Digital Marketing & Lead Generation

Digital Marketing and B2B Lead Generation

Welcome to SalesFish Brand Marketing & Sales the most strategically biased B2B Telemarketing Services, B2B Telesales, B2B Telemarketing, B2B Lead Generation and B2B Marketing Agency, serving Sacramento, San Francisco, San Jose, Los Angeles, Orange County, San Diego, Pacific Northwest (Bend, Portland, Seattle) and all 50 United States.

It looks like the marketing world is finally turning towards what SalesFish has been saying all along. And that’s that pretty pictures and clever ads aren’t going to do it anymore.

This just came into “The Pond” yesterday.

ADVERTISING TRENDS – from Nimble and Associates, Orange County

  1. Since January, advertisers are emphasizing Lead Generation not Branding.
  2. Broad use of social media has not produced effective cost-per-leads.
  3. Demographic shifts — Southwestern Hispanics 18-34 now prefer English.

The social media hype continues to be exposed. Who cares how many “likes” you have when it doesn’t produce leads. The answer is no one, but most marketing practioners aren’t slowing down enough to realize that they always need to be asking the same questions. What are my target market’s needs and wants and by what means do they like to be communicated to in the B2B business realm.

B2B marketing and sales strategies always come down to staying in tune with the fundamentals. What we do isn’t rocket science, but staying disciplined enough to say no to hype and distractions. Now therein lies the challenge.

The question is, who is your target market and what’s the most cost effective and impactful way to market to them.

You then test and measure those tactics tightly, whether it be digital marketing (SEO & SEM), traditional advertising, public relations, experiential event Marketing, B2B telemarketing etc…

So, just say NO to self indulgent fluffy marketing practices and say yes to intelligent brand marketing and B2B telemarketing services.

When it comes to B2B Lead Generation, SalesFish believes in a fully integrated approach, which is why we offer brand marketing, digital marketing, b2b telemarketing services and sales (B2B lead generation) activities.

Our relentless mantra at SalesFish is let sales and marketing integration not be a platitude, but a fulltime obsession to realize!

Stay tuned for more relevant content on creating world-class B2B Lead Generation, B2B Telemarketing, Telemarketing Services and B2B Marketing Agency Strategies. We at SalesFish Brand Marketing & Sales say thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.

Call today and let our team of experienced professionals assist you in assessing your B2B sales goals, so we can create a successful campaign to fit your specific ROI.

SalesFish Net of Sales ( B2B Lead Generation ), Brand Marketing and Digital Marketing Services:

  • Market Research and Strategic Marketing Planning
  • Public Relations and Media Relations
  • Branding and Corporate Identity
  • Creative Design and Creative Writing
  • Direct Response and Advertising
  • Media Planning and Media Buying
  • Multimedia and New Media
  • Web Design, Web Development and E-Business
  • Digital Marketing
  • Search Engine Optimization, Search Engine Marketing and Social Media
  • Experiential Event Marketing and Event Management
  • Trade Shows, User Conferences, Road Shows, Sales Conferences, Workshops and Seminars etc…
  • B2B Telesales, B2B Telemarketing, Telemarketing Services, Sponsorship Sales and Exhibit Sales



Choosing The Best Telemarketing Service Provider

Finding legitimate telemarketing companies and telemarketing services is like looking for a needle in a haystack.  We at SalesFish are constantly hearing from prospects about how they’ve been burnt or taken advantage of before they even come to us.

Unfortunately, the problem starts with companies not really doing their due diligence and thinking it through before they decide to embark on an outsourced telemarketing services relationship, entertain various telemarketing companies, etc.

In selecting a B2B telemarketing services partner, you’re looking to outsource your B2B sales and B2B lead generation, right?  So why would you EVER consider a $10 an hour smile and dial operation?  Do you buy from people you don’t like? Chances are you don’t! Yet we expect to hire people or organizations that have zero acumen pertaining to connecting with prospects, understanding how to create credibility, conveying benefits, and earning the right to close.

When looking to outsource your inside sales or B2B lead generation activities, it’s imperative to do the math as if you were setting up your own inside sales force internally or extending an existing one.

Let’s assume most professionals want to be great.  Why would we ever want to “create” or “partner” with another organization on one of the most import facets of our business, SALES?  And then decide to do it on the cheap.  Every day we receive calls from companies that have tried once or twice to outsource their B2B Telemarketing and sales activities on the cheap.  And it NEVER works out!

How much would you be willing to pay for a superstar sales professional? This is the rhetorical question to ask yourself.

If you choose to outsource your lead generation and B2B sales activities, you say, “I’m only going to hire the very best and it’s going to cost me equal to what it might cost me to do it in-house.” Yet you won’t have the headache or burden of trying to execute an acumen that might not be your core competency.  We have a saying at SalesFish: It’s either great or gone!

Most services offered on the market are transactionally driven.  This means the people on the phone or even in management have very little knowledge about branding and creating a relationship with prospects and your brand, not just dialing the phone and reading a script.

Here are a few things to consider when searching for telemarketing companies and a telemarketing services organization:

  • Do you have clearly defined goals, objectives and expectations?
  • Do you have the budget to engage a competent B2B sales and marketing partner?
  • When you pick up the phone or e-mail your potential sales partner, don’t just ask them for a proposal.  Set-up a conference call so both parties can do their due diligence to see if there is a fit.
  • Is the person you’re meeting with an “A” gamer? Do they “get it” and understand high level sales and marketing acumen?
  • Is your prospective partner saying “yes” to everything you ask them? If so, this is a sure sign they will rip you off.  A worthy sales and marketing partner will give you some push back and try and find holes in your thinking, just to make sure you’re set up to win.
  • Check your future partner’s references and please do not fall for the 100 hour intro deal, just the credit card pitch.  Do you really want to work with a partner that’s not in it for the long term?
  • Remember you’re outsourcing, it’s not just telemarketing services, so you need to think, can I be married to this partner for my success?  Can I build with them?  Are they the real deal?
  • Throw your prospective sales partner some curve balls.  See if they’re thin skinned.  Create some scenarios for them to figure out so you can see how they think, or if they are just another one trick pony.
  • Have fun with your search.  Take your time so nothing bad happens.  If you make rushed emotional decisions you will have to take two steps back.

Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our B2B Telesales, B2B Telemarketing and Telemarketing Services to your specific needs.

SalesFish Net of Sales Services:

  • B2B Lead Generation
  • B2B Direct Sales, Channel Sales and Marketing Strategies
  • On-Site B2B Presentation, Negotiation and Sales
  • B2B Telemarketing and B2B Telemarketing Services
  • Cold Calls and Appointment Setting
  • Online Presentations and Webinars
  • Product Awareness and Announcement Calls
  • Primary Research: Quantitative and Qualitative Surveys
  • Experiential Event Marketing
  • Pre and Post-Event Calls
  • Audience Acquisition, Exhibit Sales and Sponsorship Sales