B2B Telesales & Telemarketing Companies ServicesStrategic approach, recruitment, training and the discipline to stay high touch
Most people think ‘selling’ is the same as ‘talking’, but the most effective salespeople know that listening is the most important part of their job.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Outbound Telemarketing and Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
- Cross Sell Strategies
- B2B Email Marketing
- Quality B2B Lead Generation
There are several distinguishing factors that separate SalesFish from all other B2B outsourced telemarketing companies and telemarketing service providers, including our strategic approach, talent recruitment, training and the discipline to stay “high touch” on each and every sales campaign.
At SalesFish, when we say “high touch” and strategic, we’re referring to a fully integrated process, which isn’t just about throwing a script together and handing it over to a sales agent for cold calling while wishing them good luck.
We’re suggesting that nothing happens by accident and if you want to be a world-class sales and services organization, you’ll want to have strong competencies in both marketing and sales strategies for B2B lead generation. Since SalesFish is a fully integrated marketing and B2B sales agency, we understand the complete picture on how to create success… not just one piece of the sales and telemarketing services equation. Ultimately, it’s about having a deep understanding of your target demographic, how they like to be communicated to and how to create relationships and overall credibility.
Our experience suggests that most people not only buy on the basis of benefits, but also based on their relationships. Ask yourself the question: “When did I last buy from someone I disliked or didn’t trust?” The answer is probably rarely. It is in the area of developing “buying relationships” that truly sets SalesFish apart. Our team, including all our sales agents, are seasoned, skilled professionals who understand the necessity of creating credibility and relationships backed by a commitment to delivering strong customer support and services. We take pride in the telemarketing training we provide each of sales agents and service team with an emphasis on imparting the skills and providing the tools necessary to nurture potential clients and take them on a buying journey that will help close sales, make appointments, improve service, foster brand advocates, and garner results. The companies with which we work immediately recognize the hallmarks of what has distinguished us in the telemarketing and call center space. Relationship-building is at the core of our strategy and the services we provide — from brand marketing to telemarketing services and call center sales — and our success.
The proof? SalesFish and its partners have generated over $30 billion in quantifiable sales for our clients. We know of no other digital or telemarketing agencies or companies our size that can make such a bold claim.
As you might be aware, most outsourced sales telemarketer companies work in a call center environment that is highly leveraged. This generally results in them being too transactional in their orientation and rarely strategic in the service offered. They are working off a general script that isn’t truly tailored to the company’s strategy and objectives or integrated with what the other departments in the companies are doing or looking to accomplish. Companies today are looking to develop relationships in an environment where personalized touch points and establishing trust deliver results. Most call center companies offer telemarketing services just don’t have the time to think strategically or function in a “high touch” environment when they’re spread so thin. It’s more of a numbers of game than providing the services that have proved to work. That is another way that SalesFish and our services are different.
In addition, all our B2B sales agents reside in the United States and are experienced B2B telesales professionals (note: B2C telemarketing involves a different approach). With SalesFish, you are not working with a call center abroad that offers telemarketing services and may not be familiar with the nuances of the culture of companies located in different parts of the U.S. Our sales agents understand the complexities and challenges of today’s business market, particularly where remote work and virtual sales are now the new norm and where telemarketing services can be a real advantage.
In addition, our sales and services teams are supported by SalesFish’s best-of-breed sales support technology. SalesFish is a SalesForce.com and LeadMaster.com user partner company. The technology we utilize enables us to pinpoint and nurture leads and personalize our marketing approach based on collaboration with the companies that have contracted our marketing, telemarketing services, and call center services. We can easily follow up and track leads and appointments throughout the entire journey, and provide reports and results of the telemarketing campaigns and the services we provide. When providing telemarketing services for a client’s existing customers for appointment-setting, cross-selling, up-selling and relationship-building, we’re able to provide and track invaluable feedback for improvements and enhancements to be made to existing products and services as well those in incubation.
At SalesFish we specialize specifically in “high touch” telemarketing and telesales call dispositions and B2B sales activities and services. So, whether we’re calling on channel partners on behalf of companies, executing technology demos, cold calling, registering events, conducting post-show follow-ups, making sponsorships sales and exhibit sales, setting up presentation appointments, or conducting primary research to enrich a company’s customer service, you’ll get the results you need.
And while SalesFish is a national company, with reach across the United States, we’re very much at home in California and the Pacific Northwest, providing our telemarketing services to San Diego, Orange County, Los Angeles, San Jose, San Francisco, Sacramento, Portland, Oregon and Seattle, Washington businesses.
Call today and our team of experienced outsourced telemarketing professionals will be happy to assist you in assessing your strategic sales goals and tailor our telesales and B2B telemarketing services to your specific needs.
Acclaimed B2B Telemarketing Company and Integrated Call Center Marketing Services
The power of B2B Telemarketing and Marketing working together!
Bob’s big sales dilemma
So you’re interested in marketing, and outsourced B2B telemarketing call center services, which includes cold calling, lead generation, appointment setting, customer support services and much more. We’re sure that you have begun to realize that there is no lack of bias among providers on the topic. Most companies try to sell you their “top telemarketing service” or center services based on their particular offering or expertise, which can include brand marketing, direct marketing, advertising, digital strategies, experiential event marketing, B2B telemarketing, B2C telemarketing, and/or telemarketing services. SalesFish takes an entirely different approach to B2B marketing and outsourced telemarketing services. We take the position that all these critical marketing and sales tactics are required and necessary with this caveat: They need to be integrated and working together to maximize efficiency, impact and ROI. It’s multiple modality approach that leverages various platforms to effectively reach prospects and turn them into customers and advocates.
In our experience, the area most companies struggle with is integrating their marketing, telemarketing services and sales departments. In a balanced and strategic approach to marketing, the outsourced telemarketing and sales functions should be synergistically interrelated for optimum results in generating leads, acquiring new sales, and providing great customer service.
We recognize and promote inside sales, telemarketing services, and outside sales as the push in an organization’s sales effort. Conversely, marketing should provide the pull part of the sales equation.
What is the typical source for the disconnect between marketing, inside sales, outbound telemarketing services provided by outside companies and sales departments? To begin with, marketing departments tend to believe that they know everything about the brand, the ins and outs of the products and services provided, the extent of the need for B2B telemarketing services and call center services including appointment setting, the effectiveness of each team, and whether IT and the back office can support sales efforts. As a result, marketing is reluctant to seek input when developing a campaign from the telemarketing team, inside sales team and sales departments. Marketing also has a tendency to say to the outsourced telemarketing, inside sales and sales teams, “Okay, here’s what we want you to push, now go out there and make it happen.” Meanwhile the inside sales, telemarketing company and sales team make up the individuals who have experience on the front lines. They can speak from first-hand experience as to whether a product and/or service may be deficient and/or if the messaging is off target and requires tweaking by the marketing, sales and servicing teams. These three critical entities — inside sales, telemarketing service/call center services providers and sales teams — wish they could say, “This product/service won’t sell and by the way, did you ever think to check with us regarding the overall messaging? We just happen to be the ones with the responsibility for interfacing with our prospects and clients and we understand their needs and what they expect in terms of services and customer support.”
We understand this example might be a little extreme, but elements of the above conversation are pretty typical of the tension between many inside sales, telemarketing companies and sales departments and their marketing counterparts. Despite this situation, most professional marketers, inside sales team, telemarketing companies and sales and service professionals really do want an integrated environment that is healthy, happy and above all, profitably.
Into that mix, let us not forget to add the IT and back-office component that is responsible for systems that can track the telemarketing services, call center, and sales and marketing initiatives. They have their own agendas and often feel they need to recreate the wheel to validate their role and enhance their perceived value to the organization. At SalesFish, we embrace the challenge of assisting marketing, inside sales, telemarketing, center services, sales and IT back office services to contribute to the brand’s lead generation and sales initiatives…with the end game and ultimate goal being increased sales and bottom-line profitability without unnecessary tension and drama.
At SalesFish our governing mantra is, “All roads must converge at lead generation.” Fundamental components to achieving that reality include: accurately crafting effective messaging, continuously and rigorously testing offers, embracing a “telling the hard truth” approach to accountability and reporting so that the inside sales team, telemarketing services provider, and sales department, and marketing teams can perform at optimal levels.
Just to clarify, when we say that the inside sales, telemarketing, sales, and marketing and IT are working together, we mean that the whole organization is sharing all critical prospect and customer data points, both qualitative and quantitative research, as well as candid front-line feedback from the sales team.
How do you make that collaboration happen? You have to take a frank, honest look at your organization, drop any self-serving platitudes that are obscuring reality, and make the commitment to completely integrate all of your marketing, sales, inside sales, telemarketing and partnered outsourced telemarketing service or services.
The most immediate benefit derived from integrating your marketing, inside sales, telemarketing, sales and IT departments is that now you have 360 degrees of control over all your lead-generation and appointment-setting processes and other marketing and sales services. This is ‘holy grail’ for most organizations — having total control, transparency and ROI accountability over the lead-generation and services processes. And that is what telemarketing services and marketing provider SalesFish is committed to delivering.
We are able to deliver because we have put together top talent to offer best-in-class telemarketing services and call center services with a focus on learning all about our client’s products and services and working with each department to effectively implement a campaign that conveys the brand’s messaging, tells our client’s narrative/story effectively and incorporates various marketing modalities to meet the objective of the companies with which we are collaborating.
Remember, lead generation isn’t just about telemarketing and call center services, it isn’t just marketing, it isn’t just sales — it’s the disciplined process of all these acumen working together for one goal. The result? Brand awareness, lead generation, appointment setting, enhanced customer service, and bottom-line profitable sales!!!
At SalesFish we look forward to being your full-service, integrated partner for all things brand marketing, telemarketing and sales services. We would be happy to demonstrate to you how to successfully deploy a fully integrated and disciplined sales and marketing effort that includes telemarketing as one of its modalities.
We’re not guaranteeing it will be painless… there are always a few bumps and bruises when you are building a great sales and marketing team. But, you will be able to sleep better, have fewer headaches, and look forward to coming to work in the morning, knowing that the SalesFish team has your back. After all you can now see a brighter, more secure future with better service, more sales and more profitability!
Call today and our team of experienced telemarketing professionals will be happy to assist you in assessing your strategic sales goals and tailor our telesales and telemarketing services to your specific needs.