The Screwtape Emails, Part IX

    The Screwtape Emails, Part IX

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    There are right and wrong ways to go about marketing, and the pitfalls are many. A lot can be learned by seeing how not to manage your marketing. This original blog series weaves together an entertaining story that will help you navigate 21st-Century marketing with a view from “the dark side,” as “Screwtape” teaches his apprentice “Wormwood” via email how to sabotage your marketing. Enjoy…

    PART NINE:
    To: Wormwood
    From: Screwtape
    Subject: Freezing Out the Cold Call

    My dear Wormwood,

    Let us explore sales a moment in this missive, shall we? As you well know, Wormwood, most businesses cannot survive without sales. And while many of the “old school” sales techniques of the past are not as effective in the digital age, some still apply. Herein lies opportunity for you to sow dissonance and contradiction into the Patient’s sales plan.

    Let’s focus in on the concept of the “cold call.” We have two opportunities here:

    • Convince the Patient that cold calling is dead.
    • If that does not succeed, inspire the Patient to make the cold call truly “cold.”

    The truth is that cold calling is not dead; it has merely evolved. That is to say, that the concept of pursuing prospects you’ve not yet had contact with can still be effective, and even necessary, for many businesses.

    The best way to freeze out cold calling is to put a stereotype of into the Patient’s mind. Evoke unwanted phone calls, SPAM emails and other annoying disruptive techniques. I call these the “wolf whistles” of the sales world. You see, it’s perfectly acceptable for a young man to take interest in a “beautiful stranger,” but approach is everything! A genuine and friendly introduction will be received much differently than a wolf whistle or a cheesy pickup line.

    See where I’m going with this? If you can convince the Patient that cold calling means being “salesy” and intrusive, he of course is going to shy away from such an approach. Our goal is to get the Patient to dismiss cold calling as he would a polyester suit and white wingtip shoes.

    But should he realize that a genuine interest in the prospect and an offering of value can and will gain prospects, our cause is seriously threatened (as is your frail good favor, which I remind you can be lost). If the Patient has the annoying insight to realize that cold calling can be warmly done, then we are in real trouble (and by “we,” I mean “you”).

    One small chance remains: Convince the Patient that cold calling only applies to the telephone, when in fact, email, social media and other media provide opportunities superior to simply going down a telephone number list.

    Lock this is a vault, but the simplest way to do cold calling boils down to a few key tactics:

    • Define your value proposition for a particular audience.
    • Make a list of companies that would benefit from that value proposition. Be specific as to size of company, geography, any other demographic details that will narrow the list to the most promising prospects.
    • Prepare something of value to give to them. It may be a white paper, a free eBook, a free 30-day trial—there are many options.
    • Make the first contact about a genuine interest in their business—in THEIR story—NOT selling or expounding the virtues of your product. Offer that “something of value,” no strings attached. It’s acceptable toward the end to ask if you can contact them again. After all, the young Romeo may ask for a phone number if his interest is reciprocated.

    More on this later, but to drive home my point, just go back up to these four points and simply add the words “do not.” Now are you getting the picture?  If the Patient annoyingly chooses to use cold calling, then assure he’s as annoying as possible to the prospect. Make sales a hunt based on numbers—that is, if I take enough shots at enough people, something is bound to hit. The alternative is to focus on quality of leads and genuineness of approach, and we don’t want that happening, now do we?

    Your affectionate uncle,

    Screwtape


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    How to Use Facebook to Actually Sell Something

    How to Use Facebook to Actually Sell Something

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Facebook can be kind of an enigma sometimes. With the constant changing of algorhythms and rules, it can be difficult to keep up with what might work today, or what might not. As a small business owner, this can be almost impossible to have time to keep up with. How about we help you out a little? Here are a few tried and true ways to use Facebook to get more followers and increase your sales.

    1. Engage. You cannot sell anything until you engage your followers on their terms. Serve them interesting content that connects to their story, and they will engage with likes or comments. These days, if a fan isn’t engaging with a page on Facebook, the almighty seer will stop bringing your posts into their feed. So first rule is to always engage the interest of your target audience.
    2. Give stuff away. I know, you thought we were talking about making sales, right? Well, sometimes to earn trust with a potential customer, you may have to be the first to invest in the relationship—in fact, you should. Hold a contest and give away some of your product! Everyone loves free stuff, and this gives your patrons a chance to become raving fans, or your potential customers a way to try your product that they may have been putting off for a later date.
    3. Boost a post. There are many technical things you can do with Facebook to run ads and track all of the data. If you’re a small business owner, perhaps that’s not the best way. Your time is money, my friend, and we get that. So instead of trying to learn a ton of information about the technical ins and outs of Facebook ads, simply boost a post. It’s a great way to get eyes on a special you’re running or a new product offering. But remember, in this post, make sure to always refer back to rule number one: Engage.
    4. Use an app like Shopial to help you save time while getting more eyes on your product. Simply install the app (and how great that it also works on Instagram!) and it will:
      • Import photos directly from your website product pages
      • Create ads and optimize them for you
      • Make a liaison from Facebook straight to your product pages

    Bam! Time saved and more customers will be directed to your product pages for easier sales. (There are plenty of different apps out there, so do a little research and find out which will be the best fit for you first.)

    There you have it, a few simple ways to help increase sales from Facebook. This requires some work and thought, but mostly your goal is to build connection, engagement, and trust with your customers. Remember to have fun!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Grammar is Still King

    Grammar is Still King

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Imagine for a moment you send a pitch to a big client that you want to land. Unfortunately, as they read through it, they notice a handful of basic grammatical errors and their confidence begins to erode. Perhaps it is just enough uncertainty to make them pursue other options.

    Don’t let this happen to you!

    While we’ve talked in the past about the importance of using the appropriate tone that invites a reader into your content, grammar still sets the stage for good writing. Using bad grammar is like drinking fine wine out of a toilet. Clear punctuation and proper use of language are essential to clear, effective communication.

    How can you be sure you’re writing well? Always enlist another set of skilled eyes to proofread your work. Someone who didn’t write the piece will be much quicker to notice a misspelling, missing or improper punctuation, poor word choices, repetitive words or ideas, and other writing quirks. Even the best writers have their Achilles (or is it Achilles’…or Achilles’s) heels.

    Another way to be sure your grammar skills are up to snuff is to use the free version of Grammarly. Simply copy and paste your content into their site and you will get a fast and effective edit of your spelling, punctuation, and grammar. You can also join their premium service for a small fee, if you’d like to receive extra bonuses.

    There are dozens of other writing tools available on the Internet, take some time to look into the ones that will be most helpful to you. Don’t let bad writing be your downfall. Write well—your customers will notice.

    Oh, yeah…one more tip: If you can’t write well or if grammar is the bane of your existence, hire a copywriter/editor. They’re worth they’re their weight in gold.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Win Clients with a Conversational Tone

    Win Clients with a Conversational Tone

    And Two Ways to Nix Mistakes Fast

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    You’re a good writer, congratulations! English degree? Even better—you’ll save many a grammar lover from a face palm anytime you post something online or send an email. Here’s where it’s hurting your sales: Your online audience isn’t likely there to read formal writing. If you truly want to connect with your leads and online audience, write conversationally. Throw out some of the classic rules and pretend the words you’re typing are words you’re speaking over a cup of coffee or that five o’ clock beer. Here are a few ways to help increase the conversational tone of your written pieces:

    1. Ask questions of your reader. You wouldn’t sit across from someone over a cup of coffee without getting to know him or her a little first. Prod at why they might be reading your blog or email in the first place and offer a solution. Step into their story a little and they’ll probably hang around just a little longer to hear what you’ve got to say.
    2. Talk to your reader. Instead of using “we” or “our” use “you” wherever appropriate. Don’t write to the thousands of people that visit your webpage or who open your email campaigns, write to just one of them. Your content will immediately be more personal and meaningful to those that read it.
    3. Avoid sounding too good. Don’t use bigger words than are necessary, break up bigger ideas and sentences into smaller ones, and feel free to break some rules to make ideas flow more easily.
    4. Don’t use industry jargon. Flee! Run for your life! Just tell your reader in simple terms what needs to be said without all of the high-level terms that are in your industry. It’s all about the reader understanding plainly what your product or service will do to help them.
    5. Add some personality, sweetheart. Honestly, there’s no need to hide behind that screen you’re reading this on. If you’re in sales, relationship is everything. It’s likely your reader will want to get to know you a little bit, too.

    After you apply these principles, read your piece out loud to yourself and you’ll see it comes across quite pleasant. This will also help address any sticky spots that the reader may find difficult to understand. Watch and see: changing to a friendly tone will help increase your reader engagement.

    Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales
    Can Instagram Really Help Market Your Business?

    Can Instagram Really Help Market Your Business?

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Can Instagram Really Help Market Your Business? Yes.

    Enough said.

    But in case that isn’t good enough for you…Instagram is an engaging social media platform that can help build a following of loyal customers for your business. The best advice is while using this platform is: Don’t be boring. The beauty of Instagram is because your content is primarily photo and video, you can be as creative as you’d like, have some fun, and play!

    Here are five ways to use Instagram to help grow your business:

    1. Tell a story. (Anyone worth their salt in marketing won’t be talking in ads about how great their own product is.) Take the opportunity to tell engaging stories in your photos and videos to connect with your target audience.
    2. Hold a contest. Instagram is a great place to hold a contest to give something to your followers to build trust, and to help grow your audience. You can use a rule in the contest such as, “Tag three friends who might like our product.” For every entry, you get three new sets of eyes on your product or service.
    3. User generated content is king. You’ve already got loyal customers; ask them to tag your business in one of their photos with a testimonial (this could also be a part of a contest!). You can ask customers to take photos of your product while in use (or an after shot), and you can use this content on a regular basis to help your audience see why your product or business is so beneficial to real people. Not just because you say so in your marketing.
    4. Use stories and live videos to engage with your audience in real time. Stories are small video or photo posts that go onto your profile and disappear within 24 hours. (The newest feature of stories is that you can highlight select stories and keep them on your profile as long as you see fit.) You can post live videos during events to help connect with your audience that isn’t local to your area. And stories are simply a fun and engaging way to take polls and test content that could go on your profile.
    5. LET LOOSE. Have some fun! We all have to work for a living, but hopefully by getting creative with Instagram you can have a little more fun and find more meaningful ways to connect with your customers and audience.

    Do some research on Instagram (it’s a great way to kill thirty minutes…or three hours…). Find some brands that you connect with and see what they have the most success with, and what resonates the most with you. This can help you to fuel the fires for good Instagram content for your own business.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales