The Screwtape Emails: Much About Nothing

    The Screwtape Emails: Much About Nothing

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    There are right and wrong ways to go about marketing, and the pitfalls are many. A lot can be learned by seeing how not to manage your marketing. This original blog series weaves together an entertaining story that will help you navigate 21st-Century marketing with a view from “the dark side,” as “Screwtape” teaches his apprentice “Wormwood” via email how to sabotage your marketing. Enjoy…

    PART FIVE:
    To: Wormwood
    From: Screwtape
    Subject: Much About Nothing

    My dear Wormwood,

    Alright…I couldn’t resist following up my last email about wrecking the home page with tips on making the about page dry, boring and disjointed. It’s too tasty to pass up and, besides, I do not fully trust your amateur skills to thwart the Enemy’s plans to help the Patient write a good home page.

    Call this Plan B…and just know that Plan C is pain and suffering for you (I say that with all due affection).

    Should your efforts to geld the home page fail, you can target the ever-present about page. Here are a few tactics to employ:

    • Break the joints

    The best about pages are “team” pages. They weave together the personalities of the office, with a thread that ties everyone together as a mosaic of the brand (under no circumstances allow the Patient to write as elegantly as this!). Instead, influence each staff member to write their own bio, about themselves instead of their role on the team and their relationships with co-workers. Under no circumstances allow humor or personality to make these disparate bios a joy to read.

    • Take the pictures…

    …as in, take control of the pictures. Make sure some people on the team submits a clipped and grainy picture from a family picnic, or at the amusement park with awkward background props; put these next to stiff, formal suit-and-tie photos, and you’ve got a recipe for a cake frosted with suck. Do not allow the Patient to think, ‘hmmm. What if we hired a photographer to do a photoshoot where all our photos are consistent and professional quality?’ Extra points if you influence stiff, cardboard poses instead of letting each person’s genuine personality come through.

    • Keep it stale

    The about page is “done.” If we add new staff at all, or remove past employees, it will be “one of these days.” And, we already paid the photographer, so that photo of you eating a corn dog on the beach will be fine. This is the usual entropy of the about page. Even if it starts high class and interesting—human nature being what it is—it’s likely to descend into mediocrity.

    Mediocre is our favorite color.

    Your affectionate uncle,

    Screwtape

    P.S. Get it? Medi-ochre…Oh, forget it.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Content vs. Connection

    Content vs. Connection

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    For years now, we’ve heard “Content is King,” with the result that myriad businesses have dumped considerable time and money into “Content Marketing.” Indeed, good content is key to a successful marketing strategy; the problem is that now, “everyone” is doing it! The marketplace is cluttered with a dizzying, ubiquitous cloud of great content, diluting the efficacy of any particular business’s efforts to be noticed.

    Content may be king, but without engagement, there is no kingdom to rule! What is engagement, you may ask? It is what the “Wizard of Ads,” Roy H. Williams refers to as being more interesting than the thought currently occupying someone’s mind. Engaging your audience means, first of all, being impossible to ignore so that you can get their attention above all the competing voices, and then most importantly, making an impact on their emotions. All decisions are emotional, and the logical mind justifies the decision.

    Here are three steps to engaging your audience so that your awesome content (a given these days) has a chance of leading you to sales conversions:

    • Get Attention: No, we’re not talking about the “sad little attention getters,” as Williams calls them—all caps, bright colors, loud noises; we’re not talking about cheap interrupters most people will despise. What you need are relevant messages communicated in a way that’s very different than how your competitors are communicating. Geico brought slapstick humor into car insurance, Old Spice upped the ante ad ridiculum to catapult a musty old brand to dominance. To break the cognitive filters every human being’s mind on the planet puts up to protect them from information overload, you absolutely have to stand out. Go against the grain—and, by the way, avoid clichés like, “go against the grain!”
    • Inspire: Not every ad has to be a tearjerker, or a goose-bump generator; you can also inspire laughter, anger—any number of emotions. The important thing is that you do inspire emotion in your audience. If you can cultivate the right response, you’re 75% of the way to the sale.
    • Engage with your audience: Know your audience, speak their language, and then interact with them. It is essential for any business to make their audience feel important, listened to, understood. All politics aside, Gillette reported an $8 billion loss, mainly due to their recent “toxic masculinity” ads. Without taking sides on the issue, and from a purely marketing standpoint, offending your base (mainly men) is not a good idea. Uphold your principles and beliefs privately; when it comes to your company, serve your audience as a trusted brand that accepts them for who they are. Gillette has tried to foist change upon their audience, but the result was that their audience changed brands!

    Is Content Marketing still relevant? Is content still king? Yes to both. However, making your content engaging gains devoted followers for the king!

    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Can Outsourced Sales Help My Business?

    Can Outsourced Sales Help My Business?

    Businesses around the world continually look to streamline their operations, with the ultimate goal of saving money on overhead costs. Cost-effective strategies can improve profitability, and nowhere is this more important than in sales. Outsourced sales operations are being adopted by companies of every size and type, allowing them to reach new audiences, reduce risk, and generate leads.

    With this cost-saving opportunity, an outsourced sales team can transform sales operations, leading to improved revenue streams and new customers by leveraging the power of a dedicated, full-time staff.

    In this guide, we’ll explore the concept of sales outsourcing, including outsourced telemarketing services, Then, and how this practice can save money, improve efficiency, and stimulate business growth.

    How Outsourced Sales Companies Help

    In simple terms, sales outsourcing or “outsourced sales” is turning over the sales process operations (or a part of them) to an outside agency or individual. There are many outsourcing service providers, each with their own unique way of conducting these operations. Such providers have extensive training and protocols, and many employ advanced technologies to track customer engagements, providing detailed data to the clients they are working for.  

    Can Third-Party Resources Really Improve Sales Processes?

    When one thinks of using a third-party sales team to improve the operation, many companies tend to misunderstand the value inherent in this type of arrangement. Trying to revamp the sales model without farming out to a third party can often lead to trouble. Examples of potential pitfalls companies may experience when trying to save money on costs include:

      • Utilizing indirect providers and services, such as product/service resellers or so-called “solution partners”.
      • Handing over sales to employees not qualified or experienced enough to handle the unique tasks. Imagine what would happen if your product engineers also handled sales functions , including reaching out to potential customers – doing so could be a recipe for disaster.
      • Trying to create new opportunities by adding commission-only professionals or agents to the mix. In a loose sense, the above examples are forms of outsourced sales, but the reality is that these three examples are situations a smart company will avoid whenever possible. Effective providers have the experience, the tools, and the tactics needed to handle the most critical aspects of operating a business: Engaging with potential customers.

    Challenges in Sales 

    Many small business operations struggle with the challenges of reaching new customers. The process of sales – attracting new customers and converting contacts into transactions – is already challenging enough. Small companies can face significant hurdles in this department. These hurdles may stem from a lack of experience on the sales team, especially in lead generation and marketing techniques, or may require expenditures a company and its staff are unprepared for.

    Advancing Technologies and Sales Verticals

    Advances and shifts in technology can also create complications in the sales and marketing arena. New technologies and ever-changing practices become available on a constant basis, and these new features may force a company to adapt its selling approaches quickly. For example, changes in communications tools or evolution of customer preferences may necessitate a revised sales practice to leverage successfully, and many companies do not have the flexibility or experience needed to do so. Social media marketing is an illustration of shifting consumer preferences; using social media platforms effectively has been difficult for many business operations unfamiliar with the tools and techniques needed to succeed in this arena.

    In-House Sales Team Costs

    Costs represent significant challenges companies face in selling. Overhead costs are always a concern, regardless of the size of the business in question. Having a rep or two in the office is not cheap. Doing more with less has become the mantra in the modern business world, and this has dramatically altered the sales process.

    Unfortunately, without careful evaluation and overview of practices, costs can run out of control. The direct costs associated with in-house sales efforts, particularly the cost per lead generated, can harm a company’s profitability, especially as these costs increase over time through inefficiency. It is clear that a solution is needed to rein in costs and to improve efficiency. That solution is the outsourcing of inside sales.

    Which Companies Can Benefit from Sales Outsourcing?

    It can be argued that any business can benefit from sales outsourcing. This system tends to help improve efficiency, reduce costs, and leverages sales expertise and sales development. Still, there are certain business categories that receive greater value from the outsourced model than others. These include:

    • Emerging growth and start-up companies
    • Technology firms
    • Medical device
    • B2B business ventures
    • Financial Services etc.

    Each of these business types do not typically have a focus on sales. For smaller ventures, a lack of experienced sales staff or staff focused on daily operations can sometimes get in the way of business growth. Taking on sales initiatives can prove overwhelming. For these companies, outsource sales makes a lot of sense and can help produce the desired results at a fraction of the costs of an in-house sales team.

    Lead Generation: The Key to Success in Outsourced Sales

    The generation of leads is a critical component and end-goal of any sales team. Locating and targeting potential new customers is always the goal for businesses that wish to enjoy continued growth. The process of lead generation, unfortunately, can be expensive in terms of funding as well as in time, and that is where outsourced sales partners can provide distinct benefits.

    3 ways outsourced sales initiatives can help lead generation

    According to HubSpot, 85% of top B2B marketers say that lead generation is the most important goal. Over 60% of all business owners indicate that generating traffic and leads is the biggest challenge they face in their work operations. How can sales outsourcing produce the leads needed for companies to thrive in competitive marketplaces? There are three factors that influence lead generation:

    • Outsourced sales providers are adept at cold-calling and appointment booking initiatives.
    • Sales providers typically have proven strategies for producing leads, and these strategies have been honed to produce the best possible results time and again. The best service providers and sales partner will share their results and histories with potential clients.
    • Many companies simply do not have the resources to establish an in-house team. Outsourcing sales takes the headaches out of the equation, providing the expertise needed to identify and reach new customer bases in the most efficient manner possible.

    Benefits of Outsourcing Sales & Marketing 

    b2b outsourcing sales Boosting Efficiency While Reducing ExpensesSales and marketing outsourcing can improve both lead generation and execution for businesses. Highly-trained professionals use the latest tools and technologies to improve efficiency. An outside sales team is just that: a team of people working for a company that manages these practices all day, every day. With that kind of focus and that blend of training, tools, and results-driven performance, handing over sales to a third-party provider begins to make a lot of sense and can make a significant improvement in achieving your sales and marketing goals.

    Convert Sooner

    The first cost-saving advantage lies in this capability; while sales units in a given business may need to experiment with techniques or strategies as a marketing campaign begins and before the desired goals are achieved, an outsourced provider is ready to produce results right away. This slashes overhead costs, particularly when ramping up a new initiative for a company.

    Tracking & Tools

    Leading service providers also use rigorous tracking and reporting tools as a means of providing detailed information to their clients. This is a tremendous advantage in terms of direct costs such as cost per lead. In-house teams sometimes suffer from an inability to pinpoint leaks in the sales funnel, or may not be able to understand why certain leads are lost at different points of the campaign.

    The outsourced team, such as an outbound telemarketing team, collects and analyzes data to improve customer touches and generate leads efficiently. A related advantage is the safety net of responsibility: in order to succeed, an outsourced sales provider must produce results, and that means bringing in new customers and closing deals. To achieve these results, the provider takes on a significant portion of the risks involved in outsourcing sales and marketing and is thus responsible for delivering results.

    Other Advantages of Third-Party Sales

    There are many more advantages companies can enjoy when choosing to farm out sales to a third-party provider. To summarize the many advantages of outsourced marketing and sales practices, the benefits include:

    • Time and Cost Savings – outsourcing teams are equipped with the tools and knowledge to get campaigns up and running quickly, ultimately saving money over in-house operations.
    • Reduced Risk – by outsourcing some or all of its sales, it is also outsourcing some of the responsibility to a third-party provider. This can be an effective risk management strategy, especially for smaller businesses in competitive market sectors.
    • Improved Performance – outsourced telemarketing professionals and teams have the experience, the focus, and the training to deliver results.
    • Market Expertise – there are many third-party providers that have unique insights into specific markets, giving them an advantage for specialty sales. These insights can spur new ideas and new ways of connecting with customers in a given market niche.
    • Safe Business Growth – many smaller firms do not have the budget or the resources for a dedicated in-house sales and marketing team. By engaging with an outside provider, they can gain the advantages of a dedicated team without the overhead and training costs associated with creating their own department. This can help the business grow safely, without unnecessary risks or expenses.

    Should I Outsource Sales or Not? Potential Drawbacks

    In any sales venture, there are advantages and drawbacks to be aware of. The same applies to the concept of outsourced sales and marketing. It is important to note that the advantages of outsourcing greatly outweigh the potential drawbacks, but business owners need to understand that certain pitfalls may negatively impact business prospects.

    (Most) outsourced sales teams are not a full-time resource

    The first drawback is that *most* outsourced sales resources are not dedicated. Larger, more established businesses typically have their own sales departments and processes that have been refined over time. It may not make sense for these companies to use sales outsourcing models but still may provide benefits. Smaller companies, particularly startups, do not have this drawback and are not typically equipped with experienced sales professionals.

    Sales methodologies

    Sales outsourcing service providers, then, provide great value for these ventures and can help advance their marketing effort. Another drawback lies in the methodologies used. In-house sales teams may have developed marketing tactics and strategies over time, and these strategies produce the desired results. An outsourced sales team may apply different tactics, and sometimes these do not mesh well with the methodologies the company already has in place. To help overcome this potential drawback, it can be beneficial for the two entities to meet and to learn each other’s sales and marketing methods to ensure continuity.

    SalesFish is 100% dedicated to our client engagements and our tenured Inside Sales Executives are only devoted to one client at a time. Learn more.

    Choosing the Right Outsourced Sales Services

    Now that we understand sales outsourcing and have explored a few of the many advantages of adopting this model, the question becomes: How does one choose a provider?

    Different companies have different needs and varying goals. Some companies may find a benefit from outbound telemarketing options, while others need a full suite of inside sales services. Many companies can benefit from a dedicated customer service department tied to the sales operation, such as a call center.

    Identifying Sales & Marketing Needs

    The first step in evaluating a service provider is to take a close look at the specific services the outsourced sales companies offer to their clients. Some may offer customized sales solutions, while others may incorporate a range of services into one package including email marketing strategies. Make sure that whichever provider you choose for your company’s growth has the services you need to make the sales development as efficient and as effective as possible.

    Specialty Providers

    Some outsourced companies specialize in specific fields, such as healthcare, technology, agriculture, or defense contracting. These providers can be invaluable in taking sales to an entirely new level and have industry knowledge that is critical in connecting with customers. If your company occupies a unique niche in your market, it is a good idea to seek out specialty providers to help do the work for you, if available.

    Capabilities

    Capabilities are the most important consideration, yet too many companies focus solely on the costs associated with outsourcing sales work. While settling on the lowest-cost provider sounds like it makes sense, the reality is that budget-oriented service providers rarely have the technology, the experience, or the mastery to achieve the desired results. Remember: it is more important to partner with a provider that can deliver the work product.

    Create A Partnership

    Finally, understand that in order to achieve the results you want from your sales services provider, it is important that the provider is able to create an active partnership built for the long-term. Demand interaction from your provider, especially in terms of regular data collection and reporting practices. The stronger the business relationship, the more capable and successful the partnership between business external providers. Many will ensure customer success if the agreement is done properly.

    Contact SalesFish today to speak to a sales expert.

    Cold Calling Techniques to Warm Up Your Sales

    Cold Calling Techniques to Warm Up Your Sales

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Cold calling can leave even the most seasoned pros with a chill. It’s always worth polishing up the tools you use to break the ice, and teaching them to your team. Here are our faves of the experts’ tips and tricks for warming up your technique.

    Aim for quality, not quantity

    You may think that a longer list of prospects is key to eventual success with your cold calling, but it all depends on the quality of those leads. In her article for Entrepreneur, Jane Porter advocates doing some research when it comes to your clients. If your product or service best serves large companies or organizations, then make sure your prospect list reflects that. Of course, even the most well researched prospect list doesn’t guarantee a “yes,” but you set yourself up for a higher rate of success when you target the right audience for cold calling.

    Try a strategic name drop

    Do you and your prospect perhaps have a mutual contact or friend? Easy enough to find out with a simple dash through Linked In. Don’t underestimate the value of a well-placed name. It may just be what tips the scales in your favor. Leading sales expert Brian Tracy believes that having a common denominator helps to relax your prospects when cold calling. If you don’t have an initial or obvious mutual connection, then it’s time to hit up LinkedIn and see where your circles overlap.

    (Read 7 cold-calling mistakes you’re probably making right now.)

    Master your voicemail approach

    Kraig Kleeman, who bills himself as “The World’s Greatest Cold Caller,” reminds us that only 1% of voicemails get returned. Those aren’t good odds at all for your bottom line. Though banks like JP Morgan and Citigroup are in the process of axing voicemail, Kleeman urges you not to give up. You want people to call you back? Spend time refining that voicemail and consider writing a script that you can customize for each client. Sales expert and Salesforce partner John Barrows of is a fan of the 30-second or less voicemail during which you leave your name and company at the end of the message, not the beginning, to avoid any hasty hang ups based on false assumptions your prospect might have about your company’s services.

    For another good read with valuable advice please check out: A Follow-Up on Following-Up.

    Dan Sincavage

    Dan is a Co-Founder of Tenfold and currently serves as the Chief Strategy Officer. Dan oversees the Tenfold sales organization, manages strategic partner relationships and works with key enterprise accounts to ensure their success with the Tenfold platform.

    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    How to Write Ads That SUCK: Part 1

    How to Write Ads That SUCK: Part 1

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agencytelemarketing servicestelemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    I am going to teach you how to create ads that suck more than a five-story vacuum factory. In truth, most of the ads I see are monuments of major suckitude that virtually ensure their own avoidability. They are either so dull and unimaginative that they become invisible, or so obnoxious that they have people trampling one another to get to the mute button. These kinds of ads have no chance of pausing the scrolling thumb on the social media newsfeed, unless it is to tap the even smaller downward digital thumb of disapproval.

    Follow any of the following suggestions and you’ll be sure to be unfollowed; follow all of them and watch your business go down faster than a fat kid on a seesaw. (By the way, using terms like “fat kid on a seesaw” falls under point #3.)

    1. Look like everyone else.

    In middle school, being the same as everyone else is “safe.” But in the world of advertising, being the same is death. Most businesses think that their ads need to look and sound like ads. The truth is that feeling safe is the least safe position for an advertiser.

    For instance, almost every Realtor I’ve worked with has gone into a fetal position when I’ve suggested not using the ubiquitous headshot. I once had a professional photographer take fun, personable images of a firm’s Realtors. One agent’s photo in particular was fantastic–she and her dog, a very photogenic weimaraner, were both smiling into the camera. It was adorable. Everyone I showed the photo to had the same comment: “I’d work with that realtor!” Unfortunately, she opted instead for the boring, overused formal look because she felt like people wouldn’t think she looked “professional enough.” (Hint: Nobody likes your glamor head shots except you. The rest of us just roll our eyes.)

    So, to suck, make sure your ads look like ads, especially like everyone else’s.

    1. SHOUT!!!

    Use bold, ALL CAPS and multiple exclamation points as often as possible!!!!!! Roy H. Williams, the “Wizard of Ads,” says that “Every beginner’s solution is to put an ‘attention getter’ into the ad. Bright colors, loud noises, exclamation marks, and crazy stunts are the sad little attention getters most often used. The effect on your beautiful customer is much the same as sneaking up behind her and shouting, ‘WATCH OUT!’”

    Cheap tricks like this are just…annoying. As the Wiz says, “Is that any way to start a relationship?”

    1. Cross the line

    There’s a fine line between humor or impact and just plain offensiveness. Cross the line. Go boldly forward like a raging bull in a china shop. If you think it’s funny, go with it! Don’t give it a second thought, consider the sensitivities of your audience, or run it by diverse sources for feedback, and you’re on the superhighway to Sucksville.

    Don’t get me wrong, there is an art to provoking enough controversy and reaction to benefit your business, but it’s risky and it requires a very skilled and experienced professional to pull it off (and sometimes even professionals fall flat on their faces.)

    Damn the torpedoes…and watch your reputation sink.

    More tips on ads that suck to come in a future blog. For now, these three points, properly applied, will produce spectacular failure.

     


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    A Healthy Workplace = ROI

    A Healthy Workplace = ROI

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agencytelemarketing servicestelemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    According to a study by the CDC, about 1 in 5 (21%) of adults meet the 2008 Physical Activity Guidelines.

    The US Dept. of Health and Human services has found that less than 5% of adults are physically active for at least 30 minutes a day. And only 1 in 3 achieves the recommended amount of physical activity each week.

    So what does this mean for you and your business?

    You could potentially be losing money through the efforts of unhealthy employees.

    There are plenty of studies that show, that when implemented, a workplace fitness program can pay for itself when implemented, so let’s look at a few of the benefits:

    IMPROVED PRODUCTIVITY
    Studies show fit people have more vitality and tend to think more clearly. Having good physical health means having enough energy to complete the daily to-do list.

    LOWER HEALTH CARE COSTS
    According to a Forbes Magazine survey, over half of all small businesses find Health Care costs to be a “crititcal issue”. With the rise in health care costs, saving money on healthy employees makes sense!

    LESS STRESS
    Exercise increases your health and your sense of well-being. Studies show that exercise is very effective at reducing fatigue. It improves alertness and concentration, and it enhances overall cognitive function. This can be especially helpful when stress has depleted your energy or ability to concentrate (at work!). You can also check out this article on Stress Leave: How To Take Time Off Work For Stress.

    ABSENTEE REDUCTION
    The U.S. Center for Disease Control and Prevention has found that healthier employees are less likely to call in sick. This of course reduces the expense of sick days and lost productivity for a business. Which in turn creates the potential for higher morale, because no one has to cover for anyone else. (Happy Employees, which is our next point).

    HAPPIER EMPLOYEES
    When you’re healthy, you feel better. If you feel better, less stressed and energetic, you can be happy! Imagine the whole sales floor or office getting the job done and getting along with one another. With smiles on their faces, and some pep in their step. It’s a profitable proposition.

    Recently Gallup’s Business Journal points out that consistency and active engagement are crucial for success. If your business is willing to put in the time and energy to research and implement a wellness program, your investment will be well worth it.

     


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales