Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
What comes to mind when you see an image of the Nazi swastika, or Coca-Cola bottle? Chances are, those symbols elicit fairly strong associations in both your heart and mind. What you’ve just experienced is a “brand.” So, why do we have these reactions? Because we’re human. We all think, we’re all hardwired to reason, discern, and make choices, but more importantly, we all FEEL. And, when bombarded daily with a litany of messages and choices all screaming for our attention, our minds side-step the melee, and our hearts respond to the messages which resonate most with our ideas about ourselves.
Your brand, and how you communicate it, is paramount to your business success. Your brand identity accounts for 50% or more of a company’s market value, according to marketing Guru and author Peter Fisk. Your brand is who you are as a unique business–as a culture, and is symbolized by your logo, company name and tagline. It is what makes you different and worth a second look. In simplest terms, however, a brand is not what YOU say your company is, it’s what your audiences THINK and FEEL you to be. A brand is embodied in an amalgam of perceptions, feelings, impressions–a gut reaction that people have formulated about a particular product, service, or organization. Your internal brand may be quality service, but a Microsoft clip art “logo” will not engender this feeling or perception.
There is, however, a difference between branding and a brand. Quite simply, a brand is reactive–your audience’s perception of you. Branding is proactive–encompassing all of the actions your organization undertakes to influence those audience perceptions. Branding efforts seek to create an appropriate, overarching voice, a personality; that voice is communicated through symbols such as logo, tagline and company name, extending to advertising and marketing strategies, customer service and personal contact–collectively known as “touchpoints.”
To be effective, branding symbols and touchpoints must correspond to and resonate with target audience(s). Your branding messages must accentuate what makes you and your offerings different and unique in comparison your competitors’ messaging (the power of “different”). With so little time to make a first impression, it is essential to communicate your message in a concise, clearly articulated manner that helps your audience “see” themselves in the brand. This is one most effectively by expressing benefits as opposed to features, descriptions of services, or some wonderful quality our businesses or we possess. (Your mugshot means little to people; what you can do for them–how you can solve their problem, or satisfy their needs–means everything.)
The fine balance of branding is making an emotional impact upon your audiences, through benefits important to them, while communicating your essence with skill and subtlety (showing, not telling). To do all of this with a symbol, a few words and brief messages is challenging, but when it’s done right, you will get noticed!
Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales