The Sales Frontier 3.0 – Outsourced Sales…

    The Sales Frontier 3.0 – Outsourced Sales…

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Outsourced Sales

    The corporate landscape has changed dramatically in the last decade, including perspectives on what “best business practices” really means to an organization.

    In 2017, we are operating in a business ecosystem that is considerably different than that of just six years ago. Companies have become much more agile with the adoption and progression of cloud-based technologies. If you were relying upon a LAN, WAN or telecom system based on some sort of legacy system, poof, those days are gone forever.

    Every productivity tool that a world-class sales professional would need to be successful in their job today is now readily available through a variety of cloud-based applications. This means sales availability and connectivity are real-time…anywhere…at any time.

    This accessibility also plays a significant role in the recruitment of talent. Accessing and utilizing talent is not limited to a specific geographical location. Progressive organizations are flourishing by casting a wide net and not limiting their operation to the confines of “brick and mortar” facilities. This is all made possible through major advances in sales tools and technologies.

    These technology advances are also causing companies to change their paradigm on expanding outsourcing sales activities for various “touch points” in their sales cycle. And in some cases, even considering outsourcing the whole sales cycle.

    At SalesFish, we embrace the fact that companies are in business to increase profits, and in some cases, stock valuation. This drives our unapologetic insistence on a strategic approach to maximizing your internal resources as well as efficient and productive outsourcing. For us, the end game is always lowering the operational cost necessary to produce sales.

    Reducing costs is one of the more attractive advantages of outsourcing the sales function. We receive dozens of calls from senior executives every week looking at the concept of outsourcing sales because they’re frustrated with trying to maintain a performance-driven sales force. Our encouragement to them is that if they can’t maintain a performance driven sales culture, then that’s a green light to seriously consider outsourcing some portion of their sales process.

    The only caveat we would add is: DO YOUR DUE DILIGENCE! There are dozens of sub-par, smile-and-dial telesales organizations that are willing to take your credit card over the phone while promising you the world. The problem is that often they are more interested in your credit card number than they are in fulfilling their promises. Remember, sales is the lifeblood of your company’s success, so don’t be penny wise and pound foolish. The best value is always going to be a partner that is committed to performance and delivering results…


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • Outsourced Sales
    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    A Healthy Workplace = ROI

    A Healthy Workplace = ROI

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agencytelemarketing servicestelemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    According to a study by the CDC, about 1 in 5 (21%) of adults meet the 2008 Physical Activity Guidelines.

    The US Dept. of Health and Human services has found that less than 5% of adults are physically active for at least 30 minutes a day. And only 1 in 3 achieves the recommended amount of physical activity each week.

    So what does this mean for you and your business?

    You could potentially be losing money through the efforts of unhealthy employees.

    There are plenty of studies that show, that when implemented, a workplace fitness program can pay for itself when implemented, so let’s look at a few of the benefits:

    IMPROVED PRODUCTIVITY
    Studies show fit people have more vitality and tend to think more clearly. Having good physical health means having enough energy to complete the daily to-do list.

    LOWER HEALTH CARE COSTS
    According to a Forbes Magazine survey, over half of all small businesses find Health Care costs to be a “crititcal issue”. With the rise in health care costs, saving money on healthy employees makes sense!

    LESS STRESS
    Exercise increases your health and your sense of well-being. Studies show that exercise is very effective at reducing fatigue. It improves alertness and concentration, and it enhances overall cognitive function. This can be especially helpful when stress has depleted your energy or ability to concentrate (at work!).

    ABSENTEE REDUCTION
    The U.S. Center for Disease Control and Prevention has found that healthier employees are less likely to call in sick. This of course reduces the expense of sick days and lost productivity for a business. Which in turn creates the potential for higher morale, because no one has to cover for anyone else. (Happy Employees, which is our next point).

    HAPPIER EMPLOYEES
    When you’re healthy, you feel better. If you feel better, less stressed and energetic, you can be happy! Imagine the whole sales floor or office getting the job done and getting along with one another. With smiles on their faces, and some pep in their step. It’s a profitable proposition.

    Recently Gallup’s Business Journal points out that consistency and active engagement are crucial for success. If your business is willing to put in the time and energy to research and implement a wellness program, your investment will be well worth it.

     


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    The Screwtape Emails IV – Data Obsession Disorder

    The Screwtape Emails IV – Data Obsession Disorder

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    There are right and wrong ways to go about marketing, and the pitfalls are many. A lot can be learned by seeing how not to manage your marketing. This original blog series weaves together an entertaining story that will help you navigate 21st-Century marketing with a view from “the dark side,” as “Screwtape” teaches his apprentice “Wormwood” via email how to sabotage your marketing. Enjoy…

    PART FOUR:
    To: Wormwood
    From: Screwtape
    Subject: Data Obsession Disorder

    My dear Wormwood,

    The most effective marketing and sales regularly evaluate data, insights and feedback and then adjust their tactics accordingly. This is sometimes called the “Feedback Loop.”

    Wormwood, this presents another threat to our mission of sowing chaos and disorder into the patient’s marketing & sales. It also presents an opportunity…

    They say the danger is in the extremes, and every road has two ditches. We can steer the Patient into whichever ditch and achieve our aims—either is a perfectly pernicious as the other. Here, then, is how we can use data to our advantage:

    1. Convince the Patient that data and analytics are cold, dead and meaningless, and that “gut feelings” or unguided intuition are all you need.
    2. Convince the Patient that data and analytics are the only things that matter, and that intuition amounts to mere “guessing.”

    What a lot of people may not know is that science is about both data and intuition (sometimes called insight). Without the intuition of a living, breathing scientist, data is dead; without data, one is left primarily with “hunches.” (And, yes, the marketing or sales professional needs the ability to market scientifically.)

    David Ogilvy, the “Father of Advertising,” was big on data. He said, “Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.” And, “Never stop testing, and your advertising will never stop improving.”

    But he also said, “I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.”

    Again, you see the two extremes. So which is it? A focus on either to the exclusion of the other is where we want our Patient to land. But should he combine the two concepts, our cause will suffer and we may have to abandon this angle.

    Here is the secret, which we must never let out to the Patient or the public: Data informs intuition. The best sales and marketing professional takes in all the left brain data, and then his or her right brain produces insights and judgment calls. The human mind has an incredible capacity to see the forest for the trees—to transform data into higher-level intuitions, insights, plans of action.

    This, my ward, we must avoid at all costs.

    Your affectionate uncle,

    Screwtape


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    The Screwtape Emails III – Disconnection

    The Screwtape Emails III – Disconnection

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    There are right and wrong ways to go about marketing, and the pitfalls are many. A lot can be learned by seeing how not to manage your marketing. This original blog series weaves together an entertaining story that will help you navigate 21st-Century marketing with a view from “the dark side,” as “Screwtape” teaches his apprentice “Wormwood” via email how to sabotage your marketing. Enjoy…

    PART THREE:
    To: Wormwood
    From: Screwtape
    Subject: Disconnection

    My dear Wormwood,

    Disconnection, division, dismember, divorce—Ah, the beautiful chaos of breaking things apart! As you know, we are destroyers, not creators; deconstructionists of all that is built.

    In this case, your assignment is to disengage sales and marketing. By no means must we allow the Patient to see these two as mutually-dependent (or “symbiotic,” as is the biological term). Any organization works best when sales and marketing work together as an organism. Think of the human body’s relationship with bacteria, such as those that aid in digestion: There are more bacteria in a body than human cells! Or think of lichen, a symbiosis of fungi and algae. Take away the bacteria, and the human cannot survive; take the fungus or algae out of lichen, and it can no longer thrive in its environment.

    Encourage the patient to compartmentalize sales and marketing into two separate silos. Have the sales team view marketing as “fluff” and essentially money thrown away. Convince the marketing team that their craft is superior to sales, and the sales team is essentially taking credit for marketing’s months of work. Never—I repeat—never allow these teams to collaborate! If they do, our cause is sunk!

    Perhaps a military analogy will enlighten you. Often the most effective way to achieve a military objective is for the Air Force and Navy to begin taking out strategic targets—ammunition depos, fuel tanks, runways, troop concentrations, and such—through bombing. This prepares the way for the ground troops (Army & Marines) to finish the job. Without the Air Force and Navy, ground troops will meet with stiff resistance; without the ground troops, ground cannot be taken nor total victory achieved.

    It’s marketing’s job to prepare the ground for sales. Their main functions include building brand awareness, touting the benefits of the products and services, initiating meaningful relationships with prospects and stirring to action (which we often call leads and conversions).

    Now, of course the sales team can and will “cold call,” but without the brand awareness marketing builds, they are going to meet more resistance. You might say they will have an uphill battle! Having leads brought to you through inbound marketing is far superior to chasing them down! Marketing can utilize email drip campaigns, blogs, PPC and social media advertising and have generated leads fed directly into Salesforce or other sales CRM programs. Done right, it’s seamless and combines the best of personal touch with automated lead generation.

    See the danger to our cause if sales and marketing unite? If your Patient achieves this unity of disciplines, then…hmmm… the word “discipline” will apply to you in a different context. Dissolve, deter and sow dissonance. We are watching.

    Your affectionate uncle,

    Screwtape


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales