Have an Advertising Revolution

    Have an Advertising Revolution

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Is your marketing still in the Dark Ages?

    In the last decade or so, the world of marketing and media has undergone absolutely seismic shifts. TV’s share of total media-watching time shrunk by 10.75 percent over a five-year period, and it continues to fall. More and more viewers are watching streaming TV, which does not even have ads. Digital devices take up more than half of all media viewing time. The future of advertising has been here for a while now, but many companies are struggling to adapt to the pace of rapid evolution—and that even goes for marketing agencies!

    The rules of advertising have forever changed because of digital media. Ads that interrupt the viewing experience—so called “push” ads—often get tuned out or turned off. The public now has so many choices and vast control over which media they patronize on a regular basis. In such an environment, advertising must present content that naturally attracts the audience and holds their attention for a sufficient length of time. This includes gripping stories that engage and hold attention. “Storyselling” creates genuine value for a brand audience. If the value is not there, viewers will soon move on to more interesting narratives.

    Audiences also are now viewing media according to their own schedules, rather than waiting for pre-scheduled programming. That means brand stories must be transmitted 24/7, and across a wide variety of media to be effective. A major key now is to have brand stories that are so compelling that they are eagerly shared across the various social media channels, maybe even gaining viral movement. Since there is so much content on the Web, it is critical that a brand effectively differentiates itself as unique and outstanding from the many competing voices—and that starts with a fresh and compelling message.

    Marketing agencies need the vision and breadth of skills required to innovate advertising content and will produce returns for their clients. What is necessary is an integrated agency that fully understands brand management across a wide variety of media. Strategy and storytelling must integrate media efforts into a seamless whole, always keeping the audience’s needs and interests at the forefront of attention. This seamless integration of storytelling is what ultimately leads to content being shared on various social media platforms, moving a brand forward.

    Advertising, Web design, and content marketing over the various platforms are challenging. Not only do they require great storytelling, they must be based on solid market research data. Technology has to measure itself and adjust to realistic feedback. The audience must be targeted with great accuracy, the message adapted to their behavior. In your efforts to grow, SalesFish is here to help you as a full-service agency—one that is always working hard to help you stay ahead of the crowd!

    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    The Screwtape Emails  XI: Divide and Conquer

    The Screwtape Emails XI: Divide and Conquer

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    To: Wormwood

    From: Screwtape

    Subject: Divide and Conquer

    My Dear Wormwood,

    Here we at a critical juncture. The pesky Patient has decided to kick up the level of his marketing. Not to worry—this situation can be the catalyst for a delightfully dreadful downfall. You must learn these three ways to frustrate even the most ambitious marketing intentions: The three D’s.

    Divide: Influence your charge to enlist as many disconnected sources as he can find. I influenced one of my own patients to hire a freelance graphic designer, buy into a do-it-yourself website, use his sister to write content, and get a moonlighting “marketing expert.” This motley team had some decent individual talent, but could not form a unified team. Imagine taking ten pieces each from four different 50-piece puzzles, and attempting to fit together a unified picture. My patient “saved” a few bucks, but the ensuing brand message was predictably weak and disconnected; what she lost far outweighed any gains. (She also wasted a good deal of time trying to chase down each contractors to re-explain everything to each.)

    Dilute: A coherent, unified team produces an effective, cohesive brand message capable of making powerful connections that lead the humans them to buy, buy, buy. Prevent this happening, at all costs! Just like the game of “telephone,” the more disconnected people that crafting the message, the more diluted, distorted and dissonant it becomes. See the how that works?

    Discourage: The regrettable results of the first two D’s will always lead to discouragement. Plant a mixture of truth and error into the Patient’s mind. Make him believe the problem lies in the media platform. “YouTube ads don’t work for me,” or “social media must not produce any real returns.” The truth of such thoughts depends on whether or not he divides and dilutes his marketing message.

    If we can portray truth as relative, we can really mess things up!

    Your affectionate Uncle,

    Screwtape

    P.S. We now have the opportunity to guide the patient’s determination by perpetuating the insane idea that trying other media with the same thrown-together “team” will produce different results. Good luck with that one, human!

    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales