Key Questions to Ask Yourself for On-Page SEO in 2015

    SalesFish B2B Sales Marketing Digital SEO Key questions to ask yourself for On-Page SEO in 2015Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    The last few years have seen huge changes in the Google algorithms. To summarize very briefly a couple of the most notable changes; spammy back-linking practices are no longer effective, nor is keyword stuffing or low quality content.

    However, on-page SEO has actually changed relatively little. See, the point of on-page SEO is to create an experience that is user friendly. Google wants your pages to be easily scannable for the reader, and your content to be engaging enough to keep them on the site.

    How fast is your site speed? Users expect your site to load very quickly. In fact, low speed times are often correlated with low conversation or retention rates. Check out some tips over at Moz for optimizing your site speed.

    Are your title tags effective? Your title tags need to be short, straightforward and user friendly. Ideally you want to strive for 50-60 characters – the Google SERPS will only show the first 60.

    Have you considered your meta-descriptions? This is what will come up as the description under your websites title tag when you are viewed in the SERPs. Focus on latent semantic indexing (LSI) for your primary keyword as opposed to old style keyword stuffing techniques. You only have about 160 characters to get your point across anyway so make it clear. Much like with the title tags, keep it simple, descriptive and easy to follow.

    Is your content optimized?

    • Keep it interesting, in-depth and written with the user in mind
    • Keep it shareable
    • Use effective subheadings
    • Top performing posts in the Google SERPs are usually between 1500 and 2000 words
    • Integrate a table of contents via a plugin such as this one
    • Interlink to other pages on your site

    Have you used proper header tags? You need to use the H1 tag (only once) and make sure it includes your keyword and is before any H2,H3 or H4 tags that you will use later on to highlight any important points or sub-headings. Don’t repeat any H2 or H3 tags too often as this can be considered a detrimental SEO practice.

    Have you included an appropriate keyword density? Matt Cutts suggests that a keyword density of around 1.5% is what you should be striving for. Ensure the main keyword comes up early in the first paragraph as well as in the last paragraph and mix it in with some LSI keywords.

    Have you included a call to action at the end of the post? An effective page should hold the readers hand from top to bottom. What this also means, and what is often forgotten, is that you should then direct the reader at the end of the page with a call to action; whether this is a contact us form or an opt-in button – make is clear and user-friendly.

    On-site SEO is, unlikely offsite SEO, completely in your hands. This should underpin its importance to you and your brand. With these points in mind you should have all the initial bases covered and be on your way to having optimized onsite SEO pages.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How Do You Prepare Prior to Meeting with a Client in a B2B Selling Situation?

    Salesfish Prepare Prior to Meeting with a Client in a B2B Selling Situation flickr cc credit DamnitDylan

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    By James Rothaar

    If you were to ask five successful sales professional the same question, would their responses be similar? We were curious to learn how these sales pros prepare before going out and meeting with clients and prospects.

    While the responses from the sales professionals were unique, the replies to the question did contain some similarities. Four out of five indicated that they do have a specific research methodology. All of those who do research on clients and prospects use the Internet and social networks as part of their research process.

    So, we asked this question in our Top Sales Professional series,

    What types of research do you require your staff to do prior to meeting with a client or prospect?

    William L. Sgro, Director of National Accounts, EcoEngneering

    “Our sales reps are expected to develop as much information on the clients –their primary activity; whom they may be doing business with currently; their expectations; their financial stability; their performance; and who are their main competitors. Do they have a competitive market advantage? Have they undertaken energy conservation programs previously? The intent is to leave no questions unanswered

    Tom Elmer, VP of Sales and Marketing, Pixcara Studios

    “Because this company sells YouTube videos, we always look at a company’s website to determine if it is currently using any video marketing. We also Google the company and check out all of the company’s social media channels if they have any. We also check out the company principals’ personal profiles on LinkedIn.”

    David Sonné, retired telemarketing and sales executive, and trustee of the Jack Oakie and Victoria Horne Charitable Foundation

    “None whatsoever. I want the playing field to be even. Any advance knowledge or information I gather could be hearsay or rumor. If, of course, I know that my prospect has been married seven times then I probably wouldn’t ask why there are photographs of 17 children on his credenza … well at least not during our first visit. I prefer to meet with and listen to my prospect and draw my own conclusions.”

    Kurt Gairing, Account Executive, Fontis Solutions

    “I find out as much as humanly possible about a client or a prospect. I go online and read about the company. I go to LinkedIn and read about the person I am going to meet. I asked around the office if anyone has done business with the company or the individual. Hell, I even go on Facebook to see what else I can uncover to get to know someone better.”

    Scot Smith, Co-Founder of RetailPropeller.com
    “We do and we don’t research prospects. We have an application that wholesalers complete that tells us if they’re a good fit or not. Our marketing funnels tell us a lot about a prospect before they reach out to work with us. Retail accounts take a little more research, but I like to do the majority of that side-by-side with my prospects like the business partners that we are. It’s a mistake to go into a meeting with too much research, because you never really know what pieces and parts are truly applicable.”


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales