Selling Your Event & Event Management

    Welcome to the blog for California’s most strategically-biased event management, event planning, event marketing, sponsorship sales, exhibit sales, and experiential event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, Seattle and are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    You made it to the planning stages of your event, hired an event manager, now how do you insure the marketing and sales success of your event?

    If this is a first time event and/or you’re trying to increase the growth of your event in the area of attendance, exhibit sales or sponsorship sales, it is critical to have a proactive and aggressive tactical strategy in place.

    We sincerely encourage you to hire a seasoned event marketing, audience acquisition, exhibit sales and sponsorship sales agency. If you decide to go it alone, you risk making critical mistakes along the way, costing you time and money.

    Take it from an organization with twenty years of experiential event marketing, event management, event marketing, sponsorship sales and exhibit sales.

    Event management, event marketing, sponsorship sales and exhibit sales are rare business acumens where you don’t want to go it alone.  There are TOO many details and business considerations to plan and understand.  It’s like negotiating with Donald Trump without a battery of “A” game lawyers.

    As an organization seeking to put on the best B2B or B2C experiential marketing event, your responsibility is to put on the best show and let the best team take over the rest.

    B2B-Marketing-Event-Management

    When it comes to B2B event management, B2B event marketing, B2B event production, B2B event promotions, sponsorship sales and exhibit sales, experience counts!

    As earlier mentioned, stand back and enjoy the ride, in the end you’ll be the hero and the event everyone speaks of for years to come.

    Stay tuned for future relevant Experiential Event Marketing Event Management, Event Planning, Event Marketing, Exhibit Sales, Sponsorship Sales, B2B Telemarketing, B2B Tele-Sales, B2B Inside Sales content.

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event management, corporate event planning, event marketing and event sales execution.

    Fish around our site and “Improve your Net”

     

     

    Why Hire an Event Manager?

    Welcome to the blog for California’s most strategically-biased event management, event planning, event marketing, sponsorship sales, exhibit sales, and experiential event marketing agency.

    We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Portland, and Seattle. We are very much at home in all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    You made it to the planning stages of your event, now what?

    Hire an event manager!

    If you never planned an event, we sincerely encourage you to hire an event manager or event management agency. If you decide to go it alone, you risk making critical mistakes along the way that cost you time and money.

    Take it from us, an organization that’s seen twenty years of event management, event marketing, sponsorship sales and exhibit sales.

    Event management, event marketing, sponsorship sales and exhibit sales are those rare business acumens where you don’t go it alone.  There are TOO many details and business considerations to plan and understand.  It would be like negotiating with Donald Trump and not having a battery of “A” game lawyers.

    As an organization seeking to put on the best B2B or B2C experiential marketing event, your responsibility is to put on the best show and let the best team take over the rest; a team who became a GREAT team because they experienced their fair share of bloody noses in the early days.

    When it comes to B2B event management, B2B event marketing, B2B event production, B2B event promotions, sponsorship sales and exhibit sales, experience counts!

    As earlier mentioned stand back and enjoy the ride. In the end you’re the hero and the event everyone speaks of for years to come. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Management, Event Planning, Event Marketing, Exhibit Sales, Sponsorship Sales, B2B Telemarketing, B2B Tele-Sales, and B2B Inside Sales content.

    We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic event management, corporate event planning, event marketing and event sales execution.

    Why Hire a Corporate Event Planner?

    Welcome to the SalesFish Event Marketing & Sales blog for California’s most strategically-biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    You made it to the planning stages of your event, now what? 

    Hire an event planner!

    If you never planned an event, we sincerely encourage you to hire an event planner. If you decide to go it alone, you’ll risk making critical mistakes along the way that cost time and money.

    Take it from an organization that’s seen twenty years of event planning and experiential event marketing.  Event planning and event marketing are rare business acumens you don’t want to try alone. There are TOO many details and business considerations to plan and understand.  It’s like negotiating with Donald Trump without a battery of “A” game lawyers.

    As an organization seeking to put on the best B2B or B2C experiential marketing event, your responsibility is to put on the “best show” and let the best team take over the rest. 

    This team became a GREAT team because they experienced their fair share of bloody noses in the early days. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    When it comes to B2B event planning, B2B event marketing, B2B event production or B2B event promotions, experience counts!

    As earlier mentioned, stand back and enjoy the ride. In the end you’re the hero.  Your event will be the one everyone speaks about for years to come. 

    Stay tuned for future relevant Event Planning, Event Marketing, Exhibit Sales and Sponsorship Sales content.  

    We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

    Event Planning and Event Marketing Your Experiential Event

    Welcome to the SalesFish Event Marketing & Sales blog for California’s most strategically-biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    Okay, you made the decision to create an experiential marketing event.  How do you start?  As every great event planner knows, you plan. Without a plan you plan to fail.  It’s a cliché’, but none the less true.

    The first questions you ask are what are the goals and objectives of your experiential marketing event? And, have you done your due diligence and research?

    In the perfect experiential event marketing world, what do you want your target audience to say about your event at the end?  How will you lead them there?

    What pieces and professionals need to be in place to execute a perfect experiential marketing event? How long will it take to plan and execute your event?  What is your intended return on investment for your event?

    We will answer these question and more in the weeks to come.

    Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content.  We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

    An Epiphany in Experiential Event Marketing

    Welcome to the Experiential Event Marketing blog for California’s most strategically-biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency. We serve Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    In this week’s entry, let’s assume you made the commitment to move towards experiential marketing and away from vanilla trade show events.

    If you came to this point in your event considerations and strategies, then you probably did the math on how much monies your company spent on the multitude of tradeshows you exhibit in each year. If you’re a large company, most likely you had an epiphany that the hundreds of thousands of dollars you spent on trade events aren’t pulling in the return on investment you expect.  You are right! Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    This is especially true for companies that exhibit multiple times a year.  A company owns their experiential marketing event by reasonably reducing their trade event budget and reallocating those monies strategically.  This 100% branded event no longer makes your company just another exhibitor on the trade floor.

    Even better, your event is a business asset responsible for increasing sales.  Your target market can’t wait to attend year after year. We indulgently suggest there is nothing better than owning your show. All things are possible in the world of experiential event marketing.

    Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content.  We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.

    To Theme or Brand an Event, That is the Question

    Welcome to the Experiential Event Marketing blog for California’s most strategically biased event planning, event marketing, sponsorship sales, exhibit sales, and event marketing agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego and all 50 United States. Partner with a client centric B2B Market Agency that puts skin in the game… from strategic Telemarketing Services to Experiential Event Marketing.

    This week’s topic came by way of a Meetings and Conventions magazine (M&C). I was gratefully enjoying my lunch on Monday along with my March issue of M&C.  And there it was: an article on theming events. The article stated that 39% of the survey respondents agreed that theming an event enhanced an event greatly, with 40% saying somewhat and 16% stating not significantly.  This immediately provoked my strategically biased disposition:  how about the importance of branding an event?

    Instead of coming up with a different theme each year, how about branding our event from the onset?  Great branded events already realize this.  You’ve probably attended an annual event that’s been going on for years that bears a title-branded name, but not necessarily a theme.  For example, the technology industry is famous for annual conferences such as the Oracle Open World, Cisco’s Networkers, and Microsoft’s Consumer Electronics Show (CES), etc.

    Brand-your-event-experiential-event-marketing

    When we create an annual event, we should name (brand) it well from the beginning.  Ideally it should include an event brand promise (tagline).  An event brand promise should be relative to the benefits we’re promising to attendees each year.  For instance, we executed an event targeted towards medical professionals.  “A Better Practice, A Better Life” was the tagline.  Can you guess the benefit of our event?  Our promise was to assist clinicians in their quest to maintain excellence as well as profitability in their practices.

    Once you’ve gained the trust of your target audience and attendees, the only thing we really need to theme is relative content each year. It should be content that our attendees have come to trust and see as relative to their business needs. Usually a great branded event along with a great venue brand working together will more than adequately suffice to create a strong emotional tie with your attendees.  This emotional tie will keep them coming back every year because they’ve come to trust in the world-class experience we consistently deliver. Learn first hand what an elite Telemarketing Services team can bring to your B2B Lead Generation goals.

    Stay tuned for future relevant Event Marketing, Exhibit Sales and Sponsorship Sales content.  We at SalesFish Event Marketing & Sales thank you for joining us in our commitment to unwavering strategic event planning, marketing and execution.