The Screwtape Emails: Intuition is a Two-Edged Sword

    The Screwtape Emails: Intuition is a Two-Edged Sword

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    To: Wormwood
    From: Screwtape
    Subject: Much About Nothing

    My dear Wormwood,

    The sword has been used both to do good, and for horrible evil, and it is a good metaphor for something the humans call “intuition.” Much like a weapon, its power—and conversely, its danger—lies in how one uses it.

    You must influence the Patient to use intuition to his own harm. The two edges of this “sword” consist of the dichotomy between over-dependence on one’s intuition all the way to completely ignoring it. Indeed there are two different ways to define intuition:

    • Pseudo-intuition: A hunch based on feelings and/or guesswork.
    • Authentic intuition: Insights based on the subconscious mind’s ability to inform the conscious mind based on synthesis of multiple pieces of evidence and data.

    I’m sure even you can see that making major decisions based upon feelings or guesswork is pure folly, so by all means, encourage such behavior in the Patient. Give him just enough successes with this haphazard approach to have him believing a hunch is an excellent guide.

    A second, and just as effective approach is to convince the Patient that only hard data and left-brained, analytical reasoning is valid. Have him brush aside authentic intuition and conflate it with mere hunches.

    It’s said that there’s nothing more powerful than a strategic mind informed by intuition, and it’s true. Years of experience working with data, human behavior and other inputs can and will create the ability to recognize patterns and metanarratives because the subconscious mind is a powerful thing.

    Even if the Patient learns to listen to his intuition, all is not lost. If he fails to regularly test those intuitions, compare them to the data and verify results, he can easily fall into the trap of being unable to distinguish authentic intuition from pseudo-intuition.

    See how easily one can be led into one ditch or another. If the Patient were to hitch his wagon to both reason and intuition, our cause would be in jeopardy. But if he uses one to the exclusion of the other, his endeavors will eventually end up in the ditch. Right or left…either will do fine.

    Your affectionate uncle,
    Wormwood

    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
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    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
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    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
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    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

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    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales