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    “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” David Ogilvy, The “Father of Advertising”

    There’s magic in marketing. You can turn strangers into sales, or you can make them disappear. You will do one of these, and it’s obvious which trick you’d like to perform on a regular basis.

    If you want to convert crowds into customers, then pay attention to one of the greatest techniques of magic there is. To paraphrase Earnest Hemmingway, “All you have to do is sit down at a [keyboard] and open a vein.” It doesn’t matter what medium you’re working in—print, TV, social media, AdWords, YouTube videos—the Headline is paramount. Start with a brilliant headline, and—presto!—your ad, Web copy, video or whatever is all but done.

    Let’s let the headlines do the talking and share a few of the best, shall we?

    Apple
    Absolute power corrupts.
    Enjoy.

    Chevrolet Corvette
    They don’t write songs about Volvos.

    Diesel
    Smart has the plans, stupid has the stories.

    Durex
    To all those who use our competitors’ products:
    Happy Father’s Day.

    The Health Education Council
    No.
    Still the most effective form of birth control.

    Guinness Beer
    Gu_ _ _ess who?

    Harley Davidson
    Somewhere on an airplane a man is trying to rip open a small bag of peanuts.

    Horst Salons
    Where the women you hate have their hair done.

    Jack Daniel’s
    Hand crafted actually has more to do with the heart.

    Mercedes Benz
    Men talk about women, sports and cars.
    Women talk about men inside sports cars.

    Ricola Cough Drops
    “You (cough) look good’
    Make sure good news sounds like good news.

    Porsche
    What a dog feels when the leash breaks.

    The Lung Association
    For more information on lung cancer, keep smoking

    Swiss Life
    She’s my
    everything
    went wrong.
    (For all life’s twists and turns, flexible financial plans).

    Wonderbra
    You have 918 915 friend requests.

    Great headlines like these can do some very heavy lifting. Some of the best can stand alone on a blank background or with a complementary image. Really, simple ads with a strong, engaging message are almost always more effective than informational or promotional ads.

    Next time you’re thinking of launching an ad or ad campaign, before you do anything else, spend a day or two (at least) coming up with a list of clever headlines. Then set it all aside and carry a notebook and pen around with you so that you can write down the actually brilliant ideas that will come bubbling up from the conscious mind. You’ll probably find that the first list you generated wasn’t nearly as good as you thought—certainly nothing like “that” idea that wakes you up in the middle of the night, you know..it will be the same one that keeps your audience from falling asleep!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

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    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
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