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In 2016, most businesses have finally caught up on the importance of blogs. You may have even started to dabble in video marketing.
However, they may often reach a roadblock. It’s not uncommon for a business to commit to writing a few blogs, with little strategy, have great on-page SEO, hit post and then…nothing happens.
Maybe they send it to their email list and no one reads it, or they post it on LinkedIn and they don’t get any comments.
There is one thing to do though than can ensure your post gets opened and read.
You can write catchy blog titles.
Because at the end of the day it doesn’t really matter how impressive the content is. You could write the best blog post possible. It could provide a lot of value to your audience, it could be well written and structured, and you could even have a beautiful infographic. But if no one clicks to open it, it will never be read.
Fortunately, there is a method you can follow that will make sure every post you published has a clear and compelling title.
- Start by identifying the audience and benefits
Before you even write the article you need to know who you are writing for and what they are going to get out of it. For example, if you are writing a health related article, who for might be stay at home mothers, and the benefits might be to learn simple recipes.
You want to make sure they know they are targeted and the benefits are clearly outlined.
- Make it specific and relatable
How can you make this more specific and relatable?
If they are interested in simple recipes for their kids, you have to point this out. What do they like to be called? Who are they cooking for? How many recipes are you going to give them? How long do the recipes take to make?
- Have a look at other titles in your niche
The best way to brainstorm article titles is to actually just see what’s doing well in your niche and follow their formulas. Which articles have the most shares and comments? You’ll start to see common patterns come up that reveal a lot about your target audience. Do they respond to positive or negative language? Do they like quick how to pieces or longer discussions?
- Make it visual
The easier you can trigger imagery in the minds of your readers, the more likely they will be to remember the article, and to open it. For example, terms like healthy recipes are actually a little vague.
- Make it sound appealing
This is where you come in with literally devices such as alliteration or rhyming.
Six simple homely & healthy recipes that you kids will enjoy.
Coming up with article titles is actually pretty straight forward, but it makes a huge difference to the results of your blog. If you’d like to know how you could better your SEO, improve your blog posts and see real results in your online marketing efforts, get in touch with us today.
Stay tuned for more relevant content on creating world-class digital marketing strategies and B2B telemarketing sales strategies. We at SalesFish Brand Marketing & Sales thank you for joining us in our commitment to unwavering strategic planning, B2B brand marketing and B2B sales execution.
Call today and our “high-touch” dedicated team will assist you in assessing your strategic sales goals to tailor our marketing and sales tactics to your specific needs.
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