Win Clients with a Conversational Tone

    Win Clients with a Conversational Tone

    And Two Ways to Nix Mistakes Fast

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    You’re a good writer, congratulations! English degree? Even better—you’ll save many a grammar lover from a face palm anytime you post something online or send an email. Here’s where it’s hurting your sales: Your online audience isn’t likely there to read formal writing. If you truly want to connect with your leads and online audience, write conversationally. Throw out some of the classic rules and pretend the words you’re typing are words you’re speaking over a cup of coffee or that five o’ clock beer. Here are a few ways to help increase the conversational tone of your written pieces:

    1. Ask questions of your reader. You wouldn’t sit across from someone over a cup of coffee without getting to know him or her a little first. Prod at why they might be reading your blog or email in the first place and offer a solution. Step into their story a little and they’ll probably hang around just a little longer to hear what you’ve got to say.
    2. Talk to your reader. Instead of using “we” or “our” use “you” wherever appropriate. Don’t write to the thousands of people that visit your webpage or who open your email campaigns, write to just one of them. Your content will immediately be more personal and meaningful to those that read it.
    3. Avoid sounding too good. Don’t use bigger words than are necessary, break up bigger ideas and sentences into smaller ones, and feel free to break some rules to make ideas flow more easily.
    4. Don’t use industry jargon. Flee! Run for your life! Just tell your reader in simple terms what needs to be said without all of the high-level terms that are in your industry. It’s all about the reader understanding plainly what your product or service will do to help them.
    5. Add some personality, sweetheart. Honestly, there’s no need to hide behind that screen you’re reading this on. If you’re in sales, relationship is everything. It’s likely your reader will want to get to know you a little bit, too.

    After you apply these principles, read your piece out loud to yourself and you’ll see it comes across quite pleasant. This will also help address any sticky spots that the reader may find difficult to understand. Watch and see: changing to a friendly tone will help increase your reader engagement.

    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Can Instagram Really Help Market Your Business?

    Can Instagram Really Help Market Your Business?

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Can Instagram Really Help Market Your Business? Yes.

    Enough said.

    But in case that isn’t good enough for you…Instagram is an engaging social media platform that can help build a following of loyal customers for your business. The best advice is while using this platform is: Don’t be boring. The beauty of Instagram is because your content is primarily photo and video, you can be as creative as you’d like, have some fun, and play!

    Here are five ways to use Instagram to help grow your business:

    1. Tell a story. (Anyone worth their salt in marketing won’t be talking in ads about how great their own product is.) Take the opportunity to tell engaging stories in your photos and videos to connect with your target audience.
    2. Hold a contest. Instagram is a great place to hold a contest to give something to your followers to build trust, and to help grow your audience. You can use a rule in the contest such as, “Tag three friends who might like our product.” For every entry, you get three new sets of eyes on your product or service.
    3. User generated content is king. You’ve already got loyal customers; ask them to tag your business in one of their photos with a testimonial (this could also be a part of a contest!). You can ask customers to take photos of your product while in use (or an after shot), and you can use this content on a regular basis to help your audience see why your product or business is so beneficial to real people. Not just because you say so in your marketing.
    4. Use stories and live videos to engage with your audience in real time. Stories are small video or photo posts that go onto your profile and disappear within 24 hours. (The newest feature of stories is that you can highlight select stories and keep them on your profile as long as you see fit.) You can post live videos during events to help connect with your audience that isn’t local to your area. And stories are simply a fun and engaging way to take polls and test content that could go on your profile.
    5. LET LOOSE. Have some fun! We all have to work for a living, but hopefully by getting creative with Instagram you can have a little more fun and find more meaningful ways to connect with your customers and audience.

    Do some research on Instagram (it’s a great way to kill thirty minutes…or three hours…). Find some brands that you connect with and see what they have the most success with, and what resonates the most with you. This can help you to fuel the fires for good Instagram content for your own business.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Three Ways Your Blog Can Generate More Leads

    Three Ways Your Blog Can Generate More Leads

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Have you asked if blogs are really effective, if they’re worth the time? Consider your print advertising, perhaps you use mailers, or TV and radio advertising. You’re not going to sit idly by and hope your clients just walk right into your door without any prompt–they’ll go straight to your competition. The same goes for your website. If you’re not blogging yet, or not frequently enough, you’re not using your blog effectively. Here are some compelling reasons to incorporate blogging into your marketing strategy:

    1. Your website will rank higher on search engines. Websites do better on search engines when there are more indexed pages. If you have a company website with just 10-30 pages, you’re missing out. Frequent blogging adds more pages to your website for Google to index. Adding just 50-100 pages to your website via blogging can increase your lead generation in the double digit range. (Source: https://blog.hubspot.com/blog/tabid/6307/bid/5806/Study-Shows-More-Pages-Indexed-by-Google-Means-More-Leads.aspx)
    2. Build trust with your leads and customers. A blog gives your leads and customers a reason to continue to return to your website. This is your area to shine on the Internet: Write your blog in a way that shows your expertise in your field, be interesting about the content you offer, and they’ll continue to return. This will build trust with your leads, and will help nurture current customer relations. It is less expensive to retain a customer than it is to search for new ones.
    3. Use your social platforms to promote your blog content. You already have a pool of customers and leads watching your social media accounts. Post your blogs onto your Facebook, LinkedIn, Twitter, and Instagram to generate more traffic to your website. This casts the net wider than just posting the blog alone, and even better, to an already-captive audience.

    Blogging doesn’t need to be a daily activity, but it should be frequent enough to add pages that Google can index. If blogging isn’t’ a regular activity yet, shoot to post at least three blogs per week until you’ve added 50+ pages to your website. At that point you can slow down to something that suits your company’s needs. Your blog will soon have leads coming back for more, and keep your current customers interested in what you have to offer.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales