The Key to Dwayne Johnson’s Success
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How can you get noticed…by a lot of people?
Ask Dwayne “The Rock” Johnson
He currently has about 176 million followers on Instagram alone. That’s more than the combined populations of France, Spain and Italy! If The Rock were a nation, it would be populous indeed!
How has this man become a megastar? How did the troubled son of a family struggling at near poverty become one of the world’s most recognizable and beloved people?
What does Dwayne Johnson do better than anyone else in his league?
There are better actors; bigger, stronger action heroes. Dwayne’s movies and his agents are certainly intrinsic to his success, but what made him surge—in the words of author, Jim Collins—from good to great?
Quite possibly, the number one key to Dwayne’s meteoric rise is not that he says, “Look at me!” but because he says, “Look at me looking at you!” He knows that the love of his fans is the key to his career, and he’s a master at being loveable, approachable, a gentle giant. And he means it—he’s a genuinely caring human being from humble roots, and this inspires him to constantly put his fans into the limelight. He knows where he came from.
It is not hard for people to feel like he’s someone they’d love to hang out with. He’s likable; he’s genuine; he’s us, but with more muscles and “the smolder.”
He has not forgotten his roots, or the people on whose shoulders he rides. In sharing their stories, and relating them to his own, he adds to his own ever-growing popularity as a bigger-than-life symbol of us.
As Roy H. Williams, the “Wizard of Ads” says, “Bad advertising is about you and your product. Good advertising is about your customer and their life.” The same goes for publicity, brand building and everything else about your business.
When you’re planning your brand messaging, avoid the temptation to say, “Look at ME!” Instead, focus the attention on your audience—tell their stories speak to them in terms they can relate to. To GET attention, GIVE attention!
Take it from the Rock himself: “If you check your ego at the door…you’ve got a pretty good shot at making a great movie that you can commit yourself to, you can jump off the proverbial cliff with, and have a great time, and the audiences respond to that.”
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
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