Is Artificial Intelligence the “Magic Bullet?”

    Is Artificial Intelligence the “Magic Bullet?”

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    A.I.…A.I.…A.I., has anyone heard this acronym recently? Anyone, anyone? (LOL!) Yep, there certainly isn’t a lack of conversation and enthusiasm when it comes to the new “outer space” of A.I. and Virtual Reality. Like most business professionals, we appreciate new technology when it adds to the productivity and profitability equation, without miring us in extra useless activities.

    I’m sure you can relate, but I sat in on a A.I. sales support Webinar last week, and for 45 minutes the presenter droned on about the features (not really benefits) of how their A.I. product could serve a sales professional. OMG, talk about being stuck in the weeds! The presentation could have been twenty minutes instead of an hour. The presenter used very eclectic terms, and seemed to think his product was some sort of “magic bullet,” rather than a helpful sales tool.

    Early on in my career, I used to succumb to the ether in the room regarding new technology products. In time, I stepped back to take a second look and ask the question, “is this REALLY going to serve us and our bottom line?” Eight times out of ten, the answer was no. It all seems great at first glance, but we don’t need any more distractions in the sales cycle from what should be a simple, pragmatic process. I’m not trying to diminish those who enjoy a sophisticated sales cycle, but more often than not, a tenured sales team will pull away the minute they see added sales steps that waste their time.

    Here’s the key takeaway: People buy from people they like, not robotic transaction-driven sales professionals, which is why at “The Pond” we always keep relationships #1 in mind.

    What are we really doing in this life if we take the whole human relational factor out of sales? Yes, we love and use A.I. here at SalesFish, but we also recognize it’s a tool, not a magic bullet. The magic bullet is the people in our not-so-ordinary day-to-day work life who drive us crazy, but at the same time make us laugh—the people who are here to offer kind and encouraging words. Without that human interaction, life is empty.

    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • Outsourced Sales
    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    The Sales Frontier 3.0 – Outsourced Sales…

    The Sales Frontier 3.0 – Outsourced Sales…

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Outsourced Sales

    The corporate landscape has changed dramatically in the last decade, including perspectives on what “best business practices” really means to an organization.

    In 2017, we are operating in a business ecosystem that is considerably different than that of just six years ago. Companies have become much more agile with the adoption and progression of cloud-based technologies. If you were relying upon a LAN, WAN or telecom system based on some sort of legacy system, poof, those days are gone forever.

    Every productivity tool that a world-class sales professional would need to be successful in their job today is now readily available through a variety of cloud-based applications. This means sales availability and connectivity are real-time…anywhere…at any time.

    This accessibility also plays a significant role in the recruitment of talent. Accessing and utilizing talent is not limited to a specific geographical location. Progressive organizations are flourishing by casting a wide net and not limiting their operation to the confines of “brick and mortar” facilities. This is all made possible through major advances in sales tools and technologies.

    These technology advances are also causing companies to change their paradigm on expanding outsourcing sales activities for various “touch points” in their sales cycle. And in some cases, even considering outsourcing the whole sales cycle.

    At SalesFish, we embrace the fact that companies are in business to increase profits, and in some cases, stock valuation. This drives our unapologetic insistence on a strategic approach to maximizing your internal resources as well as efficient and productive outsourcing. For us the end game is always lowering the operational cost necessary to produce sales.

    Reducing costs is one of the more attractive advantages of outsourcing the sales function. We receive dozens of calls from senior executives every week looking at the concept of outsourcing sales because they’re frustrated with trying to maintain a performance-driven sales force. Our encouragement to them is that if they can’t maintain a performance driven sales culture, then that’s a green light to seriously consider outsourcing some portion of their sales process.

    The only caveat we would add is: DO YOUR DUE DILIGENCE! There are dozens of sub-par, smile-and-dial telesales organizations that are willing to take your credit card over the phone while promising you the world. The problem is that often they are more interested in your credit card number than they are in fulfilling their promises. Remember, sales is the lifeblood of your company’s success, so don’t be penny wise and pound foolish. The best value is always going to be a partner that is committed to performance and delivering results…


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • Outsourced Sales
    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    A Dynamic Connection: B2B Telemarketing Companies & Sales Leads

    A Dynamic Connection: B2B Telemarketing Companies & Sales Leads

    Some telemarketing companies operate their B2B telemarketing with a scatter-shot approach and claim this approach results in qualified, viable sales leads. At SalesFish, we disagree.

    First of all, what qualifies as a legitimate sales lead? Secondly, what strategies are necessary in order to garner sales leads? A legitimate sales lead is one in which you have taken the time to gather enough information about the customer to have a productive, reciprocal conversation with them. You’re ready to provide them with applicable details to assist in their selection of the right products or services.

    Viable sales leads are available after you’ve done some research and before you even pick up the phone, draft an email, or post something online. In our experience, B2B telemarketing services and sales leads work in concert with one another. First, evaluate your target market and ensure that you thoroughly understand their requirements and requests. Next, employ a purposeful, strategic sales and marketing tactical strategy.

    At SalesFish we practice and promote integration. We strategically don’t prescribe to a one-size-fits-all, but SalesFish does encourage a clear, disciplined approach of how B2B marketing and B2B sales leads work together. Start off by understanding your own company’s value so that you can learn about your customer’s needs and wants and position/provide them with the perfect solution(s).

    What are your goals and objectives? The key to understanding how to integrate your B2B telemarketing and B2B lead generation starts with appraising and observing “responses” along the way. Once you understand where you’re headed and then align your sales and marketing departments, we often hear, “Well, why didn’t we do this sooner?” These are our sentiments exactly.

    Occasionally, some companies are hesitant to hire SalesFish as a B2B lead generation provider. One common impediment is cost-related; in other words, will it be worth the expense? This is almost impossible to ascertain when sales and marketing are disconnected within your own company. How can you measure cost-per-lead if you are unclear of the ways in which your sales and marketing departments are impacting one another?

    We arrive at SaleFish’s sweet spot: The intersection of B2B sales and marketing. Where other telemarketing companies fall short.

    Get in touch and we’ll customize an integrated connection between marketing and sales, one that has resulted in over 30 Billion in quantifiable sales.


     

    B2B Telesales and B2B Telemarketing Services: The SalesFish Distinction

    B2B Telesales and B2B Telemarketing - The SalesFish DistinctionCongratulations. Your company is growing at a rate that demands additional sales support. When contracting out any or all of your sales needs, it’s important to clarify the differences between B2B telesales and B2B telemarketing services. The answer often relies on your current situation.

    The most important first step is to assess your immediate sales requirements. Do you simply need someone to create awareness? Or do you need an experienced fully dedicated sales agent who will represent your brand and solution to develop relationships and new clients?

    B2B Telesales Team and B2B Telemarketing - The SalesFish Distinction (2)B2B telesales and telemarketing services require more than a simple transaction. In this case, your customer may still have questions and a bit of heavy-lifting is required by your sales agent in order to close the sale. It’s essential to employ sales agents who connect with buyers, understand the market, have sales savvy, and are quick to find solutions for your customers.

    On the other hand, if you merely need script reading to introduce your product, then B2B telemarketing is probably your best bet. B2B telemarketing is typically a more transactional style of support. However, please use caution. When hiring a B2B telemarketing resource, check and ensure that they will appropriately represent your product or service. It would be a shame to have the sale perish before it can even begin.

    B2B Telesales Team and B2B Telemarketing Call Center - The SalesFish DistinctionMany telemarketing companies outsource their talent and sometimes this means that their employees are working overseas. While there is often a savings in terms of hourly rate, you don’t want language barriers or lack of training to cost you sales and revenue in the long run. Even if you only require what seems like a rudimentary transactional service, employing overseas resources should be carefully considered before making a commitment to that approach.

    Here at SalesFish, our sales agents are accustomed to making money so you will receive profitable results because of our high standards. Our agents are U.S.-based, highly-skilled, trained, and proven sales executives who can continue your upward trajectory (or turn it around, as the case may be). We often have companies solicit our skills after they have been disappointed by a less expensive and less effective prior attempt.

    We encourage you to “Improve Your Net” and call “The Pond” today…

    Telemarketing Companies & Telemarketing Services

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telemarketing Services, B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

    Choosing The Best Telemarketing Services In a Sea of Telemarketing Companies

    Finding legitimate telemarketing companies and telemarketing services is like looking for a needle in a haystack.  We at SalesFish are constantly hearing from prospects about how they’ve been burnt or taken advantage of before they even come to us.

    Telemarketing Companies for B2B Telemarketing Services B2B

    Telemarketing Companies Service Provider

    Unfortunately the problem starts with companies not really doing their due diligence and thinking it through before they decide to embark on an outsourced telemarketing services relationship, entertain various telemarketing companies, etc.

    In selecting a B2B telemarketing services partner, you’re looking to outsource your B2B sales and B2B lead generation, right?  So why would you EVER consider a $10 an hour smile and dial operation?  Do you buy from people you don’t like? Chances are you don’t! Yet we expect to hire people or organizations that have zero acumen pertaining to connecting with prospects, understanding how to create credibility, conveying benefits, and earning the right to close.

    When looking to outsource your inside sales or B2B lead generation activities, it’s imperative to do the math as if you were setting up your own inside sales force internally or extending an existing one.

    Let’s assume most professionals want to be great.  Why would we ever want to “create” or “partner” with another organization on one of the most import facets of our business, SALES?  And then decide to do it on the cheap.  Every day we receive calls from companies that have tried once or twice to outsource their B2B Telemarketing and sales activities on the cheap.  And it NEVER works out!

    How much would you be willing to pay for a superstar sales professional? This is the rhetorical question to ask yourself.

    If you choose to outsource your lead generation and B2B sales activities, you say, “I’m only going to hire the very best and it’s going to cost me equal to what it might cost me to do it in-house.” Yet you won’t have the headache or burden of trying to execute an acumen that might not be your core competency.  We have a saying at SalesFish: It’s either great or gone!

    Most telemarketing companies andtelemarketing services offered on the market are transactionally driven.  This means the people on the phone or even in management have very little knowledge about brand and creating a relationship with prospects and your brand, not just dialing the phone and reading a script.

    Here are a few things to consider when searching for telemarketing companies and a telemarketing services organization:

    • Do you have clearly defined goals, objectives and expectations?
    • Do you have the budget to engage a competent B2B sales and marketing partner?
    • When you pick up the phone or e-mail your potential sales partner, don’t just ask them for a proposal.  Set-up a conference call so both parties can do their due diligence to see if there is a fit.
    • Is the person you’re meeting with an “A” gamer? Do they “get it” and understand high level sales and marketing acumen?
    • Is your prospective partner saying “yes” to everything you ask them? If so, this is a sure sign they will rip you off.  A worthy sales and marketing partner will give you some push back and try and find holes in your thinking, just to make sure you’re set up to win.
    • Check your future partner’s references and please do not fall for the 100 hour intro deal, just the credit card pitch.  Do you really want to work with a partner that’s not in it for the long term?
    • Remember you’re outsourcing, it’s not just telemarketing services, so you need to think, can I be married to this partner for my success?  Can I build with them?  Are they the real deal?
    • Throw your prospective sales partner some curve balls.  See if they’re thin skinned.  Create some scenarios for them to figure out so you can see how they think, or if they are just another one trick pony.
    • Have fun with your search.  Take your time so nothing bad happens.  If you make rushed emotional decisions you will have to take two steps back.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Lead Generation
    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telemarketing Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

     

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to the blog for SalesFish Experiential Event Marketing and Sales. We are California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential event marketing whether it’s a trade show, user conference, workshop, road show or sales event, without a doubt you must decide how you’re going to SELL your event.

    If you’re a first time or fairly new event, how you sell will be even more critical. The old adage, “Build it, they will come,” does not apply to any event. You must gain the trust of your target audience over time, by continuing to give them a world-class experiential event marketing experience.

    If you’re a new or mature event, it’s a great idea to tie your event to a worthy cause and give a portion of proceeds to that cause (this is called cause marketing). It’s also a good idea to be prepared to give away landscape as well as opportunities to marquee brands and/or companies.

    In regards to audience acquisition, exhibit sales, or sponsorship sales, do you trust in your marketing alone? Do you have an elite Telemarketing Services team to tap into?

    When selling an event, it’s never a good idea to represent yourself. There’s a reason Hollywood stars or professional athletes have agents. It’s not just for negotiation purposes but to further reflect how special they are.

    There’s something about having an intermediary that “brands” targets minds that your event is special.

    Don’t go it alone when it comes to selling your event, whether it’s for audience acquisition, sponsorship sales or exhibit sales. That’s our strong and strategically-biased opinion.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!