Welcome to the SalesFish Brand Marketing & Sales blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency! We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.
This week, we concentrate on “getting rich” by being the best at B2B Telesales,B2B Telemarketing and Sales. First, act and believe you are the best. You MUST see your sales wins before they happen. You must plan every call every day!
He, who doesn’t plan, plans to fail. This isn’t a cliché but a trusted proverb dating back thousands of years. In fact, 90% of the wealth in the United States is owned by companies and people who know how to strategically plan for their companies and/or lives.
The first thing to ask yourself is do you believe you are the best at B2B Telesales, B2B telemarketing and Sales? If not then it’s time to for a new profession. If you answer yes, then welcome to one of the world’s greatest professions. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.
Not only is B2B Telesales, B2B Telemarketing and Sales a great profession, but if you’re great you NEVER worry about job security. What other profession offers lifetime job security?
We encourage you to know that before you can BE GREAT you must THINK GREAT. This means getting rid of any mental trash, past failures, etc.
Stay tuned for more relevant content on creating world-class B2B Telesales, B2B Telemarketing and Sales strategies. We at
SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution.
Welcome to the blog for California’s most strategically-biased branding, marketing, interactive marketing agency, Web design and advertising agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.
In this week’s brand marketing entry we journey off the path a bit but promise to stay relevant for future posts. The rabbit trail comes to us via Ellis Booker in the publication BtoB Online:
The conventional wisdom that marketers struggle with a broken, dysfunctional relationship with their counterparts in sales may not be entirely accurate, according to the results of a just-completed survey by BtoB and SaaS solution provider Genius.com.
The “B2B Marketer Skills Snapshot Survey,” conducted in March and April, asked marketers to rate their skills, favorite success metrics, challenges, technology adoption and use of social media.
Asked about job difficulties, 39% of respondents put “working with the sales team” toward the “not difficult at all” side of a 1-to-5 scale. Many more respondents (73%) said “doing more with less resources” was “difficult” or “very difficult.”
Contacted after the survey, a number of respondents agreed the marketing-sales relationship had improved in the past few years.
“If anything, I would identify it as a strategic change,” said Tracey Fanelli, senior VP-marketing and communications at Wells Fargo. “Over the last five or so years, I think b-to-b marketers are realizing that they can’t be successful without creating better alignment with their sales partners.”
Ernest Thompson, director-corporate marketing and branding for Guardian Industries, a global manufacturer of glass, automotive and building products, said the recession made it “prudent to get along and build something together.” But he added there were other trends, too, helping push sales and marketing together: “Technology makes it easier to communicate in real time, and that enhances the relationship. Organizationally, there’s a trend toward compensation schemes that apply to both sales and marketing.”
While the survey found more than half (56%) of respondents do not have their compensation tied to sales goals, 22% said that between 1% and 25% of their compensation was tied to such goals.
In other companies, the breakthrough was technical. That was the case at ADP Canada, said Heidi Schwende, online marketing manager. “Eloqua now feeds our customer relationship management system [from] Salesforce.com,” she said.
The survey did uncover a seeming inequity in information sharing between marketing and sales organizations. Asked how much data are shared with sales, 17% of respondents said “10% or less.” But when asked how much data they received from sales, 31% said “10% or less.”
“The survey demonstrates that a majority of marketers are struggling to connect all of the pieces necessary for building and maintaining a successful, sustainable and scalable marketing program,” said Scott Mersy, VP-marketing and products at Genius.com. “By stepping up to new channels, technologies and processes, like social media, marketing automation and lead nurturing, marketers hold the key to effectively reaching their goals and proving marketing’s impact on the top line.”
The survey found more than half of respondents (55%) ranked their skills in being “sales-driven” (able to map revenue back to marketing tactics) as “strong” or “strongest.” On the other hand, this axis had the highest percentage of “weak” or “weakest” self-ratings, at 17%.
Interestingly, regarding their two top strengths, marketers ranked their “strategic” capabilities (defined as the ability to “see market trends and leverage them”) slightly above “creativity” (defined as the ability to “constantly come up with fresh approaches”), 71% to 69%.
Asked what would most help to alleviate their challenges, “increased budget” was the clear winner, followed by “bigger team/staff.” This result was consistent regardless of the size of the organization.
Among other findings of the survey:
Asked to rank in importance the metrics they use to judge the success of an online campaign, revenue (87%) beat out gross measures such as click-through rate (53%) and Web site traffic (48%), seeming to indicate that, online at least, marketers have come to align their metrics with bottom-line business objectives.
When asked about the goal and mission of the marketing department, the largest percentage of respondents picked “to drive qualified leads,” with more than half (52%) saying this was marketing’s “most important” mission.
Conducted between March 19 and April 5, the e-mail “B2B Marketer Skills Snapshot Survey” collected 544 responses, 68% from primarily b-to-b marketing organizations.
Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Sales, B2B Telesales, and B2B Telemarketing, thank you for joining us in our unwavering commitment to strategic marketing and sales.
Welcome to the Experiential Event Marketing blog for California’s most strategically-biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.
In this week’s entry, let’s assume you made the commitment to move towards experiential marketing and away from vanilla trade show events.
If you came to this point in your event considerations and strategies, then you probably did the math on how much monies your company spent on the multitude of tradeshows you exhibit in each year. If you’re a large company, most likely you had an epiphany that the hundreds of thousands of dollars you spent on trade events aren’t pulling in the return on investment you expect. You are right! Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.
This is especially true for companies that exhibit multiple times a year. A company owns their experiential marketing event by reasonably reducing their trade event budget and reallocating those monies strategically. This 100% branded event no longer makes your company just another exhibitor on the trade floor.
Even better, your event is a business asset responsible for increasing sales. Your target market can’t wait to attend year after year. We indulgently suggest there is nothing better than owning your show. All things are possible in the world of experiential event marketing.
Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content. We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.