What Every Graduate Needs to Know about Getting a Job in B2B Marketing

    SalesFish B2B Marketing Agency What Every Graduate Needs to Know about Getting a Job in B2B Marketing

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    You’ve put in the hard work – four years of lecture halls, projects, and finals – and now you’ve got that coveted degree in marketing. So it should be fairly easy to find that dream job in brand marketing, right? If you’ve put in the four years of college you likely also know that getting a job is just not that easy. There are some essential steps that you should take to make the process easier.

    Here are a few tips to help you land a job in B2B marketing:

    1. Showcase your marketing skills by starting with your resume. A standard resume is not going to impress a marketing firm or marketing department. Remember that you are selling yourself. If you’re trying to land a job in any type of marketing agency, they want to see that you truly know how to market yourself. Get creative. Your resume is your opportunity to creatively showcase why this company wants to hire you. Some unique ways to present your experience can include infographics or slideshows. Just be sure that the method you use is applicable for the company you’re trying to land a job with. Show them that you know exactly how to reach your target audience.
    2. Highlight your experience. Don’t just list internships (which to many reading a resume scream “I got coffee for my boss every day”), but detail exactly what type of relevant projects you worked on that can show you’ve have real experience in B2B sales and marketing.
    3. Make sure your LinkedIn profile is professional and up to date. Statistics show that over 80% of recruiters hire through LinkedIn. Include samples of work you have done for clients and try to have a few great testimonials.
    4. Understand statistics and the ability to gauge what marketing campaigns are working and how to adapt them or change them to provide a better return on your marketing investments.
    5. Don’t limit your search to only advertising agencies or boutique marketing agencies. Many large companies, like tech companies, hospitals, and other large corporations, have in-house marketing departments.

    Land a great job doing what you love at a B2B marketing agency or corporate marketing department by following the simple steps highlighted above.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Lead Generation Ideas for Trade Shows

    Welcome to SalesFish Experiential Event Marketing and Sales, California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, telemarketing services, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    Today’s Event Marketing post comes to us from Mike Thimmesch of www.skylinetradeshowtips.com.  Mr. Thimmesch offers great advice on lead generation for your trade show:

    Experiential-Event-Marketing

     

    100 Trade Show Lead Generation Ideas

    May 01, 2010 | Mike Thimmesch

    For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows.  Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat customers, and generate sales revenue.

    So to help stoke the lead generation fires, here are 100 ideas to get you more leads at your upcoming trade shows, divvied up among 5 main areas:

    Get more trade show leads by how you select shows

    1. Go to more trade shows outside your local region
    2. Go to more trade shows, in your best vertical markets
    3. Go to more trade shows, in foreign countries
    4. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show
    5. Exhibit at trade shows where your buyers are
    6. Track leads to determine and expand in the shows with the best ROI
    7. Evolve show selection to match changes in company’s best vertical markets

    Get more trade show leads with your exhibit design

    1. Get a bigger booth
      1. Get a booth space closer to the hub of traffic, or by a bigger competitor
      2. Get a corner booth space
      3. Backlight your trade show display graphics
      4. Design your exhibit to more boldly and clearly say why attendees will benefit from working with you
      5. Put fewer elements on your exhibit, but make the remaining images and messages bigger and more concise
      6. Use graphics with images and benefits that appeal more directly to attendees at your vertical market shows
      7. Put benefit statements on your trade show exhibit graphics
      8. Replace your tired old display with a new trade show exhibit
      9. Make your exhibit architecture more inviting to enter
      10. Pick more exciting colors on your exhibit
      11. Bring fewer products, such as only your most popular products, to minimize clutter
      12. Get a taller exhibit
      13. Add more lighting
      14. Put messages on your flooring
      15. Avoid an exhibit that looks like everyone else
      16. Keep your booth neat and clean throughout the show
      17. Move interesting equipment and technology to the outside of the booth
      18. Use a theme that gets attention and memorably ties into your competitive advantage or offering
      19. Match your exhibit message to your other marketing materials

    Get more trade show leads with pre-show promotions

    1. Send an inexpensive postcard offering a free gift in your trade show booth
      1. Run a banner ad on the show website
      2. Send a pre-show email blast to your clients and top prospects located close to the show location
      3. Put stickers with booth location and show info on all outgoing mail
      4. Email invitation to a pre-show microsite with targeted messages and offers
      5. Have your sales people invite their prospects to visit your booth and set up meetings in advance
      6. Send an email invitation to the show’s pre-registered attendee list for this year, and the registered attendee list from last year
      7. Use social media to reach more attendees
      8. Send half of something of value to attendees before the show, and promise to give the other half in your booth
      9. Contact your industry press and tell them about the innovative new product you will be introducing at the show
      10. Put your booth number on all your pre-show promotions: email, mail, ads, website
      11. Design more creative and compelling pre-show promotions to cut through the mailbox clutter
      12. Invite top prospects to lunch or dinner at the show
      13. Send a pre-show promotion offering a more valuable gift in the booth, but not to the entire list, but only to the subset of show attendees that match your target audience
      14. Send free tickets to the trade show to clients and best prospects
      15. Post your trade show schedule on your website with a link to sign up for appointments
      16. Ask the show for additional promotional opportunities

    Get more trade show leads with at-show promotions and activities

    1. Introduce a new product at the trade show
      1. Add motion to your exhibit
      2. Offer food, especially if it smells good, like baking cookies
      3. Offer drinks to your booth visitors
      4. Give your attendees something entertaining and fun to do
      5. Do an engaging demo in your booth
      6. Get your client to hold your product
      7. Go beyond sight to appeal to attendees’ sense of smell, sound, taste, and touch
      8. Add interactivity
      9. Run presentations or video loops on large video monitors
      10. Offer healthy food, not just candy
      11. Put out a candy or chocolate dish to slow down attendees long enough to engage them
      12. Offer in-booth massages
      13. Give a free sample of your product
      14. Give a free sample of a product made with your product
      15. Hire a celebrity for your booth, where the celebrity is popular with your target audience at the show
      16. Hire a celebrity lookalike for your booth, where the celebrity is popular with your target audience at the show
      17. Giveaway something useful to your target audience
      18. Hire a performer, such as a magician, to attract attention to your booth
      19. Have a raffle, sweepstakes, money machine or a game
      20. Hold a press conference if you have newsworthy news
      21. Sponsor something highly visible at the show
      22. Have a contest for attendees in your booth
      23. Get signage in the show hall promoting your booth presence
      24. Offer a show special or discount
      25. Get someone from your company to be a speaker at the show
      26. Give presentations or educational sessions in your booth
      27. Do door drops that target only show attendees at their hotel rooms
      28. Pay to include an invite or a gift in the official show bag each attendee gets
      29. Put an ad in the show book
      30. Brand your staffers with outfits or similar attire
      31. Offer one really big prize (worth thousands of dollars) to get more attention

    Get more trade show leads with better booth staffing

    1. Bring more booth staffers
      1. Bring booth staffers who actually want to be there
      2. Hold a contest to reward the staffers who take the highest quantity of qualified leads
      3. Leave your wallflowers at home
      4. Train your booth staff how to work a trade show booth
      5. Communicate to your staff the company’s goals and your expectations of them in the booth
      6. Don’t use booth staffing as a training ground for brand-new employees
      7. Ask visitors open-ended questions and listen to their answers
      8. Get faster at recording each lead by not writing down every visitor’s name and address, but instead using a badge scanner
      9. Have enough badge scanners to avoid lines with your booth staffers in busy times
      10. Bring crowd gatherers (not booth babes)
      11. Smile
      12. Keep your booth staffers fresh by giving them regular breaks
      13. Learn to more quickly disengage with unqualified attendees
      14. Thoroughly train your booth staffers on the new products you are introducing at the show or just introduced recently
      15. Make friends with your neighboring exhibitors, and refer attendees back and forth
      16. Bring your top management to booth staff, and tell attendees they will be there
      17. Get staffers out of the bowels of your booth and out to the edge of the aisle
      18. Don’t sit down in your booth, unless you are talking with visitors
      19. Don’t hide behind tables
      20. Instead of giving away literature, offer to mail it to attendees, and get their contact info
      21. Prepare your booth staffers with several good engaging questions
      22. Arm your booth staffers with answers to common objections

    100.Train your booth staffers to know your products and how they solve your clients’ problems

    Which of these 100 ideas will you choose?  Perhaps you are already doing several yourselves.  Some can be combined to be used simultaneously.  It’s a long list, and there’s no way anyone can do all 100.  Some of them even contradict each other.

    Yet as Bob Milam advises, while knowing a lot of tactics is useful, knowing which tactics to use and when to use them is even more useful.  Determine your strategy first, then choose among these trade show tactics the most appropriate ones to support your strategy and generate more leads.

    Also, while I’ve listed many tactics to get more leads, of course you need to also strive for getting higher quality leads.  And if you can do both, go to the head of the class.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!

     

     

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to SalesFish Experiential Event Marketing and Sales, California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential event marketing like a trade show, user conference, workshop, road show or sales event, you must decide how to SELL your event.

    If you’re a first time or fairly new event how you sell is even more critical. The old adage “build it, they will come” does not apply to any event. You must gain the trust of your target audience over time by giving them a world-class experiential event experience.

    If you’re a new or mature event, it’s always a great idea to tie your event to a worthy cause and donate a portion of your proceeds. This is called “Cause Marketing.” It’s also a good idea to be prepared to give away landscape as well as opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales, do you trust in your marketing alone?

    When selling an event, it’s never a good idea to represent yourself. There’s a reason Hollywood stars or professional athletes have agents. It’s not just for negotiation purposes but to reflect how special they are.

    An intermediary “brands” targets’ minds that your event is special.

    This is our strong and strategically-biased encouragement: don’t go it alone when selling your event for audience acquisition, sponsorship sales or exhibit sales.

     

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!

     

     

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to the blog for SalesFish Experiential Event Marketing and Sales. We are California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential event marketing whether it’s a trade show, user conference, workshop, road show or sales event, without a doubt you must decide how you’re going to SELL your event.

    If you’re a first time or fairly new event, how you sell will be even more critical. The old adage, “Build it, they will come,” does not apply to any event. You must gain the trust of your target audience over time, by continuing to give them a world-class experiential event marketing experience.

    If you’re a new or mature event, it’s a great idea to tie your event to a worthy cause and give a portion of proceeds to that cause (this is called cause marketing). It’s also a good idea to be prepared to give away landscape as well as opportunities to marquee brands and/or companies.

    In regards to audience acquisition, exhibit sales, or sponsorship sales, do you trust in your marketing alone? Do you have an elite Telemarketing Services team to tap into?

    When selling an event, it’s never a good idea to represent yourself. There’s a reason Hollywood stars or professional athletes have agents. It’s not just for negotiation purposes but to further reflect how special they are.

    There’s something about having an intermediary that “brands” targets minds that your event is special.

    Don’t go it alone when it comes to selling your event, whether it’s for audience acquisition, sponsorship sales or exhibit sales. That’s our strong and strategically-biased opinion.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!

     

    Exhibit Sales & Sponsorship Sales

    Welcome to the SalesFish Experiential Event Marketing and Sales blog for California’s most strategically biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential marketing event like a trade show, user conference, workshop, road show or sales event, you must decide how you’re going to SELL your event.

    If you’re a first time or fairly new event, how you sell is even more critical.  The old adage “Build it, they will come” does not apply here.  You must gain the trust of your target audience over time by giving them a world-class experiential event marketing experience.

    If you’re a new or mature event, tie your event to a worthy cause and give a portion of proceeds to that cause.  This is known as Cause Marketing.  Also, be prepared to give away landscape and opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales, will you trust in your marketing by going it alone?

    It’s not a good idea to represent yourself when selling an event. There’s a reason Hollywood stars or professional athletes have agents.  It’s not for negotiation purposes but to reflect how special they are. An intermediary “brands” your event as special.

    This is our strong and strategically biased encouragement: Don’t go it alone when selling your event for audience acquisition, sponsorship sales or exhibit sales. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand Marketing and Execution.

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to the SalesFish Experiential Event Marketing and Sales blog for California’s most strategically biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, Seattle and are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential marketing event, such as a trade show, user conference, workshop, road show or sales event, you must decide how you will SELL your event.

    If you’re a first time or fairly new event, how you sell is more critical.  “Build it, they will come” does not apply to every event. You must gain the trust of your target audience over time by continuing to give them a world-class experiential event marketing experience.

    If you’re a new or mature event, tie your event to a worthy cause and give some proceeds to it (cause marketing).  Be ready to give away landscape as well as opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales do you trust in your own marketing?

    When selling an event, don’t represent yourself.  There’s a reason Hollywood stars and professional athletes have agents.  It’s not for negotiation purposes but to show how special they are.

    There’s something about an intermediary branding targets’ minds that makes your event special.

    This is our strong and strategically biased encouragement: don’t go it alone selling your event for audience acquisition, sponsorship sales or exhibit sales. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B Telemarketing, B2B Telesales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand Marketing and Execution.