Building a Social Network for a B2B

    Salesfish b2b marketing Controlling Online Ratings & Reviews with Customer Service flickr cc credit Brian's Dallas Habitat For Humanity PhotosBy James Rothaar

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    While many B2B businesses have built their firms solidly over the years by providing quality work and great customer service, there are many companies with room for improvement in maximizing their online sales and marketing efforts with a content management.

    While it would seem that a B2B service providers with good reputations in their fields would be very effective with on social networks, only 43% of B2Bs surveyed by the Content Marketing Institute and MarketingProfs in their annual study on B2B content marketing felt they were very effective (9%) or effective (33%) with their usage of content. The remaining 57 of the 100 participating companies felt that their content marketing was not effective. Ninety-three out of 100 companies surveyed used content marketing in 2014.

    The Blog

    Many businesses are trying to leverage its expertise and get more attention with a blog. It enables a company to inform its business community about overall capabilities. It is the root of a foundation that can be built on one post at a time. It is an opportunity to establish authority as a knowledgeable source to both industry insiders and prospective clients.

    There are several ways to publish an effective blog that is centric to an audience seeking information within a market place. For example, a company that sells products to home-repair professionals could post blog a series of how-to articles, ranging from how to do simple home repairs to how to hire contractors for in-house or onsite jobs. Blogging about jobs and showing images before and after pictures is another form of content that would interest such a crowd.

    Informative and Enlightening Leads to Engagement

    Keep in mind that the purpose of a business blog is to expand your market, enhance your reputation, and leverage your expertise so that your company becomes a go-to source for publishing valuable information and sharing its know-how.

    Building a following by blogging will take time, so you have to be consistent and patient, especially when starting out. Plan to write two to three posts for your blog weekly week. However, it is likely that it will be at the center of a content-marketing strategy.

    Promoting a Blog via Social Networks

    The next step is to establish a presence on social networks that will prompt people to visit your website.

    Start out simple by setting up a page for our business on Facebook, Google+, Twitter, and LinkedIn. There are more social networks out there than these, actually, there are hundreds if you want to dig, but this is good beginning. If your blog includes a lot of images, opening an account for your business on Pinterest and Instagram would also be good networks to consider as well. Increase your chances of getting attention by being active at various social networks.

    Mix It Up

    While it is okay to promote your blog on different social networks, do not just take the same post you did on Facebook and repost it elsewhere. Use different images and talk about different topics within the post. If you are putting it up on five networks, there should be five unique ways of presenting it too.

    Be Unique

    A B2B business can efficiently enhance its position in the market by taking these simple steps to establish a social network. Building an effective social network enables a company to reach a larger number of prospective customers. It also enables a company to improve upon its customer service and to informally chat with its existing customers and followers.

    Your website and social network are marketing and sales tools that should be working for your business 24/7.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Controlling Online Ratings & Reviews with Customer Service

    By James Rothaar

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Marketing online for a small business can present some big challenges for companies. Many organizations, both large and small, are trying to determine how to use the Internet and social media most effectively to increase sales and market share for their companies. With the Internet and social media already having transcended from trend to mega trend to permanent-fixture status around the world, it is virtually impossible for any business model to function at its highest level of effectiveness without knowing how utilize it.

    Along with marketing online, a company these days also has to maintain and manage its reputation on the Internet, as many consumers turn to it to research products and service providers as part of their pre-buy decision-making process. As a businessman, that is why it is important to ensure that online reviews and ratings are obtained from customers. However, what it is even more significant is that these ratings and reviews are monitored meticulously.

    Third-party websites that contain reviews of companies written by customers, such as Yelp, Service Magic, Angie’s List, and HomeAdvisor, play a significant role in determining how today’s marketplace views a business.

    According to the 2011 Social Media Report by Nielsen, a globally renowned market research firm, 60% of all social-media users write reviews of products and brands that they buy. The study also revealed that the reviews by consumers are preferred over the reviews by industry professionals, such as reporters and industry insiders.
    Additionally, search engines do defer to ratings of companies to determine how much attention to give them on the Internet.

    These third-party review sites are an excellent way for well-ran businesses to be unearthed. Companies that deliver great customer service are receiving well-deserved publicity for their exemplary efforts. The sites also give a business important customer feedback with their complaints as well. These portals are where companies’ online reputations are built one customer review at a time.

    Here are a few tips on how to optimize a business could manage its online reputation.

    Ask Customers for a Review Once… and Only Once

    While online reviews are important, a company should only ask for the review once. If a customer feels that he is being pressured into giving a review, it may turn out not to be a favorable one. To improve the chances of receiving the review, give customers a handout that thanks them for doing business with you and requests them to rate their experience with your company.

    Be Proactive, Not Reactive to Reviews

    Every review may not be positive. So, when a review from a less-than-satisfied patron occurs, it is important to respond to them in a professional manner. Go the extra step and contact the dissatisfied customer directly before responding to their issue on the review board. A little personal attention could go a long way in smoothing out a situation before it escalates to being an unsolvable problem. This leads us to the next point.

    Turn a Bad Review Into a Marketing OpportunitySalesFish B2B sales marketing Controlling Online Ratings and Reviews with Customer Service

    No business is perfect and something could go wrong for myriad reasons. If handled correctly, this type of situation could have a very positive end result. If a customer can be made happy after being disappointed and then goes on to write about it, it lets other people (prospects) read about how a company resolves issues. What began as a negative situation could be turned into a positive outcome by providing exemplary customer service. Additionally, if satisfied customers read a negative review and feel that it is uncharacteristic, those customers may defend the business by posting a positive review of their experience.

    Never Argue Online with a Customer

    Never ever do this. Read that previous four-word sentence out loud thrice before continuing. Regardless of what a customer says, arguing with a dissatisfied customer on a review site is bad for business. Falling down that rabbit hole could do irreparable damage to a business’ reputation both online and offline. Always contact an angry customer directly before responding to their complaint on the review site.

    Never Directly Do “Customer Service” Where You Were Rated

    While it is important to always provide excellent customer service, it truly is best to initiate such efforts with the customer instead of discussing their “problems” online. Predicting how a customer will respond online … where the entire world can read it … is a risky proposition. It is not a chance worth taking. Why risk it?

    Make it Easy as A-B-C-D!

    When interacting with customers online on third-party review sites, there are four rules to keep in mind that could go a long way in building a successful online reputation for a company. Arguing, belittling, criticizing, or debating with an angry or dissatisfied customer should never occur. While customers may not always behave well, it is crucial that the business does. There are no exceptions.

    You may wish to read that previous sentence out loud thrice too. It may not be easy, but it is one of those times when doing nothing will be the right course of action.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales