5 Popular Email Marketing Myths Debunked

    Salesfish b2b digital marketing 5 popular Email Marketing Myths DebunkedWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    In 2015, email marketing is still an incredibly effective lead generation strategy. Unfortunately however, there are many myths and misinformation surrounding the practice. Here are some common legends you’ll hear about email marketing and the truth behind them.
     

    1. Young people are the most tech savvy, so you should primarily target them. The myth assumes that young people (18-25) are those who are most likely to use a mobile device, and as mobile devices are taking up such a large market segment, you should therefore be focused on young people. According to a report by Hubspot, the highest use of tablets is the 30 to 44 age group. In fact, for those 25 and under, they often prefer SMS subscriptions to email. Base the demographic you target on your individual market research and don’t be quick to rule out any age group.
    1. Once someone has opted in they are a loyal customer. Just because a reader has opted in it doesn’t mean that they’re loyal enough to purchase watch you’re selling. Nor does it mean that it will prevent them from unsubscribing in the future (sometimes immediately). Email marketing is a long haul game, make sure you are constantly generating value and fostering the relationship in order to ensure brand loyalty amongst your subscriber list.
    1. Be careful with how many emails you send out. There are some people that believe that you need to give your customer space, only sending out emails once or twice a month. Sending out frequent emails, once a week or more, is unlikely to lead to higher unsubscribe rates and can actually significantly increase your revenue. Try to stay in frequent contact and even regularly ask for feedback from your list.
    1. An effective subjective line is key to email marketing success. Whilst a subject line is one of the most important aspects that leads to high open rates, there are other factors that contribute to the success of the overall campaign:
    2. Salesfish digital marketing 5 popular Email Marketing Myths Debunked Sender name
      Offer
      Introductory paragraph
      Content length
      Content quality

      Take a holistic approach and focus on all of these aspects. I’ll also point out here that there are no golden rules regarding subject lines, an effective length and tone is dependent on your industry.

      1. Informative content is the most effective way to have people opt-in. While this is a reason many people may subscribe to your email least, there are other ways to generate opt-ins. Many readers will only look for discounts or tailored and exclusive offers. Others may be because of brand loyalty or the desire for product or service updates. Offer various incentives for readers to subscribe to your list if you want to cast a wider net and more effectively build your list.
      1. Images are preferable to text. A report by ExactTarget revealed that in fact, more than 60% of email clients have their images blocked by default. In order to craft an effective email, it’s usually safer to just personalise text and save images and video for your other platforms.

      There you have it, 6 common email marketing myths debunk. Let us know if you agree or disagree in the comments and if you have any experience with email marketing campaigns.


      Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

      Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

      SalesFish B2B Telemarketing Services

      SalesFish Net of Sales Services:

      • B2B Direct Sales, Channel Sales and Marketing Strategies
      • On-Site B2B Presentation, Negotiation and Sales
      • B2B Telemarketing and B2B Telesales Services
      • Cold Calls and Appointment Setting
      • Online Presentations and Webinars
      • Product Awareness and Announcement Calls
      • Primary Research: Quantitative and Qualitative Surveys
      • Experiential Event Marketing
      • Pre and Post-Event Calls
      • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Key Questions to Ask Yourself for On-Page SEO in 2015

    SalesFish B2B Sales Marketing Digital SEO Key questions to ask yourself for On-Page SEO in 2015Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    The last few years have seen huge changes in the Google algorithms. To summarize very briefly a couple of the most notable changes; spammy back-linking practices are no longer effective, nor is keyword stuffing or low quality content.

    However, on-page SEO has actually changed relatively little. See, the point of on-page SEO is to create an experience that is user friendly. Google wants your pages to be easily scannable for the reader, and your content to be engaging enough to keep them on the site.

    How fast is your site speed? Users expect your site to load very quickly. In fact, low speed times are often correlated with low conversation or retention rates. Check out some tips over at Moz for optimizing your site speed.

    Are your title tags effective? Your title tags need to be short, straightforward and user friendly. Ideally you want to strive for 50-60 characters – the Google SERPS will only show the first 60.

    Have you considered your meta-descriptions? This is what will come up as the description under your websites title tag when you are viewed in the SERPs. Focus on latent semantic indexing (LSI) for your primary keyword as opposed to old style keyword stuffing techniques. You only have about 160 characters to get your point across anyway so make it clear. Much like with the title tags, keep it simple, descriptive and easy to follow.

    Is your content optimized?

    • Keep it interesting, in-depth and written with the user in mind
    • Keep it shareable
    • Use effective subheadings
    • Top performing posts in the Google SERPs are usually between 1500 and 2000 words
    • Integrate a table of contents via a plugin such as this one
    • Interlink to other pages on your site

    Have you used proper header tags? You need to use the H1 tag (only once) and make sure it includes your keyword and is before any H2,H3 or H4 tags that you will use later on to highlight any important points or sub-headings. Don’t repeat any H2 or H3 tags too often as this can be considered a detrimental SEO practice.

    Have you included an appropriate keyword density? Matt Cutts suggests that a keyword density of around 1.5% is what you should be striving for. Ensure the main keyword comes up early in the first paragraph as well as in the last paragraph and mix it in with some LSI keywords.

    Have you included a call to action at the end of the post? An effective page should hold the readers hand from top to bottom. What this also means, and what is often forgotten, is that you should then direct the reader at the end of the page with a call to action; whether this is a contact us form or an opt-in button – make is clear and user-friendly.

    On-site SEO is, unlikely offsite SEO, completely in your hands. This should underpin its importance to you and your brand. With these points in mind you should have all the initial bases covered and be on your way to having optimized onsite SEO pages.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How Do You Prepare Prior to Meeting with a Client in a B2B Selling Situation?

    Salesfish Prepare Prior to Meeting with a Client in a B2B Selling Situation flickr cc credit DamnitDylan

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    By James Rothaar

    If you were to ask five successful sales professional the same question, would their responses be similar? We were curious to learn how these sales pros prepare before going out and meeting with clients and prospects.

    While the responses from the sales professionals were unique, the replies to the question did contain some similarities. Four out of five indicated that they do have a specific research methodology. All of those who do research on clients and prospects use the Internet and social networks as part of their research process.

    So, we asked this question in our Top Sales Professional series,

    What types of research do you require your staff to do prior to meeting with a client or prospect?

    William L. Sgro, Director of National Accounts, EcoEngneering

    “Our sales reps are expected to develop as much information on the clients –their primary activity; whom they may be doing business with currently; their expectations; their financial stability; their performance; and who are their main competitors. Do they have a competitive market advantage? Have they undertaken energy conservation programs previously? The intent is to leave no questions unanswered

    Tom Elmer, VP of Sales and Marketing, Pixcara Studios

    “Because this company sells YouTube videos, we always look at a company’s website to determine if it is currently using any video marketing. We also Google the company and check out all of the company’s social media channels if they have any. We also check out the company principals’ personal profiles on LinkedIn.”

    David Sonné, retired telemarketing and sales executive, and trustee of the Jack Oakie and Victoria Horne Charitable Foundation

    “None whatsoever. I want the playing field to be even. Any advance knowledge or information I gather could be hearsay or rumor. If, of course, I know that my prospect has been married seven times then I probably wouldn’t ask why there are photographs of 17 children on his credenza … well at least not during our first visit. I prefer to meet with and listen to my prospect and draw my own conclusions.”

    Kurt Gairing, Account Executive, Fontis Solutions

    “I find out as much as humanly possible about a client or a prospect. I go online and read about the company. I go to LinkedIn and read about the person I am going to meet. I asked around the office if anyone has done business with the company or the individual. Hell, I even go on Facebook to see what else I can uncover to get to know someone better.”

    Scot Smith, Co-Founder of RetailPropeller.com
    “We do and we don’t research prospects. We have an application that wholesalers complete that tells us if they’re a good fit or not. Our marketing funnels tell us a lot about a prospect before they reach out to work with us. Retail accounts take a little more research, but I like to do the majority of that side-by-side with my prospects like the business partners that we are. It’s a mistake to go into a meeting with too much research, because you never really know what pieces and parts are truly applicable.”


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    How Do the Best B2B Sales Professionals Stay Motivated?

    SalesFish b2b sales motivation flickr cc credit saxcubanoWelcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    By James Rothaar

    Even the best of the sales professionals need to focus on staying motivated. There are a lot of ups and downs in the selling; it is a daily grind, and the road to success is riddled with bumps, potholes, and off-road adventures. That is probably why it takes an extraordinary individual to do it well. So, how do they do it?

    While we had hoped to find some magic in a bottle by revealing some of the responses from these superstar-selling machines from our Interviews with Top Sales Professionals series, as it turned out, there were a lot of down-to-earth responses from these driven and determined B2B sales pros.

    How do you stay motivated to keep selling?

    Kurt Gairing, Account Executive, Fontis Solutions

    “Debt does it for me. My ego is large and I love being “the man, ” the one that provides for my family. It gives me immense satisfaction knowing that my boys see me as their role model and their dictator all in one. Have you ever had your son call you a successful person? Maybe my boys are already masterful salesmen. Sales guys really are the easiest marks out there. Push all the right buttons; boom, there it is!”

    David Sonné, retired telemarketing and sales executive, and trustee of the Jack Oakie and Victoria Horne Charitable Foundation  

    “I have a wife, a grandchild, and a mortgage; I like to eat; it was pretty motivating, wouldn’t you agree? Oh, yes … there is the challenge of the sale, which is very motivating. It was my skydiving, mountain climbing, white-water rafting, and race car driving all rolled into one big adrenaline rush. I don’t do any of those things, but I know when I make a sale, the excitement level is the same.

    “Any true salesperson knows that two things happen after a sale; we wait until we get outside and retreat to an area where our recently sold prospect can’t see us. We jump in the air … click our heels together and land with a resounding YES! Then, we get compensated for the sale… the money! Any TRUE salesperson knows that this is what happens. Perhaps some of us can’t jump and click our heels, but we all celebrate the sale in our own way. And that is the order in which the “after sale” takes place. The sale is ALWAYS more important than the money that we make at that particular moment. ALWAYS!”

    Tom Elmer, VP of Sales and Marketing, Pixcara Studios

    “I am self-motivated and sets goals. I don’t feel that anyone else can motivate others, because that comes from within.”

    Scot Smith, Co-Founder of RetailPropeller.com

    “I stay motivated by reminding myself why I do what I do. There are too may entrepreneurs out there that need our help. If I gave up, I would be letting the, down too. Behind every great man is a greater woman; I owe a lot to my beautiful and amazingly supportive wife, Mallory. I probably would have given up a long time ago if it weren’t for her support and encouragement.”


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    Five Predictions For The Future of SEO in 2016 and Beyond

    SalesFish b2b digital marketing Google image reuse future of SEO

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    SEO has somewhat of a polarizing reputation for webmasters. On the one hand it can help build a business that brings in thousands or even millions of dollars’ worth of revenue. On the other, if you’re not careful, one simple update can effectively destroy months or years of work. Google telegraphs to some degree the long term changes they’re going to make. Though in reality they never specifically outlines exactly what variations are going to be made to their algorithm. In that sense it is somewhat of an educated guessing game – though if you want organic traffic, you’ll have the play. Here are five of our predictions for the future of SEO in 2016 and beyond.

    Page Rank and Domain Age could become a less defining factors. Google is all about the democratization of information. Allowing sites with huge Page Ranks (PR) to consistently rank over smaller niche sites means that in many cases the reader gets access to the most well-known source of information, and not necessarily the best. Similarly, in regards to Domain Age (DA), older sites shouldn’t be given more power simply because they have been around for a long time. There are many younger sites who may have better quality information but just weren’t around a few years ago.  At the end of the day Googles intention with SEO is to ensure the highest quality and most targeted information reaches its’ readers and it doesn’t want to promote a misbalance of information.

    Mobile will be a necessity. We have already seen this change take place in recent Google updates, but in the future an inability to be responsive across devices will be punished by the Google algorithms. Make sure your applications are mobile friendly today in order to boost your SEO and safeguard against future changes.

    User experience will be key. There are many ways in which we could define user experience, but we’ll just cover a couple of things to keep in mind. You must guarantee unique, well-written content that is honest and shareable. It might sound like a mouthful, but readers want to feel like they are connecting with a real person.  Also, your content should encompass multiple forms of media from video to audio and text.

    Onsite analytics will be increasingly important. Factors such as time on site and bounce rate provide an accurate look at how good your user experience is. These will likely be two of various factors that will determine your strength in the SERPs.

    Social signals will be important (but only when authentic). There are many in the digital marketing community who believe that social signals are the defining factor of the future of SEO. However, what is important to note is that there are many ways in which these can be faked, manipulated or even bought. Google will likely crack down on this and ensure that fake pages, such as those with millions of likes but little to no engagement, are punished.

    There you have it, five predictions for the future of SEO. Make sure you or your team are considering these in your SEO strategy and always be forward thinking enough to stay on top of industry trends.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales