How to Use LinkedIn to Grow Your B2B Business

    Salesfish lead generation digital marketing linkedin flickr cc credit sue seecof

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Social media channels are being used widely for B2C businesses, with everything from Facebook to Twitter to Pinterest and more. However, if you’re a company that relies on B2B sales and marketing you may wonder if social media can work for you. There is a social media channel that is perfect for B2B lead generation – that place is LinkedIn. LinkedIn is focused solely on businesses and careers, making it the perfect place to market your products and services.

    LinkedIn has been referred to as one of the most effective platforms for lead generation and sales. It has many tools that you can use to promote your business and find leads. If you take advantage of their Premium Account features, it provides the ability for you to conduct focused and advanced searches for companies or people that you need to speak to within those companies, helping to grow your list of prospects.

    One feature, called the LinkedIn Sales Plan is even set up to send you lead recommendations on a regular basis. You can import SalesForce contacts into your LinkedIn account making follow-up easier and more streamlined.

    One of the most powerful tools of LinkedIn is a feature called InMail. This feature allows you to contact prospects through the LinkedIn email portal directly.

    If you decide you’re going to utilize LinkedIn to do more prospecting there are a few tips on how your LinkedIn profile should look:

    • Make sure your profile clearly shows your prospects what you do and what you can do for them in terms of products and/or services offered.
    • Share why your company and products are important to other businesses.
    • Use language and keywords that will appeal to your target audience.
    • Keep profile photos up-to-date and professional.

    LinkedIn has a great publishing platform available to all of its users. Utilize this feature to share quality content with your target audience that will set you apart as an expert in your field. You should set up a consistent schedule to post articles for the best success.

    Another feature that is beneficial for B2B brand marketing is the Groups feature. Groups are set up for all types of industries and professions. Search for the group that pertains to your business and join. Once you have joined the group, be sure to post regularly, answering questions that others ask and asking questions of the group. This helps you to build relationships within the group, further helping you to gain new leads and prospects for your business.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How to Effectively Use Images in Your Marketing

    B2B Sales digital marketing How to Effectively Use Images in Your Marketing eye_catching_by_palmer0047Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Creating new content is an important piece of your ongoing B2B sales and marketing efforts. With that new content, there is one crucial element that should not be overlooked: images. When planning blog posts and email marketing, as well as social media posts, always remember the importance of the images you’re using.

    An image can be a photograph, an infographic or an illustration. Photographs tend to be the most used, and for good reason. There are studies that show that posts with photographs are read twice as often as those without images. Google also favors the use of images in your blog posts. It will help boost your Google search rankings if the images are properly labelled. Photographs are fairly easy to obtain and only take a second to add to your blog post.

    Infographics are a wonderful visual element to use in your brand marketing. They can provide valuable information, including statistics, in one glance. They’re easy to share across social media platforms, which can increase exposure to your brand. The downside of infographics is that they can be time-consuming to create, especially if you’re not an experienced designer.

    There are several things to keep in mind as you begin using images in your digital marketing:

    1. Find a great image. There are many free stock photo sites that you can use to find quality images. Just remember when using these sources to give proper attribution to the photographer. Spending time to create your own images is the best option. This guarantees that your images are unique and you don’t have to worry about your clients seeing the same image on your post that they might find on another site.
    2. File names are important. When you upload your photo be sure to change the name of the file to something that easily identifies with the image.
    3. Don’t forget the alt-tags. Alt-tags are to images what SEO is to the copy of your post. The alt-tags are picked up by search engines and will help send traffic to your post based on the description used in the alt-tag. (If you’re not sure what an alt-tag is, when you put an image in your post and edit the image a pop-up will prompt you to enter a caption, title, and alt-tag. These are all optional fields, but filling them out is to your advantage.) Make sure that your alt-tag provides a clear, concise description of your image.
    4. Keep image quality in mind. Only use high-resolution images for your blog posts and online marketing. It’s easy to spot a poor quality photo and cutting corners in this area can derail your marketing campaign. Your phone may be filled with pictures you think are great images, but the resolution may not be correct for a website. Make sure to check before you post it.

    Every blog post that you put on your website and every piece of online marketing should contain at least one high-quality image. If you’re not currently using images, start adding them in and see what a boost your stats will get from this simple step.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    The Value of Creating a Buyer Persona

    Salesfish b2b sales marketing buyer persona pixabay image cc

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    One key to effective selling is knowing your market. Defining your target audience and establishing targeted digital marketing strategies is an initial step in this direction, however, many businesses are going beyond the buyer demographics and creating specific buyer personas to help them fine tune their marketing campaigns.

    Creating a buyer persona is much like creating a character in a book. It’s much more in-depth than simply looking at your target market demographics. When creating a persona (and in all likelihood, you’ll want to create several different personas) you will narrow it down and get as specific as you can. This persona is the one person that you will target your marketing efforts toward.

    When developing your buyer persona you need to ask several questions. Some examples of these questions can include the following:

    • What are their main pain points or problems to solve in their business?
    • What obstacles or challenges do they face?
    • Where does your client turn to get the information they need?
    • Do they use print media, trade organizations, colleagues, the internet, social media, or a combination of the above?
    • Who do they spend time with?
    • Where do they spend time?

    Once you have developed each persona, the next step is to anticipate the objections that they may have to becoming a customer or client. Write these objections out and brainstorm ways to respond.

    When setting up a B2B sales and marketing campaign or focusing on B2B lead generation, the persona that you develop will likely be the contact person at a company that can benefit from your businesses products or services. You will still follow the same questions, however, focus on the pain point being a problem they deal within their work environment. You may also want to determine who your contact person reports to and who reports to them.

    You may also find you have several different personas depending on where in the sales cycle they fall. Some may just be learning about your company, not aware that what you provide could be a benefit to them. Others may have become very educated on your products or services, but still have an objection to overcome.

    Creating buyer personas for your marketing campaigns will help you have a more targeted marketing approach and ultimately provide more success in your marketing efforts.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales