How to Use LinkedIn to Grow Your B2B Business SalesFish B2B Marketing and Sales

    Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!

    Social media channels are being used widely for B2C businesses, with everything from Facebook to Twitter to Pinterest and more. However, if you’re a company that relies on B2B sales and marketing you may wonder if social media can work for you. There is a social media channel that is perfect for B2B lead generation – that place is LinkedIn. LinkedIn is focused solely on businesses and careers, making it the perfect place to market your products and services.

    LinkedIn has been referred to as one of the most effective platforms for lead generation and sales. It has many tools that you can use to promote your business and find leads. If you take advantage of their Premium Account features, it provides the ability for you to conduct focused and advanced searches for companies or people that you need to speak to within those companies, helping to grow your list of prospects.

    One feature, called the LinkedIn Sales Plan is even set up to send you lead recommendations on a regular basis. You can import SalesForce contacts into your LinkedIn account making follow-up easier and more streamlined.

    One of the most powerful tools of LinkedIn is a feature called InMail. This feature allows you to contact prospects through the LinkedIn email portal directly.

    If you decide you’re going to utilize LinkedIn to do more prospecting there are a few tips on how your LinkedIn profile should look:

    • Make sure your profile clearly shows your prospects what you do and what you can do for them in terms of products and/or services offered.
    • Share why your company and products are important to other businesses.
    • Use language and keywords that will appeal to your target audience.
    • Keep profile photos up-to-date and professional.

    LinkedIn has a great publishing platform available to all of its users. Utilize this feature to share quality content with your target audience that will set you apart as an expert in your field. You should set up a consistent schedule to post articles for the best success.

    Another feature that is beneficial for B2B brand marketing is the Groups feature. Groups are set up for all types of industries and professions. Search for the group that pertains to your business and join. Once you have joined the group, be sure to post regularly, answering questions that others ask and asking questions of the group. This helps you to build relationships within the group, further helping you to gain new leads and prospects for your business.


    Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

    Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.

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