Welcome to the blog for California’s most strategically biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

Are you tired of being one of the hundreds of exhibit booths on a trade floor?  Looking to be more disruptive in your marketing tactics?  Then welcome to the world of experiential events.  Your own experiential event is the clear winner for return on investment.

Experiential-Event-MarketingDo your company’s products or services have the making for a great event?  It depends on your content.  Content is King!  The first rule in creating a world-class event:  it’s not all about YOU.  It’s about what’s relative and important to your target audience.  What sort of content is attractive to them?  The best way to find this out is to execute qualitative surveys with some of your customers or potential target audience.  This will begin the process of understanding their needs and wants.

Once you’ve ascertained the needs and wants of your target audience you have the intelligence to start framing up a quality program.  It’s also important to note that some of your program content might not have anything to do with your product or service.  Your strategy is to put on an amazing show with killer content and then integrate your company’s products or services around that.  This confirms the rule that it’s not all about you or your self indulgence.  This reflects you are a thought leader and a credible corporation.  Your audience will feel ingratiated and compelled to buy your products or services.

Stay tuned for more relative content on Event Marketing, Event Planning, Sponsorship Sales, Exhibit Sales and creating a world-class event. We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

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