by admin | Nov 1, 2011 | Event Marketing
Welcome to SalesFish Experiential Event Marketing and Sales, California’s most strategically-biased event planning, event management, event marketing, sponsorship sales, exhibit sales, telemarketing services, and event marketing agency.
We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.
Today’s Event Marketing post comes to us from Mike Thimmesch of www.skylinetradeshowtips.com. Mr. Thimmesch offers great advice on lead generation for your trade show:
100 Trade Show Lead Generation Ideas
May 01, 2010 | Mike Thimmesch
For most exhibitors, lead generation is their #1 reason for exhibiting at trade shows. Exhibit marketers want leads to replenish their sales pipeline, bring in new and repeat customers, and generate sales revenue.
So to help stoke the lead generation fires, here are 100 ideas to get you more leads at your upcoming trade shows, divvied up among 5 main areas:
Get more trade show leads by how you select shows
- Go to more trade shows outside your local region
- Go to more trade shows, in your best vertical markets
- Go to more trade shows, in foreign countries
- Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show
- Exhibit at trade shows where your buyers are
- Track leads to determine and expand in the shows with the best ROI
- Evolve show selection to match changes in company’s best vertical markets
Get more trade show leads with your exhibit design
- Get a bigger booth
- Get a booth space closer to the hub of traffic, or by a bigger competitor
- Get a corner booth space
- Backlight your trade show display graphics
- Design your exhibit to more boldly and clearly say why attendees will benefit from working with you
- Put fewer elements on your exhibit, but make the remaining images and messages bigger and more concise
- Use graphics with images and benefits that appeal more directly to attendees at your vertical market shows
- Put benefit statements on your trade show exhibit graphics
- Replace your tired old display with a new trade show exhibit
- Make your exhibit architecture more inviting to enter
- Pick more exciting colors on your exhibit
- Bring fewer products, such as only your most popular products, to minimize clutter
- Get a taller exhibit
- Add more lighting
- Put messages on your flooring
- Avoid an exhibit that looks like everyone else
- Keep your booth neat and clean throughout the show
- Move interesting equipment and technology to the outside of the booth
- Use a theme that gets attention and memorably ties into your competitive advantage or offering
- Match your exhibit message to your other marketing materials
Get more trade show leads with pre-show promotions
- Send an inexpensive postcard offering a free gift in your trade show booth
- Run a banner ad on the show website
- Send a pre-show email blast to your clients and top prospects located close to the show location
- Put stickers with booth location and show info on all outgoing mail
- Email invitation to a pre-show microsite with targeted messages and offers
- Have your sales people invite their prospects to visit your booth and set up meetings in advance
- Send an email invitation to the show’s pre-registered attendee list for this year, and the registered attendee list from last year
- Use social media to reach more attendees
- Send half of something of value to attendees before the show, and promise to give the other half in your booth
- Contact your industry press and tell them about the innovative new product you will be introducing at the show
- Put your booth number on all your pre-show promotions: email, mail, ads, website
- Design more creative and compelling pre-show promotions to cut through the mailbox clutter
- Invite top prospects to lunch or dinner at the show
- Send a pre-show promotion offering a more valuable gift in the booth, but not to the entire list, but only to the subset of show attendees that match your target audience
- Send free tickets to the trade show to clients and best prospects
- Post your trade show schedule on your website with a link to sign up for appointments
- Ask the show for additional promotional opportunities
Get more trade show leads with at-show promotions and activities
- Introduce a new product at the trade show
- Add motion to your exhibit
- Offer food, especially if it smells good, like baking cookies
- Offer drinks to your booth visitors
- Give your attendees something entertaining and fun to do
- Do an engaging demo in your booth
- Get your client to hold your product
- Go beyond sight to appeal to attendees’ sense of smell, sound, taste, and touch
- Add interactivity
- Run presentations or video loops on large video monitors
- Offer healthy food, not just candy
- Put out a candy or chocolate dish to slow down attendees long enough to engage them
- Offer in-booth massages
- Give a free sample of your product
- Give a free sample of a product made with your product
- Hire a celebrity for your booth, where the celebrity is popular with your target audience at the show
- Hire a celebrity lookalike for your booth, where the celebrity is popular with your target audience at the show
- Giveaway something useful to your target audience
- Hire a performer, such as a magician, to attract attention to your booth
- Have a raffle, sweepstakes, money machine or a game
- Hold a press conference if you have newsworthy news
- Sponsor something highly visible at the show
- Have a contest for attendees in your booth
- Get signage in the show hall promoting your booth presence
- Offer a show special or discount
- Get someone from your company to be a speaker at the show
- Give presentations or educational sessions in your booth
- Do door drops that target only show attendees at their hotel rooms
- Pay to include an invite or a gift in the official show bag each attendee gets
- Put an ad in the show book
- Brand your staffers with outfits or similar attire
- Offer one really big prize (worth thousands of dollars) to get more attention
Get more trade show leads with better booth staffing
- Bring more booth staffers
- Bring booth staffers who actually want to be there
- Hold a contest to reward the staffers who take the highest quantity of qualified leads
- Leave your wallflowers at home
- Train your booth staff how to work a trade show booth
- Communicate to your staff the company’s goals and your expectations of them in the booth
- Don’t use booth staffing as a training ground for brand-new employees
- Ask visitors open-ended questions and listen to their answers
- Get faster at recording each lead by not writing down every visitor’s name and address, but instead using a badge scanner
- Have enough badge scanners to avoid lines with your booth staffers in busy times
- Bring crowd gatherers (not booth babes)
- Smile
- Keep your booth staffers fresh by giving them regular breaks
- Learn to more quickly disengage with unqualified attendees
- Thoroughly train your booth staffers on the new products you are introducing at the show or just introduced recently
- Make friends with your neighboring exhibitors, and refer attendees back and forth
- Bring your top management to booth staff, and tell attendees they will be there
- Get staffers out of the bowels of your booth and out to the edge of the aisle
- Don’t sit down in your booth, unless you are talking with visitors
- Don’t hide behind tables
- Instead of giving away literature, offer to mail it to attendees, and get their contact info
- Prepare your booth staffers with several good engaging questions
- Arm your booth staffers with answers to common objections
100.Train your booth staffers to know your products and how they solve your clients’ problems
Which of these 100 ideas will you choose? Perhaps you are already doing several yourselves. Some can be combined to be used simultaneously. It’s a long list, and there’s no way anyone can do all 100. Some of them even contradict each other.
Yet as Bob Milam advises, while knowing a lot of tactics is useful, knowing which tactics to use and when to use them is even more useful. Determine your strategy first, then choose among these trade show tactics the most appropriate ones to support your strategy and generate more leads.
Also, while I’ve listed many tactics to get more leads, of course you need to also strive for getting higher quality leads. And if you can do both, go to the head of the class.
Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.
We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B telemarketing, B2B Tele-Sales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand marketing and Execution.
The SalesFish team brings more than 30 years’ experience, and more importantly, extreme focus in each of the following disciplines:
- Event Management, Planning and Marketing / Advertising: Positioning, Branding, Brand Identity Marketing, Creative, Public Relations, Advertising, Direct Response, Multi-Media, Interactive Media, Promotional and Web Design
- Event Strategy, Logistics, Event Planning and Event Training
- Experiential Event Marketing
- Comprehensive Event Registration (online/onsite) and On-Site Event Production (lighting, sound, staging, talent)
- Pre- and On-Site Real Time Statistical Data and Market Research
- Event Sales Activities and Fulfillment (reporting, Sales Activities, B2B Tele-Sales activities, B2B telemarketing services, Audience Acquisition, Exhibit Sales, Sponsorship Sales and Post-Show follow-up)
We welcome the chance to cast your net in the area of Event Management, Event Branding, Event Marketing, Event Sales, Event Promotion and Execution.
Call today and Catch More!
by admin | Jan 7, 2011 | B2B Sales, Brand Marketing, Digital Marketing
Welcome to the ultimate B2B marketing agency serving San Diego, Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest as the most strategically biased Search Engine Marketing, Search Engine Optimization, Digital Marketing, strategic Telemarketing Services and B2B Lead Generation Agency.
SalesFish Brand Marketing & Sales has served the Sacramento business community for over a decade as a leader in Sacramento Marketing, Interactive Marketing and Web Design.
“Most agencies’ stock-in trade includes ethnic humor, eccentric art direction, contempt for research, and their self-proclaimed genius. They’re seldom found out, because they gravitate to the kind of clients who, bamboozled by their rhetoric, do not hold them responsible for sales results.” –David Ogilvy
If your company or organization is looking for a “disruptive” and results-oriented Marketing, Web Design, Digital Marketing and B2B Telesales and B2B Telemarketing agency, look no further.
Welcome to Sacramento’s premier Marketing, Digital Marketing and Web Design Agency serving as the most strategically biased Marketing, Digital Marketing and Web Design Agency. We gladly serve Sacramento and all 50 United States Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.
If you landed on this page, we’re confident that your company or organization will find our Marketing, Digital Marketing, Web Design, B2B Telemarketing, B2B Telesales and Telemarketing model extremely compelling.
SalesFish Brand Marketing & Sales has been serving the Sacramento business community for over a decade as a leader in Sacramento Marketing, Interactive Marketing and Web Design.
With Sacramento businesses, SalesFish devotes itself to providing a return on investment (ROI) for every client every time. SalesFish’s brand promise is to Improve Your Net. Our promise holds up because as a “quantifiable” marketing and sales agency, we offer incredible ROI for our clients.
What differentiates SalesFish from other Sacramento Marketing, Digital Marketing, and Web Design Agencies is our FULLY integrated marketing and sales model.
As a world-class marketing and sales agency assisting Sacramento B2B organizations and all West Coast B2B companies seeking world-class B2B Marketing, Interactive Marketing and Web Design agencies, SalesFish Brand Marketing & Sales provides over 60 billion dollars in quantifiable sales for their Clients.
We know of NO other Marketing, Interactive Marketing and Web Design Agencies serving the Sacramento area that can make such outlandish claims. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.
How can SalesFish Brand Marketing and Sales make such boastful claims? As Sales, Web Design and B2B marketing agencies go, we also provide B2B Telesales, B2B Telemarketing and B2B Sales activities. That’s right, we execute high-touch B2B sales activities for our clients. Our clients appreciate the power we give them to completely integrate allowing for sales and marketing track ability, accountability and bottom line SALES.
We know in a down economy, sales sell and clients look for returns on their brand marketing and sales investments.
Sacramento Marketing, Web Design and Sales NET of Services:
- Market Research and Strategic Marketing Planning
- Public Relations and Media Relations
- Branding and Corporate Identity
- Creative Design and Creative Writing
- Direct Response and Advertising
- Media Planning and Media Buying
- Multimedia and New Media
- Digital Marketing
- Experiential Event Marketing and Event Management
- Search Engine Optimization, Search Engine Marketing and social media marketing
- Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
- B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales
Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.
by admin | Jan 5, 2011 | B2B Sales
Welcome to the blog for SalesFish Brand Marketing & Sales for California’s most strategically biased B2B Tele-Sales, B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.
In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Tele-Sales or B2B Sales activities? YES! But you still commit to the process of integrated marketing with your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities.
Outsourcing your B2B Telemarketing, B2B Tele-Sales and Inside Sales activities requires an organization to have strong internal marketing leadership and include strong sales acumen.
Given that your organization has such strong leadership, then it is prudent to outsource your B2B Telemarketing, B2B Tele-Sales and B2B Inside Sales activities to a trusted B2B marketing agency partner. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.
Carefully consider the decision to outsource and vet a qualified partner. Include a partner who is strategic in their sales approach and fundamentally understands integrated marketing.
Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by admin | Dec 8, 2010 | B2B Sales
Welcome to the SalesFish Brand Marketing & Sales blog for California’s most strategically biased B2B Telesales , B2B Telemarketing, B2B Inside Sales Agency and B2B Marketing Agency serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.
In today’s virtual Sales 2.0 world does it make sense to outsource your B2B Telemarketing, B2B Telesales or B2B Inside Sales activities? YES! But you still must commit yourself to the process of integrated marketing with your B2B Telemarketing, B2B Telesales and B2B Inside Sales activities.
Outsourcing your B2B Telemarketing, B2B Telesales and Inside Sales activities requires that an organization have strong internal marketing leadership and sales acumen.
Given that your organization has such strong leadership, it is prudent to outsource your B2B Telemarketing, B2B Telesales and B2B Inside Sales activities to a trusted B2B marketing agency partner.
Carefully consider outsourcing and vetting a qualified partner. Include a partner strategic in their sales approach with a fundamental understanding of integrated marketing. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.
Stay tuned for more relevant content on creating world-class B2B Telesales, B2B telemarketing and B2B Inside Sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing services to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales
by admin | Dec 5, 2010 | B2B Sales, Event Marketing, Telemarketing Services
Welcome to the SalesFish Experiential Event Marketing and Sales blog for California’s most strategically biased event planning, event management, event marketing, sponsorship sales, exhibit sales, and event marketing agency.
We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, Seattle and are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.
If you’re planning an experiential marketing event, such as a trade show, user conference, workshop, road show or sales event, you must decide how you will SELL your event.
If you’re a first time or fairly new event, how you sell is more critical. “Build it, they will come” does not apply to every event. You must gain the trust of your target audience over time by continuing to give them a world-class experiential event marketing experience.
If you’re a new or mature event, tie your event to a worthy cause and give some proceeds to it (cause marketing). Be ready to give away landscape as well as opportunities to marquee brands and/or companies.
Regarding audience acquisition, exhibit sales, or sponsorship sales do you trust in your own marketing?
When selling an event, don’t represent yourself. There’s a reason Hollywood stars and professional athletes have agents. It’s not for negotiation purposes but to show how special they are.
There’s something about an intermediary branding targets’ minds that makes your event special.
This is our strong and strategically biased encouragement: don’t go it alone selling your event for audience acquisition, sponsorship sales or exhibit sales. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.
Stay tuned for future relevant Event Planning, Event Management, Event Marketing, Exhibit Sales and Sponsorship Sales content.
We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering Strategic Event planning, Event Management, B2B Telemarketing, B2B Telesales, B2B Inside Sales, Sponsorship Sales, Exhibit Sales, Audience Acquisition, Brand Marketing and Execution.