Defining Your Brand: The SalesFish Strategy

    Defining Your Brand - The SalesFish StrategyWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    “Branding” is often a misinterpreted word and concept. What is a brand? How do you create one? How do you cultivate customer loyalty to your brand? The short answer is that it is not haphazard—defining a brand requires strategic brand marketing.

    Many times, a company will come to us having invested a great deal of time and money into building their brand. Investing more money or buying more advertisement space doesn’t guarantee results. Regrettably, it can sometimes have the opposite effect especially if your core message is getting lost in the process.

    Let me back up for a moment. Branding essentially refers to the emotional connection you have with a product. So, for example, Campbell’s Chicken Noodle Soup is Mmmmm, mmmmm good. Most people eat chicken noodle soup when they’re not feeling well so there’s an inherent (and effective) “you’ll feel better” within their message. When you drive an Audi car, you Never Follow. When you drink a Coca-Cola, you Have a Coke and a Smile. When you wear Nike shoes or apparel, you’re ready to Just Do It.

    We call tissue paper Kleenex. When we search something on the World Wide Web, we say, “Just Google it.” Those connections, those emotional ties are not coincidences. They are the result of intentional, thorough strategic brand marketing.

    Branding is a lot like minimalism—you keep removing until you arrive at its essence. So, get ready to par down. SalesFish can guide you drive your brand and we’ll measure the results with sales and service. Next, we’ll provide an outline for the SalesFish strategy to foster a first-rate brand.

    Your brand promise is the cornerstone Defining Your Brand - The SalesFish StrategyWe’ve defined branding and discussed the necessity to provide an emotional connection to your brand. In our experience, THE BRAND PROMISE is the >cornerstone. Without it, it doesn’t really matter if you’re marketing effectively or you have the biggest and best placement as far as media buys. Here’s the key: Your brand promise must be accurate, and it must not just connect but also land with your target audience.

    Let’s revisit Coca-Cola as an example. We’ve all had an experience Having a Coke and a Smile. Coca-Cola is not the #1-selling soft drink by accident. Many of us relate to the positive connection of family, friends, holidays, and fun to the Coca-Cola brand. Our connection and loyalty is evident to Coca-Cola through their sales reports.

    The added benefit of a solid brand promise is that it can withstand bad press. How many of us have read the “test” that states if you submerge a T-Bone steak in Coca-Cola, the steak will disintegrate in 48 hours? Or perhaps you’ve seen the animated Polar Bear parody, claiming that Coca-Cola causes diabetes? Despite these negatives, an authentic brand promise remains intact.

    Consistency is key here. Make certain that the message is constant at every level. For instance, the Coca-Cola broadcast television advertisement delivers the same message as the in-store display.

    Let’s investigate your brand promise. Contact SalesFish today and find out what it’s like to have a team of strategic brand marketing experts elevate your brand.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Bend, Oregon and Seattle Marketing & Web Design

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.

    SalesFish Brand Marketing & Sales has served the Seattle, Portland and Bend Oregon business community for over a decade as a leader in Marketing, Interactive Marketing and Web Design.

    “Most agencies’ stock-in trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed genius. They’re seldom found out, because they gravitate to the kind of clients who, bamboozled by their rhetoric, do not hold them responsible for sales results.” –David Ogilvy

    If your company or organization needs “disruptive” and results oriented Marketing, Web Design, Digital Marketing and B2B Telesales and B2B Telemarketing agency, look no further.

    Welcome to the most strategically-biased Pacific Northwest’s (Bend, Portland, and Seattle) premier Digital Marketing, Web Design and B2B marketing agency.  We gladly serve the Pacific Northwest (Bend, Portland, and Seattle) and all 50 United States.

    If you landed here, we’re confident your company or organization will find our Marketing, Digital Marketing, Web Design, B2B Telemarketing, B2B Telesales and Telemarketing model extremely compelling.

    SalesFish Brand Marketing & Sales has served the Pacific Northwest business community for over a decade as a leader in Bend, Portland, and Seattle Marketing, Interactive Marketing and Web Design.

    With Pacific Northwest businesses, SalesFish devotes itself to providing a return on investment (ROI) for every client every time. SalesFish’s brand promise is to “Improve your Net.”  Our promise holds up because as a “quantifiable” marketing and sales agency, we provide incredible ROI for our clients.

    What differentiates SalesFish from other Pacific Northwest (Bend, Portland, Seattle) Marketing, Digital Marketing, and Web Design Agencies is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Bend, Portland and Seattle B2B organizations and all West Coast B2B companies seeking world-class B2B Telemarketing, Interactive Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients.

    NO other Marketing, Interactive Marketing or Web Design Agencies serving the Bend, Portland and Seattle area can make such outlandish claims.

    How can SalesFish Brand Marketing and Sales make such boastful claims?  As Sales, Web Design and B2B marketing agencies go, we also provide B2B Telesales, B2B Telemarketing and B2B Sales activities. That’s right, we execute high-touch B2B sales activities for our clients.  Our clients appreciate the power we give them to completely integrate allowing for sales and marketing track ability, accountability and bottom line SALES.

    We know in a down economy, sales sell and clients need returns on their brand marketing and sales investments.

    Bend, Portland, Seattle Marketing, Web Design and Sales NET of Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Digital Marketing
    • Experiential Event Marketing and Event Management
    • Search Engine Optimization, Search Engine Marketing and social media marketing
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Strategic Telemarketing Services, Sponsorship Sales and Exhibit Sales

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    Sacramento B2B Marketing, Web Design and Digital Marketing

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.

    SalesFish Brand Marketing & Sales has served the Sacramento business community for over a decade as a leader in Sacramento Marketing, Interactive Marketing and Web Design.

    “Most agencies’ stock-in trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed genius. They’re seldom found out, because they gravitate to the kind of clients who, bamboozled by their rhetoric, do not hold them responsible for sales results.” –David Ogilvy

    If your company or organization is looking for a “disruptive” and results-oriented Marketing, Web Design, Digital Marketing and B2B Telesales and B2B Telemarketing agency, look no further.

    Welcome to Sacramento’s premier Marketing, Digital Marketing and Web Design Agency serving as the most strategically biased Marketing, Digital Marketing and Web Design Agency. We gladly serve Sacramento and all 50 United States Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you landed on this page, we’re confident that your company or organization will find our Marketing, Digital Marketing, Web Design, B2B Telemarketing, B2B Telesales and Telemarketing model extremely compelling.

    SalesFish Brand Marketing & Sales has been serving the Sacramento business community for over a decade as a leader in Sacramento Marketing, Interactive Marketing and Web Design.

    With Sacramento businesses, SalesFish devotes itself to providing a return on investment (ROI) for every client every time. SalesFish’s brand promise is to Improve Your Net. Our promise holds up because as a “quantifiable” marketing and sales agency, we offer incredible ROI for our clients.

    What differentiates SalesFish from other Sacramento Marketing, Digital Marketing, and Web Design Agencies is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Sacramento B2B organizations and all West Coast B2B companies seeking world-class B2B Marketing, Interactive Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients.

    We know of NO other Marketing, Interactive Marketing and Web Design Agencies serving the Sacramento area that can make such outlandish claims. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    How can SalesFish Brand Marketing and Sales make such boastful claims?  As Sales, Web Design and B2B marketing agencies go, we also provide B2B Telesales, B2B Telemarketing and B2B Sales activities. That’s right, we execute high-touch B2B sales activities for our clients.  Our clients appreciate the power we give them to completely integrate allowing for sales and marketing track ability, accountability and bottom line SALES.

    We know in a down economy, sales sell and clients look for returns on their brand marketing and sales investments.

    sacramento-b2b-marketing-web-design-digital-marketing-lead-generation

     

    Sacramento Marketing, Web Design and Sales NET of Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Digital Marketing
    • Experiential Event Marketing and Event Management
    • Search Engine Optimization, Search Engine Marketing and social media marketing
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales

     

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.

    San Diego B2B Marketing, Web Design and Digital Marketing

    Welcome to the ultimate blog (B2B brand marketing and B2B sales agency) serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest, as the most strategically biased Marketing and Web Design Agency.  We gladly serve California and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    SalesFish Brand Marketing & Sales has served the San Diego business community for over a decade as a leader in San Diego B2B Marketing, Interactive Marketing, Web Design and Digital Marketing.

    “Most agencies’ stock-in trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed genius. They’re seldom found out, because they gravitate to the kind of clients who, bamboozled by their rhetoric, do not hold them responsible for sales results.”

    –David Ogilvy

    If your company or organization is looking for a “disruptive” and results-oriented Marketing, Web Design, Digital Marketing and B2B Telesales and B2B Telemarketing Services agency, look no further.

    Welcome to San Diego’s premier Marketing, Digital Marketing, Web Design and B2B Marketing Agency serving as the most strategically biased Marketing, Digital Marketing and Web Design Agency.  We gladly serve San Diego County and all 50 United States.

    If you landed on this page, we’re confident that your company or organization will find our Marketing, Digital Marketing, Web Design, B2B Telemarketing, B2B Telesales and Telemarketing model extremely compelling.

    SalesFish Brand Marketing & Sales has been serving the San Diego business community for over a decade as a leader in San Diego B2B Marketing, Interactive Marketing and Web Design.

    With San Diego businesses, SalesFish devotes itself to providing a return on investment (ROI) for every client every time. SalesFish’s brand promise is to“Improve your Net.” Our promise holds up because as a “quantifiable” B2B marketing and sales agency, we offer incredible ROI for our clients.

    What differentiates SalesFish from other San Diego B2B Marketing, Digital Marketing, and Web Design Agencies is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting San Diego B2B organizations and all West Coast B2B companies seeking world-class B2B Marketing, Interactive Marketing, Web Design and B2B Marketing agencies, SalesFish B2B Brand Marketing and Sales provides over 60 billion dollars in quantifiable sales for their Clients.

    San-Diego-B2B-Marketing-Agency

    We know of NO other Marketing, Interactive Marketing, Web Design and B2B Marketing Agencies serving the San Diego area that makes such outlandish claims.

    How can SalesFish Brand Marketing and Sales make such boastful claims?  As Sales, Web Design and B2B Marketing Agencies go, we also offer B2B Telesales, B2B Telemarketing and B2B Sales activities. That’s right, we actually execute high-touch B2B Sales activities for our clients.  Our clients appreciate the power we give them to completely integrate, allowing for sales and marketing track ability, accountability and bottom line SALES.

    We know in a down economy, sales sell and clients look for returns on their brand marketing and sales investments.

    San Diego B2B Marketing, Web Design, Digtial Marketing and Sales NET of Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Digital Marketing
    • Experiential Event Marketing and Event Management
    • Search Engine Optimization, Search Engine Marketing and social media marketing
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing, Web Design Agency, B2B Telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.