by Chris Waszczak | Sep 7, 2017 | B2B Sales, Brand Marketing, Lead Generation, Outsourced Inside Sales
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
“Don’t take my word for it. Watch someone in the airport read a magazine. They whip through, usually backward, at about two seconds per page. They glance at the clock on the wall…They look at a page. They see your ad…If you can get them to take in your visual (or read your headline), your ad is a resounding success.” Luke Sullivan, Hey Whipple, Squeeze This.
If marketing is like dating, then advertising is the part where you walk in the room and see how many heads turn. To get noticed, you have to look good—but is looking good enough? Nope. Even that “love at first sight” moment is more about connection than just good looks. The greatest attraction is when we can see ourselves in someone else’s eyes, identify parts of ourselves in a kindred spirit.
The great English poet Matthew Arnold spoke of the moment when,
Our eyes can in another’s eyes read clear,
When our world-deafen’d ear
Is by the tones of a loved voice caress’d—
A bolt is shot back somewhere in our breast,
And a lost pulse of feeling stirs again.
The eye sinks inward, and the heart lies plain…
It’s a hyper-competitive marketplace out there with a lot of pretty faces; only the most engaging and relatable will get noticed in the crowd. The best brands use carefully-considered imagery to aim at the heart, and woo their prospects by setting them on a pedestal.
There’s no doubt that images can be compelling and are a crucial part of successful brand communication. But it’s not enough to have a nice-looking logo or a well-designed ad. Your visual presentation has to make a connection to something relatable. The best images tell a story, one in which your audience becomes the main character in your brand narrative.
The problem with most brand presentations—from logos to ad campaigns—isn’t a lack of skillful execution; it’s a lack of connection. Form means nothing if it doesn’t express the substance behind your brand and how it relates to our lives. It’s not enough to have nice pictures, sharp graphics or clever ads. We’ve all seen or heard ads that made us laugh or moved us to tears, after which we’ve promptly forgotten the product. There’s a difference between getting people’s attention and inspiring them to say, “They really get me!”
The effective use of imagery in brand communications is a big topic, so I’m going to give you a few timeless tips you can take to the bank, some really useful stuff!
Feel What They Feel
Any time you sit down to create an ad campaign, a Web page or a social media post, you’re going to have to decide how best to present to your audience. Do not function from what you like, from what seems to look nice, or from a motivation to tell people all about yourself and what you’re selling. Instead, decide what you want your audience to feel when exposed to your message.
Veteran ad man and Hey Whipple, Squeeze This author Luke Sullivan advises, “Stare at a picture that has the emotion of the ad you want to do.” If you want to create an ad that will make people cry, expose yourself to ads that make you cry. If you want to create a YouTube video that will make people laugh all the way to their wallets, then spend an afternoon (or three) watching videos that get you rolling on the floor.
The point is, get into the feel before you start creating. Once you are in the emotional position you want to put others into, you are more likely to choose imagery and headlines that will get attention.
Simplicity, simplicity, simplicity!
Do you have the confidence and self-control to make your ads as simple as possible? When it comes to advertising, it’s very true that “less is more.” I cannot tell you how many clients have nodded their heads in agreement at the concept, and then fought me when I sharpened the axe.
Ads were not meant to be brochures. Brochures were meant to be brochures. Effective ads take one benefit and express it in an image (along with, sometimes, a headline and maybe even a little bit of copy).
“Be visual and go short on copy,” writes Sullivan. “Granted, if you interest readers with a good visual or headline, yes, they may go on to read your copy. But the point is, visuals work fast…they translate, not surprisingly, better than words.”
German industrial designer Dieter Rams preaches that, “Good design is as little design as possible.” He advocates a simplicity that concentrates on the essential aspects and not burdening others with the non-essentials.
Certainly, today’s consumer reads less than even a decade ago and is bombarded with a constant overload of sensual stimuli. A simple, bold message stripped down to its essentials is more likely to slip through cognitive filters and get noticed.
But beyond that, “Every element you add to a [design] layout reduces the importance of all the other elements,” says Sullivan. “And conversely, every item you subtract raises the visibility and importance of what’s left.” Aha! You can dilute your own key message with ads that are too busy.
Abraham Lincoln once apologized that he didn’t have time to write a shorter speech. Sure, boiling down your ads to express one key benefit takes work; keeping your Home page from rambling takes skill and discipline. But better to have 100 people grasp one benefit you offer than to have 1 person read through 100 features you sell.
Storyselling
“If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger.” Jay Baer
Choose images that tell a story your audience can relate to—something true to life—and you’ll have them! Don’t just show photos of your product, show people using it in real life situations…or take the opposite approach. Depict your message with a completely unexpected scenario. I still remember one ad that showed a hippopotamus bobbing in the water, wearing a pair of water skis and holding a towrope. Now, this company could have used a glib picture of some perfect family enjoying a day waterskiing at the lake, and they could have given a rambling explanation of the power of their watercraft. Instead, they used an image that said it all in an unforgettable way. That hippo waiting to get up on the waves told a story.
Show, Don’t Tell
A picture tells a thousand words. If you can avoid adding more words to that 1000, do so. But if words help add impact, then be sparing—take the time to drill down to the best combination of brevity and impact.
Now, that ad with the hippo could have added the words, “our engines are 30% more powerful than the leading competitor,” but, um…yawn.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Aug 17, 2017 | B2B Outsourced Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
I am going to teach you how to create ads that suck more than a five-story vacuum factory. In truth, most of the ads I see are monuments of major suckitude that virtually ensure their own avoidability. They are either so dull and unimaginative that they become invisible, or so obnoxious that they have people trampling one another to get to the mute button. These kinds of ads have no chance of pausing the scrolling thumb on the social media newsfeed, unless it is to tap the even smaller downward digital thumb of disapproval.
Follow any of the following suggestions and you’ll be sure to be unfollowed; follow all of them and watch your business go down faster than a fat kid on a seesaw. (By the way, using terms like “fat kid on a seesaw” falls under point #3.)
- Look like everyone else.
In middle school, being the same as everyone else is “safe.” But in the world of advertising, being the same is death. Most businesses think that their ads need to look and sound like ads. The truth is that feeling safe is the least safe position for an advertiser.
For instance, almost every Realtor I’ve worked with has gone into a fetal position when I’ve suggested not using the ubiquitous headshot. I once had a professional photographer take fun, personable images of a firm’s Realtors. One agent’s photo in particular was fantastic–she and her dog, a very photogenic weimaraner, were both smiling into the camera. It was adorable. Everyone I showed the photo to had the same comment: “I’d work with that realtor!” Unfortunately, she opted instead for the boring, overused formal look because she felt like people wouldn’t think she looked “professional enough.” (Hint: Nobody likes your glamor head shots except you. The rest of us just roll our eyes.)
So, to suck, make sure your ads look like ads, especially like everyone else’s.
- SHOUT!!!
Use bold, ALL CAPS and multiple exclamation points as often as possible!!!!!! Roy H. Williams, the “Wizard of Ads,” says that “Every beginner’s solution is to put an ‘attention getter’ into the ad. Bright colors, loud noises, exclamation marks, and crazy stunts are the sad little attention getters most often used. The effect on your beautiful customer is much the same as sneaking up behind her and shouting, ‘WATCH OUT!’”
Cheap tricks like this are just…annoying. As the Wiz says, “Is that any way to start a relationship?”
- Cross the line
There’s a fine line between humor or impact and just plain offensiveness. Cross the line. Go boldly forward like a raging bull in a china shop. If you think it’s funny, go with it! Don’t give it a second thought, consider the sensitivities of your audience, or run it by diverse sources for feedback, and you’re on the superhighway to Sucksville.
Don’t get me wrong, there is an art to provoking enough controversy and reaction to benefit your business, but it’s risky and it requires a very skilled and experienced professional to pull it off (and sometimes even professionals fall flat on their faces.)
Damn the torpedoes…and watch your reputation sink.
More tips on ads that suck to come in a future blog. For now, these three points, properly applied, will produce spectacular failure.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Aug 10, 2017 | Brand Marketing, Digital Marketing, Lead Generation, Outsourced Sales
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
There are right and wrong ways to go about marketing, and the pitfalls are many. A lot can be learned by seeing how not to manage your marketing. This original blog series weaves together an entertaining story that will help you navigate 21st-Century marketing with a view from “the dark side,” as “Screwtape” teaches his apprentice “Wormwood” via email how to sabotage your marketing. Enjoy…
PART FIVE:
To: Wormwood
From: Screwtape
Subject: The “Know it All” Deception
My dear Wormwood,
I’m going to lie to you.
“The businessperson is the best person to sell their service or product…”
This falsehood is so burrowed into the minds of businesspeople that it’s often considered a point of common sense. The thinking is that it takes expert, intricate knowledge to effectively reach the consumer. Keep this delusion strong in the Patient and we can sabotage his sales.
The disgusting truth is that the opposite is often the case—the business owner or specialist not the best person to connect the product with the people. Why? Because the expert is almost always too close to his or her subject matter to effectively sell it. For one thing, they have an inherent bias toward their own business that can come across as less than sincere. Secondly, an owner or expert will almost always use jargon the average person doesn’t fully understand or—closely related—not understand which specific knowledge their audience lacks. Conventional wisdom is to write at the 6th-grade level to keep it simple and understandable. (You must convince the Patient the opposite: that people will be impressed by fancy words and displays of deep product knowledge.)
So, who is best to sell a product or service? In a word, an outsider. Specifically, someone with sales skills, but not an expert in the field.
When casting the lead antagonist for the 6th Rocky movie, Rocky Balboa, Sylvester Stallone chose a real boxer over an actor. He explained that he’d rather train a boxer to act than trying to teach an actor to box. In like fashion, it’s easier to inform a salesperson on the essentials of a business than trying to teach a businessperson to sell.
The main advantage to the outsider is that he or she will see the product or service from the point of view of the consumer, by default. The salesperson will have to “dumb it down” to learn it and in the process, will develop the perfect approach to sell it to consumers. (Of course, the salesperson will have to rely to at least some extent on the knowledge of the client to verify accuracy in the message.)
The upshot of all this, my dear Wormwood, is that you must at all costs lead the Patient into the “know it all deception”: to believe that he who knows the best sells the best. In this way, the marketing and sales professionals who actually have the training and experience to best connect the business with the consumer, will be disqualified.
Teach the actor to box, and neither the acting nor the boxing will be good—pretend boxing isn’t boxing. But teach a boxer to act, and they won’t really have to act at all, because they are doing what comes naturally.
Keep this analogy to yourself, for obvious reasons.
Your affectionate uncle,
Screwtape
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Jul 18, 2017 | B2B Outsourced Sales, Brand Marketing, Digital Marketing
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
According to a study by the CDC, about 1 in 5 (21%) of adults meet the 2008 Physical Activity Guidelines.
The US Dept. of Health and Human services has found that less than 5% of adults are physically active for at least 30 minutes a day. And only 1 in 3 achieves the recommended amount of physical activity each week.
So what does this mean for you and your business?
You could potentially be losing money through the efforts of unhealthy employees.
There are plenty of studies that show, that when implemented, a workplace fitness program can pay for itself when implemented, so let’s look at a few of the benefits:
IMPROVED PRODUCTIVITY
Studies show fit people have more vitality and tend to think more clearly. Having good physical health means having enough energy to complete the daily to-do list.
LOWER HEALTH CARE COSTS
According to a Forbes Magazine survey, over half of all small businesses find Health Care costs to be a “crititcal issue”. With the rise in health care costs, saving money on healthy employees makes sense!
LESS STRESS
Exercise increases your health and your sense of well-being. Studies show that exercise is very effective at reducing fatigue. It improves alertness and concentration, and it enhances overall cognitive function. This can be especially helpful when stress has depleted your energy or ability to concentrate (at work!). You can also check out this article on Stress Leave: How To Take Time Off Work For Stress.
ABSENTEE REDUCTION
The U.S. Center for Disease Control and Prevention has found that healthier employees are less likely to call in sick. This of course reduces the expense of sick days and lost productivity for a business. Which in turn creates the potential for higher morale, because no one has to cover for anyone else. (Happy Employees, which is our next point).
HAPPIER EMPLOYEES
When you’re healthy, you feel better. If you feel better, less stressed and energetic, you can be happy! Imagine the whole sales floor or office getting the job done and getting along with one another. With smiles on their faces, and some pep in their step. It’s a profitable proposition.
Recently Gallup’s Business Journal points out that consistency and active engagement are crucial for success. If your business is willing to put in the time and energy to research and implement a wellness program, your investment will be well worth it.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Jul 18, 2017 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
There are right and wrong ways to go about marketing, and the pitfalls are many. A lot can be learned by seeing how not to manage your marketing. This original blog series weaves together an entertaining story that will help you navigate 21st-Century marketing with a view from “the dark side,” as “Screwtape” teaches his apprentice “Wormwood” via email how to sabotage your marketing. Enjoy…
PART FOUR:
To: Wormwood
From: Screwtape
Subject: Data Obsession Disorder
My dear Wormwood,
The most effective marketing and sales regularly evaluate data, insights and feedback and then adjust their tactics accordingly. This is sometimes called the “Feedback Loop.”
Wormwood, this presents another threat to our mission of sowing chaos and disorder into the patient’s marketing & sales. It also presents an opportunity…
They say the danger is in the extremes, and every road has two ditches. We can steer the Patient into whichever ditch and achieve our aims—either is a perfectly pernicious as the other. Here, then, is how we can use data to our advantage:
- Convince the Patient that data and analytics are cold, dead and meaningless, and that “gut feelings” or unguided intuition are all you need.
- Convince the Patient that data and analytics are the only things that matter, and that intuition amounts to mere “guessing.”
What a lot of people may not know is that science is about both data and intuition (sometimes called insight). Without the intuition of a living, breathing scientist, data is dead; without data, one is left primarily with “hunches.” (And, yes, the marketing or sales professional needs the ability to market scientifically.)
David Ogilvy, the “Father of Advertising,” was big on data. He said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” And, “Never stop testing, and your advertising will never stop improving.”
But he also said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”
Again, you see the two extremes. So which is it? A focus on either to the exclusion of the other is where we want our Patient to land. But should he combine the two concepts, our cause will suffer and we may have to abandon this angle.
Here is the secret, which we must never let out to the Patient or the public: Data informs intuition. The best sales and marketing professional takes in all the left brain data, and then his or her right brain produces insights and judgment calls. The human mind has an incredible capacity to see the forest for the trees—to transform data into higher-level intuitions, insights, plans of action.
This, my ward, we must avoid at all costs.
Your affectionate uncle,
Screwtape
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Jul 12, 2017 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
There are right and wrong ways to go about marketing, and the pitfalls are many. A lot can be learned by seeing how not to manage your marketing. This original blog series weaves together an entertaining story that will help you navigate 21st-Century marketing with a view from “the dark side,” as “Screwtape” teaches his apprentice “Wormwood” via email how to sabotage your marketing. Enjoy…
PART THREE:
To: Wormwood
From: Screwtape
Subject: Disconnection
My dear Wormwood,
Disconnection, division, dismember, divorce—Ah, the beautiful chaos of breaking things apart! As you know, we are destroyers, not creators; deconstructionists of all that is built.
In this case, your assignment is to disengage sales and marketing. By no means must we allow the Patient to see these two as mutually-dependent (or “symbiotic,” as is the biological term). Any organization works best when sales and marketing work together as an organism. Think of the human body’s relationship with bacteria, such as those that aid in digestion: There are more bacteria in a body than human cells! Or think of lichen, a symbiosis of fungi and algae. Take away the bacteria, and the human cannot survive; take the fungus or algae out of lichen, and it can no longer thrive in its environment.
Encourage the patient to compartmentalize sales and marketing into two separate silos. Have the sales team view marketing as “fluff” and essentially money thrown away. Convince the marketing team that their craft is superior to sales, and the sales team is essentially taking credit for marketing’s months of work. Never—I repeat—never allow these teams to collaborate! If they do, our cause is sunk!
Perhaps a military analogy will enlighten you. Often the most effective way to achieve a military objective is for the Air Force and Navy to begin taking out strategic targets—ammunition depos, fuel tanks, runways, troop concentrations, and such—through bombing. This prepares the way for the ground troops (Army & Marines) to finish the job. Without the Air Force and Navy, ground troops will meet with stiff resistance; without the ground troops, ground cannot be taken nor total victory achieved.
It’s marketing’s job to prepare the ground for sales. Their main functions include building brand awareness, touting the benefits of the products and services, initiating meaningful relationships with prospects and stirring to action (which we often call leads and conversions).
Now, of course the sales team can and will “cold call,” but without the brand awareness marketing builds, they are going to meet more resistance. You might say they will have an uphill battle! Having leads brought to you through inbound marketing is far superior to chasing them down! Marketing can utilize email drip campaigns, blogs, PPC and social media advertising and have generated leads fed directly into Salesforce or other sales CRM programs. Done right, it’s seamless and combines the best of personal touch with automated lead generation.
See the danger to our cause if sales and marketing unite? If your Patient achieves this unity of disciplines, then…hmmm… the word “discipline” will apply to you in a different context. Dissolve, deter and sow dissonance. We are watching.
Your affectionate uncle,
Screwtape
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
