SEO & Internet Marketing
Many a small thing has been made large by the right kind of advertising.
In today’s challenging and competitive business environments, it’s important to understand that we live in a Web 2.0 and digital world. The world of advertising and marketing has changed, and if you’re not savvy in regard to digital marketing and search engine optimization strategies, then most likely you’ll be missing out.
When it comes to digital marketing generally, and search engine optimization (SEO) specifically, what worked yesterday may not work tomorrow. As platforms and search engines update their algorithms and approaches, your strategies must change to take advantage of them. Yesterday’s SEO strategy that produced ranking gains may be tomorrow’s “black hat” strategy that gets you penalized.
Search engine optimization (SEO) is about having your site, and its products or services, ranked at the top of the search engines. It begins with keyword research in which we discover the words prospects are already using to look for what you offer. This involves looking at your own list of words, the words your competitors are using, and the data from professional services. We then incorporate these words into the copy on your site, along with the proper code.
Keyword research and copywriting are only part of the equation. Link building is the next crucial step. Think of the links to your site as votes for your site. You want legitimate votes that will benefit your site and not get you penalized. Getting a thousand links to your site from worthless or suspicious sites would be like stuffing the ballot box. Buying links can also get you into trouble.
Search engine marketing (SEM) involves combining SEO with pay-per-click. Pay-per-click ads seem easy to set up. After all, you simply choose your keywords, write your ad, and you’re up and running. Unfortunately, this is also a great way to lose a lot of money quickly. A good campaign involves testing words and ad variations. The objective is to increase the number of clicks on your ad while lowering your overall cost for each click. Pay-per-click isn’t a simple input-output lead generator; it must be intensively managed by a qualified, knowledgeable professional for optimal strategic agility. Monitoring and responding to the data on a regular basis—even daily—will dramatically increase your results.
The SEM landscape constantly changes, but at SalesFish Brand Marketing and Sales, we’re actively involved in the SEO community. We understand the latest changes in the search engine industry, to include social media from Facebook, Linkedin, Twitter and more.
It’s also important to note that with the current “digital” saturation, many of the promised SEO techniques from other providers in fact “neutralize” their digital strategies. At SalesFish, we promise to provide proven pragmatic SEO and SEM without the self-indulgent talk and pricing…
Start reeling in more fish, call today for your FREE Search Engine Marketing (SEM) and Search Engine Optimization (SEO) assessment.
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