Data & Research: Imperative to Successful Sales
Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
When considering a sales and marketing strategy, it’s tempting to get ahead of yourself. There’s excitement and forward momentum about the possibility of GROWTH and increased sales. Nevertheless, it’s crucial to confirm a solid brand promise as your jumping-off point.
What is a brand promise and how do you establish one? Here is the SalesFish definition of a brand promise: Your promise is the pivotal thread to be woven into all sales, service and support experiences. The brand identifies who you are, while the promise expresses how you impact your customer’s world.
Sometimes an ignored and often unappreciated part of the process, qualitative research and data is the foundation for successful sales. All branding and marketing must be based in research and data. In our experience, knowing and understanding your customers, what they want, and then aligning your brand promise with them creates a clear foundation for your sales strategy.
If developing and deciding on a brand promise seems overwhelming, simply begin with your audience. Clarify details for more effective brand marketing by asking the following questions:
- What drives your target customers?
- Beyond straight demographics, what values do your customers share?
- What is the current perception of your brand?
- Does your product or service solve a problem?
Oreo didn’t come up with their packaging without knowing what attracts their customers. They invested a tremendous about of time and energy into defining their customers and aligning their promise (and ultimately packaging) to ensure that their customers reached for Oreos when they walked down the cookie aisle of their local grocery store. When someone sneezes, it’s no accident that you often offer them a Kleenex. The fact that many people call tissue paper Kleenex is the result of data and research incorporated into strategic brand marketing and sales at its best.
How do you find out what your customers want? Well, you can start by asking them. Focus groups and surveys are both ways to connect with your customer. SalesFish has discovered that surveys, specifically one-to-one qualitative (individual) surveys garnered more accurate and beneficial data as opposed to quantitative, more generic (multiple-choice-type) surveys. If you are planning to invest time and money in research, we recommend a focus on qualitative data.
Once you find out about your target market, SalesFish even offers a Discover Your Promise workshop if you need some structured strategies to arrive at an accurate brand promise. Armed with current data and research and a powerful brand promise, now you are ready to get into action towards an upward sales trajectory.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales