Sales Training & The Big Game

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    Most companies have every intention of being successful, continually growing and even more so they want to be GREAT companies. At the same time, a majority of organizations fail to adequately budget for training. What you say?  Yes, training.

    Our belief is that if companies spend more monies on internal training activities such as team building, sales and service training, culture transformation etc., they’ll see a tenfold return on their investments.

    How quickly seasoned B2B sales professionals forget that their people are their brand! Your people carry the personality, attitude, confidence, message and relationship for your company.

    Marketing strategies and persona are good things but having your people “live” out those same strategies and persona prior to external events is even more critical.

    We all know professional athletes spend a relentless amount of time training.  And that’s because they want to be the very best at what they do to make it to the “Big Game.” Should a business professional be any different? We see the connection between pro athlete’s film study and the preparation it takes to have an elite Telemarketing Services team!

    May we suggest that if you don’t already have an internal training program you adopt one that best fits your company’s needs and goals.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

     

     

    The Best Mobile Apps in the Sales Industry

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    Lauren Carlson of SoftwareAdvice.com shares her favorite apps on mobile devices for salespeople in any industry.  Ms. Carlson lists the best apps that aid B2B sales and marketing people such as field agents staying in touch with the office, organizing business cards, collaborating documents and building presentations all with their mobile devices.

    Not only do the apps help with sales, they also assist with tracking daily expenses, travel, checking sales performance data and general CRM.

     

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

    Make the Most Out of Internet Advertising for Your Business

    Welcome to the ultimate B2B Marketing Agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.  We gladly serve California and all 50 United States.

    This blog post comes to us from Jason Cliff of Smart Business Media (951-808-7378):

    Internet advertising as we know it is changing rapidly. Just a few years ago Google pay per click was all the rage and we could reach new customers for around $1.00 per click.

    As more and more people entered this market the key word costs escalated to an average of $5.00 to $7.00 per click.  Clicks do not necessarily convert into sales so it become possible to spend $50.00 or more to turn a click into a new customer.

    For most products this was not a profitable proposition. Everyone retreated back to the marketing that they were familiar with: Direct Mail, E-mail, Newspapers, and possibly radio and television.  As pay per click or PPC became all the rage and prices skyrocketed, SEO (search engine optimization) and SEM (search engine marketing) became the rage and, if done properly, continued to pay unparalleled dividends.

     

    It takes a very sophisticated approach to master SEO. Unfortunately, the marketplace has been flooded with every Tom, Dick, and Harry promising the world for $300 per month.  Unless Tom, Dick and Harry are committed to going bankrupt, it is impossible to provide the level of service, technology, and skill to maintain your top placement for $300.

    You have probably been turned off of SEO because of all the empty promises that you received.  The fact is that you get what you pay for (this never seems to change, and I am sure that you can apply this fact to your industry).  It takes a significant amount of skill, research, dedication, and elbow grease to get you to the top and keep you at the top. But when you look at the costs to achieve this, 9 out of 10 times you will find a significant ROI for being at the top of the search engine food chain. Your phone should ring off the hook.

    As the economy continued to dip and Social Marketing grew in relevance, Facebook became the place to put your ads.  We were personally seeing clicks as low as $.50 and impressions as low as $.60 per 1000.  And it was quality traffic.

    Now that Tom, Dick and Harry agency has found out about this, they flooded the market with ridiculous per click budgets and driven the cost out of a positive ROI. My point is that the internet has proven to be a spectacular place to reach new customers if you catch a trend at the beginning of a wave, but as soon as it goes main stream the costs skyrocket and it becomes a battle to make these campaigns positive.

    Then you get these offshore digital agencies and one-man-shops working out of their garages that have no idea what is involved in creating long term profits for their customers destroying the market.  We have seen this happen with the last 3 major trends in digital marketing and we want you to be aware of what is happening in the marketplace.

    If you are looking for a way to increase your sales, increase your ROI, and increase your market share you need to investigate the company that you are doing business with.  If you are going to trust the growth of your company to another company it is worth doing a little research and finding out their success rate.

     

    A good B2B marketing agency is going to advise you of the most current trends and use every dollar of your budget effectively.  It is impossible to achieve an optimized campaign using only one channel.  The best B2B marketing agencies are going to use a mix of channels: direct mail, email, ppc, seo, social, mobile, etc. to find the mix that delivers you the most qualified customers. Generating qualified warm B2B Leads to feed the Telemarketing Services team.

    If you are working with someone who can only provide one piece of the puzzle just be aware that there are 5 other channels that have customers that are not being reached. Nothing can replace skill, and integrity.

    When you work with us you are working with a company that takes it personally to achieve success.  We do not have 100 clients behind you paying $100 per month. We have a few clients and do everything possible to make them successful.

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net”

    www.salesfish.com

     

     

    B2B Social Media & Marketing

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.  We gladly serve California and all 50 United States.

    The world has gone Facebook, Twitter and Social Media insane.  Here at SalesFish we’re reminded of the .com days when online panacea was at its all time high and even worse was online best business practices.

    At the time our B2B marketing agency often used the adage from the classic movie Field of Dreams, which had an ongoing whisper that simply voiced “build it” and they will come.

    The question is do we have a plan for building “IT” or did we just decide to build “IT” because our “business neighbor” is doing “IT.”  Our comment is another famous cliché:  don’t be a follower, be a leader.

    Yes, social media marketing can be a VERY powerful business tool, and not just for marketing purposes, but in everyday life.  At the same time the question we have to ask ourselves as B2B Marketers, is social media the right tool to communicate to a particular target audience?  And will it bring additional brand awareness that will ultimately end up in sales and profitability?  If not then it’s a total distraction and waste of your time.  As in all distractions to your business and bottom line, we say “Just Say No.”

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net”

    www.salesfish.com

    B2B Telemarketing & Market Strategies

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Telesales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In today’s economy and quite frankly, any economy companies ultimately are looking for more B2B SALES.

    To attract sales an organization must have a plan, or as the old cliché goes, plan to fail. At SalesFish we field many calls of potential customers just wanting us to jump on the phones and start selling.  More often than not these same prospects have a poorly represented brand and it reflects in their marketing material, both online and offline.

    In creating a sales plan, it must be very clear as to who our target audience is and what communication method they prefer.

    As an organization, do we have a brand promise or value proposition that is true and relative to our target market?  Are we leading with benefits or features and advantages?  Benefits SELL, features and advantages tell.

    Prospects aren’t interested in a barrage of sales fluff.  They’re interested in one thing: please tell me QUICKLY how your product or service will benefit me and my company.

    In conclusion, understand your target markets, needs and wants and create your brand and sales strategies around their world!

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales