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In our last entry we discussed the importance of research, qualitative surveys, and understanding your target market’s true needs and wants.  Okay, now that you executed your qualitative research, now what?

Did you complete your research to understand the needs and wants of a particular target market segment regarding a product or service? Or did your research ascertain information for the purpose of creating intellectual property, such as a brand promise (tagline), advertising campaign, Web design and/or product development?

You may have used your research to understand the buying behaviors or preferred communication methods of a target market.  You can pass this information to both your sales and marketing departments.

Bottom line:  Did you capture the information you need to make intelligent business or marketing decisions?  If not, re-tool your survey instrument to reflect the information you’re trying to capture. Then execute again.
Stay tuned! We at SalesFish Brand Marketing & Sales, B2B Marketing Agency, Advertising Agency, Interactive Agency, Digital Marketing Agency, Web Design Agency, B2B telemarketing, B2B Tele-Sales and B2B Insides Sales thank you for joining us in the commitment to unwavering strategic B2B marketing and sales.