Why Content Matters

    Why Content Matters

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Getting on page #1 of the search engines is a great goal; winning Facebook likes is nice. But such things mean nothing if your content isn’t engaging. In fact, any marketing medium is only as good as its content.

    You’ve probably heard the oft-repeated maxim that “content is king,” and there is truth behind it. Content mainly refers to the written word, but may also include such things as images, photos and video. A lot of people focus on getting their business seen, but form without substance is dead. Even more than where you place your message is what you have to say and how you say it.

    According to the Content Marketing Institute’s (CMI) blog, What is Content Marketing? If You’re Not Content Marketing, You’re Not Marketing:

    “Content marketing is a…technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience—with the objective of driving profitable customer action. Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty…Consumers have simply shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online ‘surfing’ that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Thought leaders and marketing experts from around the world…have concluded that content marketing isn’t just the future, it’s the present.”

    Constantly pitching your products and services will turn people away; however, if you’re educating, entertaining and engaging your audience with relevant content, you are likely to get results. “Selling without selling” is the most effective way to generate leads.

    Here are a few stepwise tips, based on the “AIDA” model to help you understand how content marketing leads to a sale, without appearing to sell:

    • A: Get Attention—before anything else!

    Minds are either captured or lost in the first few seconds of contact. Don’t start your website, advertising, posts or updates explaining your attributes and features you offer. Start with a great headline and an introductory paragraph that answers the question, “Why should I care?” Why are people searching for your services or products anyway, and what is their emotional state when they encounter your message? Meet them at that place.

    • I: Develop attention into Interest

    Leverage the attention you’ve gained with compelling content. “According to the Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement. 70% say content marketing makes them feel closer to the sponsoring company, while 60% say that company content helps them make better product decisions. Think of this—what if your customer looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it?” (CMI)

    • D: Lead the visitor to a Decision.

    Make your content so compelling and informative that the reader will want to know more, that you have the goods or services to meet their needs.  They may not yet be ready to buy—they may not even act for some time—but if you can get them to decide that you are worth further consideration, then your content is working. You will have Top of Mind Awareness (TOMA), so that when they are ready to buy, you’re foremost in their thoughts.

    • A: Stir them to Action.

    Provide a simple and non-threatening way for visitors to get more information; offer them an exclusive benefit such as a free white paper or webinar. Make it easy to take advantage of your offering, but don’t always go straight for the “Buy Now” button. Some people act in small steps, nibbling before they bite, so don’t try to set the hook too early.

    Content marketing is a specialized skill, so hire a great content writer, not just someone who knows how to build a pretty website or who knows Facebook inside and out. A skilled content marketer will turn your marketing to gold.

    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Can Instagram Really Help Market Your Business?

    Can Instagram Really Help Market Your Business?

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Can Instagram Really Help Market Your Business? Yes.

    Enough said.

    But in case that isn’t good enough for you…Instagram is an engaging social media platform that can help build a following of loyal customers for your business. The best advice is while using this platform is: Don’t be boring. The beauty of Instagram is because your content is primarily photo and video, you can be as creative as you’d like, have some fun, and play!

    Here are five ways to use Instagram to help grow your business:

    1. Tell a story. (Anyone worth their salt in marketing won’t be talking in ads about how great their own product is.) Take the opportunity to tell engaging stories in your photos and videos to connect with your target audience.
    2. Hold a contest. Instagram is a great place to hold a contest to give something to your followers to build trust, and to help grow your audience. You can use a rule in the contest such as, “Tag three friends who might like our product.” For every entry, you get three new sets of eyes on your product or service.
    3. User generated content is king. You’ve already got loyal customers; ask them to tag your business in one of their photos with a testimonial (this could also be a part of a contest!). You can ask customers to take photos of your product while in use (or an after shot), and you can use this content on a regular basis to help your audience see why your product or business is so beneficial to real people. Not just because you say so in your marketing.
    4. Use stories and live videos to engage with your audience in real time. Stories are small video or photo posts that go onto your profile and disappear within 24 hours. (The newest feature of stories is that you can highlight select stories and keep them on your profile as long as you see fit.) You can post live videos during events to help connect with your audience that isn’t local to your area. And stories are simply a fun and engaging way to take polls and test content that could go on your profile.
    5. LET LOOSE. Have some fun! We all have to work for a living, but hopefully by getting creative with Instagram you can have a little more fun and find more meaningful ways to connect with your customers and audience.

    Do some research on Instagram (it’s a great way to kill thirty minutes…or three hours…). Find some brands that you connect with and see what they have the most success with, and what resonates the most with you. This can help you to fuel the fires for good Instagram content for your own business.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Three Ways Your Blog Can Generate More Leads

    Three Ways Your Blog Can Generate More Leads

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Have you asked if blogs are really effective, if they’re worth the time? Consider your print advertising, perhaps you use mailers, or TV and radio advertising. You’re not going to sit idly by and hope your clients just walk right into your door without any prompt–they’ll go straight to your competition. The same goes for your website. If you’re not blogging yet, or not frequently enough, you’re not using your blog effectively. Here are some compelling reasons to incorporate blogging into your marketing strategy:

    1. Your website will rank higher on search engines. Websites do better on search engines when there are more indexed pages. If you have a company website with just 10-30 pages, you’re missing out. Frequent blogging adds more pages to your website for Google to index. Adding just 50-100 pages to your website via blogging can increase your lead generation in the double digit range. (Source: https://blog.hubspot.com/blog/tabid/6307/bid/5806/Study-Shows-More-Pages-Indexed-by-Google-Means-More-Leads.aspx)
    2. Build trust with your leads and customers. A blog gives your leads and customers a reason to continue to return to your website. This is your area to shine on the Internet: Write your blog in a way that shows your expertise in your field, be interesting about the content you offer, and they’ll continue to return. This will build trust with your leads, and will help nurture current customer relations. It is less expensive to retain a customer than it is to search for new ones.
    3. Use your social platforms to promote your blog content. You already have a pool of customers and leads watching your social media accounts. Post your blogs onto your Facebook, LinkedIn, Twitter, and Instagram to generate more traffic to your website. This casts the net wider than just posting the blog alone, and even better, to an already-captive audience.

    Blogging doesn’t need to be a daily activity, but it should be frequent enough to add pages that Google can index. If blogging isn’t’ a regular activity yet, shoot to post at least three blogs per week until you’ve added 50+ pages to your website. At that point you can slow down to something that suits your company’s needs. Your blog will soon have leads coming back for more, and keep your current customers interested in what you have to offer.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Timeless Social Media Tips

    Timeless Social Media Tips

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Social media marketing (SMM) is all about building loyal, engaged communities of people who will purchase your products and services and advocate your brand. But your content and ads will ultimately fall flat unless they are built on a foundation of three timeless marketing principles:

    1) Prepare a Solid Strategy: Plan very specifically how to best use social media to grow your brand. Create a 12-month plan identifying key audiences, messages you want to emphasize each day/week/month, and tools/apps that will best convey those messages to your audience. Determine how you will integrate SMM with your overall marketing strategy. Evaluate your expectations. If you expect social media to dramatically increase sales in a short period of time, you may be disappointed. Use social media to gain valuable information about customer preferences and consistently delight them by being responsive to their feedback. It’s more realistic to think of SMM in terms of slow and steady growth of brand loyalty, punctuated by spikes in sales and interest when you present special offerings. Marketing, including social media, is more like farming than hunting, so plant the seeds, tend your garden and you will reap.

    2) Attract with Eye-catching Design: It’s worth the investment to have your social media professionally designed to be attractive and immediately identify who you are, the benefits you offer, and why your audience would want to look further. The more visually attractive you make your pages, the better.

    3) Grab Readers With Engaging Content: “Social media is opt-in and holds brands/people accountable and puts a burden on the message to be intelligent, interesting, and say something that matters,” according to Ryan Hart, Chief Creative Officer at Million Dollar Earth. David Bradfield of SapeintNitro says that businesses have “rushed to incorporate social media” with other media “without thought about the role each medium should play.” He advocates a “concentrated focus on creating valuable content that subscribers are eager to share with their networks.”

    Utilize these three timeless marketing principles and reap the maximum benefit of social media, regardless of the twists and turns of technology.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Branding is Still (Very!) Important

    Branding is Still (Very!) Important

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    When demand drops or sales slump—when there’s increased competition for fewer prospects, many businesses turn their focus away from branding strategy and focus almost exclusively on straight marketing tactics. Making sales as quickly as possible becomes top priority. However, it’s always important to understand your brand and ensure that you are communicating it clearly and effectively.

    Some confuse the term “brand” with “logo,” but your brand is much more encompassing. Your logo/identity symbol/trademark/icon is a visual representation of your brand. In reality, your brand exists in the minds of the public, and in today’s social sharing environment, the consumer has much greater power to influence how you are perceived; it’s important to be involved in the conversations around your products and services on at least a weekly basis.

    Here are three steps to help you update and strengthen your brand:

    1. Have a professional conduct a Brand Analysis: a customized plan with recommendations. Your analysis should define your “brand voice,” target audiences, positioning, Unique Selling Proposition (USP), and culminate in a branding statement—often condensed shorthand to a tagline—as well as specific strategies and tactics for communicating your brand messaging. Be aware that unqualified individuals have jumped in the ring, touting themselves as marketing “experts.” Opportunists peddle “marketing services,” but if they don’t have a deep background in solid marketing strategy, you risk wasting your money and time. Many marketing tools are relatively new, but effective marketing strategy still revolves around timeless principles and an understanding of the psychology of selling.
    2. Consider Process-driven Rebranding. It may be time to update your company name, tagline, and/or logo, particularly if your current identity package doesn’t translate well digitally; your logo should display clearly and attractively on Facebook and Twitter, remarketing ads, and other Internet media. Your identity must meet consumers where they are, not where they were 5 years ago.
    3. Apply 3 C’s to your advertising: Communicate a Conscientious, Consistent and Coordinated Brand Message across multiple media channels. If you have jumped onto digital platforms without a solid strategy, you probably have seen spotty results at best. It’s time to go back to “strategery,” as former president Bush would say. You CAN realize tangible benefits from social media marketing, if you make it part of your larger marketing strategy and link it to traditional media, and if you are realistic about what to expect from it (ex. Increased SEO value, community connections, insight into your customers’ minds.)

    Put the time and effort into re-visiting all aspects of your brand with a critical eye; update your image and your message. You will see good results from a well-executed process and plan—and when the business improves, you will be well positioned in your market.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Lessons from Subzero

    Lessons from Subzero

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Have you ever felt 50 degrees below zero? Tom moved to Minnesota for a job and quickly learned the wisdom of having his home winterized when he got his first heating bill. Most people who live in these frigid climes know that getting an inspection of their windows and doors could save them substantially in heating bills. Even small leaks let warm air out and freezing cold air in.

    What about your business? Are there leaks in your marketing plan? You NEED to know where your marketing dollars and your time are going! Don’t assume that having a plan ensures that your marketing is airtight. Even if your current strategies seem to be working well, you always have to ask, could they work better?

    The economy is growing now, but it always runs in seasons; eventually it will turn to winter. The time to prepare for winter is when the weather is good. You know that marketing efficiently during a recession is critical and that keeping up your marketing will pay off, especially when the economy warms up again. The problem is that you are in the ultimate catch-22: business is down, so you need more than ever to market your brand, but money for marketing is hard to come by because business is down.

    A marketing inspection, or audit, now can help you get more from your precious marketing money and time and keep your business safe when the economy dips. A well-done inspection of your marketing will likely more than pay for itself. Be sure, however, to hire a firm with a good reputation, and ample past clients willing to give positive testimonials. There are a few out there who will handle your leaks by stuffing more of your money into the gaps, and into their own pockets.

    SalesFish takes our clients through a discovery process to explore their plan and the strategies they have in place. We ask questions about the fitness of each strategy being employed, such as “is this AdWords campaign reaching your core audience where they browse? Is there a better place to put your money for better ROI?” We examine opportunities you may not be taking advantage of, always with optimal lead generation in mind. We coach our clients on how much time they need to give a strategy to produce results, and when to make a change.

    A marketing audit has the potential to save you substantial money in the long run and give you the peace of mind that your efforts are well-applied. Are there leaks in your marketing plan? Maybe it’s time to find out.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales