Defining Your Brand: The SalesFish Strategy

    Defining Your Brand - The SalesFish StrategyWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    “Branding” is often a misinterpreted word and concept. What is a brand? How do you create one? How do you cultivate customer loyalty to your brand? The short answer is that it is not haphazard—defining a brand requires strategic brand marketing.

    Many times, a company will come to us having invested a great deal of time and money into building their brand. Investing more money or buying more advertisement space doesn’t guarantee results. Regrettably, it can sometimes have the opposite effect especially if your core message is getting lost in the process.

    Let me back up for a moment. Branding essentially refers to the emotional connection you have with a product. So, for example, Campbell’s Chicken Noodle Soup is Mmmmm, mmmmm good. Most people eat chicken noodle soup when they’re not feeling well so there’s an inherent (and effective) “you’ll feel better” within their message. When you drive an Audi car, you Never Follow. When you drink a Coca-Cola, you Have a Coke and a Smile. When you wear Nike shoes or apparel, you’re ready to Just Do It.

    We call tissue paper Kleenex. When we search something on the World Wide Web, we say, “Just Google it.” Those connections, those emotional ties are not coincidences. They are the result of intentional, thorough strategic brand marketing.

    Branding is a lot like minimalism—you keep removing until you arrive at its essence. So, get ready to par down. SalesFish can guide you drive your brand and we’ll measure the results with sales and service. Next, we’ll provide an outline for the SalesFish strategy to foster a first-rate brand.

    Your brand promise is the cornerstone Defining Your Brand - The SalesFish StrategyWe’ve defined branding and discussed the necessity to provide an emotional connection to your brand. In our experience, THE BRAND PROMISE is the >cornerstone. Without it, it doesn’t really matter if you’re marketing effectively or you have the biggest and best placement as far as media buys. Here’s the key: Your brand promise must be accurate, and it must not just connect but also land with your target audience.

    Let’s revisit Coca-Cola as an example. We’ve all had an experience Having a Coke and a Smile. Coca-Cola is not the #1-selling soft drink by accident. Many of us relate to the positive connection of family, friends, holidays, and fun to the Coca-Cola brand. Our connection and loyalty is evident to Coca-Cola through their sales reports.

    The added benefit of a solid brand promise is that it can withstand bad press. How many of us have read the “test” that states if you submerge a T-Bone steak in Coca-Cola, the steak will disintegrate in 48 hours? Or perhaps you’ve seen the animated Polar Bear parody, claiming that Coca-Cola causes diabetes? Despite these negatives, an authentic brand promise remains intact.

    Consistency is key here. Make certain that the message is constant at every level. For instance, the Coca-Cola broadcast television advertisement delivers the same message as the in-store display.

    Let’s investigate your brand promise. Contact SalesFish today and find out what it’s like to have a team of strategic brand marketing experts elevate your brand.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to SalesFish Experiential Event Marketing and Sales, California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential event marketing like a trade show, user conference, workshop, road show or sales event, you must decide how to SELL your event.

    If you’re a first time or fairly new event how you sell is even more critical. The old adage “build it, they will come” does not apply to any event. You must gain the trust of your target audience over time by giving them a world-class experiential event experience.

    If you’re a new or mature event, it’s always a great idea to tie your event to a worthy cause and donate a portion of your proceeds. This is called “Cause Marketing.” It’s also a good idea to be prepared to give away landscape as well as opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales, do you trust in your marketing alone?

    When selling an event, it’s never a good idea to represent yourself. There’s a reason Hollywood stars or professional athletes have agents. It’s not just for negotiation purposes but to reflect how special they are.

    An intermediary “brands” targets’ minds that your event is special.

    This is our strong and strategically-biased encouragement: don’t go it alone when selling your event for audience acquisition, sponsorship sales or exhibit sales.

     

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!

     

     

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to the blog for SalesFish Experiential Event Marketing and Sales. We are California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential event marketing whether it’s a trade show, user conference, workshop, road show or sales event, without a doubt you must decide how you’re going to SELL your event.

    If you’re a first time or fairly new event, how you sell will be even more critical. The old adage, “Build it, they will come,” does not apply to any event. You must gain the trust of your target audience over time, by continuing to give them a world-class experiential event marketing experience.

    If you’re a new or mature event, it’s a great idea to tie your event to a worthy cause and give a portion of proceeds to that cause (this is called cause marketing). It’s also a good idea to be prepared to give away landscape as well as opportunities to marquee brands and/or companies.

    In regards to audience acquisition, exhibit sales, or sponsorship sales, do you trust in your marketing alone? Do you have an elite Telemarketing Services team to tap into?

    When selling an event, it’s never a good idea to represent yourself. There’s a reason Hollywood stars or professional athletes have agents. It’s not just for negotiation purposes but to further reflect how special they are.

    There’s something about having an intermediary that “brands” targets minds that your event is special.

    Don’t go it alone when it comes to selling your event, whether it’s for audience acquisition, sponsorship sales or exhibit sales. That’s our strong and strategically-biased opinion.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.

    The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:

    • Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
    • Event Strategy, Logistics, Event Planning and Event Training
    • Experiential Event Marketing
    • Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
    • Pre- and On-Site Real Time Statistical Data and Market Research
    • Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)

    We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.

    Call today and Catch More!

     

    Exhibit Sales & Sponsorship Sales

    Welcome to the SalesFish Experiential Event Marketing and Sales blog for California’s most strategically biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential marketing event like a trade show, user conference, workshop, road show or sales event, you must decide how you’re going to SELL your event.

    If you’re a first time or fairly new event, how you sell is even more critical.  The old adage “Build it, they will come” does not apply here.  You must gain the trust of your target audience over time by giving them a world-class experiential event marketing experience.

    If you’re a new or mature event, tie your event to a worthy cause and give a portion of proceeds to that cause.  This is known as Cause Marketing.  Also, be prepared to give away landscape and opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales, will you trust in your marketing by going it alone?

    It’s not a good idea to represent yourself when selling an event. There’s a reason Hollywood stars or professional athletes have agents.  It’s not for negotiation purposes but to reflect how special they are. An intermediary “brands” your event as special.

    This is our strong and strategically biased encouragement: Don’t go it alone when selling your event for audience acquisition, sponsorship sales or exhibit sales. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand Marketing and Execution.

    Sponsorship Sales & Exhibit Sales Agency

    Welcome to the SalesFish Experiential Event Marketing and Sales blog for California’s most strategically biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, Seattle and are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    If you’re planning an experiential marketing event, such as a trade show, user conference, workshop, road show or sales event, you must decide how you will SELL your event.

    If you’re a first time or fairly new event, how you sell is more critical.  “Build it, they will come” does not apply to every event. You must gain the trust of your target audience over time by continuing to give them a world-class experiential event marketing experience.

    If you’re a new or mature event, tie your event to a worthy cause and give some proceeds to it (cause marketing).  Be ready to give away landscape as well as opportunities to marquee brands and/or companies.

    Regarding audience acquisition, exhibit sales, or sponsorship sales do you trust in your own marketing?

    When selling an event, don’t represent yourself.  There’s a reason Hollywood stars and professional athletes have agents.  It’s not for negotiation purposes but to show how special they are.

    There’s something about an intermediary branding targets’ minds that makes your event special.

    This is our strong and strategically biased encouragement: don’t go it alone selling your event for audience acquisition, sponsorship sales or exhibit sales. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B Telemarketing, B2B Telesales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand Marketing and Execution.