many of us relate to the positive connection of family, friends, holidays, and fun to the Coca-Cola brand. Our connection and loyalty is evident to Coca-Cola through their sales reports.

The added benefit of a solid brand promise is that it can withstand bad press. How many of us have read the “test” that states if you submerge a T-Bone steak in Coca-Cola, the steak will disintegrate in 48 hours? Or perhaps you’ve seen the animated Polar Bear parody, claiming that Coca-Cola causes diabetes? Despite these negatives, an authentic brand promise remains intact.

Consistency is key here. Make certain that the message is constant at every level. For instance, the Coca-Cola broadcast television advertisement delivers the same message as the in-store display.

Let’s investigate your brand promise. Contact SalesFish today and find out what it’s like to have a team of strategic brand marketing experts elevate your brand.

Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

SalesFish B2B Telemarketing Services

SalesFish Net of Sales Services:

  • B2B Direct Sales, Channel Sales and Marketing Strategies
  • On-Site B2B Presentation, Negotiation and Sales
  • B2B Telemarketing and B2B Telesales Services
  • Cold Calls and Appointment Setting
  • Online Presentations and Webinars
  • Product Awareness and Announcement Calls
  • Primary Research: Quantitative and Qualitative Surveys
  • Experiential Event Marketing
  • Pre and Post-Event Calls
  • Audience Acquisition, Exhibit Sales and Sponsorship Sales

San Jose B2B Telemarketing Agencies

by | Mar 15, 2011 | B2B Sales, Brand Marketing, Digital Marketing

SalesFish Brand Marketing & Sales brings decades of expertise in Strategic Brand Marketing, Digital Marketing and Web Design serving in the San Jose demographic with other Silicon Valley Marketing, Digital Marketing, Web Design, and Telemarketing Agencies.

SalesFish Brand Marketing & Sales devotes itself to providing a return on investment (ROI) for “every client every time” serving San Jose and Silicon Valley businesses. SalesFish, along with other talented B2B Marketing, Digital Marketing and Web Design Agencies serving as B2B Marketing, Digital Marketing and B2B telemarketing agencies in San Jose, promises to be number one in providing overall ROI for their Clients.

What differentiates SalesFish Brand Marketing & Sales from other San Jose and Silicon Valley Marketing, Digital Marketing, and Web Design Agencies serving as B2B Marketing, Digital Marketing and Web Design agencies in the San Jose area is our FULLY integrated marketing and sales model.

As a world-class marketing and sales agency assisting San Jose, Silicon Valley, and West Coast B2B companies seeking world-class B2B Marketing, Digital Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients.

We know of NO other B2B Marketing, Digital Marketing and Web Design Agencies serving the San Jose, Silicon Valley area who can make such outlandish claims.

What is the rationale in SalesFish Brand Marketing and Sales making such boastful claims? As B2B Sales, Marketing and B2B marketing agencies go, we provide B2B Tele-Sales, B2B Inside Sales, B2B Telemarketing and B2B Sales.

In serving San Jose businesses within the Silicon Valley, San Jose Marketing, Digital Marketing and Web Design Agencies community in San Jose, SalesFish Brand Marketing & Sales commits to being the very best.  SalesFish Brand Marketing & Sales is pleased to offer their powerful Marketing, Digital Marketing, Web Design, B2B sales, B2B Telemarketing, B2B Tele-Sales and Telemarketing Services model to Silicon Valley and San Jose businesses.

We anticipate providing our B2B sales model to other Silicon Valley, San Jose Marketing, Digital Marketing, Web Design and Advertising Agencies as well, knowing that in a down economy, sales sell.  We know clients need a return on their brand marketing and sales investment.

Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

Fish around our site and “Improve your Net!”