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Marketing strategy is changing rapidly. It’s also becoming more complex. The result is that your business needs to constantly consider which tactics it should keep, and which it should discard of.

Below we’ve composed three techniques that you should continue to use in 2016, and three that you need to get rid of immediately.

First we’ll start off with what to keep.

Targeted ads. Running success paid search campaigns is getting harder and harder to do, but when it is done right is still an incredibly effective tactic. As long as you ads are allowing your Customer Acquisition Cost (CVC) to be notably less than the Customer Lifetime Value (CLV), they’re probably worth some of your time.

Video marketing. Video marketing is not just a compliment to blogs or other visual marketing efforts, it’s vital. Your firm should be making sure you are nurturing customer relations by bringing them behind the scenes of your operation. Look to a platform like Periscope to incorporate live interactive broadcasts into your marketing.

Building an email list. Email lists are still a very good way to nurture leads. In fact, they may even be the most effective way to do so. If you make sure your focus is on creating value and relationships rather than selling, and when you are ready to sell, loyal customers will be more than ready to buy.

And for what to discard of.

Creating content with no intention. This could have been thrown away 3 years ago and it wouldn’t have made a huge difference to your sales. If however you’re still doing this in 2016, you are completely wasting your time. Any content that you invest your time or resources in creating has to have a clear intention behind it, and needs to be competitive enough that you can genuinely be looked at as an authority in your industry.

Asking for likes. It’s a waste of time to ask for likes, shares or retweets. Facebook can actually penalize you for over doing this. The best way to get recognition from an audience is to offer great content. This way the likes and retweets are genuine and you have readers or viewers that are actually willing to buy into your products or services.

Ignoring customer feedback. If you receive feedback from a customer, whether this is via a personal email, a Facebook post, or a Yelp or Trip Advisor review, you need to respond. There are no exceptions. Social customer service is the best way to get your brand mentioned via word of mouth. So see every contact as an opportunity to capitalize on that power.

To make sure your sales and marketing process is successful, you need to consistently re-evaluate your tactics. Use the new year to reconsider what you’ve been doing that has worked, and what you’ve been doing that hasn’t.


Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

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