by Chris Waszczak | Jan 23, 2018 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
Social media marketing (SMM) is all about building loyal, engaged communities of people who will purchase your products and services and advocate your brand. But your content and ads will ultimately fall flat unless they are built on a foundation of three timeless marketing principles:
1) Prepare a Solid Strategy: Plan very specifically how to best use social media to grow your brand. Create a 12-month plan identifying key audiences, messages you want to emphasize each day/week/month, and tools/apps that will best convey those messages to your audience. Determine how you will integrate SMM with your overall marketing strategy. Evaluate your expectations. If you expect social media to dramatically increase sales in a short period of time, you may be disappointed. Use social media to gain valuable information about customer preferences and consistently delight them by being responsive to their feedback. It’s more realistic to think of SMM in terms of slow and steady growth of brand loyalty, punctuated by spikes in sales and interest when you present special offerings. Marketing, including social media, is more like farming than hunting, so plant the seeds, tend your garden and you will reap.
2) Attract with Eye-catching Design: It’s worth the investment to have your social media professionally designed to be attractive and immediately identify who you are, the benefits you offer, and why your audience would want to look further. The more visually attractive you make your pages, the better.
3) Grab Readers With Engaging Content: “Social media is opt-in and holds brands/people accountable and puts a burden on the message to be intelligent, interesting, and say something that matters,” according to Ryan Hart, Chief Creative Officer at Million Dollar Earth. David Bradfield of SapeintNitro says that businesses have “rushed to incorporate social media” with other media “without thought about the role each medium should play.” He advocates a “concentrated focus on creating valuable content that subscribers are eager to share with their networks.”
Utilize these three timeless marketing principles and reap the maximum benefit of social media, regardless of the twists and turns of technology.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Jan 17, 2018 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
When demand drops or sales slump—when there’s increased competition for fewer prospects, many businesses turn their focus away from branding strategy and focus almost exclusively on straight marketing tactics. Making sales as quickly as possible becomes top priority. However, it’s always important to understand your brand and ensure that you are communicating it clearly and effectively.
Some confuse the term “brand” with “logo,” but your brand is much more encompassing. Your logo/identity symbol/trademark/icon is a visual representation of your brand. In reality, your brand exists in the minds of the public, and in today’s social sharing environment, the consumer has much greater power to influence how you are perceived; it’s important to be involved in the conversations around your products and services on at least a weekly basis.
Here are three steps to help you update and strengthen your brand:
- Have a professional conduct a Brand Analysis: a customized plan with recommendations. Your analysis should define your “brand voice,” target audiences, positioning, Unique Selling Proposition (USP), and culminate in a branding statement—often condensed shorthand to a tagline—as well as specific strategies and tactics for communicating your brand messaging. Be aware that unqualified individuals have jumped in the ring, touting themselves as marketing “experts.” Opportunists peddle “marketing services,” but if they don’t have a deep background in solid marketing strategy, you risk wasting your money and time. Many marketing tools are relatively new, but effective marketing strategy still revolves around timeless principles and an understanding of the psychology of selling.
- Consider Process-driven Rebranding. It may be time to update your company name, tagline, and/or logo, particularly if your current identity package doesn’t translate well digitally; your logo should display clearly and attractively on Facebook and Twitter, remarketing ads, and other Internet media. Your identity must meet consumers where they are, not where they were 5 years ago.
- Apply 3 C’s to your advertising: Communicate a Conscientious, Consistent and Coordinated Brand Message across multiple media channels. If you have jumped onto digital platforms without a solid strategy, you probably have seen spotty results at best. It’s time to go back to “strategery,” as former president Bush would say. You CAN realize tangible benefits from social media marketing, if you make it part of your larger marketing strategy and link it to traditional media, and if you are realistic about what to expect from it (ex. Increased SEO value, community connections, insight into your customers’ minds.)
Put the time and effort into re-visiting all aspects of your brand with a critical eye; update your image and your message. You will see good results from a well-executed process and plan—and when the business improves, you will be well positioned in your market.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Dec 28, 2017 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
Have you ever felt 50 degrees below zero? Tom moved to Minnesota for a job and quickly learned the wisdom of having his home winterized when he got his first heating bill. Most people who live in these frigid climes know that getting an inspection of their windows and doors could save them substantially in heating bills. Even small leaks let warm air out and freezing cold air in.
What about your business? Are there leaks in your marketing plan? You NEED to know where your marketing dollars and your time are going! Don’t assume that having a plan ensures that your marketing is airtight. Even if your current strategies seem to be working well, you always have to ask, could they work better?
The economy is growing now, but it always runs in seasons; eventually it will turn to winter. The time to prepare for winter is when the weather is good. You know that marketing efficiently during a recession is critical and that keeping up your marketing will pay off, especially when the economy warms up again. The problem is that you are in the ultimate catch-22: business is down, so you need more than ever to market your brand, but money for marketing is hard to come by because business is down.
A marketing inspection, or audit, now can help you get more from your precious marketing money and time and keep your business safe when the economy dips. A well-done inspection of your marketing will likely more than pay for itself. Be sure, however, to hire a firm with a good reputation, and ample past clients willing to give positive testimonials. There are a few out there who will handle your leaks by stuffing more of your money into the gaps, and into their own pockets.
SalesFish takes our clients through a discovery process to explore their plan and the strategies they have in place. We ask questions about the fitness of each strategy being employed, such as “is this AdWords campaign reaching your core audience where they browse? Is there a better place to put your money for better ROI?” We examine opportunities you may not be taking advantage of, always with optimal lead generation in mind. We coach our clients on how much time they need to give a strategy to produce results, and when to make a change.
A marketing audit has the potential to save you substantial money in the long run and give you the peace of mind that your efforts are well-applied. Are there leaks in your marketing plan? Maybe it’s time to find out.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Dec 28, 2017 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
You might be missing out—big time! If you’re not blogging, you are letting a great opportunity pass you by.
The word “blog” is short for “Web log,” and it is in essence a website or part of a website that you can add to and edit easily and that, usually, readers can respond to.
Getting started is relatively easy. According to marketing expert Michael Fleischner, in his blog article Internet Marketing Secrets, “There are a number of platforms available that offer free blog services. Sites like Blogger and WordPress only require a brief registration and set up. Once you determine a theme for your blog and a template, you’re ready to begin posting. Posts are entries you make on your blog that are published instantly.”
Better yet, you can add a blog page to your website, or if you already have a blog but aren’t posting regularly, SalesFish can provide you with excellent, SEO-keyword-optimized blogs, white-labeled for your brand.
Some bloggers post blogs each and every day, others once a week. Regardless of how frequently you post to your blog, content can be focused on a specific theme or random topics. The most popular blogs focus on a specific niche and provide valuable information, content, and commentary that encourage interaction with blog followers. If you’re new to blogging, start small and be consistent. Use as much original content as possible.
A few of the benefits of blogs to your business include:
- Well-written blogs establish their writers as experts in their field without giving the impression that they are selling. Ads don’t have this kind of power.
- Your blog can be integrated with your social media, making them much more appealing and substantial.
- Your blog can improve your search engine rankings. Include specific keywords in your entries that you seek to optimize for.
- Your blog may be picked up by other sites/blogs and give you more exposure.
If you are not a writer, we can supply you with a good one to ghost write your blogs for you. Poorly-written blogs will do your business more harm than good. Make sure that you are consistently putting new content on your blog and responding to posts others put on your blog.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Dec 12, 2017 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
There are right and wrong ways to go about marketing, and the pitfalls are many. A lot can be learned by seeing how not to manage your marketing. This original blog series weaves together an entertaining story that will help you navigate 21st-Century marketing with a view from “the dark side,” as “Screwtape” teaches his apprentice “Wormwood” via email how to sabotage your marketing. Enjoy…
PART EIGHT:
To: Wormwood
From: Screwtape
Subject: URGENT: Selling Without Selling
My dear Wormwood,
Red alert! The Patient is near to stumbling upon a weapon that could prove disastrous for your budding career as an agent of business sabotage. I need not mention the penalties, should you allow this to happen!
There has been some talk in his earshot of, “selling without selling.” You may ask, as an amateur saboteur what exactly that means. Is it not a contradiction of terms?
It is, but it isn’t. In fact, it is genius that could spell disaster for our cause. You see, most businesses are so focused on selling that they sound like they’re selling; their ads look like sales ads. They do not seem to understand that people today are turned off by sales—they don’t like feeling as if they’re being sold too. This is particularly true of the “Millennial” generation, which is very sensitive to anything they don’t feel to be genuine. (In their youthful idealism, they want to think that business is about more than gaining a buck! Unfortunately, the businesses that believe there’s more to the world than just making money often do better than if they were purely motivated by wealth—and we hate that! It’s so much easier for us to manipulate the materialistic!)
I digress… If you want to see examples of selling without selling, they are all around us; the results have been phenomenally and disgustingly successful.
Just watch the humorous Old Spice commercials with Terry Crews and Isaiah Mustafa. Their ads have won awards, like the Primetime Emmy Award for Outstanding Commercial. Even worse, they have catapulted Old Spice from a stagnant brand to the hottest products in their market. People snatch that stuff up like a starving man at a free buffet. They do it because they’re entertained, because they share these ads with their friends—not because they’ve been pitched in a straight-on manner.
Another example? Well, KFC recently did something brilliant that made waves across social media. Their Twitter account only followed 11 people: six guys named “Herb” and five of the “Spice Girls.” One of their followers cracked the code that they follow “11 Herbs and Spices.” KFC sent the guy a custom painting of him riding piggy-back on Colonel Sanders—the thing went viral and even got picked up by the Media. (By the way, character-based advertising is another dangerous strategy I intend to discuss with you soon.)
Study these examples, as well as the ad campaigns of Geico, Nike, and the ads for the recent Marvel superhero movies, among others. If your Patient figures out that he can sell more by doing less selling, your cause is “toast,” and so are you! I say this with the utmost sincerity.
Your affectionate uncle,
Screwtape
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by Chris Waszczak | Dec 6, 2017 | B2B Sales, Brand Marketing, Digital Marketing, Lead Generation
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States! Enjoy this new blog series…
Have you heard of “Geofencing?” If you haven’t, you need to know the basics.
Geofencing allows you to set up a “virtual fence” around any physical location, using GPS coordinates to define exactly where you want to target customers. This Geofence can be set to run all the time, or set to only run certain times of the day or week.
Once a target prospect or customer enters your Geofence, you are set up to “capture” them via their smartphone or other device’s GPS. It’s a powerful way to generate an audience based on proximity. Once you capture a potential customer, you can target them with ads for up to 30 days. Marketing experts recommend serving no more than eight impressions per day to your captured audience(s).
As you might expect, you can then track and evaluate who sees your ad, where they saw it, who comes into your business, and who converts to a website visit.
Geofencing is a unique way to capture top-of-the-funnel prospects by reaching them at the places they physically visit, as well as where they spend time online. It allows you to target your defined demographic(s) and location(s).
The results of a Geofencing campaign can be compared to a well-performing display ad or retargeting campaign, but you reach your audience much differently with Geofencing. You can’t target general display ads to hit your audience in locations they frequent most, or the times they are most interested in what you have to offer.
Every business, location, and industry can vary quite a bit, so you’ll have to determine Cost-Per-Acquisition (CPA) for your campaigns. Some Geofencing campaigns will get a $10 CPA while other may be $100 CPA, partly depending on how well-targeted Geofencing locations are.
There are a lot of factors to consider to optimize your Return on Advertising Investment (ROAI), and we can help you put together a solid plan. A Geofence that contains 80% of your target demographic will likely perform better than another area (or timeframe) containing 50% target of your target. You can’t know for sure, though, till you test your markets and analyze the results.
Focus on testing a few areas with a modest budget and comparing results before you really dive in. Since Geofencing has a lot of factors to consider and evaluate, testing just one area won’t give you the depth of information you need to make the best decisions on where to spend your money, nor on how effective this strategy is compared to AdWords, display ads, retargeting and others.
Much like serving ads on Facebook, targeting the right demographic and the locations they frequent most will be key.
SalesFish can set up a solid Geofencing plan to round out your marketing and sales portfolio and reach potential customers in a whole new way!
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
