The First Step in Planning a Quality Sales Campaign

    Welcome to the blog for California’s most strategically biased B2B Telesales, B2B Telemarketing and Sales agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    While planning a quality sales campaign, the first thing you must ask is what are my goals?  Companies and people who strategically plan their goals SEE them fulfilled more often than not.  Set both short and long term goals.  You can usually achieve short term goals in 90 days or less.  These goals give your psyche the gratification and confidence to achieve your overall long term goals. Long term goals should be realistic and achievable.  It’s important that you have the data and intelligence to be accurate in your goal planning.  Once you’ve strategically and intelligently planned your goals, the next step is to understand how to achieve and support them.

    In many cases if a company doesn’t assess what the composure of their company will look like once they meet their goals, they won’t have the “operational” container to sustain their growth.  This will lead to an organization in the client replacement business.  Does your company currently have a strategic plan detailing how to execute and grow?  Does your company have a detailed sales and marketing strategy?

    Stay tuned for more on creating a world-class B2B Telemarketing, B2B Telesales, B2B Telemarketing and Sales strategy. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, marketing and sales execution. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Trade Shows vs. Experiental Events and Event Marketing

    Welcome to the blog for California’s most strategically biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    Are you tired of being one of the hundreds of exhibit booths on a trade floor?  Looking to be more disruptive in your marketing tactics?  Then welcome to the world of experiential events.  Your own experiential event is the clear winner for return on investment.

    Do your company’s products or services have the making for a great event?  It depends on your content.  Content is King!  The first rule in creating a world-class event:  it’s not all about YOU.  It’s about what’s relative and important to your target audience.  What sort of content is attractive to them?  The best way to find this out is to execute qualitative surveys with some of your customers or potential target audience.  This will begin the process of understanding their needs and wants.

    Once you’ve ascertained the needs and wants of your target audience you have the intelligence to start framing up a quality program.  It’s also important to note that some of your program content might not have anything to do with your product or service.  Your strategy is to put on an amazing show with killer content and then integrate your company’s products or services around that.  This confirms the rule that it’s not all about you or your self indulgence.  This reflects you are a thought leader and a credible corporation.  Your audience will feel ingratiated and compelled to buy your products or services.

    Stay tuned for more relative content on Event Marketing, Event Planning, Sponsorship Sales, Exhibit Sales and creating a world-class event. We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Discovering Your Brand Promise: the Foundation to Your Brand

    Welcome to the blog for California’s most strategically biased marketing, and advertising agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In our last discussion we spoke about the definition of branding and the importance of creating positive emotional ties with your company’s product or service.  While creating your company’s emotional ties, you must consider your brand promise as the very foundation of your brand and its identity. 

    All brands seek to behold a promise in the mind of their target market.  This means your brand promise must be true and relative to your target audience as well as something you can back up. Let’s use a great example of BMW and their Ultimate Driving Machine brand promise.  If BMW was less than ultimate in their performance and service, how would their promise fair with their customers?  BMW wouldn’t exist as a top tier player in the automotive space. 

    Great brands learn to deliver from the inside out.  They also have more stamina in a down economy.  And while I’m certain BMW took a hit during our current economy, we don’t see a lot of negative press on them.  True brands stand the test of time.  They understand the discipline it takes to not only communicate their promise, but to back it up from the time a prospect speaks with a sales professional, through the customer acquisition process and most importantly all service and support processes.

    Does your company or organization currently have a brand promise?  Is it something true, relative and believable to your target audience?  How did you create your brand promise? 

    Stay tuned for the path to creating a solid brand promise.  We at SalesFish Brand Marketing & Sales thank you for joining us in the commitment to unwavering strategic marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.