Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
In the competition between quantity vs. quality – quality wins every time.
“In years past, a copywriter was someone who wrote ad copy to sell a product or service. Today, customers want education, inspiration and satisfaction.” – Neil Patel
In the 1970s, CBS News reported that the average American saw between 500-1,600 advertisements each day.
Thirty-some years later, the Yankelovich marketing research firm estimated the average person then saw 5,000 ads per day.
In 2017, according to Forbes, the average American was exposed to 4,000 to 10,000 advertisements every day. And that number is likely only increasing with the evolution of technology and the passage of time.
What that means as a collective, is that we are becoming savvier about what ads we ignore and screen out of our awareness, and what ads we pay attention to. And our children are even more discerning, at even younger ages than we. We are much pickier about what we will give our attention to.
To capture the attention of your audience, your copy shouldn’t sound just like everyone else’s. We’ve seen it all and are easily bored. You must put in the work to get anything out of your copy.
Clarity is your friend.
“So the writer who breeds more words than he needs, is making a chore for the reader who reads.” – Dr. Suess
Your audience has other things to do besides reading advertisements and ad copy. Before they give you their time to consider your offer, you have to provide them with a reason to read in the first place.
You need to know what you want to say. Good copy uses specific language with clear, concrete details. Your content should have purpose and direction and contain all the critical information required.
Remember that unnecessary words can dilute your message, or worse, lead to confusion. The easier your content is to read, the easier it is to be understood and acted upon.
Authenticity and resonance are kings.
“All you have to do is write one true sentence. Write the truest sentence you know.” – Ernest Hemingway
Copywriting is the art of persuasion through the written word, compelling an audience to take action. Persuasion is mostly a matter of education and building trust. When you write like a robot and use dry, uninteresting content, it’s difficult to build trust.
Nobody enjoys boring, stale content they can’t connect with. “You don’t get me or my life!” Nor do they enjoy reading material that seems to be written by a machine.
Human beings are naturally wired to desire connection with other humans. No reader can be forced to consume content they don’t want to consume.
Take the time to put humanity, feeling, and personality into your copy. Your copy should add something positive to your audience’s experience, evoke emotions, and create a connection.
It takes experienced copywriters years to master their craft, but you can easily improve your copy by keeping these points in mind as you write.
Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales