B2B Telesales and B2B Telemarketing Services: The SalesFish Distinction

    B2B Telesales and B2B Telemarketing - The SalesFish DistinctionCongratulations. Your company is growing at a rate that demands additional sales support. When contracting out any or all of your sales needs, it’s important to clarify the differences between B2B telesales and B2B telemarketing services. The answer often relies on your current situation.

    The most important first step is to assess your immediate sales requirements. Do you simply need someone to create awareness? Or do you need an experienced fully dedicated sales agent who will represent your brand and solution to develop relationships and new clients?

    B2B Telesales Team and B2B Telemarketing - The SalesFish Distinction (2)B2B telesales and telemarketing services require more than a simple transaction. In this case, your customer may still have questions and a bit of heavy-lifting is required by your sales agent in order to close the sale. It’s essential to employ sales agents who connect with buyers, understand the market, have sales savvy, and are quick to find solutions for your customers.

    On the other hand, if you merely need script reading to introduce your product, then B2B telemarketing is probably your best bet. B2B telemarketing is typically a more transactional style of support. However, please use caution. When hiring a B2B telemarketing resource, check and ensure that they will appropriately represent your product or service. It would be a shame to have the sale perish before it can even begin.

    B2B Telesales Team and B2B Telemarketing Call Center - The SalesFish DistinctionMany telemarketing companies outsource their talent and sometimes this means that their employees are working overseas. While there is often a savings in terms of hourly rate, you don’t want language barriers or lack of training to cost you sales and revenue in the long run. Even if you only require what seems like a rudimentary transactional service, employing overseas resources should be carefully considered before making a commitment to that approach.

    Here at SalesFish, our sales agents are accustomed to making money so you will receive profitable results because of our high standards. Our agents are U.S.-based, highly-skilled, trained, and proven sales executives who can continue your upward trajectory (or turn it around, as the case may be). We often have companies solicit our skills after they have been disappointed by a less expensive and less effective prior attempt.

    We encourage you to “Improve Your Net” and call “The Pond” today…

    Key Questions to Ask Yourself for On-Page SEO in 2015

    SalesFish B2B Sales Marketing Digital SEO Key questions to ask yourself for On-Page SEO in 2015Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    The last few years have seen huge changes in the Google algorithms. To summarize very briefly a couple of the most notable changes; spammy back-linking practices are no longer effective, nor is keyword stuffing or low quality content.

    However, on-page SEO has actually changed relatively little. See, the point of on-page SEO is to create an experience that is user friendly. Google wants your pages to be easily scannable for the reader, and your content to be engaging enough to keep them on the site.

    How fast is your site speed? Users expect your site to load very quickly. In fact, low speed times are often correlated with low conversation or retention rates. Check out some tips over at Moz for optimizing your site speed.

    Are your title tags effective? Your title tags need to be short, straightforward and user friendly. Ideally you want to strive for 50-60 characters – the Google SERPS will only show the first 60.

    Have you considered your meta-descriptions? This is what will come up as the description under your websites title tag when you are viewed in the SERPs. Focus on latent semantic indexing (LSI) for your primary keyword as opposed to old style keyword stuffing techniques. You only have about 160 characters to get your point across anyway so make it clear. Much like with the title tags, keep it simple, descriptive and easy to follow.

    Is your content optimized?

    • Keep it interesting, in-depth and written with the user in mind
    • Keep it shareable
    • Use effective subheadings
    • Top performing posts in the Google SERPs are usually between 1500 and 2000 words
    • Integrate a table of contents via a plugin such as this one
    • Interlink to other pages on your site

    Have you used proper header tags? You need to use the H1 tag (only once) and make sure it includes your keyword and is before any H2,H3 or H4 tags that you will use later on to highlight any important points or sub-headings. Don’t repeat any H2 or H3 tags too often as this can be considered a detrimental SEO practice.

    Have you included an appropriate keyword density? Matt Cutts suggests that a keyword density of around 1.5% is what you should be striving for. Ensure the main keyword comes up early in the first paragraph as well as in the last paragraph and mix it in with some LSI keywords.

    Have you included a call to action at the end of the post? An effective page should hold the readers hand from top to bottom. What this also means, and what is often forgotten, is that you should then direct the reader at the end of the page with a call to action; whether this is a contact us form or an opt-in button – make is clear and user-friendly.

    On-site SEO is, unlikely offsite SEO, completely in your hands. This should underpin its importance to you and your brand. With these points in mind you should have all the initial bases covered and be on your way to having optimized onsite SEO pages.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How Do You Prepare Prior to Meeting with a Client in a B2B Selling Situation?

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    By James RothaarSalesFish B2B Sales How Do You Prepare Prior to Meeting with a Client in a B2B Selling Situation

    If you were to ask five successful sales professional the same question, would their responses be similar? We were curious to learn how these sales pros prepare before going out and meeting with clients and prospects.

    While the responses from the sales professionals were unique, the replies to the question did contain some similarities. Four out of five indicated that they do have a specific research methodology. All of those who do research on clients and prospects use the Internet and social networks as part of their research process.

    So, we asked this question in our Top Sales Professional series,

    What types of research do you require your staff to do prior to meeting with a client or prospect?

    William L. Sgro, Director of National Accounts, EcoEngneering

    “Our sales reps are expected to develop as much information on the clients –their primary activity; whom they may be doing business with currently; their expectations; their financial stability; their performance; and who are their main competitors. Do they have a competitive market advantage? Have they undertaken energy conservation programs previously? The intent is to leave no questions unanswered

    Tom Elmer, VP of Sales and Marketing, Pixcara Studios

    “Because this company sells YouTube videos, we always look at a company’s website to determine if it is currently using any video marketing. We also Google the company and check out all of the company’s social media channels if they have any. We also check out the company principals’ personal profiles on LinkedIn.”

    David Sonné, retired telemarketing and sales executive, and trustee of the Jack Oakie and Victoria Horne Charitable Foundation

    “None whatsoever. I want the playing field to be even. Any advance knowledge or information I gather could be hearsay or rumor. If, of course, I know that my prospect has been married seven times then I probably wouldn’t ask why there are photographs of 17 children on his credenza … well at least not during our first visit. I prefer to meet with and listen to my prospect and draw my own conclusions.”

    Kurt Gairing, Account Executive, Fontis Solutions

    “I find out as much as humanly possible about a client or a prospect. I go online and read about the company. I go to LinkedIn and read about the person I am going to meet. I asked around the office if anyone has done business with the company or the individual. Hell, I even go on Facebook to see what else I can uncover to get to know someone better.”

    Scot Smith, Co-Founder of RetailPropeller.com
    “We do and we don’t research prospects. We have an application that wholesalers complete that tells us if they’re a good fit or not. Our marketing funnels tell us a lot about a prospect before they reach out to work with us. Retail accounts take a little more research, but I like to do the majority of that side-by-side with my prospects like the business partners that we are. It’s a mistake to go into a meeting with too much research, because you never really know what pieces and parts are truly applicable.”


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How Do the Best B2B Sales Professionals Stay Motivated?

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    How Do the Best B2B Sales Professionals Stay Motivated Salesfish B2B Sales Marketing

    By James Rothaar

    Even the best of the sales professionals need to focus on staying motivated. There are a lot of ups and downs in the selling; it is a daily grind, and the road to success is riddled with bumps, potholes, and off-road adventures. That is probably why it takes an extraordinary individual to do it well. So, how do they do it?

    While we had hoped to find some magic in a bottle by revealing some of the responses from these superstar-selling machines from our Interviews with Top Sales Professionals series, as it turned out, there were a lot of down-to-earth responses from these driven and determined B2B sales pros.

    How do you stay motivated to keep selling?

    Kurt Gairing, Account Executive, Fontis Solutions

    “Debt does it for me. My ego is large and I love being “the man, ” the one that provides for my family. It gives me immense satisfaction knowing that my boys see me as their role model and their dictator all in one. Have you ever had your son call you a successful person? Maybe my boys are already masterful salesmen. Sales guys really are the easiest marks out there. Push all the right buttons; boom, there it is!”

    David Sonné, retired telemarketing and sales executive, and trustee of the Jack Oakie and Victoria Horne Charitable Foundation  

    “I have a wife, a grandchild, and a mortgage; I like to eat; it was pretty motivating, wouldn’t you agree? Oh, yes … there is the challenge of the sale, which is very motivating. It was my skydiving, mountain climbing, white-water rafting, and race car driving all rolled into one big adrenaline rush. I don’t do any of those things, but I know when I make a sale, the excitement level is the same.

    “Any true salesperson knows that two things happen after a sale; we wait until we get outside and retreat to an area where our recently sold prospect can’t see us. We jump in the air … click our heels together and land with a resounding YES! Then, we get compensated for the sale… the money! Any TRUE salesperson knows that this is what happens. Perhaps some of us can’t jump and click our heels, but we all celebrate the sale in our own way. And that is the order in which the “after sale” takes place. The sale is ALWAYS more important than the money that we make at that particular moment. ALWAYS!”

    Tom Elmer, VP of Sales and Marketing, Pixcara Studios

    “I am self-motivated and sets goals. I don’t feel that anyone else can motivate others, because that comes from within.”

    Scot Smith, Co-Founder of RetailPropeller.com

    “I stay motivated by reminding myself why I do what I do. There are too may entrepreneurs out there that need our help. If I gave up, I would be letting the, down too. Behind every great man is a greater woman; I owe a lot to my beautiful and amazingly supportive wife, Mallory. I probably would have given up a long time ago if it weren’t for her support and encouragement.”


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Five Predictions For The Future of SEO in 2016 and Beyond

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    5 predictions for the future of SEO in 2016 and beyond Salesfish b2b digital marketing brand marketing

    SEO has somewhat of a polarizing reputation for webmasters. On the one hand it can help build a business that brings in thousands or even millions of dollars’ worth of revenue. On the other, if you’re not careful, one simple update can effectively destroy months or years of work. Google telegraphs to some degree the long term changes they’re going to make. Though in reality they never specifically outlines exactly what variations are going to be made to their algorithm. In that sense it is somewhat of an educated guessing game – though if you want organic traffic, you’ll have the play. Here are five of our predictions for the future of SEO in 2016 and beyond.

    Page Rank and Domain Age could become a less defining factors. Google is all about the democratization of information. Allowing sites with huge Page Ranks (PR) to consistently rank over smaller niche sites means that in many cases the reader gets access to the most well-known source of information, and not necessarily the best. Similarly, in regards to Domain Age (DA), older sites shouldn’t be given more power simply because they have been around for a long time. There are many younger sites who may have better quality information but just weren’t around a few years ago.  At the end of the day Googles intention with SEO is to ensure the highest quality and most targeted information reaches its’ readers and it doesn’t want to promote a misbalance of information.

    Mobile will be a necessity. We have already seen this change take place in recent Google updates, but in the future an inability to be responsive across devices will be punished by the Google algorithms. Make sure your applications are mobile friendly today in order to boost your SEO and safeguard against future changes.

    User experience will be key. There are many ways in which we could define user experience, but we’ll just cover a couple of things to keep in mind. You must guarantee unique, well-written content that is honest and shareable. It might sound like a mouthful, but readers want to feel like they are connecting with a real person.  Also, your content should encompass multiple forms of media from video to audio and text.

    Onsite analytics will be increasingly important. Factors such as time on site and bounce rate provide an accurate look at how good your user experience is. These will likely be two of various factors that will determine your strength in the SERPs.

    Social signals will be important (but only when authentic). There are many in the digital marketing community who believe that social signals are the defining factor of the future of SEO. However, what is important to note is that there are many ways in which these can be faked, manipulated or even bought. Google will likely crack down on this and ensure that fake pages, such as those with millions of likes but little to no engagement, are punished.

    There you have it, five predictions for the future of SEO. Make sure you or your team are considering these in your SEO strategy and always be forward thinking enough to stay on top of industry trends.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales