Defining Your Brand: The SalesFish Strategy

    Defining Your Brand - The SalesFish StrategyWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    “Branding” is often a misinterpreted word and concept. What is a brand? How do you create one? How do you cultivate customer loyalty to your brand? The short answer is that it is not haphazard—defining a brand requires strategic brand marketing.

    Many times, a company will come to us having invested a great deal of time and money into building their brand. Investing more money or buying more advertisement space doesn’t guarantee results. Regrettably, it can sometimes have the opposite effect especially if your core message is getting lost in the process.

    Let me back up for a moment. Branding essentially refers to the emotional connection you have with a product. So, for example, Campbell’s Chicken Noodle Soup is Mmmmm, mmmmm good. Most people eat chicken noodle soup when they’re not feeling well so there’s an inherent (and effective) “you’ll feel better” within their message. When you drive an Audi car, you Never Follow. When you drink a Coca-Cola, you Have a Coke and a Smile. When you wear Nike shoes or apparel, you’re ready to Just Do It.

    We call tissue paper Kleenex. When we search something on the World Wide Web, we say, “Just Google it.” Those connections, those emotional ties are not coincidences. They are the result of intentional, thorough strategic brand marketing.

    Branding is a lot like minimalism—you keep removing until you arrive at its essence. So, get ready to par down. SalesFish can guide you drive your brand and we’ll measure the results with sales and service. Next, we’ll provide an outline for the SalesFish strategy to foster a first-rate brand.

    Your brand promise is the cornerstone Defining Your Brand - The SalesFish StrategyWe’ve defined branding and discussed the necessity to provide an emotional connection to your brand. In our experience, THE BRAND PROMISE is the >cornerstone. Without it, it doesn’t really matter if you’re marketing effectively or you have the biggest and best placement as far as media buys. Here’s the key: Your brand promise must be accurate, and it must not just connect but also land with your target audience.

    Let’s revisit Coca-Cola as an example. We’ve all had an experience Having a Coke and a Smile. Coca-Cola is not the #1-selling soft drink by accident. Many of us relate to the positive connection of family, friends, holidays, and fun to the Coca-Cola brand. Our connection and loyalty is evident to Coca-Cola through their sales reports.

    The added benefit of a solid brand promise is that it can withstand bad press. How many of us have read the “test” that states if you submerge a T-Bone steak in Coca-Cola, the steak will disintegrate in 48 hours? Or perhaps you’ve seen the animated Polar Bear parody, claiming that Coca-Cola causes diabetes? Despite these negatives, an authentic brand promise remains intact.

    Consistency is key here. Make certain that the message is constant at every level. For instance, the Coca-Cola broadcast television advertisement delivers the same message as the in-store display.

    Let’s investigate your brand promise. Contact SalesFish today and find out what it’s like to have a team of strategic brand marketing experts elevate your brand.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    5 Popular Email Marketing Myths Debunked

    Salesfish b2b digital marketing 5 popular Email Marketing Myths DebunkedWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    In 2015, email marketing is still an incredibly effective lead generation strategy. Unfortunately however, there are many myths and misinformation surrounding the practice. Here are some common legends you’ll hear about email marketing and the truth behind them.
     

    1. Young people are the most tech savvy, so you should primarily target them. The myth assumes that young people (18-25) are those who are most likely to use a mobile device, and as mobile devices are taking up such a large market segment, you should therefore be focused on young people. According to a report by Hubspot, the highest use of tablets is the 30 to 44 age group. In fact, for those 25 and under, they often prefer SMS subscriptions to email. Base the demographic you target on your individual market research and don’t be quick to rule out any age group.
    1. Once someone has opted in they are a loyal customer. Just because a reader has opted in it doesn’t mean that they’re loyal enough to purchase watch you’re selling. Nor does it mean that it will prevent them from unsubscribing in the future (sometimes immediately). Email marketing is a long haul game, make sure you are constantly generating value and fostering the relationship in order to ensure brand loyalty amongst your subscriber list.
    1. Be careful with how many emails you send out. There are some people that believe that you need to give your customer space, only sending out emails once or twice a month. Sending out frequent emails, once a week or more, is unlikely to lead to higher unsubscribe rates and can actually significantly increase your revenue. Try to stay in frequent contact and even regularly ask for feedback from your list.
    1. An effective subjective line is key to email marketing success. Whilst a subject line is one of the most important aspects that leads to high open rates, there are other factors that contribute to the success of the overall campaign:
    2. Salesfish digital marketing 5 popular Email Marketing Myths Debunked Sender name
      Offer
      Introductory paragraph
      Content length
      Content quality

      Take a holistic approach and focus on all of these aspects. I’ll also point out here that there are no golden rules regarding subject lines, an effective length and tone is dependent on your industry.

      1. Informative content is the most effective way to have people opt-in. While this is a reason many people may subscribe to your email least, there are other ways to generate opt-ins. Many readers will only look for discounts or tailored and exclusive offers. Others may be because of brand loyalty or the desire for product or service updates. Offer various incentives for readers to subscribe to your list if you want to cast a wider net and more effectively build your list.
      1. Images are preferable to text. A report by ExactTarget revealed that in fact, more than 60% of email clients have their images blocked by default. In order to craft an effective email, it’s usually safer to just personalise text and save images and video for your other platforms.

      There you have it, 6 common email marketing myths debunk. Let us know if you agree or disagree in the comments and if you have any experience with email marketing campaigns.


      Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

      Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

      SalesFish B2B Telemarketing Services

      SalesFish Net of Sales Services:

      • B2B Direct Sales, Channel Sales and Marketing Strategies
      • On-Site B2B Presentation, Negotiation and Sales
      • B2B Telemarketing and B2B Telesales Services
      • Cold Calls and Appointment Setting
      • Online Presentations and Webinars
      • Product Awareness and Announcement Calls
      • Primary Research: Quantitative and Qualitative Surveys
      • Experiential Event Marketing
      • Pre and Post-Event Calls
      • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Growing Your Brand and Market Share

    Welcome to the ultimate B2B Marketing Agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Digital Marketing, Web Design and B2B Marketing Agency.  We gladly serve California and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    This week’s post comes to us from Bryan Ong, author of A Marketing Blog by Marketing Journal. Mr. Ong relays the simple answer to growing both your brand and market share:

    How to Grow Your Brand & Market Share

    by Bryan Ong

    April 22, 2010

    Marketers and CEOs, how do you grow your brand or your company’s market share & sales volume? A few years ago, I posted on my blog titled ‘What is Your Marketing IQ?’ which has all the answers. The answer is actually quite simple, so simple that most don’t know the answer.

    Most companies would think that the answer is to get existing customers to increase their purchase frequency i.e. buy more from you or by increasing customer loyalty. This is why so many companies allocate a substantial amount of their marketing budgets towards customer loyalty programs. But in fact, this is not true.

     

    The answer to growth is to actually get more customers or buyers. This is not too hard to understand, imagine there are a 1000 people in your market and you have 700 people who are your customers. This is 70% of the market share and thus making you the market leader. Having 100 out of a 1000 people buying multiples times from you still doesn’t change the fact that you only have 10% market share. Simple, isn’t it?

    If you are interested to know more about how brands grow, check out this book from Professor Byron Sharp titled ‘How Brands Grow‘.

    There are a lot of marketing knowledge from this book where most marketers don’t know:

    1. Growth in market share comes by increasing popularity; that is by gaining more buyers (of all types), most of whom are light customers buying the brand only occasionally.

    2. Brands, even though they are usually slightly differentiated, mainly compete as if they are near lookalikes; but they vary in popularity (and hence market share.)

    3. Brand competion and growth is largely about building two market based assets: physical availability and mental availability. Brands that are easier to buy – for more people, in more situations – have more market share. Innovation and differentiation (when they work) build market based assets, which last after competitors copy the innovation.

    Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies.  We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

     

    Orange County B2B Marketing & Web Design

    Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Portland, Seattle) as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.  We gladly serve California and all 50 United States.

    SalesFish Brand Marketing & Sales brings decades of expertise in the area of Strategic Brand Marketing, Digital Marketing and Web Design serving in the Orange County demographic with other Orange County Marketing, Digital Marketing and
    B2B marketing agencies.

    SalesFish Brand Marketing & Sales is devoted to providing a return on investment (ROI) for every client every time in serving Orange County businesses along with other talented B2B Marketing, Digital Marketing and Web Design Agencies serving as B2B Marketing, Digital Marketing and B2B Marketing Agencies in Orange County. SalesFish promises to be number one in providing overall ROI for their Clients.

    What differentiates SalesFish Brand Marketing & Sales from other Orange County Marketing, Digital Marketing, and Web Design Agencies serving as B2B Marketing, Digital Marketing and Web Design agencies in the Orange County area is our FULLY integrated marketing and sales model.

    As a world-class marketing and sales agency assisting Orange County and West Coast B2B companies seeking world-class B2B marketing, digital marketing and Web Design agencies, SalesFish Brand Marketing & Sales has provided over 60 billion dollars in quantifiable sales for their Clients.

    We know of NO other B2B Marketing, Digital Marketing and B2B Marketing Agencies serving the Orange County area that can make such outlandish claims.

    The rationale into why SalesFish Brand Marketing and Sales can make such boastful claims is because as B2B sales, Marketing and Web Design Agencies go, we provide B2B Tele-Sales, B2B Inside Sales, B2B Telemarketing and B2B Sales.

    In serving Orange County businesses within the Orange County Marketing, Digital Marketing and Web Design Agencies community in Orange County, we at SalesFish Brand Marketing & Sales commit to being the very best.  SalesFish Brand Marketing & Sales is pleased to offer their powerful Marketing, Digital Marketing, Web Design, B2B Sales, B2B Telemarketing, B2B Tele-Sales and Telemarketing Services model to Orange County businesses.

    We anticipate providing our sales model to other Orange County Marketing, Digital Marketing, Web Design and Advertising Agencies as well, knowing that in a down economy, sales sell and Clients are looking for a return on their brand marketing and sales investment.

    Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.

    Fish around our site and “Improve your Net”

    www.salesfish.com

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to SalesFish Experiential Event Marketing and Sales, California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential event marketing like a trade show, user conference, workshop, road show or sales event, you must decide how to SELL your event.

    If you’re a first time or fairly new event how you sell is even more critical. The old adage “build it, they will come” does not apply to any event. You must gain the trust of your target audience over time by giving them a world-class experiential event experience.

    If you’re a new or mature event, it’s always a great idea to tie your event to a worthy cause and donate a portion of your proceeds. This is called “Cause Marketing.” It’s also a good idea to be prepared to give away landscape as well as opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales, do you trust in your marketing alone?

    When selling an event, it’s never a good idea to represent yourself. There’s a reason Hollywood stars or professional athletes have agents. It’s not just for negotiation purposes but to reflect how special they are.

    An intermediary “brands” targets’ minds that your event is special.

    This is our strong and strategically-biased encouragement: don’t go it alone when selling your event for audience acquisition, sponsorship sales or exhibit sales.

     

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!