Five Predictions For The Future of SEO in 2016 and Beyond

    SalesFish b2b digital marketing Google image reuse future of SEO

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    SEO has somewhat of a polarizing reputation for webmasters. On the one hand it can help build a business that brings in thousands or even millions of dollars’ worth of revenue. On the other, if you’re not careful, one simple update can effectively destroy months or years of work. Google telegraphs to some degree the long term changes they’re going to make. Though in reality they never specifically outlines exactly what variations are going to be made to their algorithm. In that sense it is somewhat of an educated guessing game – though if you want organic traffic, you’ll have the play. Here are five of our predictions for the future of SEO in 2016 and beyond.

    Page Rank and Domain Age could become a less defining factors. Google is all about the democratization of information. Allowing sites with huge Page Ranks (PR) to consistently rank over smaller niche sites means that in many cases the reader gets access to the most well-known source of information, and not necessarily the best. Similarly, in regards to Domain Age (DA), older sites shouldn’t be given more power simply because they have been around for a long time. There are many younger sites who may have better quality information but just weren’t around a few years ago.  At the end of the day Googles intention with SEO is to ensure the highest quality and most targeted information reaches its’ readers and it doesn’t want to promote a misbalance of information.

    Mobile will be a necessity. We have already seen this change take place in recent Google updates, but in the future an inability to be responsive across devices will be punished by the Google algorithms. Make sure your applications are mobile friendly today in order to boost your SEO and safeguard against future changes.

    User experience will be key. There are many ways in which we could define user experience, but we’ll just cover a couple of things to keep in mind. You must guarantee unique, well-written content that is honest and shareable. It might sound like a mouthful, but readers want to feel like they are connecting with a real person.  Also, your content should encompass multiple forms of media from video to audio and text.

    Onsite analytics will be increasingly important. Factors such as time on site and bounce rate provide an accurate look at how good your user experience is. These will likely be two of various factors that will determine your strength in the SERPs.

    Social signals will be important (but only when authentic). There are many in the digital marketing community who believe that social signals are the defining factor of the future of SEO. However, what is important to note is that there are many ways in which these can be faked, manipulated or even bought. Google will likely crack down on this and ensure that fake pages, such as those with millions of likes but little to no engagement, are punished.

    There you have it, five predictions for the future of SEO. Make sure you or your team are considering these in your SEO strategy and always be forward thinking enough to stay on top of industry trends.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    6 Questions to Identify the Ideal Prospect

    Salesfish lead generation 6 Questions to Identify the Ideal Prospect pixabay

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Prospecting can be a complicated game, you need to figure out who needs your service and how you can best pitch it to them in a language that they understand. Often this is coming from a position in which you don’t have much leverage, particularly with regard to outbound leads. However, a very common mistake sales reps make is to focus too much on the needs of the client and not enough on their own.  Here are 6 questions to quickly figure out if a client is the right fit for you.

    1. What problem are you looking to solve with this service?

    If a prospect isn’t clear on exactly why they want or need your services, this can be an issue further down the line. In the worst case scenario, you can provide top notch service and they aren’t satisfied, not because your work was poor – but because it’s difficult to meet expectations when the customer doesn’t have any. Establish pain points as soon as possible to ensure that you and the prospect are a right fit.

    1. What does your budget look like for this project?

    This question is always overlooked right until the end of a prospecting call.  Usually either a salesperson is too timid to mention money or they just assume that they can work around the budget later on. This is a huge misconception. Clients who don’t have the budget either a) waste your time or b) expect far too much of you – it is much better that you refer them to someone else and try and establish a longer term relationship for potential work further down the line.

    1. Why do you want to address this problem now?

    Knowing why the customer is interested can help you gauge how seriously they need your service. Likewise if there was a reason it wasn’t addressed before, maybe budget or a change in leadership, then you can better understand the nature of the organization you wish to work with.

    1. How would your firm decide do go ahead on this project? What would be your role in the process?

    Here you basically want to try to figure out what obstacles are in your way. Is the person you are talking to the decision maker?  If not, you need to find out who is to minimize time pitching to the wrong person and bouncing around the firm.

    1. Are there any other solutions you are considering?

    If you have any direct competition you need to know in order to structure an argument in your favour.

    1. How would you measure the success of this project?

    There are many ways to measure the success of a project, but what is most important is that you are able to communicate that success to your client. Whether you look at return on investment (ROI) or return on objectives (ROO) you must ensure that the desires of the prospect can be met. They may want to make an extra $10000 a month in sales, whereas you’re looking to increasing conversion their rates by 30%. You have to be savvy enough to communicate the benefit in their terms.

    Make sure to ask these 6 questions and you should be well on your way to qualifying the best leads for your business.
     


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales

    What is Periscope and is it Worth Using?

    SalesFish brand digital marketing What is Periscope and is it worth using

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Video content is becoming increasingly popular thanks to ease of content creation and viewers being able to watch video more freely on all devices with improved data plans, wider Wi-Fi coverage and faster internet speeds. Periscope was the second of the two players (behind Meerkat) to enter the instant-video space but has a larger following, after having been purchased by Twitter and therefore better integrated into the social media platform.

    How Does It Work?

    For viewers, you download the app on your mobile device or simply click on a Periscope link and watch the stream of your favorite person or brand. For broadcasters, once you have downloaded the app you simply click on the shoot button, name your stream and click the Twitter icon to send the link out to your followers and begin videoing.

    What Is So Great About It?

    For digital marketers who already have an audience on Twitter you can get started with an audience right away allowing them access to real life moments, which previously could only display in 140 characters on Twitter. Periscope gives you the ability to see behind the scenes; viewers can be backstage at a movie gig, meeting people on the red carpet or see an internet celebrity film their podcast. The possibilities are endless.

    You can get statistics after the recording telling you how many live viewers you had, how many people replayed your video (another benefit, people can watch a replay for 24 hours) and number of hearts your video received.

    Fans love to interact with the people they follow, the reason they often follow you on Twitter to start with is too increase their connection with you. When the Periscope live stream is happening, people are able to comment live on your broadcast enabling you to interact on a more personal level. It is similar to an Ask Me Anything (AMA) on reddit, but in real time.

    Are There Any Weaknesses?

    The quality of the live stream continues to be an issue. The Internet isn’t perfect worldwide so you will get times where the footage glitches. The video is filmed on a mobile phone so it is naturally not the smoothest video and at this stage you can only film in portrait mode whereas the ability to film in landscape would change the landscape once again.

    A big trend in online marketing is repurposing existing content into various formats. This is not possible for Meerkat footage as it is not saved to your mobile phone and viewers can only take granulated screenshots.

    When Meerkat and Periscope launched in March 2015 the excitement in the online world was massive, though many companies are still attempting to find their best way to use the platform. With the Mayweather vs. Pacquiao fight streamed online, concerts, live events such as the Balitmore riots and press releases all being broadcast already the platform will continue to evolve. If you are on the fence, give it a go, your fans will let you know when you start videoing the right stuff.


     
    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

    SalesFish B2B Telemarketing Services

    SalesFish Net of Sales Services:

    • B2B Direct Sales, Channel Sales and Marketing Strategies
    • On-Site B2B Presentation, Negotiation and Sales
    • B2B Telemarketing and B2B Telesales Services
    • Cold Calls and Appointment Setting
    • Online Presentations and Webinars
    • Product Awareness and Announcement Calls
    • Primary Research: Quantitative and Qualitative Surveys
    • Experiential Event Marketing
    • Pre and Post-Event Calls
    • Audience Acquisition, Exhibit Sales and Sponsorship Sales