Is Artificial Intelligence the “Magic Bullet?”

    Is Artificial Intelligence the “Magic Bullet?”

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    A.I.…A.I.…A.I., has anyone heard this acronym recently? Anyone, anyone? (LOL!) Yep, there certainly isn’t a lack of conversation and enthusiasm when it comes to the new “outer space” of A.I. and Virtual Reality. Like most business professionals, we appreciate new technology when it adds to the productivity and profitability equation, without miring us in extra useless activities.

    I’m sure you can relate, but I sat in on a A.I. sales support Webinar last week, and for 45 minutes the presenter droned on about the features (not really benefits) of how their A.I. product could serve a sales professional. OMG, talk about being stuck in the weeds! The presentation could have been twenty minutes instead of an hour. The presenter used very eclectic terms, and seemed to think his product was some sort of “magic bullet,” rather than a helpful sales tool.

    Early on in my career, I used to succumb to the ether in the room regarding new technology products. In time, I stepped back to take a second look and ask the question, “is this REALLY going to serve us and our bottom line?” Eight times out of ten, the answer was no. It all seems great at first glance, but we don’t need any more distractions in the sales cycle from what should be a simple, pragmatic process. I’m not trying to diminish those who enjoy a sophisticated sales cycle, but more often than not, a tenured sales team will pull away the minute they see added sales steps that waste their time.

    Here’s the key takeaway: People buy from people they like, not robotic transaction-driven sales professionals, which is why at “The Pond” we always keep relationships #1 in mind.

    What are we really doing in this life if we take the whole human relational factor out of sales? Yes, we love and use A.I. here at SalesFish, but we also recognize it’s a tool, not a magic bullet. The magic bullet is the people in our not-so-ordinary day-to-day work life who drive us crazy, but at the same time make us laugh—the people who are here to offer kind and encouraging words. Without that human interaction, life is empty.

    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • Outsourced Sales
    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    The Sales Frontier 3.0 – Outsourced Sales…

    The Sales Frontier 3.0 – Outsourced Sales…

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Outsourced Sales

    The corporate landscape has changed dramatically in the last decade, including perspectives on what “best business practices” really means to an organization.

    In 2017, we are operating in a business ecosystem that is considerably different than that of just six years ago. Companies have become much more agile with the adoption and progression of cloud-based technologies. If you were relying upon a LAN, WAN or telecom system based on some sort of legacy system, poof, those days are gone forever.

    Every productivity tool that a world-class sales professional would need to be successful in their job today is now readily available through a variety of cloud-based applications. This means sales availability and connectivity are real-time…anywhere…at any time.

    This accessibility also plays a significant role in the recruitment of talent. Accessing and utilizing talent is not limited to a specific geographical location. Progressive organizations are flourishing by casting a wide net and not limiting their operation to the confines of “brick and mortar” facilities. This is all made possible through major advances in sales tools and technologies.

    These technology advances are also causing companies to change their paradigm on expanding outsourcing sales activities for various “touch points” in their sales cycle. And in some cases, even considering outsourcing the whole sales cycle.

    At SalesFish, we embrace the fact that companies are in business to increase profits, and in some cases, stock valuation. This drives our unapologetic insistence on a strategic approach to maximizing your internal resources as well as efficient and productive outsourcing. For us the end game is always lowering the operational cost necessary to produce sales.

    Reducing costs is one of the more attractive advantages of outsourcing the sales function. We receive dozens of calls from senior executives every week looking at the concept of outsourcing sales because they’re frustrated with trying to maintain a performance-driven sales force. Our encouragement to them is that if they can’t maintain a performance driven sales culture, then that’s a green light to seriously consider outsourcing some portion of their sales process.

    The only caveat we would add is: DO YOUR DUE DILIGENCE! There are dozens of sub-par, smile-and-dial telesales organizations that are willing to take your credit card over the phone while promising you the world. The problem is that often they are more interested in your credit card number than they are in fulfilling their promises. Remember, sales is the lifeblood of your company’s success, so don’t be penny wise and pound foolish. The best value is always going to be a partner that is committed to performance and delivering results…


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • Outsourced Sales
    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    A Dynamic Connection: B2B Telemarketing Companies & Sales Leads

    A Dynamic Connection: B2B Telemarketing Companies & Sales Leads

    Some telemarketing companies operate their B2B telemarketing with a scatter-shot approach and claim this approach results in qualified, viable sales leads. At SalesFish, we disagree.

    First of all, what qualifies as a legitimate sales lead? Secondly, what strategies are necessary in order to garner sales leads? A legitimate sales lead is one in which you have taken the time to gather enough information about the customer to have a productive, reciprocal conversation with them. You’re ready to provide them with applicable details to assist in their selection of the right products or services.

    Viable sales leads are available after you’ve done some research and before you even pick up the phone, draft an email, or post something online. In our experience, B2B telemarketing services and sales leads work in concert with one another. First, evaluate your target market and ensure that you thoroughly understand their requirements and requests. Next, employ a purposeful, strategic sales and marketing tactical strategy.

    At SalesFish we practice and promote integration. We strategically don’t prescribe to a one-size-fits-all, but SalesFish does encourage a clear, disciplined approach of how B2B marketing and B2B sales leads work together. Start off by understanding your own company’s value so that you can learn about your customer’s needs and wants and position/provide them with the perfect solution(s).

    What are your goals and objectives? The key to understanding how to integrate your B2B telemarketing and B2B lead generation starts with appraising and observing “responses” along the way. Once you understand where you’re headed and then align your sales and marketing departments, we often hear, “Well, why didn’t we do this sooner?” These are our sentiments exactly.

    Occasionally, some companies are hesitant to hire SalesFish as a B2B lead generation provider. One common impediment is cost-related; in other words, will it be worth the expense? This is almost impossible to ascertain when sales and marketing are disconnected within your own company. How can you measure cost-per-lead if you are unclear of the ways in which your sales and marketing departments are impacting one another?

    We arrive at SaleFish’s sweet spot: The intersection of B2B sales and marketing. Where other telemarketing companies fall short.

    Get in touch and we’ll customize an integrated connection between marketing and sales, one that has resulted in over 30 Billion in quantifiable sales.


     

    B2B Telemarketing: SalesFish Style

    B2B Telemarketing SalesFish StyleWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Consumer telemarketing typically has a bad reputation. The term “telemarketing” tends to conjure up visions of a quick-talking call interrupting your family dinner. Consumer telemarketing is not the same as B2B telemarketing and SalesFish B2B telemarketing is an entirely different type of B2B telemarketing.

    What is B2B telemarketing and why is it important to not only understand it but also to utilize it to achieve your business goals? Quite plainly, B2B telemarketing is one business selling to another. Unfortunately, every day professionals are inundated with calls, emails, and social media posts in an effort to get their attention. In other words, there’s a lot of noise in the marketplace. It’s all the more reason to be educated and equipped before making a call, sending an email, or posting something online.

    Let’s back up a bit. At SalesFish, we believe you first need to have a value proposition before you reach out to your customer. Your value proposition needs to be something you can communicate in a few seconds, not one that requires a lot of time or a complicated PowerPoint presentation to get the message across to your customer. In our experience, it’s vital to research and even perform a pre-call so you can customize the conversation with your prospect. With all the information at everyone’s fingertips, there is nothing more annoying than a follow-the-script, haphazard call where it seems as if the sales person is just trying to fill a quota, not in an effort to actually help improve the customer’s bottom line.

    SalesFish employs a sophisticated, “high touch” approach. We are not fans of “cold-calling” or “telemarketing” as far as the classic definitions of these terms. We’re redefining the term B2B telemarketing, SalesFish Style.

    Always Be Closing has become an antiquated strategy and instead Always Be Listening is a much more timely and effective approach.

    Because there’s so much information available online, your customer can confirm your claims almost as quickly as you can make them. The aim of the game it to be prepared so when you do share your value proposition (in 90 seconds or less), your customer is that much more willing to continue the conversation (and thus buy your products or services).

    Give us a call today. We’ll listen to you and outline how we can provide the best B2B telemarketing services for your business.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Goals to Maximize B2B Telemarketing, Telesales and B2B Sales

    Salesfish digital Goals to Maximize B2B Telemarketing Services and Sales, Telesales and B2B Cold Calling

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    When embarking on a sales campaign, it’s best to outline specific goals from the get-go. Here at SalesFish, we’ve found that articulating both immediate goals and broad vision goals creates the optimum landscape for success. By simply putting your goals in writing, you are taking a positive first step.

    In the past when SalesFish approached our own brand marketing goals, we created columns for each goal; NOW, LATER and ULTIMATE. The ULTIMATE column contains the goals at their end point—where you most want your company to end up. When prioritizing goals, creating columns often relieves the potential overwhelm of a lofty goal such as doubling sales. When arranging those goals in terms of NOW, LATER, and ULTIMATE columns, it provided our team with a concrete list of ordered tasks. Then, we could delegate or divide and conquer tasks all headed towards the ULTIMATE goal(s).

    For example, if I want to take steps towards doubling my company’s sales today, what can I do NOW? First of all, it’s essential to contemplate your strategy (digital marketing strategy, social media strategy, etc.) in connection to your ULTIMATE goals, making sure that your goals are simultaneously sensible and attainable. Confirm that your goals are backed up by research so you construct the best environment for your company’s success. One consideration is the following: What are the implications when we achieve this goal? In other words, can the current infrastructure sustain this trajectory?

    Once you’ve confirmed that your goals are reasonable and the company can handle the subsequent changes, you can begin to clarify the directives in each column. For instance, perhaps NOW you can review your B2B telemarketing script to make sure that it’s aligned with where you’re headed in the long run.

    An item for the LATER column might be increasing your telesales efforts by 20%. Obviously, the tasks will vary from company to company and from goal to goal, but ULTIMATELY, you’ll arrive at your goal. In this way, there is always forward momentum and here at SalesFish, we’ve noticed that having success in the NOW column spurs your team to continue to the LATER tasks, always aiming towards your ULTIMATE goals.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    B2B Telesales and B2B Telemarketing Services: The SalesFish Distinction

    B2B Telesales and B2B Telemarketing - The SalesFish DistinctionCongratulations. Your company is growing at a rate that demands additional sales support. When contracting out any or all of your sales needs, it’s important to clarify the differences between B2B telesales and B2B telemarketing services. The answer often relies on your current situation.

    The most important first step is to assess your immediate sales requirements. Do you simply need someone to create awareness? Or do you need an experienced fully dedicated sales agent who will represent your brand and solution to develop relationships and new clients?

    B2B Telesales Team and B2B Telemarketing - The SalesFish Distinction (2)B2B telesales and telemarketing services require more than a simple transaction. In this case, your customer may still have questions and a bit of heavy-lifting is required by your sales agent in order to close the sale. It’s essential to employ sales agents who connect with buyers, understand the market, have sales savvy, and are quick to find solutions for your customers.

    On the other hand, if you merely need script reading to introduce your product, then B2B telemarketing is probably your best bet. B2B telemarketing is typically a more transactional style of support. However, please use caution. When hiring a B2B telemarketing resource, check and ensure that they will appropriately represent your product or service. It would be a shame to have the sale perish before it can even begin.

    B2B Telesales Team and B2B Telemarketing Call Center - The SalesFish DistinctionMany telemarketing companies outsource their talent and sometimes this means that their employees are working overseas. While there is often a savings in terms of hourly rate, you don’t want language barriers or lack of training to cost you sales and revenue in the long run. Even if you only require what seems like a rudimentary transactional service, employing overseas resources should be carefully considered before making a commitment to that approach.

    Here at SalesFish, our sales agents are accustomed to making money so you will receive profitable results because of our high standards. Our agents are U.S.-based, highly-skilled, trained, and proven sales executives who can continue your upward trajectory (or turn it around, as the case may be). We often have companies solicit our skills after they have been disappointed by a less expensive and less effective prior attempt.

    We encourage you to “Improve Your Net” and call “The Pond” today…