Welcome to SalesFish Brand Marketing & Sales, the most strategically biased B2B Marketing Agency, telemarketing services, telemarketing companies (sales agency) and digital marketing companies, serving Orange County, Los Angeles, San Jose, Sacramento and the Pacific Northwest (Bend, Portland, Seattle). We gladly serve California and all 50 United States!
Marketing is about more than the tools you use; rubbing elbows is also important. Social media, in particular, was designed as a networking and word-of-mouth proxy. In other words, it’s the online version of schmoozing. Besides social media marketing, it’s important to remember social media networking. Talking at people is different than talking with them.
It’s important to evaluate your social media goals: why do you have social media and what do you want out of them? Realistic expectations that social media can deliver include: Brand awareness, increased search engine value, long-term community connection, insight into customer minds, competitive analysis. Unrealistic ones include: Dramatic sales increases, benefits from casual or occasional use, a “silver bullet” effect.
Think as well about how you will educate and engage your audience. What are you going to talk about besides yourself, your products and your services? If you plan to use Social Media to push a sales message, don’t bother. People want interaction, entertainment and information relevant to their lives, not a sales pitch.
Consider the Voice of your communications and be consistent with it. Do you want to be funny, serious, speak in a pirate accent (arrr…)? Choose a tone and personality that fits with your brand as well as your target demographics’ personality. Just because you’re a “serious” business doesn’t mean your Facebook voice has to be. Think AFLAC and GEICO—NOT boring (and that’s the point).
Make a plan ahead of time, including how often you will post, as well as topics you wish to cover. You will need to provide content at least a couple times a week to maintain interest. Beyond content, however, it’s crucial to be responsive and conversational with your following. It’s better to build deep connections with a few target businesses than shallow connections with a multitude. Make a target list, and then be consistent about commenting on their pages, sharing their content and developing your online relationship.
Make sure your social media is truly social; don’t neglect the good, “old fashioned” foundations of human relationships and effective conversation. Talk with people, not just at them.
Call SalesFish today and our high-touch, dedicated team will assist you in assessing your strategic sales goals, and the marketing and sales tactics best suited to your specific needs. And, yes, we will also advise you on the best A.I. tools that actually work and complement the real people in your business!
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
SalesFish Net of Sales Services:
- B2B Direct Sales, Channel Sales and Marketing Strategies
- On-Site B2B Presentation, Negotiation and Sales
- B2B Telemarketing and B2B Telesales Services
- Cold Calls and Appointment Setting
- Online Presentations and Webinars
- Product Awareness and Announcement Calls
- Primary Research: Quantitative and Qualitative Surveys
- Experiential Event Marketing
- Pre and Post-Event Calls
- Audience Acquisition, Exhibit Sales and Sponsorship Sales