Key Questions to Ask Yourself for On-Page SEO in 2015

    SalesFish B2B Sales Marketing Digital SEO Key questions to ask yourself for On-Page SEO in 2015Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    The last few years have seen huge changes in the Google algorithms. To summarize very briefly a couple of the most notable changes; spammy back-linking practices are no longer effective, nor is keyword stuffing or low quality content.

    However, on-page SEO has actually changed relatively little. See, the point of on-page SEO is to create an experience that is user friendly. Google wants your pages to be easily scannable for the reader, and your content to be engaging enough to keep them on the site.

    How fast is your site speed? Users expect your site to load very quickly. In fact, low speed times are often correlated with low conversation or retention rates. Check out some tips over at Moz for optimizing your site speed.

    Are your title tags effective? Your title tags need to be short, straightforward and user friendly. Ideally you want to strive for 50-60 characters – the Google SERPS will only show the first 60.

    Have you considered your meta-descriptions? This is what will come up as the description under your websites title tag when you are viewed in the SERPs. Focus on latent semantic indexing (LSI) for your primary keyword as opposed to old style keyword stuffing techniques. You only have about 160 characters to get your point across anyway so make it clear. Much like with the title tags, keep it simple, descriptive and easy to follow.

    Is your content optimized?

    • Keep it interesting, in-depth and written with the user in mind
    • Keep it shareable
    • Use effective subheadings
    • Top performing posts in the Google SERPs are usually between 1500 and 2000 words
    • Integrate a table of contents via a plugin such as this one
    • Interlink to other pages on your site

    Have you used proper header tags? You need to use the H1 tag (only once) and make sure it includes your keyword and is before any H2,H3 or H4 tags that you will use later on to highlight any important points or sub-headings. Don’t repeat any H2 or H3 tags too often as this can be considered a detrimental SEO practice.

    Have you included an appropriate keyword density? Matt Cutts suggests that a keyword density of around 1.5% is what you should be striving for. Ensure the main keyword comes up early in the first paragraph as well as in the last paragraph and mix it in with some LSI keywords.

    Have you included a call to action at the end of the post? An effective page should hold the readers hand from top to bottom. What this also means, and what is often forgotten, is that you should then direct the reader at the end of the page with a call to action; whether this is a contact us form or an opt-in button – make is clear and user-friendly.

    On-site SEO is, unlikely offsite SEO, completely in your hands. This should underpin its importance to you and your brand. With these points in mind you should have all the initial bases covered and be on your way to having optimized onsite SEO pages.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Make the Most Out of Internet Advertising for Your Business

    Welcome to the ultimate B2B Marketing Agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.  We gladly serve California and all 50 United States.

    This blog post comes to us from Jason Cliff of Smart Business Media (951-808-7378):

    Internet advertising as we know it is changing rapidly. Just a few years ago Google pay per click was all the rage and we could reach new customers for around $1.00 per click.

    As more and more people entered this market the key word costs escalated to an average of $5.00 to $7.00 per click.  Clicks do not necessarily convert into sales so it become possible to spend $50.00 or more to turn a click into a new customer.

    For most products this was not a profitable proposition. Everyone retreated back to the marketing that they were familiar with: Direct Mail, E-mail, Newspapers, and possibly radio and television.  As pay per click or PPC became all the rage and prices skyrocketed, SEO (search engine optimization) and SEM (search engine marketing) became the rage and, if done properly, continued to pay unparalleled dividends.

    b2b-marketing-agencies-make-the-most-out-of-b2b-marketing-budget

    It takes a very sophisticated approach to master SEO. Unfortunately, the marketplace has been flooded with every Tom, Dick, and Harry promising the world for $300 per month.  Unless Tom, Dick and Harry are committed to going bankrupt, it is impossible to provide the level of service, technology, and skill to maintain your top placement for $300.

    You have probably been turned off of SEO because of all the empty promises that you received.  The fact is that you get what you pay for (this never seems to change, and I am sure that you can apply this fact to your industry).  It takes a significant amount of skill, research, dedication, and elbow grease to get you to the top and keep you at the top. But when you look at the costs to achieve this, 9 out of 10 times you will find a significant ROI for being at the top of the search engine food chain. Your phone should ring off the hook.

    As the economy continued to dip and Social Marketing grew in relevance, Facebook became the place to put your ads.  We were personally seeing clicks as low as $.50 and impressions as low as $.60 per 1000.  And it was quality traffic.

    Now that Tom, Dick and Harry agency has found out about this, they flooded the market with ridiculous per click budgets and driven the cost out of a positive ROI. My point is that the internet has proven to be a spectacular place to reach new customers if you catch a trend at the beginning of a wave, but as soon as it goes main stream the costs skyrocket and it becomes a battle to make these campaigns positive.

    Then you get these offshore digital agencies and one-man-shops working out of their garages that have no idea what is involved in creating long term profits for their customers destroying the market.  We have seen this happen with the last 3 major trends in digital marketing and we want you to be aware of what is happening in the marketplace.

    If you are looking for a way to increase your sales, increase your ROI, and increase your market share you need to investigate the company that you are doing business with.  If you are going to trust the growth of your company to another company it is worth doing a little research and finding out their success rate.

    b2b-marketing-agencies-seo-search-engine-optimization

    A good B2B marketing agency is going to advise you of the most current trends and use every dollar of your budget effectively.  It is impossible to achieve an optimized campaign using only one channel.  The best B2B marketing agencies are going to use a mix of channels: direct mail, email, ppc, seo, social, mobile, etc. to find the mix that delivers you the most qualified customers. Generating qualified warm B2B Leads to feed the Telemarketing Services team.

    If you are working with someone who can only provide one piece of the puzzle just be aware that there are 5 other channels that have customers that are not being reached. Nothing can replace skill, and integrity.

    When you work with us you are working with a company that takes it personally to achieve success.  We do not have 100 clients behind you paying $100 per month. We have a few clients and do everything possible to make them successful.

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net”

    www.salesfish.com

     

     

    Orange County B2B Marketing & Web Design

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.  We gladly serve California and all 50 United States.

    SalesFish Brand Marketing & Sales brings decades of expertise in the area of Strategic Brand Marketing, Digital Marketing and Web Design serving in the Orange County demographic with other Orange County Marketing, Digital Marketing and
    B2B marketing agencies.

    SalesFish Brand Marketing & Sales is devoted to providing a return on investment (ROI) for every client every time in serving Orange County businesses along with other talented B2B Marketing, Digital Marketing and Web Design Agencies serving as B2B Marketing, Digital Marketing and B2B Marketing Agencies in Orange County. SalesFish promises to be number one in providing overall ROI for their Clients.

    What differentiates SalesFish Brand Marketing & Sales from other Orange County Marketing, Digital Marketing, and Web Design Agencies serving as B2B Marketing, Digital Marketing and Web Design agencies in the Orange County area is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Orange County and West Coast B2B companies seeking world-class B2B marketing, digital marketing and Web Design agencies, SalesFish Brand Marketing & Sales has provided over 60 billion dollars in quantifiable sales for their Clients.

    We know of NO other B2B Marketing, Digital Marketing and B2B Marketing Agencies serving the Orange County area that can make such outlandish claims.

    The rationale into why SalesFish Brand Marketing and Sales can make such boastful claims is because as B2B sales, Marketing and Web Design Agencies go, we provide B2B Tele-Sales, B2B Inside Sales, B2B Telemarketing and B2B Sales.

    In serving Orange County businesses within the Orange County Marketing, Digital Marketing and Web Design Agencies community in Orange County, we at SalesFish Brand Marketing & Sales commit to being the very best.  SalesFish Brand Marketing & Sales is pleased to offer their powerful Marketing, Digital Marketing, Web Design, B2B Sales, B2B Telemarketing, B2B Tele-Sales and Telemarketing Services model to Orange County businesses.

    We anticipate providing our sales model to other Orange County Marketing, Digital Marketing, Web Design and Advertising Agencies as well, knowing that in a down economy, sales sell and Clients are looking for a return on their brand marketing and sales investment.

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net”

    www.salesfish.com

    San Jose B2B Telemarketing Agencies

    SalesFish Brand Marketing & Sales brings decades of expertise in Strategic Brand Marketing, Digital Marketing and Web Design serving in the San Jose demographic with other Silicon Valley Marketing, Digital Marketing, Web Design, and Telemarketing Agencies.

    SalesFish Brand Marketing & Sales devotes itself to providing a return on investment (ROI) for “every client every time” serving San Jose and Silicon Valley businesses. SalesFish, along with other talented B2B Marketing, Digital Marketing and Web Design Agencies serving as B2B Marketing, Digital Marketing and B2B telemarketing agencies in San Jose, promises to be number one in providing overall ROI for their Clients.

    What differentiates SalesFish Brand Marketing & Sales from other San Jose and Silicon Valley Marketing, Digital Marketing, and Web Design Agencies serving as B2B Marketing, Digital Marketing and Web Design agencies in the San Jose area is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting San Jose, Silicon Valley, and West Coast B2B companies seeking world-class B2B Marketing, Digital Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients.

    We know of NO other B2B Marketing, Digital Marketing and Web Design Agencies serving the San Jose, Silicon Valley area who can make such outlandish claims.

    What is the rationale in SalesFish Brand Marketing and Sales making such boastful claims? As B2B Sales, Marketing and B2B marketing agencies go, we provide B2B Tele-Sales, B2B Inside Sales, B2B Telemarketing and B2B Sales.

    In serving San Jose businesses within the Silicon Valley, San Jose Marketing, Digital Marketing and Web Design Agencies community in San Jose, SalesFish Brand Marketing & Sales commits to being the very best.  SalesFish Brand Marketing & Sales is pleased to offer their powerful Marketing, Digital Marketing, Web Design, B2B sales, B2B Telemarketing, B2B Tele-Sales and Telemarketing Services model to Silicon Valley and San Jose businesses.

    We anticipate providing our B2B sales model to other Silicon Valley, San Jose Marketing, Digital Marketing, Web Design and Advertising Agencies as well, knowing that in a down economy, sales sell.  We know clients need a return on their brand marketing and sales investment.

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net!”

    Bend, Oregon and Seattle Marketing & Web Design

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.

    SalesFish Brand Marketing & Sales has served the Seattle, Portland and Bend Oregon business community for over a decade as a leader in Marketing, Interactive Marketing and Web Design.

    “Most agencies’ stock-in trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed genius. They’re seldom found out, because they gravitate to the kind of clients who, bamboozled by their rhetoric, do not hold them responsible for sales results.” –David Ogilvy

    If your company or organization needs “disruptive” and results oriented Marketing, Web Design, Digital Marketing and B2B Telesales and B2B Telemarketing agency, look no further.

    Welcome to the most strategically-biased Pacific Northwest’s (Bend, Portland, and Seattle) premier Digital Marketing, Web Design and B2B marketing agency.  We gladly serve the Pacific Northwest (Bend, Portland, and Seattle) and all 50 United States.

    If you landed here, we’re confident your company or organization will find our Marketing, Digital Marketing, Web Design, B2B Telemarketing, B2B Telesales and Telemarketing model extremely compelling.

    SalesFish Brand Marketing & Sales has served the Pacific Northwest business community for over a decade as a leader in Bend, Portland, and Seattle Marketing, Interactive Marketing and Web Design.

    With Pacific Northwest businesses, SalesFish devotes itself to providing a return on investment (ROI) for every client every time. SalesFish’s brand promise is to “Improve your Net.”  Our promise holds up because as a “quantifiable” marketing and sales agency, we provide incredible ROI for our clients.

    What differentiates SalesFish from other Pacific Northwest (Bend, Portland, Seattle) Marketing, Digital Marketing, and Web Design Agencies is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Bend, Portland and Seattle B2B organizations and all West Coast B2B companies seeking world-class B2B Telemarketing, Interactive Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients.

    NO other Marketing, Interactive Marketing or Web Design Agencies serving the Bend, Portland and Seattle area can make such outlandish claims.

    How can SalesFish Brand Marketing and Sales make such boastful claims?  As Sales, Web Design and B2B marketing agencies go, we also provide B2B Telesales, B2B Telemarketing and B2B Sales activities. That’s right, we execute high-touch B2B sales activities for our clients.  Our clients appreciate the power we give them to completely integrate allowing for sales and marketing track ability, accountability and bottom line SALES.

    We know in a down economy, sales sell and clients need returns on their brand marketing and sales investments.

    Bend, Portland, Seattle Marketing, Web Design and Sales NET of Services:

    • Market Research and Strategic Marketing Planning
    • Public Relations and Media Relations
    • Branding and Corporate Identity
    • Creative Design and Creative Writing
    • Direct Response and Advertising
    • Media Planning and Media Buying
    • Multimedia and New Media
    • Digital Marketing
    • Experiential Event Marketing and Event Management
    • Search Engine Optimization, Search Engine Marketing and social media marketing
    • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
    • B2B Telesales, B2B Telemarketing, Strategic Telemarketing Services, Sponsorship Sales and Exhibit Sales

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.